The document discusses strategies for earning high-quality links without relying solely on large content pieces. It emphasizes the importance of employing various tactics such as promoting services, responding to journalists, and utilizing awareness days. The author also highlights successful methods like newsjacking and repurposing older content to achieve quick wins in link building.

1. Earning high-quality links
with little or no content
pieces
Hana Bednarova
#brightonseo @Miss_HanaB

2. We all love big content
#brightonseo @Miss_HanaB

3. And we should, it’s great, we can do so
much with it, right?
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4. But as with everything …
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6. Our larger
pieces can take
much longer to
perform than
what we
planned for
#brightonseo @Miss_HanaB

7. Or don’t reach results that we expected
#brightonseo @Miss_HanaB

8. So, while we are creating or promoting
our larger pieces, we should have a few
more tactics going on.
#brightonseo @Miss_HanaB

9. At the end
of the day,
we can’t
rely on one
thing!
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10. Building links with no content pieces
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11. Now, I am not saying building links for £0 –
because you will be investing a lot of time in
this and time costs money.
#brightonseo @Miss_HanaB

12. Promote Service or Products
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14. All about research! Find relevant
publications and get in touch with them
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15. React to journalists’ requests
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16. #brightonseo @Miss_HanaB

17. Introduce your clients to the press!
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18. And they will start asking for experts
directly too!
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19. Remember this one?
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20. Remember this one?
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21. Remember this one?
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22. Remember this one?
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23. Comments
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24. Newsjacking

25. #brightonseo @Miss_HanaB

26. #brightonseo @Miss_HanaB

27. #brightonseo @Miss_HanaB

28. #brightonseo @Miss_HanaB

29. Awareness Days
#brightonseo @Miss_HanaB

30. It does take a lot of time to create your
own calendar
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31. So here is one for October, November and
December 2020!
bednarcomms.co.uk/awareness-calendar-2020/
#brightonseo @Miss_HanaB

32. And I’ll tweet one for 2021 in December!
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33. Re-use your older content (not old)
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34. #brightonseo @Miss_HanaB

35. You can use
Awareness
Days again!
#brightonseo @Miss_HanaB

36. Little content / quick wins
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37. Quick analysis of public data
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39. We all love FOIs
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40. #brightonseo @Miss_HanaB

41. Don’t wait for ‘the right’ client, if you think
of an idea, send out FOIs and get all data
you need before you actually need it!
#brightonseo @Miss_HanaB

43. Turn desk research into a quick piece
#brightonseo @Miss_HanaB

44. It’s about having a few tactics to support
(or replace, if there isn’t big budget) larger
campaigns
#brightonseo @Miss_HanaB

45. In the first two weeks of September with
these (additional) tactics we secured over
100 links across just 2 of our clients
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46. Summary
Promote your clients’ services or products
React to journalists’ requests
Newsjacking
Introduce your clients to the
press/comments
Awareness Days
#brightonseo @Miss_HanaB

47. Summary
Re-use older content if relevant
Use public data
FOIs
And desk research
#brightonseo @Miss_HanaB

49. #brightonseo @Miss_HanaB