Fifth page of digi pack analysis
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This document discusses an image of an artist for a graffiti-themed album. The image shows the artist leaning on a railing in a graffiti tunnel, looking directly at the camera. This allows viewers to relate to the artist more and see her facial expression. The background and artist's clothing have an urban feel that relates to the target audience. The background complements the artist's pose and fits the album's urban genre, helping the artist stand out against the colorful backdrop. This page would contain the CD for the album.
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Q2
The document discusses the theme and imagery used in a digipack case and album advert for a house music project. Both products feature dusky images of cityscapes edited to a similar color scheme to create continuity. The digipack cover shows the skyline of Chicago at nightfall, fitting the urban and modern themes of house music. Images of exotic landscapes are conventional for linking house music to luxurious lifestyles. A dark color palette with bright neon lights is used consistently across products along with a sans serif font typical of the stylish house genre.
Question 2
- The combination of the main product and ancillary texts is effective due to its use of postmodern elements like non-linear structure and breaking the fourth wall. It also draws on Goodwin and Strauss's theories around performance, representation of lyrics visually, and tensions between masculinity and femininity.
- The colors black, white, and red are used consistently to reflect the music video and symbolize emotions like anger, empowerment, and purity.
- The layout draws inspiration from other artists but had to be modified to work with the images and text. Case studies of the artist were used to determine shot types.
- The locations in the music video were chosen to represent themes and transitions in Sia's life
Question two
The document discusses how the representation of the artist is different between the main music video and ancillary texts. In the music video, the artist is represented as down-to-earth through everyday clothing, but in black and white ancillary images he is depicted as more mysterious with contrasting black and white. This hints at different sides to the artist's personality. Some representations, like romance, are continued between the formats by associating black and white with old movies and a handwritten font with love letters. The purpose is to show the artist has multiple facets and can be submissive in one context but dominating in another.
Evaluation Q2: Combination of Production and Ancillary Texts
The student created a music video for a course production and two additional pieces: a website and printed ad. To create branding across all three pieces, the student used consistent aesthetic elements like font, color scheme, and characters. Specifically, a simple white block font and autumn/graveyard setting were featured in both the ad and website to connect them to the music video's narrative about a girl mourning loss. Maintaining the casual style of the main character, Josey, across all pieces also helped establish branding while keeping her representation appropriate for the acoustic pop genre.
Digipak and website
In what ways do your media products use, develop or challenge forms and conventions of real media products?
Wretchrospective
This poster promotes Wretch 32's album "Wretchrospective". It includes conventions like the artist's name, album title, and release date. The poster uses the same image of Wretch 32 as the album cover for recognition. As an emerging artist in 2008, the poster helps advertise both the artist and album. It promotes purchase locations and relates to the urban genre through elements like graffiti-style typography and an image of a city skyline, appealing to the target audience.
Q2
The document discusses how the imagery and theme used in the digipack case and album advert for a house music project create synergy and continuity with the main product, a music video. Wide-angle shots of city skylines and landscapes at night are used to represent the urban and modern themes of house music and suggest the setting of a night of clubbing. While the ancillary products do not directly depict what is in the music video, their ambiguous narratives and references to the video's themes effectively promote curiosity about the main product in a way that is conventional for the house music genre.
Noah and whale Advert
This document analyzes an album cover for the indie/folk band Noah and the Whale. It summarizes that the cover features the four band members positioned individually to convey their independence and uniqueness. It also notes that the cover uses a simple, typographic design with the band members in the center, which is a convention of the indie genre aimed at drawing viewers in with mystery. Additionally, it states that the cover applies a grain effect to give it a vintage, aesthetic appeal that is common for indie artists seeking to portray a retro vibe.
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Q2
The document discusses the theme and imagery used in a digipack case and album advert for a house music project. Both products feature dusky images of cityscapes edited to a similar color scheme to create continuity. The digipack cover shows the skyline of Chicago at nightfall, fitting the urban and modern themes of house music. Images of exotic landscapes are conventional for linking house music to luxurious lifestyles. A dark color palette with bright neon lights is used consistently across products along with a sans serif font typical of the stylish house genre.
Question 2
- The combination of the main product and ancillary texts is effective due to its use of postmodern elements like non-linear structure and breaking the fourth wall. It also draws on Goodwin and Strauss's theories around performance, representation of lyrics visually, and tensions between masculinity and femininity.
- The colors black, white, and red are used consistently to reflect the music video and symbolize emotions like anger, empowerment, and purity.
- The layout draws inspiration from other artists but had to be modified to work with the images and text. Case studies of the artist were used to determine shot types.
- The locations in the music video were chosen to represent themes and transitions in Sia's life
Question two
The document discusses how the representation of the artist is different between the main music video and ancillary texts. In the music video, the artist is represented as down-to-earth through everyday clothing, but in black and white ancillary images he is depicted as more mysterious with contrasting black and white. This hints at different sides to the artist's personality. Some representations, like romance, are continued between the formats by associating black and white with old movies and a handwritten font with love letters. The purpose is to show the artist has multiple facets and can be submissive in one context but dominating in another.
Evaluation Q2: Combination of Production and Ancillary Texts
The student created a music video for a course production and two additional pieces: a website and printed ad. To create branding across all three pieces, the student used consistent aesthetic elements like font, color scheme, and characters. Specifically, a simple white block font and autumn/graveyard setting were featured in both the ad and website to connect them to the music video's narrative about a girl mourning loss. Maintaining the casual style of the main character, Josey, across all pieces also helped establish branding while keeping her representation appropriate for the acoustic pop genre.
Digipak and website
In what ways do your media products use, develop or challenge forms and conventions of real media products?
Wretchrospective
This poster promotes Wretch 32's album "Wretchrospective". It includes conventions like the artist's name, album title, and release date. The poster uses the same image of Wretch 32 as the album cover for recognition. As an emerging artist in 2008, the poster helps advertise both the artist and album. It promotes purchase locations and relates to the urban genre through elements like graffiti-style typography and an image of a city skyline, appealing to the target audience.
Q2
The document discusses how the imagery and theme used in the digipack case and album advert for a house music project create synergy and continuity with the main product, a music video. Wide-angle shots of city skylines and landscapes at night are used to represent the urban and modern themes of house music and suggest the setting of a night of clubbing. While the ancillary products do not directly depict what is in the music video, their ambiguous narratives and references to the video's themes effectively promote curiosity about the main product in a way that is conventional for the house music genre.
Noah and whale Advert
This document analyzes an album cover for the indie/folk band Noah and the Whale. It summarizes that the cover features the four band members positioned individually to convey their independence and uniqueness. It also notes that the cover uses a simple, typographic design with the band members in the center, which is a convention of the indie genre aimed at drawing viewers in with mystery. Additionally, it states that the cover applies a grain effect to give it a vintage, aesthetic appeal that is common for indie artists seeking to portray a retro vibe.
Genre research - posters
The document analyzes magazine advertisements for three musical artists - Bastille, Arctic Monkeys, and Ed Sheeran. For Bastille, the advertisement features consistent branding elements like colors and symbols that identify the band. The Arctic Monkeys advertisement uses a simple black and white design that fits their image. Ed Sheeran's advertisement has an orange background and shows his face in a way that creates intrigue, reflecting his social media presence. All three advertisements effectively represent the artists' brands through consistent visual elements.
Prelim ideas
This document presents three preliminary ideas for album artwork that conform to various visual styles. The first idea uses shadow/mirror effects and decaying scenery to create a mysterious atmosphere and symbolize feeling like a shattered self after a breakup. It also indirectly portrays males as fragile. The second idea uses minimalism and symbolism of a puzzle to suggest that while one relationship ends, others remain. It focuses on brand identity. The third idea distorts and fragments the protagonist to depict confusion after a relationship ends. It subverts expectations and challenges representations of masculinity. Both the first and third ideas draw from psychedelic and abstract styles.
Media evaluation post 2
1) The document discusses the promotion of a debut album and artist through various ancillary texts including a music video, magazine poster, and album digipak.
2) The poster and digipak utilize different imagery including Greek mythology and Renaissance art to portray a mystical theme and give clues to the artist's music.
3) Elements like repeated images, fonts, and symbols like the Greek statue create consistency that helps audiences recognize the artist across materials.
Moodboard
Connor Southwell is creating print productions and album artwork to promote his artist's career. The images and symbols he has collected from a moodboard, such as a chess board motif and images of nature, could be incorporated into the album cover to continue themes from his music video and reinforce the song's meaning. Experimenting with different typefaces, colors, and aesthetics like minimalism could help distinguish his artist's style and brand within the genre. The album covers shown provide inspiration for utilizing a range of design conventions from minimal monochrome styles to colorful collages.
Codes And Conventions
Our media product challenges conventions of music videos in several ways:
1. It originally lacked performance shots but we added them to better fit the music video genre. We balanced performance and narrative shots with two different actresses.
2. Performance shots take place in a forest while narrative shots are in the city, contrasting urban and rural settings.
3. We include close-ups of the artist but do not show instruments, unlike most indie music videos.
4. It has an abstract quality through the use of masks that create ambiguity and confusion for the viewer.
Our other products like the magazine ad and digipak reference the music video's themes and styles but use varying fonts to reinforce the urban
Coursework planning essay media
The document proposes ideas for a music video for Lana Del Rey's song "Young and Beautiful". It will have a conceptual style using short video clips edited together in a montage to depict different parts of life. There will be both landscape shots and shots of friends to create a narrative about a female's life. It will include a performance element of the singer against a white background. Inspiration comes from Lana Del Rey's "Video Games" video. Themes of relationships and friendships will be conveyed through editing styles, lighting, camera techniques and iconic feminine images to create a mood representative of the alternative genre.
Images
The document evaluates potential images for print productions to reinforce the theme of naturalism and isolation presented in a music video. It discusses using the same male protagonist across productions to maintain continuity and familiarity with audiences. The images depict open, natural locations where the character seems small and isolated, correlating with the fragmented relationship themes. Colors and lighting create an almost psychedelic, fragmented feel to resemble relatable indie music lyrics.
Street art development
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Mika ‘the boy who knew too much
The document analyzes and summarizes the album cover design for Mika's "The Boy Who Knew Too Much". It notes that the cover follows conventional layouts but features an unusual black and white close-up photo of Mika. The background image is of a colorful room in outer space, contrasting with the black and white photo and suggesting the album contains different or deeper perspectives. Bright colors, cartoon style, and bold typography create a fun yet impactful design that matches Mika's unique brand image.
Logo initial ideas
The document discusses three initial logo ideas for an artist's band. Idea 1 features a melted heart with the band name inside, conveying love but potentially being hard to read. Idea 2 uses a painted heart style giving an urban feel but lacks clarity. Idea 3, the chosen logo, features the band name with a drop shadow on a shaped background, implying a performance aspect or that the name is a puzzle piece open to interpretation, allowing audiences to feel connected to the artist's music. The logos aim to represent creativity while leaving meaning open for audiences.
Evaluation question 2
1) The document discusses a promotional campaign created for the artist Lemaitre, including a music video, digipak, and magazine advertisement conforming to dance music conventions.
2) It aimed to portray the female protagonist as a "femme fatale" through camerawork, editing, and her mysterious relationship with the male character left ambiguous across media.
3) The campaign was designed to intrigue audiences and drive consumption of the various media products by leaving the true nature of the relationship unclear.
Analysis one night only2
The music video for the song "Say You Don't Want It" tells a story similar to Lady and the Tramp, where a lower-class male attracts a higher-class female. Scenes of the band performing are intercut with shots that represent the surroundings and lifestyles of the audience. Mis en scene is used to represent both the run-down areas the audience lives in as well as the indie image of the band through their clothing, hair, and location of performances. Performance shots focus on individual band members to allow the audience to relate to each person's style.
Pink floyd Digipack Anyalsis
A prism is used on the album cover to split light into a rainbow of colors against a black background. This is intended to convey spreading positivity in the face of darkness and potentially have a social or political message. The black background and darkness imagery suggests it is a rock album. However, the artist and album names in white text on the cover do not stand out well against the colorful artwork due to their size and lack of boldness.
Evaluation question 2
This document discusses the print and digital marketing materials created to promote a new album by artist MK. It summarizes the design choices made for a magazine advertisement and digital album pack. For the magazine ad, a portrait layout was used with the artist's logo, an image from the music video, and review text. The digital pack employed a consistent purple/blue color scheme across its panels. Visual motifs from the vibrant video were translated to the print materials. Typography and images were positioned following rules of thirds. A sans-serif font was selected to match the clean logo design. Intertextuality with other artists' videos influenced the narrative-focused content.
Jessie j
This magazine advert for Jessie J's album follows conventions to appeal to its target audience. The text is in gold and white to match the album's colors and create a consistent style. Jessie J's name is largest to identify the artist, while the album, featured artist, and singles are also prominently displayed. Serif fonts are used for the artist and album names to catch readers' attention in a fun way, while sans serif text at the bottom conveys important information. The close-up image of Jessie J links to the album cover and gold makeup to tie the elements together visually. Dark colors in the image contrast with the light text and convey the artist's aggressive persona consistently across elements.
Question 2- Evaluation
The document discusses the effectiveness of combining a main product with ancillary texts to promote a new single by the artist Ivy. Color schemes and imagery were used across products to represent the pop genre and appeal to the target audience of 16-25 year old females. Low-angle shots in the music video for "Turning Tables" were particularly effective in conveying feelings of being trapped and gaining independence to elicit sympathy from viewers and increase music sales. High-angle and black-and-white shots also advanced the narrative of losing and regaining control. Overall, the finished video product compares favorably to similar works that portray female empowerment through independence from men.
Analysis of digipaks magazine advertising
The document discusses the common elements found in digipak advertisements for magazines. It notes that they typically feature an image of the artist, image of the album cover with quotes about the artist's success, indications of the musical genre, and basic information about the album. They also usually include the artist's website and social media links. The document then analyzes specific examples of digipak advertisements for artists James Morrison, Bob Dylan, and Frank Sinatra, noting how the designs are tailored to each artist's image and style while still including standard information.
Art Critique
Bridget Riley's 1965 artwork Arrest uses wavy vertical lines that fade from black to white, creating ripples and a 3D illusion of movement. The lines are carefully planned and gridded to achieve the intended visual effect of rhythm and motion that draws the viewer's eye down the canvas. While abstract with no clear subject, the work is interpreted by viewers as representing a long curtain moving in the wind. It was a unique and successful achievement for the time period in creating this visual illusion through precision handwork rather than computer generation.
Unit 28 Week 15
This document provides instructions for students to complete and submit their website design project. It outlines that students must hand in the published website URL and screenshot, along with testing evidence. They are instructed to review the project brief to ensure all requirements are met. The document explains that students must explain the tools and techniques used to create the interactive website to achieve the M2 objective. They must also demonstrate that the website meets the defined requirements and purpose to achieve the D3 objective. Students are advised to complete all pass requirements before working on the review and to achieve M1 and M3 before prioritizing D3.
Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Back cover of digi pack analysis
The document summarizes design elements and information included on the back cover of a digital album package. It lists the songs in a linear format rather than a list, includes a barcode for purchase, logos for the record label and copyright, and social media links. The background image comes from a graffiti scene using quad bikes to relate to the target audience. The album title is displayed in a separate font with a line through the middle word.
Fifth page of digi pack analysis jhk
This document discusses an image of an artist leaning on a railing in a graffiti tunnel. The artist is looking at the camera, allowing viewers to relate to her. Her blurred image and urban clothing complement the colorful, graffiti-filled background. This page from a album digi-pack is meant to feature the CD itself, represented by two circles. The image, background, and artist's style aim to match the urban genre and target younger audience.
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Genre research - posters
The document analyzes magazine advertisements for three musical artists - Bastille, Arctic Monkeys, and Ed Sheeran. For Bastille, the advertisement features consistent branding elements like colors and symbols that identify the band. The Arctic Monkeys advertisement uses a simple black and white design that fits their image. Ed Sheeran's advertisement has an orange background and shows his face in a way that creates intrigue, reflecting his social media presence. All three advertisements effectively represent the artists' brands through consistent visual elements.
Prelim ideas
This document presents three preliminary ideas for album artwork that conform to various visual styles. The first idea uses shadow/mirror effects and decaying scenery to create a mysterious atmosphere and symbolize feeling like a shattered self after a breakup. It also indirectly portrays males as fragile. The second idea uses minimalism and symbolism of a puzzle to suggest that while one relationship ends, others remain. It focuses on brand identity. The third idea distorts and fragments the protagonist to depict confusion after a relationship ends. It subverts expectations and challenges representations of masculinity. Both the first and third ideas draw from psychedelic and abstract styles.
Media evaluation post 2
1) The document discusses the promotion of a debut album and artist through various ancillary texts including a music video, magazine poster, and album digipak.
2) The poster and digipak utilize different imagery including Greek mythology and Renaissance art to portray a mystical theme and give clues to the artist's music.
3) Elements like repeated images, fonts, and symbols like the Greek statue create consistency that helps audiences recognize the artist across materials.
Moodboard
Connor Southwell is creating print productions and album artwork to promote his artist's career. The images and symbols he has collected from a moodboard, such as a chess board motif and images of nature, could be incorporated into the album cover to continue themes from his music video and reinforce the song's meaning. Experimenting with different typefaces, colors, and aesthetics like minimalism could help distinguish his artist's style and brand within the genre. The album covers shown provide inspiration for utilizing a range of design conventions from minimal monochrome styles to colorful collages.
Codes And Conventions
Our media product challenges conventions of music videos in several ways:
1. It originally lacked performance shots but we added them to better fit the music video genre. We balanced performance and narrative shots with two different actresses.
2. Performance shots take place in a forest while narrative shots are in the city, contrasting urban and rural settings.
3. We include close-ups of the artist but do not show instruments, unlike most indie music videos.
4. It has an abstract quality through the use of masks that create ambiguity and confusion for the viewer.
Our other products like the magazine ad and digipak reference the music video's themes and styles but use varying fonts to reinforce the urban
Coursework planning essay media
The document proposes ideas for a music video for Lana Del Rey's song "Young and Beautiful". It will have a conceptual style using short video clips edited together in a montage to depict different parts of life. There will be both landscape shots and shots of friends to create a narrative about a female's life. It will include a performance element of the singer against a white background. Inspiration comes from Lana Del Rey's "Video Games" video. Themes of relationships and friendships will be conveyed through editing styles, lighting, camera techniques and iconic feminine images to create a mood representative of the alternative genre.
Images
The document evaluates potential images for print productions to reinforce the theme of naturalism and isolation presented in a music video. It discusses using the same male protagonist across productions to maintain continuity and familiarity with audiences. The images depict open, natural locations where the character seems small and isolated, correlating with the fragmented relationship themes. Colors and lighting create an almost psychedelic, fragmented feel to resemble relatable indie music lyrics.
Street art development
The document summarizes the development of street art pieces created by the author to provoke thought about surveillance and censorship. They created stenciled eyes to symbolize constant watching, and experimented with tape art inspired by other street artists. Later pieces included large posters with reflective eyes and motivational "window" images. The author also designed political street signs critiquing attempts to silence speech or ban certain ideas, basing the designs on real sign styles to make a subtle statement.
Mika ‘the boy who knew too much
The document analyzes and summarizes the album cover design for Mika's "The Boy Who Knew Too Much". It notes that the cover follows conventional layouts but features an unusual black and white close-up photo of Mika. The background image is of a colorful room in outer space, contrasting with the black and white photo and suggesting the album contains different or deeper perspectives. Bright colors, cartoon style, and bold typography create a fun yet impactful design that matches Mika's unique brand image.
Logo initial ideas
The document discusses three initial logo ideas for an artist's band. Idea 1 features a melted heart with the band name inside, conveying love but potentially being hard to read. Idea 2 uses a painted heart style giving an urban feel but lacks clarity. Idea 3, the chosen logo, features the band name with a drop shadow on a shaped background, implying a performance aspect or that the name is a puzzle piece open to interpretation, allowing audiences to feel connected to the artist's music. The logos aim to represent creativity while leaving meaning open for audiences.
Evaluation question 2
1) The document discusses a promotional campaign created for the artist Lemaitre, including a music video, digipak, and magazine advertisement conforming to dance music conventions.
2) It aimed to portray the female protagonist as a "femme fatale" through camerawork, editing, and her mysterious relationship with the male character left ambiguous across media.
3) The campaign was designed to intrigue audiences and drive consumption of the various media products by leaving the true nature of the relationship unclear.
Analysis one night only2
The music video for the song "Say You Don't Want It" tells a story similar to Lady and the Tramp, where a lower-class male attracts a higher-class female. Scenes of the band performing are intercut with shots that represent the surroundings and lifestyles of the audience. Mis en scene is used to represent both the run-down areas the audience lives in as well as the indie image of the band through their clothing, hair, and location of performances. Performance shots focus on individual band members to allow the audience to relate to each person's style.
Pink floyd Digipack Anyalsis
A prism is used on the album cover to split light into a rainbow of colors against a black background. This is intended to convey spreading positivity in the face of darkness and potentially have a social or political message. The black background and darkness imagery suggests it is a rock album. However, the artist and album names in white text on the cover do not stand out well against the colorful artwork due to their size and lack of boldness.
Evaluation question 2
This document discusses the print and digital marketing materials created to promote a new album by artist MK. It summarizes the design choices made for a magazine advertisement and digital album pack. For the magazine ad, a portrait layout was used with the artist's logo, an image from the music video, and review text. The digital pack employed a consistent purple/blue color scheme across its panels. Visual motifs from the vibrant video were translated to the print materials. Typography and images were positioned following rules of thirds. A sans-serif font was selected to match the clean logo design. Intertextuality with other artists' videos influenced the narrative-focused content.
Jessie j
This magazine advert for Jessie J's album follows conventions to appeal to its target audience. The text is in gold and white to match the album's colors and create a consistent style. Jessie J's name is largest to identify the artist, while the album, featured artist, and singles are also prominently displayed. Serif fonts are used for the artist and album names to catch readers' attention in a fun way, while sans serif text at the bottom conveys important information. The close-up image of Jessie J links to the album cover and gold makeup to tie the elements together visually. Dark colors in the image contrast with the light text and convey the artist's aggressive persona consistently across elements.
Question 2- Evaluation
The document discusses the effectiveness of combining a main product with ancillary texts to promote a new single by the artist Ivy. Color schemes and imagery were used across products to represent the pop genre and appeal to the target audience of 16-25 year old females. Low-angle shots in the music video for "Turning Tables" were particularly effective in conveying feelings of being trapped and gaining independence to elicit sympathy from viewers and increase music sales. High-angle and black-and-white shots also advanced the narrative of losing and regaining control. Overall, the finished video product compares favorably to similar works that portray female empowerment through independence from men.
Analysis of digipaks magazine advertising
The document discusses the common elements found in digipak advertisements for magazines. It notes that they typically feature an image of the artist, image of the album cover with quotes about the artist's success, indications of the musical genre, and basic information about the album. They also usually include the artist's website and social media links. The document then analyzes specific examples of digipak advertisements for artists James Morrison, Bob Dylan, and Frank Sinatra, noting how the designs are tailored to each artist's image and style while still including standard information.
Art Critique
Bridget Riley's 1965 artwork Arrest uses wavy vertical lines that fade from black to white, creating ripples and a 3D illusion of movement. The lines are carefully planned and gridded to achieve the intended visual effect of rhythm and motion that draws the viewer's eye down the canvas. While abstract with no clear subject, the work is interpreted by viewers as representing a long curtain moving in the wind. It was a unique and successful achievement for the time period in creating this visual illusion through precision handwork rather than computer generation.
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Unit 28 Week 15
This document provides instructions for students to complete and submit their website design project. It outlines that students must hand in the published website URL and screenshot, along with testing evidence. They are instructed to review the project brief to ensure all requirements are met. The document explains that students must explain the tools and techniques used to create the interactive website to achieve the M2 objective. They must also demonstrate that the website meets the defined requirements and purpose to achieve the D3 objective. Students are advised to complete all pass requirements before working on the review and to achieve M1 and M3 before prioritizing D3.
Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Back cover of digi pack analysis
The document summarizes design elements and information included on the back cover of a digital album package. It lists the songs in a linear format rather than a list, includes a barcode for purchase, logos for the record label and copyright, and social media links. The background image comes from a graffiti scene using quad bikes to relate to the target audience. The album title is displayed in a separate font with a line through the middle word.
Fifth page of digi pack analysis jhk
This document discusses an image of an artist leaning on a railing in a graffiti tunnel. The artist is looking at the camera, allowing viewers to relate to her. Her blurred image and urban clothing complement the colorful, graffiti-filled background. This page from a album digi-pack is meant to feature the CD itself, represented by two circles. The image, background, and artist's style aim to match the urban genre and target younger audience.
Analysis of a digi pack
This document analyzes the typical conventions and layout of a digipack album. It describes the front cover including the artist name and album title, along with any content warnings. The inside booklet contains song information and images related to the album's songs. The back cover has the artist image and barcode, along with additional details. A color scheme is carried throughout and the CD is housed internally.
Flan plan for album advertisement
The document discusses creating an album advertisement. It states that the information will be used for guidance when making an album advertisement for their own album. The document is brief and focuses on using the information as a reference point.
Advertisment for album release
The document outlines the typical elements found in a magazine advertisement for a new album. These include: a large picture of the artist to attract attention; an image of the album cover; listing the top songs on the album; the album name in a large, bold font; and using the album's color scheme in the ad layout. Photos of the artist are often posed attractively to appeal to audiences.
Questionnaire (itself)
This document is a survey asking for a respondent's preferences in music genres, gender, age range, sexuality, race, and preferred music streaming platforms. Respondents are given multiple choice options to select from for each question, including music genres like R&B, rock, pop, and dance/electronic, age ranges from 5-10 to 23 or older, and streaming services like SoundCloud, YouTube, and Spotify.
Flat plan for digi pack
This document provides a flat plan for a digi-pack design for an album. The plan includes images of the artist along with the album name and list of songs. Additional information like features and producers is also included. Sample layouts and color schemes are presented. In conclusion, the document states that this flat plan can be used for guidance when designing an actual digi-pack for an album.
Pottential images for both products
The document discusses potential images from a photo shoot at Leake Street in Waterloo for a digi-pack. It analyzes several photos of an artist crouching in front of graffiti, considering whether each image could work as the front cover or inside pages based on factors like the artist looking at the camera, her expression, how her clothing matches the background art, and how well the image fits with the genre and other digi-pack photos. Screenshots from the graffiti tunnel are also considered for inside pages or the back cover.
Fourth page of digi pack analysis
The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Moodboard (album covers)
This document shows a mood board of existing album covers that could provide inspiration for creating a new album cover. The mood board includes several album covers from different genres of music that showcase a variety of design styles and visual elements. Referencing these album covers may assist in developing concepts and ideas for an original album cover design.
Images used for digi pack and advetisement
This document discusses the selection of images for a music album's digipack and advertisement. Several images of the artist were chosen that show her facial expressions and outfit against complementary backgrounds. The images will be used on the front and back covers, as additional interior shots, and on the CD holder. They feature the artist in different poses, angles, and levels of closeness to appeal to the target audience and allow space for additional text and details about the album. The selected images are felt to cohesively showcase the artist across the products.
Third page of digi pack analysis
This image depicts an artist in an "off guard" moment, walking and facing away from the camera with a thoughtful expression. While an informal photo, it fits well with the environment and will appeal to the target audience who are accustomed to casual images on social media. The background lighting highlights the artist and complements the quote from the song "What If I Go", which references going somewhere together.
Personal profile (media)
Kierra is a 20-year-old mixed race heterosexual woman who enjoys dance and electronic music, which she listens to on YouTube. She is single and enjoys traveling, photography, posting on Instagram, and listening to music. As an explorer who likes seeking adventure, she fits the target audience and genre of the music video. While single, she seeks love and belonging as well as a meaningful relationship, relating to her needs within Maslow's hierarchy.
Moodboard (alum advertisments)
This document discusses using existing album advertisements for inspiration when creating a new one. It suggests looking at common conventions in other ads to ensure the new ad meets standard conventions. The goal is to create an effective album advertisement.
Second page of digi pack analysis
This document provides details on an image for a music video, including a close-up shot of the artist that shows her expression and hair blowing in the wind. It also includes a quote from the song and identifies the background as a brightly colored urban setting with stairs. The document notes that displaying the song as the number one track will attract attention from the target audience.
Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
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Q2
Rahul Yadev created several promotional products - a music video, CD cover, back cover, insert, and magazine advert - to promote a new rap album. He sought to make the products visually cohesive by using consistent dark colors, fonts, and imagery of the artist making a "W" gesture throughout. Specifically, the video, covers, and advert all featured the artist in similar dark, urban settings like a brick wall or central London. This visual consistency across the different media helped tie the products together and clearly identify them all with the same artist.
Creating our digi pack
The document provides details on the design choices for a Digi-Pack and magazine advertisement. Photos were taken of the artist with plain white and urban backgrounds to portray them in different settings. Five photos were selected for the Digi-Pack based on the artist's expression and positioning. The photos were edited and filters were applied. Layouts were created for the front and back covers displaying the artist photos and tracklisting. The inside pages feature additional photos and details about included content. A poster design was also created using the same color scheme and fonts as the Digi-Pack to promote the album in magazines.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how the artist's image is extended through careful use of colors, images, and fonts across different media products.
The response summarizes how a brand identity was created for an artist using consistent costumes, colors, and style across a music video, digipak, and magazine advert. Key elements like the artist's red coat were featured to remind audiences of the brand identity.
Details are provided on how the digipak and advert were designed to sell the album to a young target audience, such as using street art imagery and fonts that tie into the brand identity and portray the artist as a strong role model
Q2
The combination of the main product and ancillary texts is effective at reaching the target audience of industrial rock. To appeal to both the niche market and mainstream audiences, conventions of the genre must be understood and appropriate representations used. Some scenes in the music video were modified to make them more suitable for different demographics by obscuring explicit content. The album cover features a close-up image of the artist to represent their style and independence without being too busy. Inside images provide insight into the artist's personality and influences to help audiences connect with them.
Analysis of student digipaks
The digipak uses a color scheme of red, black, and white that stands out yet remains subtle. The soft image of the main artist contrasts with the red to white gradient text, pulling focus to the artist and conveying an edgy style. The bold yet simple text focuses attention on the image rather than words. Gradual fading of the red text to white makes the cover less harsh than all red but more eye-catching than all white. The lighting illuminates the artist's face against a black background, drawing the reader in. Consistent use of the color scheme and fonts throughout ties the digipak together professionally.
Evaluation 2
The document discusses the links between a digipak, advertisement, and music video created to promote an album. Key elements were carried over between the materials to tie them together, like using graffiti from the music video throughout the digipak and having the artist photographed in the same location for the advertisement and digipak back cover. Dark lighting and themes of depression from the narrative music video were also reflected in the print materials. This was to help audiences connect the different elements and understand the full story being told across the promotional campaign.
Paloma faith digipak analysis
The front cover of a CD features many manipulated images of the artist in different outfits and settings against a backdrop of deep red with warm colored lighting. While most elements create a consistent theme, there is one image of a snake that breaks from the theme. The use of red and theatrical lighting and settings convey passion for her music and loyalty from her fans. Through images and font choices, the cover draws the audience in with mystery about the artist's meaning while identifying as targeting female fans through a feminine font.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how a brand identity must be extended through careful choices in colors, images, and fonts across different media products.
The response describes how a brand identity was created for an artist through consistent costumes, colors, and style featured in both a music video and digipak. Fonts and imagery were chosen to tie the products together and represent the artist's personality.
Additional panels and images in the digipak were selected to attract a young target audience through street art, professional designs, and portrayals of the artist as a strong role model.
Q1 digipk (1)
The document discusses conventions in digipak design that were followed and challenged for a new artist. It compares the design choices to Rihanna's digipak. While some conventions were followed, such as including the recording label information on the CDs, other choices challenged conventions. The front cover showed more of the artist rather than an extreme close-up to better convey their personality. The CD pockets, which are rarely used, displayed different aspects of the artist's personality across panels to appeal to a wider audience. Overall, the digipak design balanced following professional standards with innovations to introduce the new artist.
Evaluation post 2
I have created this powerpoint to explain my creation of my magazine poster, digipak and also my music video.
Ancillary Texts
The document discusses the design of various materials to promote an indie artist, including a digipak, magazine advertisement, and their analysis. It examines examples from other artists and incorporates conventions of the indie genre. The final designs chosen for the digipak and magazine ad utilize consistent imagery, fonts, and colors to create recognition and brand identity while maintaining an indie aesthetic focused on the music over the individual artist.
Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Analysis of digipaks
This document analyzes and compares the layout, design, and artistic choices made in two different album digipaks: Biffy Clyro's "Puzzle" and Kate Nash's "Made of Bricks." For Biffy Clyro, an established band, the front cover omits band information and features ambiguous puzzle piece imagery. Inside pages pair lyrics with meaningful photos instead of band images. Dark colors and a simple bold font are used. In contrast, Kate Nash's digipak emphasizes femininity through handwritten font, images of Nash in stereotypical feminine settings, and bright colorful designs and photos. Gender expectations seem to have influenced the different artistic choices in layout and design between the two albums.
Photographs I used & Editing
The document provides details about photographs selected and editing processes used for various ancillary music products, including a digipak and magazine cover, for an up-and-coming artist. Key photographs included images of the artist in front of a church door, which linked to lyrics in her song, as well as casual shots taken on set. Photographs were edited in Photoshop to enhance lighting and contrast, and create continuity across products while showing different sides of the artist. Time strips using various shots were chosen for the digipak interior to highlight the artist's fun personality. An everyday outfit and relaxed pose were used for the magazine cover to make the artist relatable while breaking into the industry.
Digipack and poster analysis
This document discusses conventions for album covers and advertisements in the hip hop genre. It analyzes the album cover and print advertisement for Wretch 32's album "Tractor" and identifies several conventions they employ that are common in hip hop. These include dark, low-key lighting; urban locations like alleyways; graffiti-style fonts; and stereotypical hip hop clothing. Maintaining connections to the genre's roots in urban areas and styles like graffiti helps hip hop artists attract their target audience.
Media ancillary
The document discusses conventions for indie artist websites and album covers, analyzing examples from The Black Keys, Gotye, Regina Spektor, and MGMT. It finds that simple, vintage-inspired designs with easy navigation and links to social media are effective. The analyzed artists create distinct images through colors, fonts, and filters that reference both the indie genre and each artist's brand. The document concludes that applying grainy filters, vintage colors, and consistency between the website and album cover can help communicate the intended serious, female indie image for the student's own artist.
Ancillary research
The document discusses conventions for indie artist websites and album covers, analyzing examples from The Black Keys, Gotye, Regina Spektor, and MGMT. It finds that simple, vintage-inspired designs with easy navigation and links to social media are effective. The analyzed artists create distinct images through colors, fonts, and filters that reference both the indie genre and each artist's brand. The document concludes that applying grainy filters, vintage colors, and consistency between the website and album cover can help communicate the intended serious, female indie image for the student's own artist.
How effective is the combination of your main product and ancillary texts?
The combination of the main product and ancillary texts is effective because it maintains consistency across elements. The design centers the artist as the main focus and uses a busy layout. Color usage links to the artistic narrative and persona, ranging from dark to light tones presented in a messy, splattered style. Mise en scene reinforces the painting theme through colors and backgrounds. Costume choices in the digipack and magazine represent the artist's negativity and creative freedom. A handwritten font appeals personally and stands out from conventional styles. Together, these components appeal to teens through late 20s by connecting narratives and maintaining conventions across the video and ancillary products.
Evaluation activity 2
This document analyzes the effectiveness of combining a music video with ancillary texts like a digipak and poster for a singer named Ameli. The logo, black and white color scheme, 1920s costumes and art deco style are consistent across all elements. This helps establish Ameli's glamorous identity and creates intertextuality that will allow audiences to connect the music video, digipak and poster as promoting the same artist and album. Location shots in the music video featuring 1920s-style store displays further reinforce the theme and were influential in designing the ancillary texts.
Evaluation part 2
The document discusses the effectiveness of ancillary texts in promoting an artist and album. It focuses on a recurring rose theme and the artist's brown coat across a video, digipak, and poster. By using consistent symbols and imagery, the texts work together to expand the audience and convey the album's themes of love and relationships. Some elements were influenced by other artists to help portray the character and emotions of their artist. Overall, the interlinking themes and promotion of the artist across the different media make the ancillary texts a successful combination with the main product.
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How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
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Fifth page of digi pack analysis
- 1. Image of artist: this is a long shot of the artist leaning over a railing in the graffiti tunnel we used for our graffiti scenes. She is looking into the lens of the camera which means that she is addressing the viewer and this allows them to relate to the artist more. They are also able to see her facial expression and gesture. This is a blurred image which creates a sense of ambiguity also it is still clear to the viewer what she is doing. Clothing: the clothing of the artist is complemented by the background as it has an “urban feel” to it again resulting in my target audience being able to relate to her more. Background: the background fits into the genre of the album as it is urban and relates to the target audience more because of this. It also complements the gesture of the artist ( a slight slouch over the railings which relates to a younger audience). The bright colours also help the artist stand out as her clothing and hair is dark which means that she is able to stand out against the colourful background. It also fits in with the other pages of the Digi- pack ( the graffiti urban theme). Purpose of this page: this page is the page where the actual CD itself would be kept (hence the two circles that represent a CD.