Our media product challenges conventions of music videos in several ways: 1. It originally lacked performance shots but we added them to better fit the music video genre. We balanced performance and narrative shots with two different actresses. 2. Performance shots take place in a forest while narrative shots are in the city, contrasting urban and rural settings. 3. We include close-ups of the artist but do not show instruments, unlike most indie music videos. 4. It has an abstract quality through the use of masks that create ambiguity and confusion for the viewer. Our other products like the magazine ad and digipak reference the music video's themes and styles but use varying fonts to reinforce the urban