TLC Manchester - &quot;Google&quot; Dave Hazelhurst, Ph.Creative

Technology Business

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HOW TO BECOME DIGITAL FAMOUS
IN SOCIAL RECRUITMENT

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Optimise for experience and multi-device.
Engaging, sharable, contagious content is key.

CONVERGANCE OF DIGITAL MARKETING
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But how do you find them?

IF CARLSBERG
DID NETWORKING
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https://followerwonk.com
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http://app.buzzsumo.com/
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In association with Mersey Maritime
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http://www.ted.com/talks/simon_sinek_how_great_leade
rs_inspire_action.html
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Entertain
Inspire
Educate
Convince

http://www.hubspot.com/blog-topic-generator http://alltop.com
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No, they really do care about this stuff!
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https://socialcrawlytics.com
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Got a question - @googledave / dave@ph-creative.comHOW DO YOU MEASURE UP?

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#SocialRecDebate
http://www.kaushik.net/avinash/best-social-media-metrics-
conversation-amplification-applause-economic-value/

SOCIAL MEASURMENT ECONOMIC VALUE
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#SocialRecDebate

SOCIAL MEASURMENT ATTRIBUTION
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#SocialRecDebate

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Be remarkable

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Goosebumps

Thanks for listening and keep in touch
@GoogleDave
email: googledave@ph-creative.com
tel: 01512275549
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@phcreative

Here's my slide deck from LinkedIn's Talent Connect conference in Vegas 2016. Create digital experiences that matter to candidates. The right digital ecosystem can make or break candidates' perception of your employer brand, which is a foundational component of attracting, engaging and recruiting talent. I'll explain how design thinking and Candidate Experience (CX) mapping can be applied to your company's digital ecosystem to generate ROI and help your company stand out from competitors with a world-class candidate experience informed by real-world scenarios.

People, Not Candidates

Deck from my talk at #HRTechWorld in Paris 2015. As technology moves at a pace and we become more and more digital like never before; we need to be more human. By focusing on human behaviour and what makes people tick we can improve our marketing efforts to persuade and influence candidates. From Aristotle through to the latest thinking in neuroscience we can fine tune are digital activities and messages. I'll walk through the nine ingredients that will help you deliver digital strategies that connect with the "chimp and the human" parts of our brains through the power of emotion and rational thinking.

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Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams. Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.

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My slides from my keynote at LinkedIn recruitment agency conference 2014 Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections. My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.

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Slides from my #PhLive webinar on the Science and Art of ROI. In the session I cover: How to help you gain buy in and influence with you key stakeholders How to think of ROI in 3D and uncover the hidden value How Digital activities all influence each other and how they add value to each other Discus Marketing attribution, what it means and how to measure it Define macro and micro goals - that mean something to your business Performance aggregation through marginal gains Lifetime value of a customer Tools to help you measure ROI

My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing. With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business. The deck covers: • What’s your strategy? • What’s Your Why? • Understand your persona • Thanks Like publishers • Communities not networks • Buy the audience in • Influencer marketing • Tools to help you with find your audience • The Power or telling a great story • Persona focused content, tactics and techniques • Social listening • How to implement and build a strategy • Examples of B2B content throughout the See, Think, Do and Delight funnel Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you. Enjoy!

People, Not Keywords

My talk for Inbound UK 2014 in Liverpool #InboundUK14 How digital marketers need to be more focused on people and not the keywords. What we can learn from from the human mind and neuroscience that will help us to connect with our customers, amplify our brand and drive ROI. By focusing on the 'Chimp' and the 'Human' parts of our brains we can create world class digital experiences to connect, amplify and convert strangers into customers and fans.

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Discover how your candidate experience has a direct impact on your employer brand and how both can influence how candidates ‘feel’ and ‘think’ towards your brand Discover the key ingredients that can help you design an employer brand experience for ‘happiness’ Learn how emotion in your marketing and the power of storytelling can help you attract and engage with candidates helping you build a community of passive and active talent

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