TLC June - 'Google' Dave Hazelhurst, Ph.Creative
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The document discusses how to become famous on social media through recruitment. It emphasizes creating engaging and shareable content, optimizing content for multiple devices, and finding influencers to spread content. Metrics for measuring social media success like conversation, amplification, and economic value are also mentioned. The overall message is that remarkable, inspiring content that gives people "goosebumps" is key to gaining recognition through social media.
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TLC June - 'Google' Dave Hazelhurst, Ph.Creative
- 1. Got a question? @googledave @phcreative HOW TO BECOME DIGITAL FAMOUS IN SOCIAL RECRUITMENT
- 6. Got a question? @googledave @phcreative Optimise for experience and multi-device. Engaging, sharable, contagious content is key.
- 7. CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave @phcreative
- 11. Got a questions...? @googledave @phcreative But how do you find them?
- 13. IF CARLSBERG DID NETWORKING Got a question? @googledave @phcreative
- 21. In association with Mersey Maritime Got a question? @googledave @phcreative
- 27. http://www.hubspot.com/blog-topic-generator http://alltop.com Got a question? @googledave @phcreative
- 30. No, they really do care about this stuff! Got a question? @googledave @phcreative
- 37. Got a question - @googledave / dave@ph-creative.comHOW DO YOU MEASURE UP?
- 39. SOCIAL MEASURMENT ECONOMIC VALUE @googledave @phcreative #SocialRecDebate
- 42. Got a question…? @googledave dave@ph-creative.com Be remarkable
- 44. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 Got a question? @googledave @phcreative
Editor's Notes
- Magic moments Hope street hotel – bar story What happened afterwards?! Give you customers a ‘digital hug’
- TV channels Me and the wife Different audiences – FB consumer, glossy mags / LinkedIn professional (could use different pubs analogies?)