- The combination of the main product and ancillary texts is effective due to its use of postmodern elements like non-linear structure and breaking the fourth wall. It also draws on Goodwin and Strauss's theories around performance, representation of lyrics visually, and tensions between masculinity and femininity. - The colors black, white, and red are used consistently to reflect the music video and symbolize emotions like anger, empowerment, and purity. - The layout draws inspiration from other artists but had to be modified to work with the images and text. Case studies of the artist were used to determine shot types. - The locations in the music video were chosen to represent themes and transitions in Sia's life