This document provides an introduction to Lean Startup methodology. It discusses that Lean Startup is an approach for building companies creating new products and services in situations of uncertainty. The approach advocates creating small products to test assumptions and using customer feedback to evolve the product. The key principles of Lean Startup are to list assumptions, understand customers, get a real product into the world, and adjust direction based on evidence learned.

1. Introduction to
Lean Startup
Jeana Alayaay & Lauren Gilchrist
jalayaay@pivotal.io, lgilchrist@pivotal.io
@jmalayaay @lgilchrist (twitter)
June 2015

2. @jmalayaay @lgilchrist

3. Keep in touch!
@jmalaay @lgilchrist

4. How do you approach a typical project?
Analysis
Plan
Stakeholders
Feedback
Revise
Budget
Approval
Execute
Measure
@jmalayaay @lgilchrist

5. JUNE & PETE’S
Wedding Cake
A STORY
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6. JunePete
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7. April
May
June
July
August
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8. sedonaweddingcakes.com
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9. freebestpictures.blogspot.com
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10. thekitchn.com
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11. Zoe Clark, The Cake Parlour
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12. sedonaweddingcakes.com
@jmalayaay @lgilchrist
Zoe Clark, The Cake Parlour

13. Lean Startup
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14. Lean Startup is…
An approach for building [companies] that are
creating new products and services in situations
of extreme uncertainty.
The approach advocates creating small products
that test the creator’s assumptions, and using
customer feedback to evolve the product, thereby
reducing waste.
@jmalayaay @lgilchrist

15. 1. List your assumptions
2. Understand your customers
3. Get real product into the world
4. Adjust direction based on evidence
@jmalayaay @lgilchrist

16. Everyone tends to get stuck
CHECK
MAKE
THINK
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17. Plot the difference
THINK
MAKE
MAKE
MAKE
release
release
release
TIME
RISK=UNVALIDATEDEFFORT
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18. Lots of little wiggles
TIME
RISK=UNVALIDATEDEFFORT
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19. Each wiggle is a learning cycle
TIME
RISK=UNVALIDATEDEFFORT
MEASURE
BUILD
BUILD
LEARN
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20. The Product Value Stack
Users
Needs
Uses
Features
Deliver
LEARN
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21. Types of Experiments

22. Types of Experiments

23. Types of Experiments

24. Types of Experiments

25. Types of Experiments

26. Thank you!
@jmalayaay @lgilchrist