The student created a music video for a course production and two additional pieces: a website and printed ad. To create branding across all three pieces, the student used consistent aesthetic elements like font, color scheme, and characters. Specifically, a simple white block font and autumn/graveyard setting were featured in both the ad and website to connect them to the music video's narrative about a girl mourning loss. Maintaining the casual style of the main character, Josey, across all pieces also helped establish branding while keeping her representation appropriate for the acoustic pop genre.