Introduction to Mobile Technology<br />- GautamKrishnan<br />
Why develop for mobile?<br />
Why develop for mobile?<br /><ul><li>More people on the planet who communicate with text messages than with e-mail and mor...
 A well-made app can provide a far better user experience than even the best mobile websites are capable of right now.
 Very, very easy to develop and market
 Personal to the user
 Money! :D</li></li></ul><li>Mobile devices in 2011-12<br />
Mobile devices in 2011-12<br /><ul><li> Tablet Mania Hits a Fever Pitch
 Many people predicted that 2010 would be the year of the tablet, but in actuality, it was the year of one tablet, the iPad.
 The most important lesson that tablet makers can take away from the iPad is that user experience matters.
 We might also see HP use its purchase of Palm to bring some webOS tablets to the market.</li></li></ul><li>Mobile devices...
 As the major wireless providers across the world prepare or continue their 4G rollouts, the bandwidth issue has the poten...
 Compression technologies with video make it possible to send video from a device more quickly.
 Some models support 1080p video, which means full HD on a mobile phone</li></li></ul><li>Mobile devices in 2011-12<br /><...
 With HTML5, many of the system-level and device specific features can still be harnessed by a web app.
 Targeting the browser and then making modifications for the specific device will become more and more popular.</li></li><...
 Flash may never become a massively adopted mobile technology.
 That isn’t to say that Flash is dead — or that on the right platform (like the BlackBerry PlayBook), Adobe Air runtimes w...
 On the whole, the momentum that HTML5, CSS3, JavaScript and native libraries have in the smartphone and tablet space is u...
How mobile will transformcommerce<br /><ul><li> It Will Make You a More Fascinating Customer
 Shopping Will Become Even More Social
 It Makes Brick-and-Mortar Digital (and Vice Versa)
 Attackers and Incumbents Will Tussle
 Your Mobile Phone Will Become Your Identity</li></li></ul><li>Current mobile platforms<br />
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Introduction to mobile technology

  1. 1. Introduction to Mobile Technology<br />- GautamKrishnan<br />
  2. 2. Why develop for mobile?<br />
  3. 3. Why develop for mobile?<br /><ul><li>More people on the planet who communicate with text messages than with e-mail and more people who own phones than have credit cards.
  4. 4. A well-made app can provide a far better user experience than even the best mobile websites are capable of right now.
  5. 5. Very, very easy to develop and market
  6. 6. Personal to the user
  7. 7. Money! :D</li></li></ul><li>Mobile devices in 2011-12<br />
  8. 8. Mobile devices in 2011-12<br /><ul><li> Tablet Mania Hits a Fever Pitch
  9. 9. Many people predicted that 2010 would be the year of the tablet, but in actuality, it was the year of one tablet, the iPad.
  10. 10. The most important lesson that tablet makers can take away from the iPad is that user experience matters.
  11. 11. We might also see HP use its purchase of Palm to bring some webOS tablets to the market.</li></li></ul><li>Mobile devices in 2011-12<br /><ul><li> Photo Sharing Will Expand to Video
  12. 12. As the major wireless providers across the world prepare or continue their 4G rollouts, the bandwidth issue has the potential to get a lot better.
  13. 13. Compression technologies with video make it possible to send video from a device more quickly.
  14. 14. Some models support 1080p video, which means full HD on a mobile phone</li></li></ul><li>Mobile devices in 2011-12<br /><ul><li> HTML5 App Explosion
  15. 15. With HTML5, many of the system-level and device specific features can still be harnessed by a web app.
  16. 16. Targeting the browser and then making modifications for the specific device will become more and more popular.</li></li></ul><li>Mobile devices in 2011-12<br /><ul><li> Flash Still Won’t Matter on Mobile Devices
  17. 17. Flash may never become a massively adopted mobile technology.
  18. 18. That isn’t to say that Flash is dead — or that on the right platform (like the BlackBerry PlayBook), Adobe Air runtimes won’t be perfectly suitable.
  19. 19. On the whole, the momentum that HTML5, CSS3, JavaScript and native libraries have in the smartphone and tablet space is unlikely to be usurped by Flash.</li></li></ul><li>How mobile will transformcommerce<br />
  20. 20. How mobile will transformcommerce<br /><ul><li> It Will Make You a More Fascinating Customer
  21. 21. Shopping Will Become Even More Social
  22. 22. It Makes Brick-and-Mortar Digital (and Vice Versa)
  23. 23. Attackers and Incumbents Will Tussle
  24. 24. Your Mobile Phone Will Become Your Identity</li></li></ul><li>Current mobile platforms<br />
  25. 25.
  26. 26.
  27. 27. Some facts about Android<br />
  28. 28. Some facts about Android<br /><ul><li>Android was developed by Android Inc in 2003 by Andy Rubin and Rich Miner
  29. 29. Google Purchased Android Inc in 2005 for $50 million
  30. 30. Google announced Android as a mobile platform on November 5th 2007
  31. 31. Android is based on Linux Kernel
  32. 32. Android has been available as open source since 21 October 2008
  33. 33. 12 million lines of code including 3 million lines of XML, 2.8 million lines of C, 2.1 million lines of Java, and 1.75 million lines of C++
  34. 34. Google released most of the Android code under the Apache License, a free software and open source license. With the Apache License, vendors can add proprietary extensions without submitting those back to the open source community.
  35. 35. The updates for Android are named after Pastries
  36. 36. The first publicly available application was the Snake game.</li></li></ul><li>A few mobile apps ..<br />
  37. 37. A few mobile apps ..<br /><ul><li>Instagram : Launched publicly in Apple’s App Store on October 6th, 2010. In December 2010, Instagram announced one million registered users, September 26th, 2011 Instagram shared that they had passed ten million registered users.
  38. 38. Nimbuzz : Mobile IM, launched in 2008, a new member joins every three seconds.
  39. 39. Gravity : Best twitter client for S60v5.
  40. 40. Opera Mini : Launched in 2005,compression process to OBML makes transfer time about two to three times faster. More than 113.5 million users, world's most used mobile browser.
  41. 41. Foursquare: Service was created in 2009 by Dennis Crowley and NaveenSelvadurai. 10 million registered users as of June 2011.</li></li></ul><li>?<br />
  42. 42. Know more about Angry Birds!<br /><ul><li> 350 million downloads across all platforms
  43. 43. Cost less than £70,000 to make.
  44. 44. Android version of the game was downloaded more than 1 million times within the first 24 hours of release
  45. 45. Players log more than 3.33 million hours per day across all platforms, 40 million monthly active users
  46. 46. Made by a team of four people and took eight months to finish</li></li></ul><li>Various markets for mobile<br />applications<br />
  47. 47. Various markets for mobile<br />applications<br />· Android Market, owned by Google, has 300,000 apps and 6 billion download count till date. Gives a cut of 70% to the developer, one time developer fee of $25.· AppStore, owned by Apple, has 500,000 apps and 15 billion download count till date. Gives a cut of 70% to the developer, charges $99 per year as developer fee.<br />· App World, owned by RIM, has 37,176 apps and 3 million daily download count. Gives a cut of 70% to the developer, charges $200/10 application submissions.<br />· Ovi Store, owned by Nokia, has 83,579 apps and ~1.8 billion download count till date. Gives a cut of 70% to the developer, one time developer fee of 1€.<br />· Windows Phone Marketplace, owned by Microsoft, has 33,022 apps and download count of 12 per person a month. Gives a cut of 70% to the developer, charges $99/100 application submissions<br />
  48. 48. Future of mobiles<br />
  49. 49. Future of mobiles<br /><ul><li> Paying for goods and services without using a debit or credit card.
  50. 50. Traveling without presenting a physical or digital boarding pass.
  51. 51. Opening a locked car, house, hotel, or office door.
  52. 52. Very high speed internet on your mobile devices.
  53. 53. Nearly flawless speech recognition.
  54. 54. Foldable displays and e-paper
  55. 55. Augmented reality
  56. 56. Mobile advertising space</li></li></ul><li>Thank you!<br />Gautam Krishnan,<br />3rdYear, Computer Scrience & Engg.<br />BS-16, <br />Kamadhenu(Mega) Hostel,<br />SASTRA University<br />facebook.com/gkthegr8<br />gkthegr8@gmail.com<br />@gkthegr8<br />

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