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Social Media Best Practices Summary

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Corey Perlman - Social Media Keynote Speaker - Digital Marketing - 2017

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Social Media Best Practices Summary

  1. 1. Keeping Social Media Simple: 7 Ways to See Bigger Business Results
  2. 2. #1 Fish Where the fish are • Figure out the demographics of your economic buyer and plant your flag on the sites they frequent most.
  3. 3. #1 Beware the shiny new social media site.
  4. 4. Don’t be a Jack of All Social Media Sites, Master of None.
  5. 5. #2 Don’t wind up on websitesthatsuck.com
  6. 6. Take Action! • Take a look at your site (desktop and mobile) • What changes need to be made? • Send a checklist to your designer!
  7. 7. AuditYour Brand • Consistent brand? • Current information? • Consistent Content? • A tribe that you’re proud of?
  8. 8. IsYour Biz on Snapchat?
  9. 9. Nothing kills credibility faster than an untouched profile.
  10. 10. Take Action! • Do a social media audit for your company. • Are you active on that network? • Are you actively gaining followers? • If not, consider pulling out your flag.
  11. 11. #4 Double down on LinkedIn • Where executives go to ‘KickYour Tires’ • Best recruitment tool • Powerful business development opportunities
  12. 12. The New Profile
  13. 13. The New Newsfeed
  14. 14. MakeoverYour Profile • Headshot and Background Photo • Professional Summary • Title and tagline • Quality recommendations
  15. 15. #5 Stay ‘Top of Mind with Customers, Prospects and Recruits
  16. 16. Take Action! • Check out your personal and company LinkedIn pages. • What changes need to be made? • Commit to doing one (or all) of the following: • Consistent status updates • Engaging with clients/ prospects • Find #2’s to gain intros.
  17. 17. #6 Facebook Best Practices
  18. 18. Don’t let them forget about you.
  19. 19. http://www.clickable.com/4-little-known-facts-about-lookalike-targeting-your-agency-should-know/ Lookalike Audience
  20. 20. Use Facebook Live!
  21. 21. • One Live Video Per Month • Be Helpful • Think Thought- leadership • Have your team syndicate everywhere A CEOs Content Goal
  22. 22. Take Action! • Think of three topics that would make good Facebook Live videos • Commit to a date to shoot the first! • eMail your team to start promoting the date/time of the video.
  23. 23. Are you Building Rapport with Your VIPs?
  24. 24. Activity • Please write down the names of three of your best clients • Now write down each of their birthdays • What distinctions do you know about these clients? Awards? Achievements, etc • What are their hobbies? Favorite sports teams? • What or who are they passionate about? • Do you connect with them on a weekly basis? Multiple times a week?
  25. 25. Meet Mary Stevenson • Her Birthday is May 11th • She just celebrated her 10th year of being smoke free • She’s a huge Alabama Crimson Tide fan • The Bible is her favorite book • She just became a Grandma for the 1st time • Mary and I interact with each other on a weekly basis • She’s also one of my largest clients who paid me well over 5-figures last year.
  26. 26. • Publish one article/ video per month. • Use bullets. • Call to action. • Syndicate on your social sites daily. #7 SyndicateYour Content to KeepYour Sanity
  27. 27. Write Compelling Content • AddValue • FAQs • Client Case Studies • Client interviews • Talk in terms of their interests • Get your thoughts out of your head.
  28. 28. Use Facebook Live!
  29. 29. Use canva.com to share your five tips.
  30. 30. Create sharable content…
  31. 31. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • https://www.amazon.com/Social-Media-Overload- Strategies-Overwhelmed/dp/0991540409

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