Global Digital Trends for 2015
and UNICEF’s Digital Strategy
presented at Dialogkonferansen 2014, Strømstad Sweden @JimRosenberg
Other modern technologies at age 20; imagine how far we’ll go with the consumer-facing internet.
Social media is your embassy; a good website is your home country.
Steady, consistent content is essential to engagement.
Owned content > Facebook’s algorithms.
The big picture is comprised of many, many details.
The perfect tweet or flawless video takes time, effort, and money.
People are your greatest asset – your own colleagues, as well as the people you serve.
“People want to be a part of something bigger than themselves.” #H2H by @BryanKramer
If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff.
Principles for Digital Strategy at UNICEF
Digital enables transparency and accountability.
To the online audience, we are one UNICEF with many facets.
We work in a multilingual world. Our content and engagement must reflect that.
Content and engagement efforts should include people with low- or no- internet connectivity.
All products and services should be mobile-first and multiplatform.
Our product approach is agile.
Open standards are at the heart of what we do.
We’ll measure and test our efforts, using data to inform content and engagement choices.
Conversations > Campaigns.
Global frame, local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country.
Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals.
Team: balance all-rounders with deep expertise.
Do fewer things better.
Find the storyteller in the elevator.
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Social Media Marketing for Small Business StrategyAmar Trivedi
Guest Speaker Presentation to Diploma in Business students at International College, Auckland. Session on "Social Media Marketing for Small Business Strategy."
Related blog post: http://goo.gl/cWwnlw
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Social Media Marketing for Small Business StrategyAmar Trivedi
Guest Speaker Presentation to Diploma in Business students at International College, Auckland. Session on "Social Media Marketing for Small Business Strategy."
Related blog post: http://goo.gl/cWwnlw
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
After having few experiences in small organisations with little or non social media strategy I have decided to bring more understanding of the foundations of social media and what should be expected from it.
How to earn adoption from the C-suite and the front lines, presented by Kelly...SocialMedia.org
In her Brands-Only Summit presentation, Microsoft's Kelly Rigotti teaches a class on how to earn social media adoption from your executive team.
She talks about transitioning from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.
Why are baby boomers lagging in the adoption of social networking on Facebook? Boomers are the economic leaders of the nation, so what are the reasons for their hesitation? Learn about their behavior and take your own steps to get started in social media to improve the bottom-line results of your business. Note: This presentation is based on Nancy Cavanaugh's book, "The Boomer's Guide to Social Media Success." http://www.boomersocialmediabook.com
Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.
Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Grou...Mike Brown
Creating a collaborative group and community vision for gigabit Internet connectivity in a city starts with a strong vision and a strategy that address critical community opportunities and needs. This presentation recaps the collaborative group process behind developing a shared vision for Kansas City with the introduction of Google Fiber.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
After having few experiences in small organisations with little or non social media strategy I have decided to bring more understanding of the foundations of social media and what should be expected from it.
How to earn adoption from the C-suite and the front lines, presented by Kelly...SocialMedia.org
In her Brands-Only Summit presentation, Microsoft's Kelly Rigotti teaches a class on how to earn social media adoption from your executive team.
She talks about transitioning from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.
Why are baby boomers lagging in the adoption of social networking on Facebook? Boomers are the economic leaders of the nation, so what are the reasons for their hesitation? Learn about their behavior and take your own steps to get started in social media to improve the bottom-line results of your business. Note: This presentation is based on Nancy Cavanaugh's book, "The Boomer's Guide to Social Media Success." http://www.boomersocialmediabook.com
Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.
Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Grou...Mike Brown
Creating a collaborative group and community vision for gigabit Internet connectivity in a city starts with a strong vision and a strategy that address critical community opportunities and needs. This presentation recaps the collaborative group process behind developing a shared vision for Kansas City with the introduction of Google Fiber.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
The Role of Digital Strategy in External PortfoliosJennifer Chesney
This presentation was delivered at the Canadian Council for the Advancement of Education (CCAE) 2013 National Conference in St. John's, Newfoundland and Labrador, June 8-10, 2013.
Description:
Digital Strategy impacts more external (and internal) university stakeholders more frequently and more consistently than any other method of engagement. Learn why digital strategy in the external portfolios (university/external relations and advancement) is critical to the success of every university’s strategic goals, how to create a digital strategy unit at your university, and how to measure its overall performance and efficacy for the university
Outcomes:
1. Discover the opportunities for the modern university in strategic creation of an institutional Digital Strategy.
2. Recognize how changes in higher education require institutional Digital Strategy for Canadian universities.
3. Develop a three-prong approach for successfully implementing institutional Digital Strategy across a complex landscape.
4. Review success stories based on quantitative analytics and understand how to continuously optimize your institutional Digital Strategy.
As content marketing and brand publishing have grown by leaps and bounds, how can brands ensure a personalized experience that's relevant and meaningful to every consumer? Now more than ever, brands are challenged to create truly individualized content experiences at a global scale. This webinar covered examples and best practices for making content more personal and doing so at scale.
The Objective of the Industry Report was :-
To increase the overall knowledge base about the Social and Digital Media Industry.
To understand the strategies adopted by the companies to increase their presence and revenue as a whole.
CV of Patricia Cressoni Gomes, Marketing Strategist, with entrepreneur attitude and eager to lead the way.
Check-out my profile, education, experience and skills.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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UNICEF Digital Strategy | Mobile Social Trends for 2015
1. 1
Global
Digital
Trends
for
2015
and
UNICEF’s
Digital
Strategy
Dialogkonferansen
2014,
Strømstad
Sweden
|@JimRosenberg
2. DRAFT
Global Trends
Consumer internet is only getting started
h"ps://www.linkedin.com/today/post/ar6cle/20140601152333-‐49436194-‐infographic-‐2004-‐to-‐2014-‐mary-‐meeker-‐s-‐internet-‐trends-‐trended
Other
modern
technologies
at
age
20;
imagine
how
far
we’ll
go
with
the
consumer-‐facing
internet.
@jimrosenberg
3. DRAFT
Global Trends
Bigger, more connected and fragmented audience
h"ps://www.linkedin.com/today/post/ar6cle/20140601152333-‐49436194-‐infographic-‐2004-‐to-‐2014-‐mary-‐meeker-‐s-‐internet-‐trends-‐trended
@jimrosenberg
4. DRAFT
Facebook reach
4
Facebook
at
1.32b
users;
829m
daily
acSve
users
on
average
(6/14)
Bigger
user
base
in
2012
than
the
WWW
in
2004
Instagram
WhatsApp
@jimrosenberg
8. DRAFT
Digital Strategy in 90 words
• Social
media
is
your
embassy;
a
good
website
is
your
home
country.
– Steady,
consistent
content
is
essen6al
to
engagement.
– Owned
content
>
Facebook’s
algorithms.
• The
big
picture
is
comprised
of
many,
many
details.
– The
perfect
tweet
or
flawless
video
takes
6me,
effort,
and
money.
• People
are
your
greatest
asset
–
your
own
colleagues,
as
well
as
the
people
you
serve.
– “People
want
to
be
a
part
of
something
bigger
than
themselves.”
#H2H
by
@BryanKramer
– If
your
clients
sense
you’re
open
and
engaged,
they’ll
be
that
way,
too.
Same
goes
for
your
staff.
@jimrosenberg
9. DRAFT
Which of these tools will you use at work
today?
(Social
media
is
for
everyone,
not
just
the
markeSng/comms
team)
@jimrosenberg
10. DRAFT
Principles for Digital Strategy at UNICEF
• Digital
enables
transparency
and
accountability.
• To
the
online
audience,
we
are
one
UNICEF
with
many
facets.
• We
work
in
a
mulSlingual
world.
Our
content
and
engagement
must
reflect
that.
• Content
and
engagement
efforts
should
include
people
with
low-‐
or
no-‐
internet
connecSvity.
• All
products
and
services
should
be
mobile-‐first
and
mulSplaborm.
• Our
product
approach
is
agile.
• Open
standards
are
at
the
heart
of
what
we
do.
• We’ll
measure
and
test
our
efforts,
using
data
to
inform
content
and
engagement
choices.
@jimrosenberg
11. Digital Strategy
Directions for 2014 - 2017
§ Refreshed
content
strategy:
inform
and
engage
with
images,
sound,
and
words
§ Research,
knowledge,
data
§ Facilitate
global
targets
for
fundraising
§ Enhance
global
digital
capability
&
storytelling
§ Grow
global
blog
&
social
media
§ New
unicef.org
@jimrosenberg
23. DRAFT
Digital Strategy
Analysis of results Q1/Q2 2014
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2013
Q3
2013
Q4
2014
Q1
2014
Q2
UNICEF.org
Sessions
and
Sessions
per
User
Sessions
Sessions/user
@jimrosenberg
24. DRAFT
Digital Strategy
Analysis of results Q1/Q2 2014
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2013
Q3
2013
Q4
2014
Q1
2014
Q2
Millions
Twiier
-‐
PotenSal
Impressions
and
Engagement
Rate
Poten6al
Impressions
Engagement
Rate
Poten6al
impressions
=
poten6al
number
of
6mes
a
post
might
have
been
seen.
Used
as
a
proxy
for
reach.
Engagement
rate
=
Number
of
retweets
divided
by
poten6al
impressions
(mul6plied
by
1000)
@jimrosenberg
25. DRAFT
Digital Strategy
Analysis of results Q1/Q2 2014
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
0
10
20
30
40
50
60
70
80
90
2013Q3
2013Q4
2014Q1
2014Q2
Millions
Facebook
-‐
Reach
and
Engagement
Rate
Reach
Engagement
Rate
Reach
=
Number
of
people
who
saw
the
post
Engagement
rate
=
Number
of
people
who
engaged
with
the
post
(clicked,
liked,
commented,
shared)
divided
by
number
of
people
reached
26. DRAFT
Digital Strategy
Analysis of results Q1/Q2 2014
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
No
Lost
Genera6on
Water
Is
BringBackOurGirls
Engagement
rate
–
Campaigns
Twi"er
Facebook
@jimrosenberg
28. DRAFT
Digital Strategy
Components of a new digital presence
Integrated
web,
social,
video,
photo,
design
Global,
country
and
regional
websites:
WCMS
Center
of
Excellence
Digital
ecosystem
Content
Strategy
Digital
governance
@jimrosenberg
30. DRAFT
Digital Strategy
APIs
APIs
Content Sources
User-generated content
UNICEF web stories
Databases
Digital Asset Management
(video, photos)
Country Data
Knowledge products/
publications
External Presentation
of Content
Topical webpages
Campaign webpages
Country & Regional sites
Partners
@jimrosenberg
31. DRAFT
Digital Strategy
To Sum Up: It’s about People + Content
• ConversaSons
>
Campaigns.
• Global
frame,
local
acSon.
Take
a
global
message
that
naSonal
markets/teams
can
adapt.
Messages
and
calls
to
ac6on
should
be
easily
tailored
and
localized
by
language,
country.
• Have
one
integrated
editorial
calendar.
Media,
marke6ng,
web,
social,
offline,
visuals.
• Team:
balance
all-‐rounders
with
deep
experSse.
• Do
fewer
things
beier.
• Find
the
storyteller
in
the
elevator.
@jimrosenberg