Mobile Marketing - Sosyal akademi


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  • Bilgi logoTarihDers logoİsim firat isbecer
  • Palm VII daha eski gorsel kullanİşcep eski görsel
  • Content MarketingProximity MarketingWap Display and Search Ads
  • Content MarketingProximity MarketingWap Display and Search Ads
  • Content MarketingProximity MarketingWap Display and Search Ads
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  • Turkcell IM geldi sıkıntı bitti
  • Turkcell IM geldi sıkıntı bitti
  • Turkcell IM geldi sıkıntı bitti
  • Turkcell IM geldi sıkıntı bitti
  • Content MarketingProximity MarketingWap Display and Search Ads
  • Anchor Text Software solutions that power the business logic for mobile marketing initiative(s).
  • Go Pepsi -
  • Mobile Marketing - Sosyal akademi

    1. 1. Firat Isbecer  Pozitron  Managing Partner  Twitter: fisbecer  Galata Business Angels, Endeavor, Shakespeare In Love, Lig Radyo.
    2. 2. Todays Outline Mobile Strategy Timeline of Mobile Marketing The Mobile Ecosystem Types of Mobile Marketing Trends – Past, Present and Future SMS – MMS QR Codes and Mobile Ads Glossary Best Cases in Mobile Marketing
    3. 3. What is your Mobile Strategy? Use the three pillars of mobile strategy to guide your marketing programs in each phase: Immediacy: Provide content that is timely and actionable in the moment. Simplicity: Provide programs elements that are easy to see and navigate on a mobile phone. Context: Send relevant messages based on time, location, and mobile behaviors
    4. 4. Mobile Marketing Timeline In App Banners Palm VII Single Shot SMS Interactive SMS (2009) (2001) Targeted Msgs Mobile Gaming (2003) (1995) Bluetooth Mkt LBS Mkt SMS Mkt (2003) Ingame Advertising (1999) (2000) (2007) 1995 2000 2005 2010 2011Logo Mkt Wap (1999) (1994) Wap Banners MMS Mkt Sosyal Medya QR Codes (2001) Ringtones & Mkt Screensavers Sweepstakes (1995) 2002 Mobile Applications (2007)
    5. 5. The Mobile ShiftSlow High SpeedConnection Connection TouchScreen Primitive Phones & Devices Tablets WAP Apps and HTML 5Personal SocialExperience Experience
    6. 6. The Mobile Ecosystem HandsetCarriers Manufacturers Networks Mobile Users Enterprises Developers Platforms/Operating Systems
    7. 7. Change in Power Dynamics• Satisfying user expectations is the main goal.• Platform providers and developers are acquiring more power over networks and carriers day by day.
    8. 8. Basic Mobile Marketing Channels Connect Mobile Mobile Platforms LBSReal World Messaging Ads Location Based-QR Code / Aug R SMS Apps/Sites Display/Search Services Thanks for visiting Six Flags Magic Mountain. We hope you had a great time.
    9. 9. QR Code Marketing QR codes, or quick response codes, are two-dimensional barcodes QR code can be produced on any surface with sufficient contrast
    10. 10. QR Code Marketing Yöntem 1: Basılı bir barkodu Cep telefonu ile okumak Yöntem 2: Cebe gelen barkodu okumak. Copyright Pozitron 2010. 11
    11. 11. Hızlı ve mobil alişverişte...Derginizin Mobil Katalog’danPuan’larınızla ürün alın Copyright Pozitron 2010. 12
    12. 12. McDonald Kart sahiplerine ikinci menü bedava. İŞCEP’i buradan cebinize indirin.Coca-Cola reklam videosunuburadan izleyin. Copyright Pozitron 2010. 13
    13. 13. Augmented Reality Terminator 2 filmi. 1990’ların başı2009 yılında ilk Augmented Reality iPhoneuygulaması App Store’da yerini aldı. Copyright Pozitron 2010. 14
    14. 14. SMS & MMS Marketing (Content Based) SMS Marketing MMS Marketing SMS marketing is still used by the By 2008 worldwide MMS usage level majority of companies. had passed 1.3 billion active users who generated 50 billion MMS 100 million advertising SMS sent out messages and produced annual every month in Europe alone. revenues of 26 billion dollars • 96% of people that receives texts open them. • Reach targeted costumers with techologies like «Hedefli Mesaj» • With Interactive SMS companies can receive replies from customers. • Its low-cost, fast and all of the mobile phones supports SMS
    15. 15. SMS & MMS Marketing (Content Based)
    16. 16. More Content Marketing InGame Marketing Ringtone & Screensaver Marketing Different marketing methods are used in Mobile operators and other companies give away games such as creating branded game, ad ringtones and screensavers in order promote insertion to an existing game, ad funded themselves. Highly popular in early 2000, the gaming and giving away free mobile games interest in ringtones and screensavers remains.
    17. 17. Proximity Marketing – Bluetooth The Bluetooth based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information to Bluetooth enabled devices within range of the broadcast server
    18. 18. Proximity Marketing – Location Based A location-based service (LBS) is an information or entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device • 30 million people tried Facebook places • Foursquare gets 15.000 new users everyday • 2.4 million people use Foursquare worldwide • Gowalla has almos 1 million users
    19. 19. Location Based ServicesLocal targeting through geolocation gives merchants the tools they need to get information for discount coupons, online deals
    20. 20. Location Based Services Incentivize your most loyal brand advocatesCreate rewards and reinforcements that meet your business objectives3rd Party LBSs are games above anything else;be entertainment and encourage social sharing Effectively target consumers at the most important point in the consideration cycle POS but also train your staff
    21. 21. Proximity Marketing – NFC Based NFC tags are embedded in the NFC Smart Poster, Smart Product, Smart Book. Any NFC-enabled phone can activate this tag by placing the device in close proximity.Proximity Marketing – GSM & Cell ID Based GSM Based Services allows messages (advertising, public information, etc.) to be broadcast to all mobile users in a specified geographical area.
    22. 22. WAP Display and Search Ads  Advertising implemented into the mobile websites • Text Ad & Image Ad • Search Ads & Jump PageSold on Cost Per Click (CPC), CostPer Impression (CPM)Platforms include iAd (Apple), AdMob (Google) and all main Portals
    23. 23. Types of Ads Banner + Video Custom Ads App Integration
    24. 24. InApp Advertisement and Marketing  Putting ads inside the app still remains as a business decision.  While some apps promote its own brand and highlight their campaigns, some use ads as a source of income
    25. 25. Mobile CTR vs. Desktop CTR
    26. 26. App Marketing  Enterprises are launching their own apps to reach wider audiences, especially the younger tech-savvy audience  Especially profitable for eCommerce and mbanking applications, mobile apps are offering a brand new platform to complete transactions.
    27. 27. Marketing through mCommerceAny eCommerce done in a wireless enviroment,especially via internet Mobile Commerce is expected to grow $31 billion by 2016 in US onlyType of mCommerce Services Financial Entertainment Shopping Payment Advertising
    28. 28. Social Media MarketingMobile marketing is not only constituted by company or agency generated content. Some of the most influencial marketingtools are social media apps that have user generated content. Users like to share information with each other and express their opinion, be the contributer not just the audience.
    29. 29. Wrapping Up...The concept ‘Mobile’ refers tothe user, and not the device orthe application !!
    30. 30. Types of Mobile Marketing thru Channels  Content Marketing  SMS and MMS Marketing  InGame Marketing  Ringtone and Screensaver Marketing  Proximity Marketing  Bluetooth  Location Based  NFC Based  QR Codes  WAP Display and Search Ads  Application Marketing  InApp Advertising  Mobile Social Media Marketing
    31. 31. Mobile Marketing Terms Trivia Augmented NFC Tag Admob Reality Widget Hedefli Mesaj Yelp! QR Code Proximity Gowalla Immediacy Roaming Pull Messaging HTML 5 WAP Push Push Messaging
    32. 32. Türkiye’de Mobil Pazarlama ve Reklam Go Pepsi videosu İşcep videosu Mobil akşam (imaj) MMS 1 kontör
    33. 33. Mobile Ecosystem Life Spans 1997 2001 2005 2009 2012• 16 mobile platforms since 1996• 3 platforms are terminated and 3 platforms had replacements
    34. 34. Case Study – Starbucks