From MCG 'Museums Get Mobile!' event 16 May 2014
The truth is that mobile isn’t working for museums in the way we imagined. Is now the right time to think about mobile in a different way? What can we interpret from our visitors’ needs and behaviours to design services that are truly transformative and be a fully integrated part of the service offered by a museum? Lindsey Green takes a look at what happens when we stop designing mobile products and start using mobile as tool in the design for a whole service.
Untethered with Evernote July Google+ HangoutStacey Harmon
#GetUntethered! Hangout with Evernote Business Certified Consultants and Ambassadors Stacey Harmon and Kristi Willis. In July's hangout, they discuss strategies for managing leads and business cards with Evernote.
In this hangout, Stacey and Kristi:
* demonstrate how to capture business cards with Evernote's iOS business card capture feature
* provide Android options for business card scanning and Evernote integration
* illustrate 3 workflow case studies for lead management in Evernote
Have specific questions? Leave a comment below!
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com). Join us!
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
Join us for next month's hangout, where Stacey and Kristi discuss task management with Evernote here: https://plus.google.com/events/cueb2p55sorjq7bnpoa1cb8pfo8
Frankly, Green + Webb use research as a core component of a wider human‐centred digital design practice. Recently the team has been working on a large‐ scale digital interpretation project with the Van Gogh Museum in Amsterdam. The project used a wide range of research techniques to inform and inspire the team and support effective decision‐making at every stage. Alyson will share some of the opportunities and challenges they encountered along the way, some of the key the outcomes and reflect on what she has learned about embedding research into everyday practice.
Our How To presentation for Museums and the Web 2016 #MWXX on designing digital experiences for families shares findings from our research on four different museum projects. For the full paper please see this link http://mw2016.museumsandtheweb.com/paper/designing-digital-experiences-for-families/
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Untethered with Evernote July Google+ HangoutStacey Harmon
#GetUntethered! Hangout with Evernote Business Certified Consultants and Ambassadors Stacey Harmon and Kristi Willis. In July's hangout, they discuss strategies for managing leads and business cards with Evernote.
In this hangout, Stacey and Kristi:
* demonstrate how to capture business cards with Evernote's iOS business card capture feature
* provide Android options for business card scanning and Evernote integration
* illustrate 3 workflow case studies for lead management in Evernote
Have specific questions? Leave a comment below!
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com). Join us!
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
Join us for next month's hangout, where Stacey and Kristi discuss task management with Evernote here: https://plus.google.com/events/cueb2p55sorjq7bnpoa1cb8pfo8
Frankly, Green + Webb use research as a core component of a wider human‐centred digital design practice. Recently the team has been working on a large‐ scale digital interpretation project with the Van Gogh Museum in Amsterdam. The project used a wide range of research techniques to inform and inspire the team and support effective decision‐making at every stage. Alyson will share some of the opportunities and challenges they encountered along the way, some of the key the outcomes and reflect on what she has learned about embedding research into everyday practice.
Our How To presentation for Museums and the Web 2016 #MWXX on designing digital experiences for families shares findings from our research on four different museum projects. For the full paper please see this link http://mw2016.museumsandtheweb.com/paper/designing-digital-experiences-for-families/
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesSearch Influence
Search Influence’s Director of Sales and Marketing Paula Keller French shows you how to leverage LinkedIn for sponsored content promotion to reach your target audience while they are in the "business mindset.”
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
Why do people share food photographs via social media channels?Karen Fewell
The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research into why people share food images via social networks. The top reasons why people share food images via social media channels are 1. Because they are proud of what they have made, 2. To record a special moment or occasion, 3. Because the food looks like art.
Presentation at ESOMAR 3D Digital Dimensions 2013 in Boston, MA. Examines results from a two-part national survey on youth's usage, habits, and attitudes toward social media. Connects why youth 18 to 24 use Pinterest and best practices in Pinterest marketing strategy to show the best ways to reach this important consumer group.
MW2016 Online Scholarly Publishing: data and_insights_from_osciFrankly, Green + Webb
Data and insights from the evaluation of two online scholarly catalogues from SFMOMA and the Walker Art Center developed as part of the Getty Foundation's Online Scholarly Publishing Catalogue Initiative (OSCI). Presented at the 2016 Museums and the Web Conference.
Slides from my #PhLive webinar on the Science and Art of ROI.
In the session I cover:
How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI
Social business presentation Komfo - The Social Conference - Feb 2015Komfo
Komfo had the honor to host a presentation at the yearly event 'The Social Conference' in Amsterdam. Social Business Specialist Zeshan Ali Jaffari presented and discussed the opportunities social business brings to your company. In this presentation, he answers the questions:
- How can you be result orientated and data driven towards the use of Social Media?
- Which steps are necessary for the social business convergence of your organization?
- Which models can you use for your social business?
These theories are supported by a successful case from one of the international clients we have in Komfo.
Unlocking potential and growing junior staff sustainably | Bethan Vincent | B...Bethan Vincent
Junior or less experienced people are our industries biggest asset; they’re entrepreneurial, motivated, and imaginative. However they also require time, budget and resources to grow and develop into their roles.
This can result in a tricky balancing act for organisations who have to weigh up profitability and efficiency against giving someone the chance to break into the industry.
This talk by Bethan Vincent explores some of the common mistakes made when onboarding junior staff and offers practical advice on supporting, mentoring and growing the people in your business sustainably.
Presented at BrightonSEO, September 2021
What kind of mobile content is most engaging for museum visitors? And what impact does it have? There is surprisingly little research data on this question. This is a presentation that looks into both of these questions and provides principles for designing audioguide content that really works for visitors. Conference paper available here: http://mw2014.museumsandtheweb.com/paper/listening-to-visitors-research-findings-on-mobile-content/
Darden: Social at Olive Garden, presented by Justin SikoraSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Darden's Director of Brand Building Public Relations, Justin Sikora, talks about how Olive Garden revamped its social media team to bring the restaurant experience online.
Justin explains the five steps they took to re-activate their social media strategy and the results after implementing the new program.
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesSearch Influence
Search Influence’s Director of Sales and Marketing Paula Keller French shows you how to leverage LinkedIn for sponsored content promotion to reach your target audience while they are in the "business mindset.”
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
Why do people share food photographs via social media channels?Karen Fewell
The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research into why people share food images via social networks. The top reasons why people share food images via social media channels are 1. Because they are proud of what they have made, 2. To record a special moment or occasion, 3. Because the food looks like art.
Presentation at ESOMAR 3D Digital Dimensions 2013 in Boston, MA. Examines results from a two-part national survey on youth's usage, habits, and attitudes toward social media. Connects why youth 18 to 24 use Pinterest and best practices in Pinterest marketing strategy to show the best ways to reach this important consumer group.
MW2016 Online Scholarly Publishing: data and_insights_from_osciFrankly, Green + Webb
Data and insights from the evaluation of two online scholarly catalogues from SFMOMA and the Walker Art Center developed as part of the Getty Foundation's Online Scholarly Publishing Catalogue Initiative (OSCI). Presented at the 2016 Museums and the Web Conference.
Slides from my #PhLive webinar on the Science and Art of ROI.
In the session I cover:
How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI
Social business presentation Komfo - The Social Conference - Feb 2015Komfo
Komfo had the honor to host a presentation at the yearly event 'The Social Conference' in Amsterdam. Social Business Specialist Zeshan Ali Jaffari presented and discussed the opportunities social business brings to your company. In this presentation, he answers the questions:
- How can you be result orientated and data driven towards the use of Social Media?
- Which steps are necessary for the social business convergence of your organization?
- Which models can you use for your social business?
These theories are supported by a successful case from one of the international clients we have in Komfo.
Unlocking potential and growing junior staff sustainably | Bethan Vincent | B...Bethan Vincent
Junior or less experienced people are our industries biggest asset; they’re entrepreneurial, motivated, and imaginative. However they also require time, budget and resources to grow and develop into their roles.
This can result in a tricky balancing act for organisations who have to weigh up profitability and efficiency against giving someone the chance to break into the industry.
This talk by Bethan Vincent explores some of the common mistakes made when onboarding junior staff and offers practical advice on supporting, mentoring and growing the people in your business sustainably.
Presented at BrightonSEO, September 2021
What kind of mobile content is most engaging for museum visitors? And what impact does it have? There is surprisingly little research data on this question. This is a presentation that looks into both of these questions and provides principles for designing audioguide content that really works for visitors. Conference paper available here: http://mw2014.museumsandtheweb.com/paper/listening-to-visitors-research-findings-on-mobile-content/
Darden: Social at Olive Garden, presented by Justin SikoraSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Darden's Director of Brand Building Public Relations, Justin Sikora, talks about how Olive Garden revamped its social media team to bring the restaurant experience online.
Justin explains the five steps they took to re-activate their social media strategy and the results after implementing the new program.
Google's View on How Digital Assistants Have Raised Consumer Expectations for...Surefire Local
What if getting a new customer was as easy as asking for it?
The Age of Assistance is changing the customer journey for the home improvement industry. Voice-enabled devices like Google Assistant, Amazon's Alexa and Microsoft's Cortana are giving homeowners more control than ever before.
During this on-demand webinar, Google's own Patrick Tam, Strategic Partner Manager, SEM & Platform Partnerships, talks through key challenges and ways businesses can overcome them to rank high in voice-search within their local areas.
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
Marketers are in a great position to engage directly with audiences and create sincere, enthusiastic brand advocates.
Jeanette Gibson, Vice President, Customer Experience & Community of Hootsuite shares the stat of social, top trends, building advocacy, how Hootsuite engages with customers and measuring ROI. See the Hootsuite Brand Ambassdor video here: http://ow.ly/N0sbY
Customers don’t research in silos so why should marketers operate that way? Buyers have grown to expect more engaging and diverse experiences across devices and platforms, requiring companies to become “the best answer” wherever their customers are looking.
In his keynote presentation, Lee Odden will share his perspective from working with multiple Fortune 500 and Inc 500 brands as well as meeting with business owners and marketers from all over the world on where search fits in the digital marketing mix. He’ll also share insights from a survey of top digital marketers on where search marketing is headed and how practitioners can position themselves for future growth.
Where Does Search Fit in the Digital Marketing Mix? MnSearch Keynote 2014TopRank Marketing Agency
How search marketers can break free of silos through a more strategic, customer focused and multi-channel approach to digital marketing. Keynote presentation by TopRank Marketing CEO Lee Odden at the first MnSearch Summit conference in Minneapolis, 2014.
UNICEF Digital Strategy | Mobile Social Trends for 2015Jim Rosenberg
Global Digital Trends for 2015
and UNICEF’s Digital Strategy
presented at Dialogkonferansen 2014, Strømstad Sweden @JimRosenberg
Other modern technologies at age 20; imagine how far we’ll go with the consumer-facing internet.
Social media is your embassy; a good website is your home country.
Steady, consistent content is essential to engagement.
Owned content > Facebook’s algorithms.
The big picture is comprised of many, many details.
The perfect tweet or flawless video takes time, effort, and money.
People are your greatest asset – your own colleagues, as well as the people you serve.
“People want to be a part of something bigger than themselves.” #H2H by @BryanKramer
If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff.
Principles for Digital Strategy at UNICEF
Digital enables transparency and accountability.
To the online audience, we are one UNICEF with many facets.
We work in a multilingual world. Our content and engagement must reflect that.
Content and engagement efforts should include people with low- or no- internet connectivity.
All products and services should be mobile-first and multiplatform.
Our product approach is agile.
Open standards are at the heart of what we do.
We’ll measure and test our efforts, using data to inform content and engagement choices.
Conversations > Campaigns.
Global frame, local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country.
Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals.
Team: balance all-rounders with deep expertise.
Do fewer things better.
Find the storyteller in the elevator.
Blue State Digital, Ad Council, and the California Hospital Association discuss the future of online community-building and digital advocacy. We're sharing best practices and lessons learned that will help you engage your supporters around your organization or cause.
In this presentation, we'll cover how to:
- Create people-focused “digital-first” strategy
- Design digital “touch points” to mobilize supporters
- Leverage big data to drive peer-to-peer advocacy
- Translate online community-building into real-world activities
- Set metrics for tracking success
Presenters:
Nate Byer, Blue State Digital
Anne O'Rourke, California Hospital Associations
Kate Emanuel, Ad Council
Cancer Research UK are in the process of transition towards a digital first approach to their fundraising & marketing products. By focussing the central digital team’s attention on creating sector leading online content, we are pushing our marketing teams to take the lead in the production of their online marketing channel
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.
This presentation covers the benefits and intricacies of various top social digital channels.
Sponsored by: City of Kitchener & Waterloo Region Small Business Centre
Presentations from Marie van Driessche (VPRO Broadcasting) & Ben Carpenter (Government Digital Service) during the "ARENA - Accessibility" event hosted by Knight Moves.
how online collections could potentially impact the actual art systemMuseums Computer Group
Recruiting collective intelligence to level the contemporary art world’s stratified distribution of prestige and value: how online collections could potentially impact the actual art system.
Stephanie Bertrand (ICS-FORTH).
Museums+Tech 2022: Turning it off and on again
Friday November 11 2022
Artificial intelligence and machine learning for the analysis and enrichment ...Museums Computer Group
Artificial intelligence and machine learning for the analysis and enrichment of digital collections
Dr. Nicolai Bohn (Navigating.art)
Museums+Tech 2022: Turning it off and on again
Friday November 11 2022
Balancing enhancement, innovation and invention
Katherine Woollard (National Trust)
Museums+Tech 2022: Turning it off and on again
Friday November 11 2022
Towards inclusive digital museum innovation: theoretical and practical issues...Museums Computer Group
Towards inclusive digital museum innovation: theoretical and practical issues around the digital transformation of museums
Museums+Tech 2022: Turning it off and on again
Friday November 11 2022
A shot in the arm for QR Codes in museums
Adam Coulson (National Museums Scotland)
Museums+Tech 2022: Turning it off and on again
Friday November 11 2022
Closing panel: Funding digital – what two years worth of data tells us
Chris Unitt (One Further), Mike Keating (Art Fund), Sarah Briggs (Museums Association), Georgina Brooke (One Further)
Entertaining audiences in a time of crisis Alix Geddes, One FurtherMuseums Computer Group
Museums+Tech 2020: Museums in a crisis
Entertaining audiences in a time of crisis
Alix Geddes, One Further
This is an ongoing study looking at types of content posted by museums online during the various crises of 2020, specifically humour, and how audiences interacted with it. The study consists of surveying digital communications staff at large and small museums across the UK and takes data directly from their website analytics and social media platforms.
With the sudden pandemic and subsequent lockdown, museums were forced to close their doors to the public and focused on using their digital channels to share the objects, themes, and stories within their collections, albeit with different perspectives. Digital content was transformed, with accessing collections from home and children’s activities at the forefront. We also saw attempts to reach online audiences with content that would amuse, entertain, and engage. Early on during the crisis, people participated in the Getty Museum Challenge (recreating artwork with objects from home), and hashtags such as #MuseumFromHome and #CuratorBattles gained traction. What was the impact of this? What types of content did audiences flock to, and in what numbers? What trends and insights can be pulled from the data available?
COVID, content strategy & organisational change Georgina Brooke, National Mus...Museums Computer Group
Museums+Tech 2020: Museums in a crisis
COVID, content strategy & organisational change
Georgina Brooke, National Museums Scotland
In January 2020 I moved out of my home in Oxford, north of the border to Scotland, to start a new role as Digital Media Content Manager at National Museums Scotland. I’d done Hogmanay and Burns Night, I’d written a new content strategy, which was about to be rolled out across the organisation. I was beginning to feel like I’d got my foot under the door.
By 19 March my mood had changed. The museum was closed, all exhibitions indefinitely postponed, my team was going to reduce by 50%, and all my lovely online audiences were very online, very stressed and very vocal.
This paper will look at how the Digital Team at National Museums Scotland developed and adapted an effective content strategy through the lockdown period, including:
The content formats and storytelling themes that most successfully connected online audiences with our collections and staff
Black Lives Matter – convincing Senior Management to react quickly and commit to a step change in our policies on race and representation within the museums
What we learnt and how these lessons are now changing our approach to audience engagement as the museum reopen
Virtual tours and monetisation Paul Fabel, Guided & Nathan Wilson, YourTourMuseums Computer Group
Museums+Tech 2020: Museums in a crisis
Virtual tours and monetisation
Paul Fabel, Guided & Nathan Wilson, YourTour
This session will explore how virtual tours can be monetised for museums whilst expanding vital access to culture for everyone. Join Nathan from YourTour and Paul from Guided as they lead a discussion on how virtual tours can work, and why they are so important in a COVID-19 world.
Videogames and museums: fields in convergence Amy Hondsmerk, Nottingham Trent...Museums Computer Group
Museums+Tech 2020: Museums in a crisis
Videogames and museums: fields in convergence
Amy Hondsmerk, Nottingham Trent University
As museums and heritage sites consider the ways in which they can engage visitors in the digital age, a trend expedited by the COVID-19 pandemic, the sector has progressively looked to the videogame industry. Tapping into the ‘experience economy’ (Park and Gilmore 1999), this intersection has allowed museums to explore the role of play in understanding the past. This has taken various forms including collaborations with game companies, utilising existing games to reach gaming communities and broaden audiences, and developing new museum-based games. Yet, while many of these game-related initiatives have been successful, thus far the museum sector has mainly employed video games in a manner that has been limited, with museum games remaining primarily focused on educational or entertainment goals.
In the context of changing understanding about interpretation in museums and, specifically, of the recognition of the role of visitors as participants in the interpretative process (Hooper-Greenhill 2000, Staiff 2014), the convergence of museums and videogames is rich area to explore and consider how the sector could realise the full potential of museum video games.
Inclusive digital practice in post-lockdown society Becki Morris & Sarah Simc...Museums Computer Group
Museums+Tech 2020: Museums in a crisis
Inclusive digital practice in post-lockdown society
Becki Morris & Sarah Simcoe, Disability Collaborative Network and EMBED
As we navigate out of crisis during unprecedented times, the pandemic has highlighted that the time is right to reflect on the key role that digital is playing in reaching diverse communities as we create the ‘new normal’. While the heritage sector has traditionally taken a piecemeal approach to delivering digital services, these challenging times have necessitated the sector need for embracing digital inclusive practice. This ensures the continued delivery of services, attracts new audiences, including those who may have previously faced barriers to the physical environment and includes those who are vulnerable to COVID-19 complications.
The pandemic has provided the sector with a unique opportunity to build positive intersectional inclusion through digital practices. At the same time, the Black Lives Matter movement has highlighted the issue of colonisation and the importance of greater access to related collections. During this presentation, DCN and EMBED, a cross-sector partnership, will share experiences and key learnings from the lockdown period, what we have done to support the sector and how digital inclusion is core to the sector in creating better, more resilient service, support and participation for audiences and the workforce.
With a houseboat and an iPhone (how IWM supported home learning during lock d...Museums Computer Group
Museums+Tech 2020: Museums in a crisis
With a houseboat and an iPhone (how IWM supported home learning during lock down)
John Glancy, Imperial War Museum
When the UK’s schools closed in March 2020 the needs of the nation’s learners changed. Education was moved to a different type of classroom one that often involved a kitchen table for a desk and a digital device instead of an exercise book. Learning outputs in the heritage sector had to change too. School audiences couldn’t visit our galleries and objects, so the galleries and objects had to visit them… With a Houseboat and an iPhone will explore how Imperial War Museums conceived and developed its 16-part web series Adventures in History and brought a national collection into people’s homes. It will also explore how the work done on this project is inspiring Imperial War Museums to evolve its ongoing digital learning offer by tackling some of the most difficult stories in its collections such as Empire history. We will also explore the ways we are proposing to use eyewitness testimony to support a recovery curriculum by aiding health and well being outcomes.
Museums in an Earth crisis – and how digital can help Bridget McKenzie, Clima...Museums Computer Group
Museums+Tech 2020: Museums in a crisis Museums in an Earth crisis – and how digital can help
Bridget McKenzie, Climate Museum
The multiple crises facing museums and society are all part of the Earth crisis, caused by an extractive and exploitative system. COVID-19 is an outcome of the ecological emergency, and climate breakdown threatens further blows to the relative stability of past decades in which museums have flourished. The Activist Museum Award has allowed us in Climate Museum UK to enquire into the possibilities of non-extractive digital collecting. As part of this, we are exploring extractivism, taking an environmental approach to the challenge of decolonising museums. A new mobile museum, we are reimagining museums for an age of crisis.
This lightning talk will summarise our findings of how digital collections might power activism to tackle the big challenges of social and environmental justice. What are the possibilities for museums to collaborate to create an accessible UK-wide digital collection that gives a climate and ecology lens to cultural artefacts? What is the appetite for a commons-based resource that opens up to democratic interpretation, and that enables its users to learn about the Earth crisis, to express views, to design solutions and to take action?
SDDC virtual visits pre and post COVID-19: what’s changed? Emilie Carruthers,...Museums Computer Group
Museums+Tech 2020: Museums in a crisis
SDDC virtual visits pre and post COVID-19: what’s changed?
Emilie Carruthers, British Museum
The Samsung Digital Discovery Centre offers free live workshops to schools delivered through video conferencing technology, and has done for many years. This puts us in a unique position to compare how the programme and its audience has evolved since COVID-19: how have student and teacher’s expectations changed, are teachers now more comfortable booking virtual experiences for their classes and how has the programme evolved to align with audience expectations? We’ll use the most recent data from the schools Autumn term 2020 to explore these questions and think about how the demand for online live experiences in classrooms might evolve in future.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
8. Frankly, Green + Webb t: @lindsey_green @franklyGW
What’s the definition of
the thing we have to design
before we choose which tool
is the right one?
10. Frankly, Green + Webb t: @lindsey_green @franklyGW
“There has been a reinvention of
the internet and the behaviour of
users in the last few years.
Digital services are now more
agile, open and cheaper. To take
advantage of these changes,
government needs to move to a
‘service culture’, putting the
needs of citizens ahead of
those of departments.”
Martha Lane Fox, 2010 letter to Francis Maude
regarding the review of the government’s web offering
12. Frankly, Green + Webb t: @lindsey_green @franklyGW
8.Build digital services,
not websites
Our service doesn’t begin and end
at our website. It might start with
a search engine and end at the post
office. We need to design for that,
even if we can’t control it. And we
need to recognise that some day,
before we know it, it’ll be about
different digital services again.
14. Frankly, Green + Webb t: @lindsey_green @franklyGW
Design the service
1. Shifts the focus to
visitor needs
2. Allows the digital
solution to be more
successful
19. Frankly, Green + Webb t: @lindsey_green @franklyGW
Visitor
Services
Curatorial
Formal
Learning
Informal
Adult
Learning
Informal
Family
Learning
Security
Retail
Membership
Marketing
and
Communications
Digital
IT Publications
Travel trade
Collections
Rights
management
Senior
management
20. Frankly, Green + Webb t: @lindsey_green @franklyGW
Suggested Tools
1. The Digital Service Manifesto
2. The Visitor Journey Map
21. Frankly, Green + Webb t: @lindsey_green @franklyGW
Suggested Tools
1. The Digital Service Manifesto
2. The Visitor Journey Map
22. Frankly, Green + Webb t: @lindsey_green @franklyGW
Manifesto
“A public declaration of
intentions, opinions, or motives,
as one issued by a government,
sovereign, or organisation.”
Dictionary.com
Goals/Objective
s
Shared
23. Frankly, Green + Webb t: @lindsey_green @franklyGW
IWM
Families
service
24. Frankly, Green + Webb t: @lindsey_green @franklyGW
1. Keep it focused on the visitor
2. What should a digital service
for [audience] be?
3. Get the right people in the room
that are directly effected
1. Everyone is an expert with
insights to offer.
2. Create rules for the discussion.
3. Commit to manifesto points must
be agreed or put aside to be
investigated
4. Spend time digging deep and
clarifying
Service
led focus
Debate
Outcomes
1. Agree that it’s ok for their
to be no digital service
2. Share it with the whole
organisation and ask for input
25. Frankly, Green + Webb t: @lindsey_green @franklyGW
Suggested Tools
1. The Digital Service Manifesto
2. The Visitor Journey Map
32. Frankly, Green + Webb t: @lindsey_green @franklyGW
What we’ve learnt from this approach
1. Service focus is a user needs focus
2. Focus on user needs can help make
strategic changes
3. The strength in digital lies in
understanding the user needs and the
context of those needs
4. Tools should focus on shared
understanding making things more
tangible
33. Frankly, Green + Webb t: @lindsey_green @franklyGW
e:
lindsey@franklygreenweeb.com
t:
@FranklyGW
@lindseygreen
Images thanks to Flickr Commons:
The hidden treasures of the Worlds
Public Archives
http://www.flickr.com/commons
34. Frankly, Green + Webb t: @lindsey_green @franklyGW
If you’re wanting help
thinking more about this and
the other opportunities and
challenges around digital
interpretation – get in
touch.
Our work is a mixture of:
• Design research for helping
understand how audiences
use digital technologies in
the cultural heritage
sector
• Strategic planning and
concept development - for
funding applications such
as heritage lottery funding
• Implementation i.e getting
in up to our elbows in
order to help these types
of projects get up and
running.
Find out more at:
http://www.franklygreenwebb.co
m