Mobile is Global Mobile Technology Growth Types of Mobile Users Noteworthy Platforms User Experience Mobile Fragmentation Mobile Gaming Internet of Things Mobile Marketing Examples

1. Mobile Trends

2. About Fatih Isbecer
 Founder & CEO of
Pozitron
 Twitter: isbecer
 Endeavor Advisory
Board Member,
TUBISAD Administrative
Board Member

5. Mobile is Global

6. Mobile Technology Growth
100
M+
Mainframe
Microcomputer
PC
1 B+
Desktop PC
10 B+
1960 1970 1980 1990 2000 2010 2020
Mobile Internet
Mobile growing faster than any
technology before

7. Mobile Taking Over Desktop
More and more people are using their phones for internet browsing. By 2015, they
mobile internet users number is expected to exceed desktop users.

8. Types of Mobile Users
Mobile Professional Basic Planners Mobirati
Social Connector Pragmatic Adapter
Uses complex phones
with extra features
Basic mobile
package users
First generation to
have grown up with
mobile phones
Uses social networking features
and texting the most
Just starting to use other
features besides voice calls

9. Segmentation of Mobile Consumers
in United States

10. Apple
Android
Symbian
RIM
Other
18%
43%
22 %
10%
7%
Smartphones are dominating the mobile world and Android
becomes the market leader, leaving both Symbian and iOS behind
Worldwide Smartphone Sales 2011

11. 0
10
20
30
40
50
60
70
Apple
Google Android
BlackBerry
Other
68.7%
19.9%
5.6%
5.7%
Just like the mobile phone market, Android is expected to obtain
major market share in the tablet world. Apple is expected to
remain as the market leader in the next five years
Gartner.com
2011 Worldwide Tablet Sales

12. Open Platform
Flexible / Experimental
platform for developers
Limited options in
business apps
Incresing fragmentation
Web-dev friendlyClosed Platform
More flexibility and
room for creativity for
brands and agencies
Various entertainment
and business app
options
Suitable for multi
screen development
Implementation of
CMS tools
Limited APIs
Penetration 100M+ Penetration 120M+ Mass Consumption
Inequality among apps
Noteworthy Platforms

13. Paradigm Shift
 Product
 Place
 Price
 Promotion
 Experience
 Everyplace
 Exchange
 Evangelism

14. Device Design
Simple and Slick
OS Usability
Easy to navigate and
perform tasks
App User Experience
-Simplified Design
-Task focused
-Emphasis on the most
important tasks
-Rich set of capabilities
User Experience is Everything!

15. Marketing Innovation
Merging Technology and Social Media

16. Mobile Trends 2012
Apps taking over web
Mobile Fragmentation Mobile Gaming
Internet of things
Mobile PaymentsTablets
Mobile Communities

17. 450,000 apps in
Android Market
65,000 apps in BB
App World
550,000 + apps in
Apple App Store
Apps taking over web

19. Mobile Fragmentation
Mobile is segmented into eight major platforms the moment: iOS
(iPhone), Android, Symbian, BlackBerry, Java ME, Windows
Phone, Flash/Flash Lite and mobile web
(WAP/HTML5/XHTML/CSS/Javascript).
Android is very fragmented in
itself
• 5 OS versions on devices
(Donut, Eclair, Froyo, Ging
erbread, and Ice Cream
Sandwich)
• Devices in various
sizes, from small phones
to TVs
• Device manufacturers
branching their own
versions of Android
• Ex: Amazon Kindle

20. Mobile Communities
Communities are the new differentiators
• Facebook has 500M+ users and over 2.5M developer community
• Skype has 8 million paid users
• Shift from information overload to social interaction overload
• 80% use mobile during their down time or while waiting

21. Always Connected...

22. Tablet Revolution
• 1 million iPads sold in the first 28
days
• 77% use their tablets daily
• 16 millions iPads were sold in
2010, expected to reach 85 million
in 2012
• Tablet users are constantly spending
more time on their tablets
Tablets changed the way we interact with computers and where we interact
with them (44% of tablets are used on the couch)

23. Mobile Payments
Target Mobile Gift Card
Google Wallet
Square
Starbucks Mobile Payment

24. Mobile Gaming
Temple Run earns 7 million
players on a daily basis
• Mobile games can go mainstream because they are cheap
• People carry their phones all the time and use games to pass spare time
• People develop attachments for the mobile games they play
Cut the rope is bought by EA
Games for $20 million
Most famous of them all, Angry
Birds, has fan merchandise including
Tshirts, iPhone cases, pillow , board
game and superbowl spots
300
MM
downloads

25. Internet of Things
The Internet of Things refers to uniquely identifiable objects (things) and their
virtual representations in an Internet-like structure
Ultra-low-power JenNet-IP
Smart ThinQ and HeMS
In-Car Mobile Apps: the future of
Telematics on show in Munich

26. Istanblue Peri Avı
IKEA Interactive Catalog
Mobile Marketing Examples
Nike + GPS

27. Audi A4 Driving Challenge
Starbucks Augmented Reality Cup
Oakley Surf Report
Mobile Marketing Examples