Closing panel: Funding digital – what two years worth of data tells us Chris Unitt (One Further), Mike Keating (Art Fund), Sarah Briggs (Museums Association), Georgina Brooke (One Further)

1. November 2022
Funding digital
What two years’
worth of digital data
tells us

2. Who
we
are
What Art Fund’s about
How 2020 changed
things
Where this project idea
came from

3. Who
we
are
What Museum
Association’s about
How 2020 changed things
Why project struck a
chord

4. What we did
1 2
● Grantee
data
● Lit review
● Sector
survey
● External
interviews
● Action
Learning
sets

5. Who
we
are
01.
Measuring social
impact and
diversifying
audiences
02.
Monetising digital
03.
Scaling up digital
projects

6. Who
we
are
Creating socially
valuable digital
projects requires
collaboration
between what are
often quite siloed
departments

8. Audience Digital
Mission
✨
✨

9. Audience Digital
Mission
✨
✨
Why digital?
How digital?
Evaluation
Why here?
Who’s it for?
How to engage
Evaluation

10. Who
we
are
Social impact toolkit
Museums Essentials

11. Who
we
are
03.
Monetising digital

12. Learning Digital

13. Learning Digital

14. Learning Digital

15. Live / interactive video
Characters 🥸🦸
!Upfront investment
📉📈

16. Who
we
are
Getting the basics
right
Segmented email lists
Running targeted ads
No usability barriers on
donation asks

17. Who
we
are
Contactless
Online learning

18. Who
we
are
04.
Scaling up digital
projects

19. Who
we
are
Low confidence in
strategy underpins
more visible
sector problems
around
prioritisation,
vision and burnout

21. “Overall we saw that lots of
applications were limited in their
scope in the sense that they didn’t
address key elements of their
medium and long-term plans.”
MA, Sustaining Engagement with
Collections: Digest of Learning

22. “Overall we saw that lots of
applications were limited in their
scope in the sense that they didn’t
address key elements of their
medium and long-term plans.”
MA, Sustaining Engagement with
Collections: Digest of Learning

23. Who
we
are
Mentorship
Museums Essentials

24. Who
we
are
Where we go from
here

25. Who
we
are
Reflections for ongoing
practice
Flexibility?
Ongoing questions
Cost of living?