Mobile Advertising Presentation

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Mobile Advertising Presentation

  1. 1. Mobile advertising trends, techniques, predictions, suggestions
  2. 2. Agenda  Mobiletech – Intro  Mobile internet & mobile advertising – Definitions – Market & market predictions  Mobile advertising – Sizes and types – Integration – Measurements – Mobile landing pages
  3. 3. Michael Buch Sandager CSO, Mobiletech Group http://www.mobiletech.mobi
  4. 4. Mobiletech Mobile service provider Mobile Web Framework Newspapers tv-stations, agencies, web services, mobile marketing, public sector, organizations Founded 2005, 30 employees 27% of Scandinavian mobile internet NAF Oslo, Bergen, Stockholm, Washington DC & Copenhagen “INMA awards 2009”: mobil.DN.se ”Telenor Digital Winner Prize” gallup “Red Herring Top 100, Europe winner”
  5. 5. Desktop Website  One screensize  Few browsers  Common technology  Curser navigation  Ads in fixed sizes  …but no good for mobile phones…
  6. 6. Internet pages optimized for each device
  7. 7. 470 mill print newspapers per day 825 mill cars 1.8 bill credit cards 1.6 bill tv sets 1.7 bill people with internet access 1.1 bill fixed phone landlines 4,6 bill mobile phones
  8. 8. Mobil internet is growing Source: Mobiletech, weekly page impressions 2008-2009
  9. 9. Norway and Sweden 800000 700000 600000 500000 sum nor 400000 sum swe Lineær (sum nor) Lineær (sum swe) 300000 200000 100000 0 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 1 3
  10. 10. "It's our goal to make mobile be the answer to pretty much everything.“ Eric Schmidt, CEO, Google at the Mobile World Congress, Feb. 2010
  11. 11. Mobile web <> Desktop web Amount of page impressions on mobile will overtake desktop websites at the end of 2012 Growth is 8x was Internet was…
  12. 12. Traffic over 24 hours TV Mobile Web
  13. 13. Mobile site with ads Mobile apps with ads
  14. 14. mobile internet <> mobile apps Share of ads shown Mobile Internet Applications 50% of adds directs to mobile internet landing page 35-40% to custom applications Source: Admob 2010
  15. 15. Mobile advertising prediction 25% of superbrands anticipate to spend 5 mill. euro on mobile advertising in 2010 8,7 mia euro 2014 Source: Morgan Stanley 2010
  16. 16. Mobile advertising statements  Mobile ads accounts for 1% of global advertising spends  Global mobile ads. 2008: 1 mia. euro Global mobile ads. 2014: 8.7 mia. euro  25% of superbrands anticipate to spend 5 mill. euro on mobile advertising in 2010  Av. price per click expected to rise to 0,15 euro in 2010.
  17. 17. Ads optimized for each device
  18. 18. Mobile ads setup Request for Ad Format, type… Emediate Mobiletech Served ad Mobiletech detects: - Handset, type - Operator - Browser - User - Position
  19. 19. MMA: Sizes & formats  Xlarge 300 x 75 GIF; PNG, JPEG <15 Kb  Large 216 x 54 GIF; PNG, JPEG < 9 Kb  Medium 168 x 42 GIF; PNG, JPEG < 6 Kb  Small 120 x 30 GIF; PNG, JPEG < 3 Kb  Text 10-24 characters 59,- pr. md. / 300 MB
  20. 20. Landingpage
  21. 21. Leading to…  Mobile landing page – Order catalogue – Call me back – Quiz – Poll – Buy  Mobile video  Mobile application  Mobile game  Click2call  Sign up for SMS alert
  22. 22. Measurements
  23. 23. Mobiletech  Michael Buch Sandager, CSO +45 2342 0558 mbs@mobiletech.dk  Anders Holen, Country Manager +46 709 161 967 ah@mobiletech.no

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