The document discusses how to leverage mobile apps and deep linking strategies to engage mobile users on social platforms. Some key points discussed include:
- People now spend almost as much time in mobile apps like Facebook as they do on mobile websites.
- Social media apps account for 31% of total time spent on iOS and Android devices.
- Deep linking allows sending mobile users directly to content or features within a mobile app from social posts or ads.
- Setting up app links and deferred deep linking enables retaining campaign data and context when users are sent from mobile web to apps.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
How Apple's Changing Up Search: From Siri, to Safari to Spotlight - SMX Munic...MobileMoxie
Emily Grossman speaks about changes to Apple's search at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- Apple's new search engine
- Apple's market share
- Predictive search
- Suggested websites, contacts, iTunes content, etc
Web Perfomance Talk at Twitter London: how to make your website blazing fastJorge Ferreiro
Some common questions; “Why is my website slow?”, “How can I improve the loading time?”, “How does the browser render a website?”, “What techniques can I apply to boost the speed of my website?”.
Jorge introduces the three parts that affect your web performance. From network requests, browser parsing, and browser rendering. Also, Jorge will provide 4 tips to improve the perfomance of your website.
Managing the Future Monsters of Google SearchJason Wright
My presentation to the downtown Vancouver, WA Chamber of Commerce. Includes an overview of emerging technologies and optimization tactics t get you found in local search.
'Honeypots' How to boost your Adwords Campaigns with Paid SocialSamantha Hearn
A simple, but effective technique for turning competitive keywords into strong revenue drivers using Paid Social. Great for if you have high CPC / low ROAS in your AdWords campaigns.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
How Apple's Changing Up Search: From Siri, to Safari to Spotlight - SMX Munic...MobileMoxie
Emily Grossman speaks about changes to Apple's search at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- Apple's new search engine
- Apple's market share
- Predictive search
- Suggested websites, contacts, iTunes content, etc
Web Perfomance Talk at Twitter London: how to make your website blazing fastJorge Ferreiro
Some common questions; “Why is my website slow?”, “How can I improve the loading time?”, “How does the browser render a website?”, “What techniques can I apply to boost the speed of my website?”.
Jorge introduces the three parts that affect your web performance. From network requests, browser parsing, and browser rendering. Also, Jorge will provide 4 tips to improve the perfomance of your website.
Managing the Future Monsters of Google SearchJason Wright
My presentation to the downtown Vancouver, WA Chamber of Commerce. Includes an overview of emerging technologies and optimization tactics t get you found in local search.
'Honeypots' How to boost your Adwords Campaigns with Paid SocialSamantha Hearn
A simple, but effective technique for turning competitive keywords into strong revenue drivers using Paid Social. Great for if you have high CPC / low ROAS in your AdWords campaigns.
Mobile Jedi Mind Tricks: Master the Multi-Screen UniverseMobileMoxie
Emily Grossman speaks about mastering Mobile SEO across all screens and devices at Distilled SearchLove Boston in 2016. Topics in this presentation include, but are not limited to:
- Mobile Friendliness
- Page Speed
- App Ranking
- Deep Links
Shannon McGuirk - Digital PR Newsroom for Mozcon Shannon McGuirk
As an industry, we're only building 33% of the links we could be because we're tying into just one type of journalist writing; planned editorial. Find out how you can set up a digital PR newsroom to maximise your link building efforts.
Google & Bing App Indexing - SMX Munich 2016MobileMoxie
Emily Grossman speaks about Google and Bing app indexing at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- App Packs vs Deep Links
- App Indexing API
- Google App Indexing "POD"
- Bing Deep Linking
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
5 Things Every Designer Should be Doing Right NowFITC
5 Things Every Designer Should be Doing Right Now
with Paul Trani
Presented at FITC Toronto 2015
More info at www.fitc.ca
OVERVIEW
Ever wonder if there’s an easier way to design effectively and work with CSS and HTML? How to get assets out of a PSD an in a meaningful web format? How to collaborate with others and make sure everyone is on the same page? What about design trends? In this talk, you’ll learn the five things every designer should be doing. From HTML, to CSS to images to just keeping your sanity. The end result is less time redoing and more time creating.
OBJECTIVE
Learn the five things that every successful web designer should be doing.
TARGET AUDIENCE
Web designers
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Understand design trends.
How to use Photoshop for web design.
Reusing assets without recreating.
Intelligent use of type.
Creating for mobile and high DPI devices.
Facebook Video: Insights, Trends & Best PracticesTubular Labs
There were 3.1 Trillion Facebook video views between November 2015 and November 2016; that's a staggering increase of 94% year-on-year! With Facebook users spending an average of 50 minutes per day on the site, and over 100 million hours of daily video watch time being generated, the reach and influence of Facebook video content is only set to increase.
In this webinar, Mark Robertson, and Carla Marshall (Editor in Chief of Tubular Insights), will present tips and trends for Facebook video.
- The Power of Native Video on Facebook
- What's Unique about Facebook Video
- Best Practices to Maximize Viewership & Engagement
- Facebook Live Trends and Best Practices
How does SnapChat and Social Live Streaming Video Work?Eric T. Tung
See how SnapChat, Instagram Stories, Facebook Live and Periscope work, and how you can use them to promote your business and blog. My presentation from #BlogElevated
Do you use gut instinct when conducting outreach?
In this presentation, I look into how often we're using gut feels when it comes to launching campaigns and use data analysis to highlight to give more guidance on what we should be doing ahead of that all-important lanch date.
Demand Attention Now! Create Your Visual Moment of TruthMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, in Dallas on May 1, 2013. This presentation explores how the use of visual storytelling has a new, deep role in how your business or organization can create experiences with your audiences throughout the buying cycle. Search and social has empowered shoppers to conduct in-depth research about the brands and products that mean the most to them before making a purchase. The point at which a consumer chooses a preferred brand, where to buy, and with whom they share the results is what Google has famously deemed "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment in the buying cycle where decisions are being made and provide the content that buyers are looking for in the formats that resonate the most.
Get more Social Fresh training at http://socialfresh.com/training
Find out more about Social Fresh Conferences at http://socialfreshconference.com
THE SOCIAL MARKETER'S 2014 TOOLKIT
(over 100 software and tool recommendations)
Learn what tools top social marketers use for monitoring, publishing, content, automation and lead gen.
We're Going To Show You...
Tips for content marketing research, finding better stories, trends and content.
Software for editorial calendars and content organization.
Tools for publishing, scheduling, analytics, polls, surveys, content creation and automation.
Apps for taking better photos, editing images, and publishing.
Co-presenters:
Sarah Evans
http://twitter.com/PRsarahevans
Jason Keath
http://twitter.com/JasonKeath
Moderator:
Jason Yarborough
http://twitter.com/yarby
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Steps to Converting Exisiting Visitors to Customers Using Data, Testing and Personalization presented by Greg Ng, CXO, Brooks Bell Interactive, at Triangle AMA Digital Marketing Camp on Feb 29, 2102. www.triangleama.org
#NindyAlanWedd
SOCIAL MEDIA WEDDING BROADCAST
An Optimizing Use of Social Media Broadcast Through Visual Contents Engagement by Creating A Compelling Stories.
The Story Title :
" Stories of Nindy & Alan Journey To One Moment In Time "
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Dennis Jenders
Marquette University, Emerging and Social Media (ADPR4300)
Welcome to our first session. This class will explore the usage of social media across multiple marketing disciplines and a variety of channels.
Social media is so much more than just a campaign or a technology. Social media represents an opportunity for brands and organizations to strengthen their relationships with prospects and customers.
For more about the course please visit:
http://www.jenders.com/adpr4300
Thank you,
Dennis Jenders
60% of Internet Access Is Mostly Mobile
90% of adults in the U.S. have a cell phone
Of that 90% of cell phone owners, 58% have a smartphone
32% of adults in the U.S. own an e-reader
42% of adults in the U.S. own a tablet computer
Smartphone users check their devices 150 times a day.
67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert.
44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping.
29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.”
34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device.
People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015.
People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015.
More than 20 percent of Google searches are now being performed on some sort of mobile device.
25 percent of Internet users only access the internet via a mobile device in the United States.
Mobile Internet usage has overtaken desktop usage.
Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website.
44% of people surveyed claim that navigation was difficult on smaller devices.
Mobile Jedi Mind Tricks: Master the Multi-Screen UniverseMobileMoxie
Emily Grossman speaks about mastering Mobile SEO across all screens and devices at Distilled SearchLove Boston in 2016. Topics in this presentation include, but are not limited to:
- Mobile Friendliness
- Page Speed
- App Ranking
- Deep Links
Shannon McGuirk - Digital PR Newsroom for Mozcon Shannon McGuirk
As an industry, we're only building 33% of the links we could be because we're tying into just one type of journalist writing; planned editorial. Find out how you can set up a digital PR newsroom to maximise your link building efforts.
Google & Bing App Indexing - SMX Munich 2016MobileMoxie
Emily Grossman speaks about Google and Bing app indexing at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- App Packs vs Deep Links
- App Indexing API
- Google App Indexing "POD"
- Bing Deep Linking
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
5 Things Every Designer Should be Doing Right NowFITC
5 Things Every Designer Should be Doing Right Now
with Paul Trani
Presented at FITC Toronto 2015
More info at www.fitc.ca
OVERVIEW
Ever wonder if there’s an easier way to design effectively and work with CSS and HTML? How to get assets out of a PSD an in a meaningful web format? How to collaborate with others and make sure everyone is on the same page? What about design trends? In this talk, you’ll learn the five things every designer should be doing. From HTML, to CSS to images to just keeping your sanity. The end result is less time redoing and more time creating.
OBJECTIVE
Learn the five things that every successful web designer should be doing.
TARGET AUDIENCE
Web designers
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Understand design trends.
How to use Photoshop for web design.
Reusing assets without recreating.
Intelligent use of type.
Creating for mobile and high DPI devices.
Facebook Video: Insights, Trends & Best PracticesTubular Labs
There were 3.1 Trillion Facebook video views between November 2015 and November 2016; that's a staggering increase of 94% year-on-year! With Facebook users spending an average of 50 minutes per day on the site, and over 100 million hours of daily video watch time being generated, the reach and influence of Facebook video content is only set to increase.
In this webinar, Mark Robertson, and Carla Marshall (Editor in Chief of Tubular Insights), will present tips and trends for Facebook video.
- The Power of Native Video on Facebook
- What's Unique about Facebook Video
- Best Practices to Maximize Viewership & Engagement
- Facebook Live Trends and Best Practices
How does SnapChat and Social Live Streaming Video Work?Eric T. Tung
See how SnapChat, Instagram Stories, Facebook Live and Periscope work, and how you can use them to promote your business and blog. My presentation from #BlogElevated
Do you use gut instinct when conducting outreach?
In this presentation, I look into how often we're using gut feels when it comes to launching campaigns and use data analysis to highlight to give more guidance on what we should be doing ahead of that all-important lanch date.
Demand Attention Now! Create Your Visual Moment of TruthMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, in Dallas on May 1, 2013. This presentation explores how the use of visual storytelling has a new, deep role in how your business or organization can create experiences with your audiences throughout the buying cycle. Search and social has empowered shoppers to conduct in-depth research about the brands and products that mean the most to them before making a purchase. The point at which a consumer chooses a preferred brand, where to buy, and with whom they share the results is what Google has famously deemed "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment in the buying cycle where decisions are being made and provide the content that buyers are looking for in the formats that resonate the most.
Get more Social Fresh training at http://socialfresh.com/training
Find out more about Social Fresh Conferences at http://socialfreshconference.com
THE SOCIAL MARKETER'S 2014 TOOLKIT
(over 100 software and tool recommendations)
Learn what tools top social marketers use for monitoring, publishing, content, automation and lead gen.
We're Going To Show You...
Tips for content marketing research, finding better stories, trends and content.
Software for editorial calendars and content organization.
Tools for publishing, scheduling, analytics, polls, surveys, content creation and automation.
Apps for taking better photos, editing images, and publishing.
Co-presenters:
Sarah Evans
http://twitter.com/PRsarahevans
Jason Keath
http://twitter.com/JasonKeath
Moderator:
Jason Yarborough
http://twitter.com/yarby
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Steps to Converting Exisiting Visitors to Customers Using Data, Testing and Personalization presented by Greg Ng, CXO, Brooks Bell Interactive, at Triangle AMA Digital Marketing Camp on Feb 29, 2102. www.triangleama.org
#NindyAlanWedd
SOCIAL MEDIA WEDDING BROADCAST
An Optimizing Use of Social Media Broadcast Through Visual Contents Engagement by Creating A Compelling Stories.
The Story Title :
" Stories of Nindy & Alan Journey To One Moment In Time "
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Dennis Jenders
Marquette University, Emerging and Social Media (ADPR4300)
Welcome to our first session. This class will explore the usage of social media across multiple marketing disciplines and a variety of channels.
Social media is so much more than just a campaign or a technology. Social media represents an opportunity for brands and organizations to strengthen their relationships with prospects and customers.
For more about the course please visit:
http://www.jenders.com/adpr4300
Thank you,
Dennis Jenders
60% of Internet Access Is Mostly Mobile
90% of adults in the U.S. have a cell phone
Of that 90% of cell phone owners, 58% have a smartphone
32% of adults in the U.S. own an e-reader
42% of adults in the U.S. own a tablet computer
Smartphone users check their devices 150 times a day.
67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert.
44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping.
29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.”
34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device.
People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015.
People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015.
More than 20 percent of Google searches are now being performed on some sort of mobile device.
25 percent of Internet users only access the internet via a mobile device in the United States.
Mobile Internet usage has overtaken desktop usage.
Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website.
44% of people surveyed claim that navigation was difficult on smaller devices.
Learn how to increase user engagement and app retention for your app. Mobile marketing and app promotion tips from Sunil Thomas, CEO for Clevertap & Gary Yentin, CEO for App Promo in this exclusive seminar in Toronto, Canada.
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
You can find here the latest social media and SEO trends of 2017 according to the following Bulgarian digital experts: Ivo Iliev / InteractAge, www.ivosiliev.com, Ognian Mladenov / SEOM.bg, Stanislav Dimitrov / Konversa, Nikolay Boykov / All Channels and Katya Todorova / MEmotion. They presented the best practices and trends in the field of social media and SEO for Bulgaria and worldwide during а panel discussion within Webit 2017 Bulgaria Digital Summit.
Here you can see the video of the whole panel discussion (BG language):
https://youtu.be/F3aOQyiJvJg
Allowing Customers To Join Community Conversations EverywhereGet Satisfaction
Learn how to bring relevant community conversations (and the SEO punch they pack) to your website and digital campaigns, and leverage our mobile and social apps for maximum visibility and engagement.
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
How to Optimize Your Social Media Content for MobileBitly
When we traditionally think of social media marketing and mobile marketing, we think of them as two separate programs. But the fact is that most social media users are accessing channels on mobile. That has big implications for the kind of content that companies should be making and the
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Winning SEO in a Mobile First World #UngaggedAleyda Solís
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
What Glass Ceiling? How to kick Ass in the Mobile Industry by just producing ...Lynette Hundermark
An insight into the world of Mobile App development by Lynette Hundermark (Head of Product Strategy at Prezence Digital) . Lynette works to produce the best possible strategic long-term mobile solutions to meet client business needs.Her passion to create market-beating mobile solutions is underpinned by technical qualifications in the computer-science field.Most recently, Lynette played an integral role in the creation of a suite of mobile apps for Ster-Kinekor, which are among the most downloaded, successful apps in the country.
My mobile = my remote, my wallet, my life & what game changing mobile experiences can do for your brand. Jerry Lieveld, founder & creative director mobtzu, will share insights on how organisations can create game changing mobile experiences and move far beyond native vs. mobile web discussions. By having a deep understanding of the user, historical data & insights and creating branded mobile services that make a difference in people’s lives. We will share our ideas and case studies as well as essential tips & tricks.
“The year of mobile” is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it’s imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information, regardless of the company providing the information. Developing a successful mobile strategy means you need to create ways to be in the moment with your target audience.
In this presentation, Carrie Albright and Erin Sagin, offer up 13 amazing and super valuable tips to optimize your mobile ad copy, budget, and overall mobile strategy.
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
Jon Moser, President and Founder of finalsite, is passionate about web trends and strategies that impact the education field. In this edSocialMedia webinar, Moser discusses how an organizations' websites should be optimized for mobile consumption. Topics include: just how mobile are we, social media on a mobile device, school website functionality, design revision for a new world, and more.
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportuni...Koombea
Are you an onsite store that needs a location app or responsive site?
80% of consumers use mobile devices inside a store to enhance their shopping experience. So what does that mean for YOU? Maybe it means you need to start bringing your in-store marketing onto a mobile platform experience for your consumers.
Learn the value of onsite experiences at stores and cafes using apps and wifi, gamification, ibeacon technologies, responsive sites, and wearable technologies.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World -- EiG Berl...Suzzicks
This presentation reviews what gaming companies need to know about ranking their websites and apps well in Google mobile searches after the Mobile-Friendly update. Mobile-Friendly is a moving target, and Google is giving more top rankings to Featured Rich Snippets, Answers and other curated content. This presentation reviews what you need to know to get your websites and apps there, ranking number 1.
Why Deep Linking is the Next Big Thing: App Indexing - SMX East 2015Suzzicks
Emily Grossman's deck on app indexing from SMX East 2015 in New York. This deck covers:
- Why App Indexing?
- Google App Indexing for Android and iOS
- Apple Search App Indexing
Life After Mobilegeddon: App Deep Linking Strategies - Pubcon October 2015Suzzicks
Emily Grossman's deck from Pubcon (Las Vegas) in October 2015 on App Deep Linking strategies after the 4/21 Mobile Friendly update. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.
The Future of Mobile SEO - SMX Munich 2015Suzzicks
This presentation is about how advanced mobile SEO tactics for driving rankings and web traffic from Google. It talks about things you need to know for Single Page Web Apps, App SEO, Deep Linking, Google Cards and Google Now, and the future of mobile SEO for predictive search and wearables - The future is about Feeds, Schema, and getting into Universals, Google Card Results and Google Now.
Mobile SEO Geekout: Learn what to do and how to plan for mobile searchSuzzicks
This presentation outlines what you need to know to achieve mobile SEO success - Ranking well and Driving successful Google mobile traffic for phones and tablets. Cindy Krum, CEO of MobileMoxie originally presented this at #MozCon 2014 in front of an audience of 1,300 peers.
Improving your Mobile-Social Interaction - On Facebook & Other Social NetworksSuzzicks
Mobile & Social are a natural fit together, but there are many mistakes you should avoid when you engage in Facebook marketing - especially when it is shown on a mobile phone. Learn about the mistakes you should avoid when marketing and engaging your audience on Facebook mobile and other mobile social networks.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. @goutaste
at
#Zenith2015
The
Mobile-‐Social
Web:
How
To
Crush
Local
Compe99on
Now
with
more
apps!
3. @goutaste
at
#Zenith2015
The
Mobile-‐Social
Web:
How
To
Crush
Local
Compe99on
That’s me!
Now
with
more
apps!
4. @goutaste
at
#Zenith2015
The
Mobile-‐Social
Web:
How
To
Crush
Local
Compe99on
That’s me!
Now
with
more
apps!
This, Too!
5. @goutaste
Find
Me
AllThePlaces!
+EmilyGrossman
facebook.com/mobilemoxie
emily@mobilemoxie.com
I hang out here a lot
I stalk people here
We geek out on Mobile Here
For the shy folks…
6. In
2014,
we
spent
more
:me
on
mobile
devices
than
on
desktop.
@goutaste
at
#Zenith2015
The
Rise
of
Mobile
57%
3%
7. 526
million
monthly
ac:ve
users
access
Facebook
solely
from
their
mobile
devices
@goutaste
at
#Zenith2015
Mobile-‐Only
Users
9. Mobile
users
expect
a
seamless
and
consistent
mul:-‐plaLorm
experience.
@goutaste
at
#Zenith2015
Mul9-‐PlaPorm
Mobile Users expect a
seamless and
consistent Multi-
Platform experience.
10. Mobile
users
expect
a
seamless
and
consistent
mul:-‐plaLorm
experience.
@goutaste
at
#Zenith2015
Mul9-‐PlaPorm
11. Mobile
Users
expect
a
personalized
and
localized
experience.
@goutaste
at
#Zenith2015
Personalized
and
Localized
Mobile Users expect a
Personalized and
Localized experience.
12. Mobile
users
have
a
low
tolerance
for
error.
57%
abandon
a
website
if
it
takes
>3
seconds
to
load.
@goutaste
at
#Zenith2015
LiRle
Pa9ence
for
Error
Mobile Users have a
Low Tolerance for
Error.
57%
30%
will
abandon
your
website
if
it
takes
more
than
3
seconds
to
load
will
abandon
a
purchase
transac:on
if
the
shopping
cart
isn't
op:mized
for
mobile
14. People
spend
almost
as
much
:me
on
Facebook’s
app
as
they
do
browsing
mobile
websites.
@goutaste
at
#Zenith2015
Apps
VS.
Web
Time Spent on iOS and
Android Connected
Devices
15. Social
Media
apps
account
for
31%
of
all
:me
spend
on
iOS
and
Android
connected
devices.
@goutaste
at
#Zenith2015
Apps
VS.
Web
Time Spent on iOS and
Android Connected
Devices
Social
Apps
31%
18. You
have
to
test
your
website
performance
within
the
social
app
browser
–
not
just
mobile
web.
@goutaste
at
#Zenith2015
Apps
VS.
Web:
Subtle
UX
Differences
Facebook App Facebook WEB
19. Instagram’s
core
features
are
only
accessible
from
the
app.
@goutaste
at
#Zenith2015
Apps
VS.
Web:
Subtle
UX
Differences
Instagram App Instagram Web
Instagram Web:
ü Can Like
ü Can comment
ü Can Follow
ü Can Edit profile
ü Can View News Feed
X Can’t Upload photos
32. Android
Deferred
Deep
Linking
@goutaste
at
#Zenith2015
Android:
You
can
pass
campaign
data
through
Google
Play
Store
33. Android
Deferred
Deep
Linking
@goutaste
at
#Zenith2015
Android:
You
can
pass
campaign
data
through
Google
Play
Store
34. iOS
Deferred
Deep
Linking
–
Finger-‐Prin9ng
@goutaste
at
#Zenith2015
Collect User
Fingerprint
Collect User
Fingerprint,
And Match
FingerPrinting on iOS:
ü Time & Language
ü IP Address
ü Screen Size & Color Depth
ü OS Version
ü Device Type
35. iOS
Deferred
Deep
Linking
–
Finger-‐Prin9ng
@goutaste
at
#Zenith2015
Collect User
Fingerprint
Collect User
Fingerprint,
And Match
FingerPrinting on iOS:
ü Time & Language
ü IP Address
ü Screen Size & Color Depth
ü OS Version
ü Device Type
Beware
fingerprin:ng
collisions!
36. App
Links
–
Deferred
Deep
Linking
on
Facebook
Set
Up
App
Links:
1. A
custom
URL
that
will
be
used
to
launch
your
app.
2. The
app
store
ID
/
package
that
will
handle
the
content.
3. The
app
name
that
will
handle
the
content.
The
metadata
is
added
to
your
web
page's
<head>
tag.
The
full
list
of
op9ons
is
documented
at
applinks.org.
@goutaste
at
#Zenith2015
37. Facebook
Deep
Link
Debugging
Check
App
Links
with
Open
Graph
Object
Debugger:
bit.ly/og-‐debugger.
@goutaste
at
#Zenith2015
45. @goutaste
at
#Zenith2015
+
More
Social
&
Loca9on
APIs!
ü Facebook Places
(Through Open Graph API)
ü Google Places API
ü YELP API
ü Instagram API
(Photos)
49. @goutaste
at
#Zenith2015
Get
Your
Business
on
the
APIs
that
Support
Loca9on
To
Allow
Users
to
Check-‐In
From
Any
Social
Network
CLAIM Your Business Location on:
ü Foursquare
ü Facebook Places (via Pages)
ü Google Places (via Google My Biz)
ü YELP
51. ‘Near
me’
searches
have
increased
34X
since
2011.
80%
of
demand
comes
from
mobile.
@goutaste
at
#Zenith2015
Mobile
is
the
BaRle
Field
“Google
search
interest
in
'near
me'
has
increased
34
:mes
since
2011
and
nearly
doubled
since
last
year.
The
vast
majority
come
from
mobile
—
80%
in
Q4
2014.”
-‐Mam
Lawson,
Google
53. @goutaste
at
#Zenith2015
New:
Background
Geo-‐loca9on
Can
Also
Prompt
“Place
Tips”
ü iPhone App Only
ü Uses Location Services
ü Experimenting with iBeacons
54. Place
Tips
are
like
Facebook’s
Knowledge
Graph.
@goutaste
at
#Zenith2015
“Place
Tips”
55. FB
users
can
bookmark
events
or
like
menu
items
right
from
Place
Tips
interface.
@goutaste
at
#Zenith2015
“Place
Tips”
Menu
Items
Events
UGC
56. You
are
already
‘signed
up’
for
Place
Tips.
No
separate
service
or
app.
@goutaste
at
#Zenith2015
“Place
Tips”
Passive
Use
Case
57. Place
Tips
content
has
the
power
to
create
intent.
@goutaste
at
#Zenith2015
“Place
Tips”
Creates
Intent!
58. Nearby
Places
rankings
are
impacted
by
your
loca:on
but
also
friends
check-‐ins
and
reviews
@goutaste
at
#Zenith2015
Passive
Loca9on
Targe9ng:
Facebook
“Nearby
Places”
Oh Nice!
Andra Likes
This Place
And it’s
Close
And Britt
Likes this
Place
62. iOS
Passbook
Integra9on
with
Eventbrite
You
don’t
have
to
be
a
big
brand
or
even
have
an
app
to
take
advantage
of
Passbook.
Leverage
Eventbrite
&
loca:on
services.
@goutaste
at
#Zenith2015
63. iOS
Passbook
Integra9on
with
Eventbrite
@goutaste
at
#Zenith2015
Use
Eventbrite
link here
You can
Still Make
FB Event
(Optimize
for ‘place
tips’)
69. The
fastest
growing
social
networks
are
based
on
visuals
-‐
@goutaste
at
#Zenith2015
Visual
Networks
on
the
Rise
Top Social
Platforms:
Growth in Members
and Active Users
During 2014
70. Pinterest
Reached
17
million
Monthly
Ac:ve
Users
in
9
months.
It
took
Twimer
22.
@goutaste
at
#Zenith2015
Pinterest
Growth
Pinterest Reached
17m Monthly Active
Users in 9 months.
It took Twitter 22.
71. Instagram
has
surpassed
Twimer
in
Monthly
Ac:ve
Users.
@goutaste
at
#Zenith2015
Instagram
Growth
Instagram vs.
Twitter:
Monthly Active Users
72. There
is
limle
to
no
correla:on
between
Tweets
and
people
actually
reading.
@goutaste
at
#Zenith2015
We
Live
in
a
Fast,
Digital
World
73. We
don’t
even
have
:me
to
read
the
ar:cles
we
share
-‐
@goutaste
at
#Zenith2015
We
Live
in
a
Fast,
Digital
World
Reading? Ain’t Nobody Got Time For That.
(BRB Tweeting This Article)
74. Visuals
are
processed
60,000
:mes
faster
in
the
brain
than
text
-‐
@goutaste
at
#Zenith2015
Our
Brains
Process
Visuals
Faster
75. We
perceive
visuals
to
be
more
accurate
and
trustworthy
-‐
@goutaste
at
#Zenith2015
Visuals
are
Persuasive
79. Pinterest
is
all
about
cura:on.
Instagram
is
all
about
UGC.
@goutaste
at
#Zenith2015
Pinterest
vs.
Instagram
Use
Cases
300
lunch
recipes
I
or
someone
else
might
like
to
make
What
I
am
about
to
eat
for
lunch
today
80. Visual
Social
Networks
are
aspira:onal.
They
show
more
about
who
we
want
to
be
than
who
we
are.
@goutaste
at
#Zenith2015
Pinterest
vs.
Instagram
Use
Cases
300
healthy
recipes
I
would
make
if
I
had
more
:me
Carefully
selected
accessories
show
I’m
cool
82. Instagram
Geo-‐Tagging
15
–
25%
of
Instagram
users
geo-‐tag
their
photo.
@goutaste
at
#Zenith2015
In April 2013:
15 to 25% of Instagram
users were geo•tagging
their photos
90. @goutaste
at
#Zenith2015
Op9mize
Your
Pinterest
Profile
• Separate
out
keywords
• Include
keywords
or
loca:on
in
your
business
name
(Help a Pinterest out)
(you really gotta spell it
out for them…)
91. @goutaste
at
#Zenith2015
Op9mize
Your
Boards
• Set
up
Boards
using
your
city
name
(ie
“Duluth”),
and
name
a
Board
axer
your
business
type,
products
or
services.
– “Duluth
Restaurant”
– “Duluth
Cakes”
– “Duluth
Real
Estate”
92. Keep
your
board
:tles
under
34
characters
if
you
want
them
to
appear
in
a
Title
Tag
-‐
@goutaste
at
#Zenith2015
Op9mize
Your
Boards
(SEO
Value)
• Pinterest
boards
can
rank
on
the
1st
page
of
Google
• Board
Titles
appear
in
Title
Tags
Think
about
Character
Limits
(57
characters
–
“on
Pinterest”
–
“|
###
Pins”
=
~34
characters)
4
93. Pinterest
Boards
can
beat
out
Local
Packs!
-‐
@goutaste
at
#Zenith2015
Op9mize
Your
Boards
(SEO
Value)
Beats Yelp!
And Local Packs!
94. Pinterest
handles
deferred
deep
linking
like
a
boss!
-‐
@goutaste
at
#Zenith2015
Op9mize
Your
Boards
(SEO
Value)
95. @goutaste
at
#Zenith2015
Op9mize
Your
Pins
ü Keyword-Targeted Descriptions
ü Taller images = more re-pinnable
ü Check Your Links for deleted or
expired pages. 404 errors hurt Your
site’s search ranking and Frustrate
Customers.
96. Keyword
Op:mized
Pins
can
dominate
Image
Search.
@goutaste
at
#Zenith2015
Op9mize
Your
Pins
(SEO
Value)
124. @goutaste
Thank
You!
+EmilyGrossman
facebook.com/mobilemoxie
emily@mobilemoxie.com
I hang out here a lot
I stalk people here
For the shy folks…
We geek out on Mobile Here
And these processes can get pretty complex especially when you start to factor in desktop scenarios
https://branch.io/contextual-deep-links/
Android Campaign Data through Google Play: https://developers.google.com/analytics/devguides/collection/android/v4/campaigns
https://developers.google.com/analytics/devguides/collection/android/v4/campaigns#google-play-url-builder
Box out the campaign tracking opportunities
Android Campaign Data through Google Play: https://developers.google.com/analytics/devguides/collection/android/v4/campaigns
https://developers.google.com/analytics/devguides/collection/android/v4/campaigns#google-play-url-builder
Box out the campaign tracking opportunities
http://www.techtimetea.com/app-links-interlinking-apps-websites/
Add fingerpriting annotations and fingerprint collision explosion
http://www.techtimetea.com/app-links-interlinking-apps-websites/
Add fingerpriting annotations and fingerprint collision explosion
https://developers.facebook.com/docs/applinks/overview
App Links is an open standard that makes it possible to deep link to content in your app.
http://www.apptentive.com/blog/twitter-to-introduce-pinned-apps/?utm_content=14146741&utm_medium=social&utm_source=twitter
The feature will allow brands and app publishers to pin a deeplink to their app straight to their Twitter profile
In accordance with Twitter’s policy around Pinned Tweets, however, it is likely that each Twitter account can pin a maximum of one app – requiring brands with multiple apps to select a single app to showcase.
https://www.facebook.com/help/257661877677443/
http://media.idownloadblog.com/wp-content/uploads/2015/01/Facebook-Place-Tips-iPhones-screenshot-0003.jpg
(“I want some new shoes. I wonder where I should buy them?”) to potentially creating intent: (“Oh look. There’s a cool shoe store nearby that my friends rave about. I’m going to walk over and check it out!”)
https://www.facebook.com/help/257661877677443/
The strength of your Page's connections matter as well. Results are personalized and different for everyone. If someone wants to find restaurants in a particular city, places that their friends have recommended or checked into will be displayed higher. Additionally, results that are similar to the people, places and things that a person is already connected to may be ranked higher.
Places are based on things like friends' recommendations, check-ins and likes. The places you see may change based on what places you and your friends recommend and check into.
https://www.facebook.com/help/126760650808045/
Facebook knows where you live and they know your current location. They also know that your current location is more than 100 miles from your home.
There is likely cross-over between the two — those who are 100 miles away from home are also included in the “People recently in…” targeting. However, we’re simply zeroing in on those who are in a location that is far from home.
Passbook will trigger a Lockscreen alert if a Pass has been encoded with:
a geolocation trigger (up to 10 locations)
a datetime trigger (only applicable for Event, Generic or BoardingPass types)
an iBeacon proximity trigger (up to 10 beacon IDs)
Lockscreen alerts are silent - the user only sees them when they turn on their iPhone. Also - your server is not notified when they are triggered.
Push notifications can be sent at any time .. They will alert the user immediately with a beep, phone vibrate and pop-up message (unless you send a silent Pass update).
Advantages of Passbook + iBeacons
Passbook is installed by default on every iPhone.. No App to develop & market
iBeacons trigger proximity alerts if the user's iPhone is within 10-70m of the beacon (depending on beacon range settings)
iBeacons work well for indoor applications - eg shopping malls, airports, museums - where GPS signals would lump multiple locations together. They offer more precision with your alerts
Using geolocation + iBeacons you can have up to 20 alerts instead of 10 per Pass
Talk to people in the audience: ‘so let’s say you and I are going out to dinner tonight and we want to share a cab. I could take out my venmo app and send you ½ of
http://static4.businessinsider.com/image/538f5c256bb3f7ea0c72253b-1010-1781/venmo-screenshot-iphone-compose.png
http://northwesternbusinessreview.org/wp-content/uploads/2013/10/Screen-Shot-2013-10-15-at-8.18.29-PM.png
http://thefinancialbrand.com/wp-content/uploads/2014/10/venmo_newsfeed-565x565.png
“presenters who use visual aids are 43% more effective in persuading audience members to take a desired course of action” - http://www.billiondollargraphics.com/infographics.html
Fact: visuals are processed 60,000X faster in the brain than text. http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
Core content is not text, so how do people find visual content?
Followings
Comments/ Captions
Hashtags
Geotagging
http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2013/11/Place-Pins-All.png
Perhaps the better business bureau of duluth would create a restaurant guide to duluth
Pinterest doesn’t always know how to group together certain words – or how to ungroup them….
Optimized pins can show up in the top results on ‘images’ universal
http://searchengineland.com/6-simple-tips-optimizing-pinterest-search-pinterest-engineer-smx-204935
http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspx
Raise your hand if you target people under 23 years old…
If you don’t, this is more of an FYI – interesting to watch…
Exaplain google now is Google’s native Android predictive search app. http://i.huffpost.com/gen/333940/YOUTUBE-GOOGLE-HANGOUT.jpg
https://testlio.com/blog/post/periscope-right
http://techcrunch.com/2015/04/16/twitters-periscope-widens-lead-over-rival-meerkat/
Explain WHY – because periscope pulls videos directly into twitter feed and allows you to import your twitter following.