M2 roadshow us koren stucki, aegis mobile


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M2 roadshow us koren stucki, aegis mobile

  1. 1. November 2, 2010 Koren Stucki, VP Marketing
  2. 2. 2 Aegis Mobile Overview   Business formed in 2006   Provide mobile and compliance solutions   Focused on mobile industry   Experienced wireless and content industry team of ~37 employees   Excellent reputation in the industry   Financially stable! 2
  3. 3. 3 Key Topics   What is the mobile revolution?   Four questions all businesses should ask before going mobile   How to master the mobile revolution
  4. 4. 4 What is the Mobile Revolution?   38% of adult cell phone users access the Internet on their phone1   New mCommerce channels, where customer transactions are conducted using a mobile device, could be worth $2.5 billion by 20112   Within the next five years, more users will connect to the Internet over mobile devices than desktop PCs3 1Chart adapted from The Rise of App Culture. http://pewInternet.org/Reports/2010/The-Rise-of-Apps-Culture/Overview.aspx, Sep14, 2010. 2Amazon, eBay Power Bulk of $2.5 Billion Mobile Commerce. Ina Steiner.AuctionBytes.com, http://www.auctionbytes.com/cab/cab/abn/y10/m08/i16/s03,Aug16, 2010. 3 InternetTrends, Morgan Stanley Research, Mary Meeker, June 7, 2010.
  5. 5. 5 Four Questions to Ask Before Going Mobile 1.  What are the goals of our mobile presence? 2.  What are the unique needs of a mobile user? 3.  What is the difference between Mobile Web Apps vs. Client-based Apps? 4.  What devices do our customers use?
  6. 6. 6   Build brand awareness and consumer relevance   Translate an eCommerce business to the mobile web   Drive consumers to brick-and-mortar retail sites   Develop and engage a broader customer base What are the goals of our mobile presence?
  7. 7. 7   Immediate Benefit: Provide value to users upon initial engagement   Convenience through click-to-call, request info, etc.   Store locator, product reviews and price comparison   Relevance: Hyper-target users with device, user and application profiles   Give the option to use current location when LBS is available   Provide unique flow for different devices (smartphone vs. feature phone)   Create landing pages with targeted promos   Store information if experience is interrupted or stopped   Ease of use: Design simple yet effective navigation with only relevant steps   Easy to recognize what is selectable (i.e. arrows, menu buttons, etc.)   Platform-specific navigation controls What are the unique needs of a mobile user?
  8. 8. 8 Mobile Web Apps vs. Client-based Apps?
  9. 9. 9   Determine what devices your target customers are using   Mobile devices – especially Blackberries – do not render consistently across platforms and different versions of the device   Feature phones still make up majority of the market   Different device capabilities should be leveraged for improved user experience   Test on live devices, don’t rely solely on emulators   Use a robust mobile content management system to do the heavy lifting for you …one size does not fit all… What devices do our customers use?
  10. 10. 10 Mobile Content Management System
  11. 11. 11 RE/MAX Mobile Web Application vs. PC Website
  12. 12. 12 Towson Tiger Mobile Web Application vs. PC Website
  13. 13. 13 Walden UniversityMobile Web Application vs. PC Website
  14. 14. 14 How to Master the Mobile Revolution   The Mobile Web Experience is Different   Users look for immediate answers (store locator, price comparison, product reviews)   Ease of use is critical (click-to-call, location aware programs, etc.)   Location, location, location   Hyper-target customers with user-specific offers according to their location, user history and other demographics   The Mobile Experience Varies by Platform   One size does not fit all   Leverage different device capabilities