This document discusses strategies for content marketing and social media engagement. It provides tips on establishing ethos, pathos and logos to build credibility and trust with audiences. It also outlines content topic ideas like industry pain points, customer questions, trends and brand stories. The document recommends engaging employees as advocates to expand reach. It stresses the importance of being genuine, sincere and authentic in social media interactions.
Deck from my talk at #HRTechWorld in Paris 2015.
As technology moves at a pace and we become more and more digital like never before; we need to be more human.
By focusing on human behaviour and what makes people tick we can improve our marketing efforts to persuade and influence candidates.
From Aristotle through to the latest thinking in neuroscience we can fine tune are digital activities and messages. I'll walk through the nine ingredients that will help you deliver digital strategies that connect with the "chimp and the human" parts of our brains through the power of emotion and rational thinking.
My slides from my keynote at LinkedIn recruitment agency conference 2014
Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections.
My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.
My talk for Inbound UK 2014 in Liverpool #InboundUK14
How digital marketers need to be more focused on people and not the keywords.
What we can learn from from the human mind and neuroscience that will help us to connect with our customers, amplify our brand and drive ROI.
By focusing on the 'Chimp' and the 'Human' parts of our brains we can create world class digital experiences to connect, amplify and convert strangers into customers and fans.
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing.
With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business.
The deck covers:
• What’s your strategy?
• What’s Your Why?
• Understand your persona
• Thanks Like publishers
• Communities not networks
• Buy the audience in
• Influencer marketing
• Tools to help you with find your audience
• The Power or telling a great story
• Persona focused content, tactics and techniques
• Social listening
• How to implement and build a strategy
• Examples of B2B content throughout the See, Think, Do and Delight funnel
Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you.
Enjoy!
Slides from my keynote at a music industry conference #MIRC2014 June 2014
Helping music retailers with SEO, Content Marketing and Social Media.
Tried (pretty hard!) to relate them to Album covers... loved to hear you thoughts and any other album covers I could have used!!
Create Digital Experiences that matter to CandidatesDave Hazlehurst
Here's my slide deck from LinkedIn's Talent Connect conference in Vegas 2016.
Create digital experiences that matter to candidates.
The right digital ecosystem can make or break candidates' perception of your employer brand, which is a foundational component of attracting, engaging and recruiting talent. I'll explain how design thinking and Candidate Experience (CX) mapping can be applied to your company's digital ecosystem to generate ROI and help your company stand out from competitors with a world-class candidate experience informed by real-world scenarios.
Short(ish!) slide deck on the convergence of Inbound Digital marketing.
Basics on how customers search and make buying decisions. How SEO, Social, Content and Experience all influence each other and the key areas that you need to work on to protect you digital strategy going forward.
Deck from my talk at #HRTechWorld in Paris 2015.
As technology moves at a pace and we become more and more digital like never before; we need to be more human.
By focusing on human behaviour and what makes people tick we can improve our marketing efforts to persuade and influence candidates.
From Aristotle through to the latest thinking in neuroscience we can fine tune are digital activities and messages. I'll walk through the nine ingredients that will help you deliver digital strategies that connect with the "chimp and the human" parts of our brains through the power of emotion and rational thinking.
My slides from my keynote at LinkedIn recruitment agency conference 2014
Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections.
My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.
My talk for Inbound UK 2014 in Liverpool #InboundUK14
How digital marketers need to be more focused on people and not the keywords.
What we can learn from from the human mind and neuroscience that will help us to connect with our customers, amplify our brand and drive ROI.
By focusing on the 'Chimp' and the 'Human' parts of our brains we can create world class digital experiences to connect, amplify and convert strangers into customers and fans.
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing.
With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business.
The deck covers:
• What’s your strategy?
• What’s Your Why?
• Understand your persona
• Thanks Like publishers
• Communities not networks
• Buy the audience in
• Influencer marketing
• Tools to help you with find your audience
• The Power or telling a great story
• Persona focused content, tactics and techniques
• Social listening
• How to implement and build a strategy
• Examples of B2B content throughout the See, Think, Do and Delight funnel
Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you.
Enjoy!
Slides from my keynote at a music industry conference #MIRC2014 June 2014
Helping music retailers with SEO, Content Marketing and Social Media.
Tried (pretty hard!) to relate them to Album covers... loved to hear you thoughts and any other album covers I could have used!!
Create Digital Experiences that matter to CandidatesDave Hazlehurst
Here's my slide deck from LinkedIn's Talent Connect conference in Vegas 2016.
Create digital experiences that matter to candidates.
The right digital ecosystem can make or break candidates' perception of your employer brand, which is a foundational component of attracting, engaging and recruiting talent. I'll explain how design thinking and Candidate Experience (CX) mapping can be applied to your company's digital ecosystem to generate ROI and help your company stand out from competitors with a world-class candidate experience informed by real-world scenarios.
Short(ish!) slide deck on the convergence of Inbound Digital marketing.
Basics on how customers search and make buying decisions. How SEO, Social, Content and Experience all influence each other and the key areas that you need to work on to protect you digital strategy going forward.
My deck from my Content Marketing workshop for LinkedIn 100 summit in San Francisco, June 2015.
How content marketing can help you connect with people to help you become digitally famous.
Whats you content marketing 'Why'?
How it impacts your Brand?
Design content for happiness - across business process
Customer journey mapping and experience
Persona 'pain and pleasure'
Build and audience using social media
Tools to help you build an audience and give you ideas
Content ideas, themes and techniques
How to build a strategic and tactical plan
Slides from my #PhLive webinar on the Science and Art of ROI.
In the session I cover:
How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI
My slides from my Persona Mapping Webinar and how it can help you in understanding your target audience.
Talking about our approach the techniques and tools we use that can help you connect and engage with you persona's
Check out our blog http://www.ph-creative.com/blog/ for the recorded video if the webinar
Dave ‘Google’ Hazelhurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. In this session you will gain deeper insight into your target audience, tools and techniques to help you understand how to find them, talk to them and create world class, digital experience that will help you build, engage and recruit.
My presentation for the NRF Conference in Dublin.
Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.
Getting Goosebumps with Recruitment MarketingTALiNT Partners
Discover how your candidate experience has a direct impact on your employer brand and how both can influence how candidates ‘feel’ and ‘think’ towards your brand
Discover the key ingredients that can help you design an employer brand experience for ‘happiness’
Learn how emotion in your marketing and the power of storytelling can help you attract and engage with candidates helping you build a community of passive and active talent
Dave ‘Google’ Hazlehurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
In this session, we’ll explore how the Agile Movement and Maker Culture provide us with new business models to achieve innovation. And we’ll see some real-world examples of how DIY hackers are able to find solutions to challenging business problems by rapidly prototyping with emerging technologies like iBeacon, Raspberry Pi and mobile computing.
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
My deck from my Content Marketing workshop for LinkedIn 100 summit in San Francisco, June 2015.
How content marketing can help you connect with people to help you become digitally famous.
Whats you content marketing 'Why'?
How it impacts your Brand?
Design content for happiness - across business process
Customer journey mapping and experience
Persona 'pain and pleasure'
Build and audience using social media
Tools to help you build an audience and give you ideas
Content ideas, themes and techniques
How to build a strategic and tactical plan
Slides from my #PhLive webinar on the Science and Art of ROI.
In the session I cover:
How to help you gain buy in and influence with you key stakeholders
How to think of ROI in 3D and uncover the hidden value
How Digital activities all influence each other and how they add value to each other
Discus Marketing attribution, what it means and how to measure it
Define macro and micro goals - that mean something to your business
Performance aggregation through marginal gains
Lifetime value of a customer
Tools to help you measure ROI
My slides from my Persona Mapping Webinar and how it can help you in understanding your target audience.
Talking about our approach the techniques and tools we use that can help you connect and engage with you persona's
Check out our blog http://www.ph-creative.com/blog/ for the recorded video if the webinar
Dave ‘Google’ Hazelhurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. In this session you will gain deeper insight into your target audience, tools and techniques to help you understand how to find them, talk to them and create world class, digital experience that will help you build, engage and recruit.
My presentation for the NRF Conference in Dublin.
Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.
Getting Goosebumps with Recruitment MarketingTALiNT Partners
Discover how your candidate experience has a direct impact on your employer brand and how both can influence how candidates ‘feel’ and ‘think’ towards your brand
Discover the key ingredients that can help you design an employer brand experience for ‘happiness’
Learn how emotion in your marketing and the power of storytelling can help you attract and engage with candidates helping you build a community of passive and active talent
Dave ‘Google’ Hazlehurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
In this session, we’ll explore how the Agile Movement and Maker Culture provide us with new business models to achieve innovation. And we’ll see some real-world examples of how DIY hackers are able to find solutions to challenging business problems by rapidly prototyping with emerging technologies like iBeacon, Raspberry Pi and mobile computing.
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
BEYOND PRODUCT: What Every PM Needs to Know About MarketingJill Soley
Lots of good products fail. The most common reason is inability to find or connect with the market. In this session I'll share some important lessons I learned the hard way about successfully bringing a product to market. (Presentation for ProductCamp Silicon Valley 2019)
I had the wonderful opportunity to speak at the Hootsuite event (#HootupSG) in Singapore recently. I started my presentation talking about the irony of the fact that people seem to consider me an ‘influencer’. I definitely take it as a compliment, but when I look back to the beginning of my journey (first personal blog launched 10 years ago, professional blog five years ago), I didn’t start with this goal. I started because I believe I’ve learnt a lot on my journey and I just really wanted to share my unique perspective, hoping it would help others along the way.
Pivotal Tech Talk - Using data to inform product decisions (22.10.14)Marc Abraham
Why is important to use data to inform product decisions? How can you best use data as part of the product lifecycle? This talk about the role that data can play in informing decisions (and answering questions) at different stages of the product lifecycle.
Dave Hazlehurst, Partner & Director, Client Services, Ph Creative
Dave shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Dave ‘Google’ Hazlehurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
6 questions to ask yourself when turning your product idea into something real. Questions that will prompt and guide you from the very beginning of your product journey.
How To Become Digitally Famous At Social Media RecruitmentDave Hazlehurst
My slides from Social Media 'masterclass' I presented for Elite Recruitment Network on 1st April 2014.
50 slides on how to go about thinking about building your content marketing and social media strategy in the world of recruitment.
Actionable tips and actions you can do to help you attract, engage and convert candidates and clients using 'top secret' tools and tactics from the world of digital agencies.
#SocialRecDebate 1st April 2014
This is the full slidedeck our 'from Aha! to Eureka' Smartees Webinar, hosted on 26 November 2013 in Rotterdam. The presentation elaborates on what a consumer insight is (and what it is not), how you can mine them and how you can make them impactful for your company, through a variety of business stories. All of this illustrated with client cases from Cloetta and Heinz.
What's Behind Whole Foods Market's Social Media StrategyRyan Amirault
Presented at Natural Products Expo East, Baltimore, MD.
September 20, 2012
Whole Foods is using social media to engage its customers across the nation in conversations about food.
With over 300 Twitter accounts and 250 local-store Facebook accounts, Whole Foods Market has created an online community for useful exchanges between shoppers and their grocers. Beyond those accounts, Whole Foods' blog, online newsletter, mobile apps and flickr account all contribute to their booming online voice.
Digital strategy Insurance E-Broking ScotlandDave Hazlehurst
Slidedeck from my presentation at the e-Broking Insurance exhibition in Scotland on the 21st November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
Digital Strategy - Insurance Broker Expo CoventryDave Hazlehurst
Slidedeck from my presentation to the Insurance sector on the 14th November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
My slidedeck from the The Institute of Recruiters (IOR) to in-house recruitment teams on how to use social media, specifically twitter and google + to source candidates
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
8. @googledave
1. Industry
Pain Points
2. Common
Customer
Q’s
3. Trending
Industry Topics
4. Brand
Stories
5. Research
& Analysis
6. Outside of
industry into
your world
7. Industry
News &
Trends
15. @googledave
Persona has a
problem but is not
aware of the solution
SEE
Has a problem
and is
researching the
solutions
THINK
Aware of your
solution,
convince them!
DO
They’re a
customer
encourage to buy
and share more
DELIGHT
38. @googledave
· Employees advocates – they can reach an
audience 10x that of your brand
· Harness the power of the team
· Identify you most socially savvy
· Rules of the game – follow the content plan
· Measure, share and grow
Content is an experience… not just words, fonts, code, design,
Its the entire experience…
But here is the thing…
Everyone is talking about content marketing… and what do they need to do to engage their audience…
When we talk about producing content… what are thinking?
What do we see when we talk about content marketing
Are we creating great content
Are we really thinking about what we are producing….
or
Or are we just satisfied with what we are producing?
Being satisfied just isn’t anywhere near good enough. You need to think differently.
Content goes much, much deeper than that… it’s a commitment, not a campaign
It doesn't mean everyone has to write but it requires an interest and collaboration.
This is because content isn't just marketing it also culture.
Create a content culture in your teams. Its not a content strategy, it’s a people strategy a culture
Great content can attract great people and help you become digitally famous
We don't need more content. We need content that does more.
Content is an experience… not just words, fonts, code, design,
Its the entire experience…
Any any devices… and the ones we don’t even know about yet…
Aristotle stated…
That human persuasion occurs with 3 ingredients
Ethos – persuasion through credibility and trust
Logos – persuasion through logic, facts and figures
Pathos – Art of appealing to emotions
The currency of real networking is Generosity and Value – give your best stuff away
Its not the source of the content, its how valuable it is to the customer,
Help candidates, people with their day to day life's…
Graduate campaign, its not about the opportunity, it about helping them out with pain and pleasure
Create more value, for more people, more often…
So, when it comes to choosing…
They choose you….
Content is the currency of influence
Through research here is he ‘Magnificent seven’ themes of content proven to help you connect with your audience
Research and Analysis – data is where ideas and opinions grow –
Salary survey, the future of you world
Big content and visual or interactive assets can speak a 1000 words and
Entertain, inspire; educate and convince your candidates ….
Edutainment – those ‘types that get shared the most.
Convince people to ‘do’ what we want – case studies
Power of social proof – get customers / candidates to tell the story
Selling – social proof
A brilliant way of engaging you audience with content is thought the power of
Telling a good (authentic) Story
Tell stories to engage your audience that resonate with them
Who have been some of the greatest story tellers over the years….
Hollywood….
If we learn from those that have been telling stories for decades…
Hollywood film has 6, themes, formula's they follow to build emotional drivers in their audience
And they do it very well
The make the hero’s and the characters reflect those they want to connect with… click
Their customers….
In the films, they have characters that will mirror or resonate with the customer of the films they want to attract
Its why avengers had the female character
Aliens – sci-fi (typically a male dominant genre) – female lead – my wife loves Aliens (especially for hangover) days!
So, put the spotlight on your customers and you benefit by attracting those you want to engage with
This is backed up in science and neurology …we can get people on our same same wavelength
MRI scan from research by D Hassan – midn sync
When we tell stories both the storyteller and the listeners brains respond.
Our minds actually ‘synch together’… its know as neurocoupling We are hard wired to try and understand each other (scouser)
Stories activate parts of our brains that allows the listeners to connect and form their own ideas and experiences around the story being told
This is marketing’s very own ‘vulcan mind meld’
But we have to be very careful not to hit…..
In the NLP we have something called the critical faculty – it’s the human bullshit monitor
As marketers, we are the greatest bullshit trainers in the world
People see on average 10000 links a day... The average human attention span is 7 seconds – a gold fish has 8!!
Who remembers the billboard / xfactors / sky +
How many of you have the ‘good old staged corporate videos’ how often do you see videos about companies – who really watches !
Do you ever see a bad job advert – someone should write a crap advert and I reckon it would go viral!
Tell the truth… part of the human brain seeks the truth – this is how we are hard wired
In marketing with have buying funnels or
This a funnel shows the ‘considerations stages’ people go through
Passive candidates are at the see stage and the delight stage – delight is your twilight zone
A shelf full of ken and barbies just dying to be taken of the shelf!
Its been emotional….!
Newsjacking – show graph of this working
Insurance story – add slide
Its been emotional….!
Its been emotional….!
Something we are seeing more and more of…
In the war for talent - Using the power of your teams to accelerate content amplification – research shows x10
Your employees are a special forces team of talent scouts on the war for talent
When the put the shuttle into space
Your people in your organisations give you the power - they are your rocket boosters to your EVP – your brand ambassadors
Becoming a team that people love following
helps you to become a business that people love supporting.
By understanding the personas and people we want to connect
join and influence the conversation going on in your audiences hearts and minds
Identify the emotional drivers you candidates feel and experience; and put them into your stories,
helping you connect through the power of personality
humanise and bring emotion into you marketing and your people propositions....
Share genuine, real stories - bring authenticity into your brand be genuine, be sincere, be authentic….
People love what you do and how you make them feel; you benefit from the greatest marketing channel of them all ...
Word of mouth…
People may forget what you said or did… But the won’t forget how you made them feel….