Customers don’t research in silos so why should marketers operate that way? Buyers have grown to expect more engaging and diverse experiences across devices and platforms, requiring companies to become “the best answer” wherever their customers are looking.
In his keynote presentation, Lee Odden will share his perspective from working with multiple Fortune 500 and Inc 500 brands as well as meeting with business owners and marketers from all over the world on where search fits in the digital marketing mix. He’ll also share insights from a survey of top digital marketers on where search marketing is headed and how practitioners can position themselves for future growth.
This document summarizes current trends in B2B marketing. It finds that B2B marketers are increasingly focusing on individual customers rather than businesses, using personalized digital content and data. Specifically, more marketers are using video, social media, and mobile marketing to engage customers throughout the purchasing process. There is also a greater emphasis on creating emotional connections and communicating in a less formal, more human tone.
Marketing Attribution—New Tech, New Trends, New ThinkingeMarketer
This document summarizes a webinar on marketing attribution presented by Lauren T. Fisher of eMarketer. The webinar discussed the current state of cross-platform attribution, the data and tools needed to implement advanced attribution, and best practices for success. Most marketers have yet to adopt a holistic cross-device view of customers and are still early in the transition to cross-platform attribution. Achieving success requires integrating multiple data sources and tools, gaining organizational buy-in, focusing on audiences rather than channels, and measuring performance using business metrics rather than channel-specific KPIs.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
The Hottest B2B Marketing Trends of 2017DemandWave
DemandWave outlines the top B2B marketing trends for 2017, including renewed focus on mobile with the introduction of mobile-first indexing by Google. Account-based marketing (ABM) adoption will continue to grow but marketers will need to find the right blend with inbound marketing. There will also be a surge in search engine marketing investment due to changes in Google's search results page layout. Content marketing expectations will rise as well, requiring marketers to run content gap analyses, focus on topics aligned with customer intent, and optimize visual content for sharing on mobile.
This document discusses 4 emerging B2B marketing trends for 2016:
1. Virtual reality (VR) technology which could allow salespeople to demonstrate products and equipment virtually.
2. Instant messaging platforms becoming more popular for conversations and transactions, and possibly replacing email for B2B deals.
3. Advancements in artificial intelligence (AI) like personal assistants that can schedule meetings autonomously.
4. Increased smartphone app usage that B2B companies should leverage so customers can easily reorder parts or manage accounts.
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
This document summarizes current trends in B2B marketing. It finds that B2B marketers are increasingly focusing on individual customers rather than businesses, using personalized digital content and data. Specifically, more marketers are using video, social media, and mobile marketing to engage customers throughout the purchasing process. There is also a greater emphasis on creating emotional connections and communicating in a less formal, more human tone.
Marketing Attribution—New Tech, New Trends, New ThinkingeMarketer
This document summarizes a webinar on marketing attribution presented by Lauren T. Fisher of eMarketer. The webinar discussed the current state of cross-platform attribution, the data and tools needed to implement advanced attribution, and best practices for success. Most marketers have yet to adopt a holistic cross-device view of customers and are still early in the transition to cross-platform attribution. Achieving success requires integrating multiple data sources and tools, gaining organizational buy-in, focusing on audiences rather than channels, and measuring performance using business metrics rather than channel-specific KPIs.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
The Hottest B2B Marketing Trends of 2017DemandWave
DemandWave outlines the top B2B marketing trends for 2017, including renewed focus on mobile with the introduction of mobile-first indexing by Google. Account-based marketing (ABM) adoption will continue to grow but marketers will need to find the right blend with inbound marketing. There will also be a surge in search engine marketing investment due to changes in Google's search results page layout. Content marketing expectations will rise as well, requiring marketers to run content gap analyses, focus on topics aligned with customer intent, and optimize visual content for sharing on mobile.
This document discusses 4 emerging B2B marketing trends for 2016:
1. Virtual reality (VR) technology which could allow salespeople to demonstrate products and equipment virtually.
2. Instant messaging platforms becoming more popular for conversations and transactions, and possibly replacing email for B2B deals.
3. Advancements in artificial intelligence (AI) like personal assistants that can schedule meetings autonomously.
4. Increased smartphone app usage that B2B companies should leverage so customers can easily reorder parts or manage accounts.
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer
Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the customer experience a priority; The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels; What the realities are today for practitioners looking to reach the ultimate single customer view; How marketers are dealing with a consumer journey that’s no longer linear.
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
1. The document provides 4 rules for simplifying marketing strategy: put humans first, fall in love with customer problems, see humanity as enduring not a trend, and embrace social evolution.
2. It discusses how brands like Airbnb, AccorHotels, and others focus on human needs like relationships, social belonging, trust, and empathy in their marketing.
3. The key takeaway is that focusing on universal human motivations through listening, relationships, community, and trust will lead to winning marketing strategies, while short-term technology solutions are distracting.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
The document summarizes key topics from State of Social session #8 including:
1. Research on millennials and their increasing purchase power based on a Snapchat study. Millennials will control the largest share of disposable income.
2. Platform updates from Instagram including long-form video on IGTV and upcoming shopping capabilities in Instagram Stories.
3. Inspiration from M&S's Christmas chatbot on Messenger and EE's celebrity style scanning campaign on Instagram Stories. Experiences are becoming richer on social media.
4. Intelligence from Facebook on the rise of mobile video consumption, with people 1.5x more likely to watch video on mobile than desktop. Video is an important format
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
The document discusses how mobile commerce is expanding beyond traditional online retail sites to allow discovery and purchase across a wider range of platforms. It provides examples of startups like Browsy, Soldsie, and Pixbi that enable shoppers to discover, save, and purchase products found on social media platforms like Pinterest, Facebook, and magazines. The document advocates for retailers to make their products shoppable anywhere consumers spend time and to provide one-click options to easily add items to carts. It also suggests leveraging add-on services to expand into new areas and catering to consumer showrooming behaviors.
International Business Management and Strategies - Project of Semester 1 2013...M Sanz
Love & Green, a French company that sells eco-friendly hygiene products, is looking to expand internationally. They are considering exporting to Denmark. The document analyzes this possibility using cultural and strategic models. It identifies Denmark as a potential market due to similarities with France. A three phase introduction strategy is proposed: 1) Convince the Danish government, 2) Partner with a Danish distributor, 3) Implement branding and establish relationships once established in the market.
Una joven indígena llamada Ketna se enamora de un joven español llamado William a pesar de que no podían comunicarse verbalmente. A pesar de la oposición inicial, el padre de Ketna acepta su relación y permite que se casen después de darse cuenta de la profundidad de su amor. William aprende el idioma local y viven felices para siempre.
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer
Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the customer experience a priority; The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels; What the realities are today for practitioners looking to reach the ultimate single customer view; How marketers are dealing with a consumer journey that’s no longer linear.
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
1. The document provides 4 rules for simplifying marketing strategy: put humans first, fall in love with customer problems, see humanity as enduring not a trend, and embrace social evolution.
2. It discusses how brands like Airbnb, AccorHotels, and others focus on human needs like relationships, social belonging, trust, and empathy in their marketing.
3. The key takeaway is that focusing on universal human motivations through listening, relationships, community, and trust will lead to winning marketing strategies, while short-term technology solutions are distracting.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
The document summarizes key topics from State of Social session #8 including:
1. Research on millennials and their increasing purchase power based on a Snapchat study. Millennials will control the largest share of disposable income.
2. Platform updates from Instagram including long-form video on IGTV and upcoming shopping capabilities in Instagram Stories.
3. Inspiration from M&S's Christmas chatbot on Messenger and EE's celebrity style scanning campaign on Instagram Stories. Experiences are becoming richer on social media.
4. Intelligence from Facebook on the rise of mobile video consumption, with people 1.5x more likely to watch video on mobile than desktop. Video is an important format
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
The document discusses how mobile commerce is expanding beyond traditional online retail sites to allow discovery and purchase across a wider range of platforms. It provides examples of startups like Browsy, Soldsie, and Pixbi that enable shoppers to discover, save, and purchase products found on social media platforms like Pinterest, Facebook, and magazines. The document advocates for retailers to make their products shoppable anywhere consumers spend time and to provide one-click options to easily add items to carts. It also suggests leveraging add-on services to expand into new areas and catering to consumer showrooming behaviors.
International Business Management and Strategies - Project of Semester 1 2013...M Sanz
Love & Green, a French company that sells eco-friendly hygiene products, is looking to expand internationally. They are considering exporting to Denmark. The document analyzes this possibility using cultural and strategic models. It identifies Denmark as a potential market due to similarities with France. A three phase introduction strategy is proposed: 1) Convince the Danish government, 2) Partner with a Danish distributor, 3) Implement branding and establish relationships once established in the market.
Una joven indígena llamada Ketna se enamora de un joven español llamado William a pesar de que no podían comunicarse verbalmente. A pesar de la oposición inicial, el padre de Ketna acepta su relación y permite que se casen después de darse cuenta de la profundidad de su amor. William aprende el idioma local y viven felices para siempre.
HautePursuit is a comprehensive fashion app that lets users search their database of retailers using images they take to find apparel and accessories that the desire.
Kohl & Partner is an internationally operating tourism consulting company specializing in hotels, tourism, and leisure. They have over 30 years of experience conducting thousands of tourism projects. They have 7 offices across 4 countries in the Alpine region and provide local contacts in 7 additional countries. They offer consulting services in tourism infrastructure, destinations, and hotels/resorts, with a focus on feasibility studies, strategies, marketing plans, and more. Their expertise is based on in-depth industry knowledge and experience developing projects worldwide.
MSM Investment Advisors provides wealth management services for global families, including investment advisory, fiduciary, and corporate advisory services. They partner with other professional advisors and have a network of preferred partners that provide asset management, advisory, and real estate services. The team has over 60 years of combined experience in private banking, portfolio management, and alternative investments. MSM manages over $250 million in assets and provides discretionary portfolio management, advisory services, proprietary investment products, and assistance identifying co-investment opportunities. Their process involves collaboratively agreeing on clear deliverables and accountability measures with clients.
5771 el amor desde el punto de vista de las sagradas escrituras #2Beit meshobeb TX
El documento resume lo siguiente:
1) Dios opera un cambio en los creyentes circuncidando sus corazones para capacitarlos a amarle.
2) Esto implica quitar los aspectos de la ley individual que están incorrectos y sustituirlos por la voluntad de Dios.
3) Amar a Dios con todo el corazón significa hacer su voluntad guardando sus mandamientos y estatutos, como lo hizo el rey Salomón.
Marketing de influencia: la importancia de un buen bloghuntingAdigital
Presentación de Marc Balastegui, New Business & Social Media Strategist de Buzz Marketing Networks, para la jornada sobre marketing de influencia celebrada el pasado 18 de marzo de 2014 en Barcelona.
Organizada por adigital y Agencias Digitales.
A Multidisciplinary Analysis of Research and Performance Synthesis Utilized i...ROBELYN GARCIA PhD
This document discusses research analyzing the use of exercise programs to treat depression in Hispanic seniors. It describes plans to recruit 30 Hispanic seniors aged 50-69 to participate in a study evaluating the effects of a prescribed and monitored exercise program on depression. Participants will complete consent forms, questionnaires on depression and physical readiness, and will then participate in an exercise program while being monitored. They will complete post-program depression questionnaires to determine if symptoms decreased. The research aims to add to evidence that exercise can be an effective treatment for depression in older Hispanic adults.
Ticketmaster had a small email subscriber list and wanted to increase ticket sales. They used ExactTarget's social and email platforms to integrate email and social data to personalize promotions. By running a "Deal of the Week" email promotion and using social media, Ticketmaster saw a 210% increase in ticket sales through the promotion and better collaboration across teams.
This document is a biography of Shunta Lingard. It provides details about her education at O.H. Platt High School and her current enrollment in Full Sail University's online Entertainment Business program. The document shares images from her past and present, as well as her goals of working in public relations after graduating from Full Sail.
Presentación de Dña. Mariana Silvério, Adjunta de Dirección General y Responsable de Comercialización de Turismo Rural del Grupo Logitravel sobre "Logitravel: retos y oportunidades para hacer negocios en la red" en el 5.º Congreso Internacional de Turismo Rural de Navarra :: http://www.congresoturismorural.es
Este documento resume los conceptos básicos de hardware, software, información, sistemas de información, bases de datos y redes de computadoras. Define cada uno de estos términos y clasifica sus diferentes tipos. Explica que el hardware se refiere a los componentes físicos de una computadora, mientras que el software son las instrucciones que hacen funcionar al hardware. Además, detalla los diferentes tipos de sistemas de información y bases de datos, así como las clasificaciones de redes de computadoras según su extensión como redes privadas, LAN
O documento descreve um empreendimento imobiliário chamado Cenário localizado em Botafogo, Rio de Janeiro. O projeto oferece apartamentos de dois quartos com diferentes opções de planta, além de duas lojas comerciais no térreo. O Cenário destaca a localização privilegiada, modernidade e qualidade de vida para os moradores.
The document describes RATIONAL's SelfCookingCenter® whitefficiency®, a combi-steamer. It highlights key benefits such as using 30% less resources while maintaining food quality. RATIONAL aims to be the most innovative problem solver for commercial kitchens by focusing on efficiency and customer satisfaction. The SelfCookingCenter® whitefficiency® replaces multiple appliances and guarantees consistent quality through technologies like SelfCookingControl® and HiDensityControl®.
Swisscom, a large telecommunications provider in Switzerland, was facing challenges in automating and integrating its cloud offering across business units. It worked with Cisco to implement a solution using Cisco Intelligent Automation for Cloud and VMware virtualization software. This provided automated provisioning, reduced costs by streamlining operations, and gave customers more flexible billing options. With Cisco's help, Swisscom now has an enterprise-wide cloud platform to better serve business customers.
3 years exp in Tata Communications Ltd - Network EnigneerAditya Sawant
Aditya Sawant is a networking professional with over 5 years of experience in technical support, escalation handling, and incident management roles at Tata Communications Ltd. He holds certifications in CCNA and ITIL and has skills in routing, switching, IP addressing, protocols, and troubleshooting enterprise networks. His resume details his work history and responsibilities in each role at Tata Communications as well as his education qualifications which include a B.E. in Computer Science and a diploma in Computer Engineering.
Presentation on the Strategic Role of Content, Social & SEO in Integrated Marketing hosted by Crescendo Content Marketing Software and delivered by Lee Odden, CEO of TopRank Marketing.
Revolt Breakfast Club with Google about Mobile marketingRevolt Agency
Revolt Breakfast Club is a monthly presentation for our clients and special guests, which aim to inspire, educate and encourage discussion about the ever-changing digital landscape. The presentations focus on specific topics relevant for those who want to be better at navigating the various tools, technologies, platforms and consumer preferences faced by brands today.
The topic of this month was mobile marketing with Google focusing on how to find the mobile moments that matter.
This month's speaker:
Thomas Bering is Head of Performance, Denmark at Google and has been part of the corporation since 2005. He specializes in digitization and the opportunities it brings to businesses and brands, and he has been working with many large Nordic businesses.
Global Business Challenge& Digital StrategyEthan McCarty
The document discusses IBM's digital strategy and challenges in meeting its aggressive 2015 roadmap goals. It notes that traditional marketing approaches will not scale to meet targets and that digital approaches are inherently scalable. Key challenges include delivering 5% revenue growth through initiatives like revenue mixing to higher growth segments and $20B in acquisitions. The communications revolution has changed effective customer interactions and IBM must change what it does by leveraging how people use digital media.
Lee Odden, CEO TopRank Marketing ContentSEO 2017BuzzSumo
The document discusses 5 trends in content marketing for 2017: 1) Starting a content movement by inspiring customers with stories and videos, 2) Adapting SEO to focus on answering customer questions for voice search, 3) Leveraging customer data and technology to personalize experiences, 4) Testing cognitive and AI tools to automate some content creation, and 5) Democratizing content creation through participation and collaboration with influencers and customers. The document provides examples and lessons for each trend, encouraging marketers to start a content revolution by testing these emerging approaches.
Technology is Changing Marketing - Damon GjordingPSAMA
The document discusses 7 technology trends that are changing marketing: 1) Facial recognition, 2) Customer profiles and preferences from social media interactions, 3) Wearable devices, 4) Data lakes for experimentation, 5) Automated triggers, 6) Personalized content, and 7) Automated content creation. It notes that marketing departments will outspend IT on technology by 2017. The trends are enabling more personalized and automated marketing based on massive customer data from various sources. However, collaboration between marketing and IT is still evolving to fully leverage these new possibilities.
How does digital marketing influence the consumers buying or purchasing decisionBOXFinity pvt ltd
Customers buying or purchasing decisions are the main pillar to any conversion. Understanding this behaviour is tough through traditional marketing and when it comes to digital marketing, it helps brands get the right insights and analytics about consumer behaviour.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Re:Engage: Accelerating Sales Pipeline w/ Marketing's New DynamicsScott Salkin
The document discusses how marketing and sales have changed dramatically in recent years due to new buyer behaviors and technologies. Buyers now do extensive research online before engaging with sales, and use a variety of information sources and networks to make purchase decisions. This has shifted power to buyers and made traditional sales approaches like cold calling much less effective. The document recommends that companies focus on understanding buyer motivations, demonstrating value over price, stopping ineffective sales tactics, enabling sales teams, and aligning marketing and sales around content and messaging to engage buyers throughout the purchase process.
Title: Social Media Intelligence 101 by Joseph Latteri
タイトル:ソーシャルメディアインテリジェンスの現状
💡Description:
The amount of information published online keeps increasing every day, while PR and Marketing professionals have limited time to find relevant content. We now live in an age where nothing happens in the real world without leaving a mark online. Learn about how companies have shifted the way they utilise & invest in the social & news media landscape. From fan marketing, product development, and crisis management, the presentation will introduce best practices and real-life examples by companies in Japan that are innovating the way they gain insight from the outside world to make better business decisions.
💡イベント概要
ネット上で公開される情報量は日々増え続け、広報・マーケティング担当者は、限られた時間の中で自社に必要な情報収集を求められています。 わたし達が生きる現代では、日常のあらゆる出来事において、ネット上に何かしらの痕跡が残されることは不可避です。
この10年間で日本企業がソーシャルメディア&ニュースをどのように活用し、投資しているのか、Joseph Latteri氏がご案内します。ファンマーケティングから商品開発、危機管理まで、オンライン上のインサイトを活用し、データに基づいた意思決定を実践している日本企業のベストプラクティスをご紹介します。
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
The document summarizes responses from 19 B2B marketing leaders on how consumerization has changed their behaviors. Key insights include: focusing more on individual buyers and end users rather than just decision makers; simplifying marketing messages; increasing use of social media, mobile, and digital channels; emphasizing useful, shareable content; and shifting to more "pull" marketing approaches. Many noted the need to relate to customers on a human level and optimize experiences for consumer technologies.
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...Sales Summit
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s of content ideas
Big data is a big deal, especially when trying to justify marketing spend. But for lots of marketers, breaking down data and understanding how to execute campaigns based on this information is still confusing. Blue Compass will help you crack the code on big data to help you engage better with your audience and increase your bottom line!
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
The document discusses how digital technologies and social media have changed customer expectations and business models. It argues that businesses must shift from outbound push marketing to inbound marketing that attracts customers just-in-time through shared experiences on every touchpoint. Specifically, it recommends that companies focus on collaborating with customers and partners to co-create value, engage through relevant content marketing, and measure success based on customer delight rather than transactions alone.
Is Digital Marketing a Good Career? Digital marketing is a rapidly growing field with a high demand for qualified professionals. The average salary for a digital marketing manager in the United States is $128,750 per year. The job outlook for digital marketing managers is projected to grow 10% from 2019 to 2029, much faster than the average for all occupations. The global digital marketing industry is worth over $1.7 trillion.
The document discusses the topic of over automation and the importance of staying mindful in a data driven world. It notes that buyers now complete 70% of the purchasing process before engaging with sales. It also notes there are over 1,800 marketing technology vendors and that CMOs will soon outspend CTOs on technology. The document provides tips for success with automation, including choosing flexible options and clean data, and remembering you are communicating with people. It emphasizes that while automation of human interaction will increase, a mindful workforce is needed to focus on satisfaction, connection and performance. Data alone is not enough and insight is needed to drive innovation focused on humans.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Similar to MnSearch Summit - Keynote - Lee Odden - Where Does Search Fit In The Digital Marketing Mix? (20)
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
The document outlines Jenny Halasz's presentation on the next frontier of SEO and analytics. The presentation agenda includes considering search engine results pages, predicting changes, opportunities in voice search, developing a data-driven plan, and using the KICC Method to understand user intent. The KICC Method is a four-step approach involving keyword mapping, intention analysis, click-through rate optimization, and content gap analysis. Halasz also discusses the importance of understanding what the user "wants" from a query and focusing on the customer rather than just the product. The goal of the presentation is to help attendees optimize their SEO and analytics using techniques like intention analysis, CTR optimization, and identifying new content opportunities.
Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.
Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.
In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you'll learn how to make better reports — including automation, design, and goal setting.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
This document provides an overview of paid search advertising options across Amazon, Google, and Microsoft. It discusses how each platform has rebranded and expanded their advertising offerings in recent years. Key points covered include Amazon's DSP and various ad formats, Google's Shopping Actions and Express, and Microsoft Advertising's co-op bidding and expanded capabilities beyond search. The document recommends that marketers diversify across channels, learn more about each platform's transaction features, and ensure quality product data to take advantage of emerging paid search opportunities.
LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!
Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.
Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.
Keyword research is imperative when writing any type of content on your site or for your clients. With so many tools out there, learn what some of the best tools are there in the market and how to utilize key features from each of them from Ahrefs to Google Keyword Planner and more.
Screaming Frog scrapes a lot of critical information by default; page titles, H1 elements, canonical tags, etc. But what if you want to pull other data points into your site crawls? With Custom Extraction, you can program Screaming Frog to scrape just about any information you want. Once you get a handle on how to use it, you can conduct more advanced site crawls and analysis.
Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
In the fast-paced world of Facebook advertising, cutting edge is king, and the marketplace is rife with people selling silver bullets. Savvy marketers know they can’t lazily rely on a conversion campaign to get it done for them any longer: higher-funnel awareness, ongoing engagement and good ol’ fashioned brand building are key to kicking ass.
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?
More from MnSearch, The Minnesota Search Engine Marketing Association (20)
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
3. #MnSummit
@leeodden
Be
the
Best
Answer
Brand
Poll:
Search
&
Digital
Marke7ng
How
Prac77oners
Can
Posi7on
for
Growth
Image:
Shu>erstock
4. #MnSummit
@leeodden
CMOs
predict
that
digital
will
account
for
more
than
75%
of
their
marke7ng
budget
over
the
next
five
years.
Image:
Shu>erstock
Source:
Accenture
Interac7ve
–
CMO’s
Time
for
Digital
Transforma7on
do
not
believe
their
company
will
be
ready.
79%
5. #MnSummit
@leeodden
This
is
a
HUGE
opportunity
for
those
with
strategic
search
&
digital
marke7ng
skills
Image:
Shu>erstock
6. #MnSummit
@leeodden
Customer
Friendly
Not
just
“Search
friendly”
Image:
Shu>erstock
8. Hey
Facebook
&
Twi>er,
any
sugges7ons
for
kid-‐friendly
things
to
do
in
New
York?
Bronx
Zoo
FAO
Schwartz
Metropolitan
Museum
of
Art
Yankees
Game
Subway
Helicopter
over
Manha>an
Image:
Lee
Odden
16. #MnSummit
@leeodden
Customer
Journey:
Retail
Image:
think
with
Google
17. #MnSummit
@leeodden
Customer
Journey:
B2B
Image:
think
with
Google
18. #MnSummit
@leeodden
82%
of
US
digital
buyers
preferred
to
research
products
from
mul7channel
retailers
on
the
internet
eMarketer
June
2014
Compared
to
13%
who
prefer
shopping
in-‐store
Image:
Shu>erstock
19. #MnSummit
@leeodden
A
mul7channel
customer
is
worth
2X
as
much
as
a
customer
that
shops
in
one
channel.
Econsultancy
Digital
Transforma7on
Roundtable
5/2014
Image:
Shu>erstock
20. #MnSummit
@leeodden
Think:
What
Ques7ons
Do
Your
Customers
Need
Answered
In
What
Channels
In
Order
to
Buy?
awareness interest consideration purchase advocacy
Image:
Shu>erstock
21. #MnSummit
@leeodden
Content
Answers
Buyer
Ques7ons
Logicalis
–
HP
VAR,
used
emails,
microsite,
ebook,
&
custom
messaging
from
sales
teams.
Results:
Nearly
$8
million
in
new
pipeline
business
was
closed.
SunGard
IT
opera7ons
support
–
humorous
videos
empathizing
with
IT
pros
during
the
holidays
(cheats,
tricks
&
7ps
to
survive).
Audience
consump7on
pa>erns
informed
promo7ons:
email,
social,
PR,
paid
media.
Results:
3,000+
leads
in
first
3
days.
CTAs
to
download
whitepaper
at
end
of
videos
–
87%
CTR.
Case
Studies:
C2C
B2B
Killer
Content
Awards
via
toprankblog.com
22. #MnSummit
@leeodden
Content
Delivers
Massive
ROI
Optum
-‐
Advertorials,
display
ads,
email,
direct
mail
and
a
campaign
website.
Results:
• 23.5
lead
to
conversion
rate
• 475%
increase
in
website
traffic
• 2,500+
resource
downloads
• $52
million
in
contract
value
of
new
business
Xerox
partnered,
with
Forbes
to
create
a
digital
magazine
offering
business
7ps.
Results:
70%
of
target
companies
interacted
Added
20,000
new
contacts
1,000+
scheduled
appointments
$1.3
Billion
in
pipeline
revenue
Case
Studies:
C2C
B2B
Killer
Content
Awards
via
toprankblog.com
23. #MnSummit
@leeodden
What
Do
These
Content
Marke7ng
Case
Studies
Have
in
Common?
Image:
Shu>erstock
24. #MnSummit
@leeodden
Search
Wasn’t
The
Reason
For
Crea7on
Image:
Shu>erstock
It
Was
Customers
25. #MnSummit
@leeodden
This
is
the
shiu
in
perspec7ve
about
search,
content
&
digital
that’s
impera7ve.
26. #MnSummit
@leeodden
Understand
How
Buyers
Discover,
Consume
and
Act
on
Informa7on
Image:
Shu>erstock
27. #MnSummit
@leeodden
Then
Become
“The
Best
Answer”
in
Every
Channel
Your
Customers
Are
Present
Image:
Shu>erstock
28. #MnSummit
@leeodden
Brand
Poll:
Search
&
Digital
MarkeDng
Poll
conducted
by
Lee
Odden
29. #MnSummit
@leeodden
How
do
you
define
digital
marke7ng
in
2014?
Image:
Shu>erstock
30. #MnSummit
@leeodden
Digital
Marke7ng
IS
Marke7ng
“We
are
all
digital
marketers.
Every
tac7c
in
marke7ng
today
has
an
element
of
digital.”
Tami
Cannizzaro
@tamicann
Vice
President
of
Marke7ng
IBM
Poll
conducted
by
Lee
Odden
31. #MnSummit
@leeodden
Digital
Marke7ng:
Media
&
Influence
“Digital
MarkeDng
is
any
way
that
we,
as
marketers,
influence
users.
Free
or
paid,
across
all
available
technologies
and
plaworms.”
Simon
HeselDne
@SimonHesel7ne
Senior
Director,
Organic
Audience
Development
AOL
Poll
conducted
by
Lee
Odden
32. #MnSummit
@leeodden
Digital
Marke7ng
Creates
Experiences
“Digital
MarkeDng
is
the
way
in
which
an
experience
comes
to
life,
across
channels
and
in
all
channels.
It
helps
us
provide
customers
the
value
and
u7lity
they
are
looking
for
at
the
right
7me
and
in
the
right
place.”
Kevin
Green
@KevinMGreen
Execu7ve
Director,
Marke7ng
Dell
Poll
conducted
by
Lee
Odden
33. #MnSummit
@leeodden
Where
does
search
markeDng
fit
in
the
future
of
digital?
Image:
Shu>erstock
34. #MnSummit
@leeodden
Search
Marke7ng
Informs
Content
“Search
is
a
powerful
integraDon
play.
Marketers
are
u7lizing
search
volume
as
a
data
point
for
ac7va7on
plans
and
factoring
in
SEO
opportuni7es
as
they
create
content.”
Amy
Lamparske
@amylamparske
Director,
Digital
&
Social
Media
General
Mills
Poll
conducted
by
Lee
Odden
35. #MnSummit
@leeodden
Search
Marke7ng:
Chief
Editor
“Organic
search
is
trying
to
hold
us
accountable
for
creaDng
beTer
content
-‐
and
it
might
be
working.
Search
holds
a
cri7cal
role
in
the
future
of
digital
because
our
success
as
content
marketers
boils
down
to:
1) Can
they
find
it?
2) Did
they
read
it?”
Ryan
Arnholt
@ArbenAngstrom
Director,
Digital
Marke7ng
Optum
Poll
conducted
by
Lee
Odden
36. #MnSummit
@leeodden
Op7mize
For
Search
Apps
Rachael
Marret
SVP,
Customer
Engagement
Carlson
Rezidor
Hotel
Group
“In
the
future
world
of
intelligent
apps
that
proac7vely
and
intui7vely
search
for
informa7on
on
behalf
of
consumers,
organic
search
will
become
increasingly
crucial.”
Poll
conducted
by
Lee
Odden
37. #MnSummit
@leeodden
Source:
Gartner
Digital
Marke7ng
Transit
Map
The
Role
of
Search
in
Digital
Marke7ng
38. #MnSummit
@leeodden
Source:
Gartner
Digital
Marke7ng
Transit
Map
Digital
Marke7ng
is
More
Than
Search
39. #MnSummit
@leeodden
How
Prac77oners
Can
Posi7on
for
Growth
Image:
Shu>erstock
40. #MnSummit
@leeodden
Audience Targeting
Cross Channel Integration
Adaptable, Optimizable
Highly Measurable
Promise
of
Digital
Marke7ng
Image:
Shu>erstock
41. #MnSummit
@leeodden
Digital
Marke7ng
Skills
The
2015
Digital
MarkeDng
Rule
Book.
Change
or
Perish.
kaushik.net/avinash/2015-‐digital-‐marke7ng-‐rule-‐book/
Avinash
Kaushik
@avinash
Digital
Marke7ng
Evangelist
Google
“You
can
no
longer
be
good
at
just
one
thing,
or
two.
It
is
a
10-‐thing
world
now.”
Photo
credit:
Lee
Odden
42. #MnSummit
@leeodden
Digital
Marke7ng
Skills
for
SEM
&
SEO
Segmenta7on
Buy
Cycle
Stories
Content
Planning
Crea7on,
Cura7on
Amplifica7on
Measurement
Unified
Strategy
Goals
Resources
If You’re Not Growing, You’re Dying
43. #MnSummit
@leeodden
But
What
About…
Photo
source:
glass-‐apps.org
44. #MnSummit
@leeodden
An
Internet
of
Things
Image
source:
mashable.com
50. #MnSummit
@leeodden
I
can
haz
all
ur
dataz
Image
source:
countercurrentnews.com
51. #MnSummit
@leeodden
THIS
SHOULD
BE
YOUR
FOCUS:
Smartphones
Now
#1
Screen,
Bea7ng
TV
Source:
Millward
Brown
via
Marke7ng
Land
52. #MnSummit
@leeodden
Op7mize
for
Mul7
Device
Experience
“It's
mobile-‐first
for
us
now
-‐
if
it
doesn't
work
on
mobile,
we
don't
publish
it.”
Jennifer
Lashua,
Intel
Image:
Chitra
Tatachar
53. #MnSummit
@leeodden
Create
Signals
of
Credibility
Wherever
Your
Customers
Are
Your
Brand
=
XYZ
XYZ
XYZ
XYZ
XYZ
XYZ
XYZ
SEO/SEM
Social
Networks
Content
Marke7ng
Industry
Media
&
News
Referrals/WOM
Adver7sing
XYZ
Local
54. #MnSummit
@leeodden
Community
>
300K
Website
Twitter
Facebook
YouTube
Flickr
LinkedIn
Slideshare
White Papers
Google+
Guides
Book
Webinars
Articles
Newsroom
Social Creation
& Curation
Guest Posts
Events
eBooks Pinterest
Blog
55.
56. #MnSummit
@leeodden
Par7cipa7on
Marke7ng
ObjecDves:
• Promote
the
Event
• Promote
Speakers
• Create
a
Resource
for
all
Marketers
• Create
Rela7onships
57. #MnSummit
@leeodden
What
Does
This
Mean
for
SEO?
Content
Marke7ng
Rocks
Content
Marke7ng
eBook
Content
Marke7ng
Tips
Content
Marke7ng
World
Content
Marke7ng
Experts
Content
Marke7ng
Influencers
Content
Marke7ng
Conference
Content
Marketers
Content
Marke7ng
Influencers
“Content
MarkeDng”
58. #MnSummit
@leeodden
What
Does
This
Mean
for
Social?
Content
Marke7ng
Rocks
Content
Marke7ng
eBook
Content
Marke7ng
Tips
Content
Marke7ng
World
Content
Marke7ng
Experts
Content
Marke7ng
Influencers
Content
Marke7ng
Conference
Content
Marketers
Content
Marke7ng
Influencers
“Content
MarkeDng”
59. #MnSummit
@leeodden
Measuring
Digital
Marke7ng
Attract Engage
$$$
Convert
Reach
Search
Visibility
Social
Network
Visibility
Views
&
Impressions
Traffic
by
Source
Traffic
by
Segment
Content
Distribu7on
Media
&
Blog
Placements
Brand
+
Affinity
Brand
Sen7ment
Content
ConsumpDon
Page
Views
Click
Through
Rate
Social
Network
Size
Social
Interac7ons
Content
Interac7ons
Comments,
Shares
Time
on
Site,
Content
Paths
Through
Site
Form
Data
Captured
Newsle>er
Subscrip7ons
Demo
&
Trial
Requests
Contact
Us
Orders
-‐ Order
Volume
-‐ Order
Frequency
-‐ Length
of
Sales
Cycle
-‐ Revenue
Per
Order
awareness consideration purchase retention advocacy
60. #MnSummit
@leeodden
The
opportuni7es
with
a
strategic
view
of
digital
marke7ng
and
search
are
endless.
Image:
Shu>erstock
61. #MnSummit
@leeodden
We
Can
Do
This!
Image:
knowyourmeme.com
62. #MnSummit
@leeodden
3
Key
Takeaways
OpDmize
for
buyers:
Focus
on
being
the
best
answer
wherever
customers
are
looking.
1
2
3
OpDmize
experiences:
Use
search
marke7ng
exper7se
to
improve
digital
results.
OpDmize
experDse:
Start
developing
strategic
digital
marke7ng
skills
NOW
&
break
free
of
search
as
a
single
channel.