PASSBOOK: Just the beginning

1,142 views

Published on

We did some extensive research on Passbook and wanted to share our insights with you. Topics covered in this research are:
• What is Passbook?
• Which industries Passbook is applicable for
• How to download, add and use a Pass
• What type of information can be stored on a Pass
• Passbook cases from around the World
• Passbook, Google Wallet, Windows Phone 8 Wallet Hub comparison

Published in: Technology, Economy & Finance
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,142
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

PASSBOOK: Just the beginning

  1. 1. 1 PASSBOOK: Just the beginning November 2012
  2. 2. 2 Passbook: Just the beginning 1. Passbook: Keeping everything organized 2. Inside Passbook 3. Passbook Apps and adding a pass 4. Passbook and Barcode integation 5. Passbook solutions offered 6. iOS 6 Passbook vs Google Wallet 7. iOS 6 Passbook vs WP8 Wallet Hub 8. Passbook integrated applications 9. Appendix: Shopping cards, tickets, membership/loyalty cards on Passbook
  3. 3. 3 Passbook keeps everything organized Passbook is a new default app available for iPhone and iPod touch with iOS6 and up allowing users to store: • Boarding passes • Tickets • Coupons • Loyalty cards “No more hunting through your wallet for gift cards, coupons, passes, or tickets. Passbook keeps everything organized — and handy.”* To illustrate the usage: Step 1: A customer walks by the outlet, they receive a notification of %20 discount on selected items Step 2: When they walk through the doors, the store card automatically appears on their lock screen Step 3: With the swipe of a finger, the pass is opened and ready for use. + With Passbook, businesses will be able to send push notifications to customers within certain proximity of their stores and these notifications will appear on user’s Lock screen. Passbook is Time and Location enabled and integrated with the Lock screen: “ Passbook is time and location enabled, so passes and tickets show on your Lock screen when and where you need them — just swipe to get your pass.”* *apple.com
  4. 4. 4 Inside Passbook is your tickets, cards, coupons PassesTickets Coupons Cards all in one place. For coupons and cards: • Description • Balance • Expiration date • Scannable barcode For tickets and passes : • Seating number • Gate number • Boarding time • Departure and arrival airport info The available information on a pass may vary depending on the nature of the pass:
  5. 5. 5 Passbook comes as a default app with iOS6 and up, no backward compatibility. To download Passbook apps: Open Passbook Download the AppChoose the AppTap on App Store To add a Pass to Passbook: There are various ways to add a Pass to Passbook depending on the application. One can add a pass from a mobile application, mobile browser, computer browser or e-mail. To create a Pass: There is an API for Pass generation within iOS6 SDK thus the developers can use it to develop passes. There are also various applications to create passes which use API with User Interface. Downloading Passbook Apps and adding a Pass is easy
  6. 6. 6 Passbook comes as a default app with iOS6 and up, no backward compatibility. Passbook is a static platform Payment transactions can not be directly generated from a pass; however, with barcodes and cashier integrations passes may be leveraged to trigger payment transactions! Passes with Barcodes help businesses accept payments • Store Pass pops up on user’s phone using geolocation feature • User scans barcode on pass to make payment Alternative workflow: Users may load money to shopping cards beforehand, a pass is created for that specific amount with a barcode and used at the cashier – like pre-paid cards
  7. 7. 7 Passbook Solutions for Banking 1. Syncing bank cards to Passbook Users may be able to view on their Passbook : • Account balances • Previous transactions • Last entry to web/mobile date and timestamp • Due date of upcoming card payments • Any account settings changes Notifications may be sent to the user for: • Time deposits • Stock orders • Reminders of payment due dates • Reward points/miles after a transaction • Any other actions that the bank choses to provide
  8. 8. 8 Passbook Solutions for Banking 2. Creative solutions for customer convenience Geolation may be used for to reduce the queues at the bank branches: • User opens up the mobile app while on his way to the bank, selects the branch and estimated time of arrival at the branch • A pass is created for the user (like the Q-matic tickets) • Info is sent to server & Q-matic at the specific branch • User arrives at the branch and checks in • Pass is updated with the checkin time • Pass shows the queue and the estimated time for the counter • Counter officer calls user, marks the session complete DONE! 1 2 3
  9. 9. 9 Passbook Solutions for Transportation Check in could be completed from web or mobile app. Pass is created and added to Passbook. Pass shows up upon the Arrival to the airport. Pass is scanned. Have a Safe Trip! 1 2 3 4 5
  10. 10. 10 Passbook Solutions for Events Pass is scanned. 4 1 2 3 5 Ticket is sent from web or mobile app. Pass is created and added to Passbook. Pass shows up upon the arrival to the event. Enjoy!
  11. 11. 11 Passbook Solutions for Hotels Pass is scanned at the room door . 4 1 2 3 5 From web or mobile app hotel reservation is completed. Room Keys for desired dates are created as Passes and added to guest’s Passbook. Pass shows up upon the arrival to hotel. Enjoy!
  12. 12. 12 How does Passbook compare to Android’s Google Wallet • Bank cards, rewards and savings cards may be added • Wallet is stored in the cloud for user convenience • Remote access and disabling from web available for security purposes • Supports NFC mobile payments - Pay in-store by tapping your phone to an NFC point of sale terminal at checkout. Pitfalls: NFC Secure element is on the device and the mobile operators may block it. Sprint is the only official partner in US. Google Wallet is the Google alternative to virtual wallet applications Passbook Static system – payments are triggered via Barcodes but payments cannot be generated For the next iPhone, bluetooth powered wave and pay system is speculated Google WalletVS NFC technology – users just tap and pay Google needs to partner with more operators to reach the masses with its wallet
  13. 13. 13 How does Passbook compare to WP’s Wallet Hub • Bank cards, rewards and savings cards may be added • Wallet is accessible through the cloud for user convenience • Wallet will be PIN protected. • Supports NFC mobile payments - Pay in-store by tapping your phone to an NFC point of sale terminal at checkout. Advantage: ISIS will be supported next year, Orange is the first partner in Europe for SE in SIM. • Third party apps will be available to be integrated. Wallet Hub is the Windows Phone’s alternative to virtual wallet applications Passbook Static system – payments are triggered via Barcodes but payments cannot be generated For the next iPhone, bluetooth powered wave and pay system is speculated WP Wallet HubVS NFC technology – users just tap and pay WP Wallet will be available to not only WP8 users but also to earlier OS users.
  14. 14. 14 Passbook Integrated Applications
  15. 15. 15 Passbook Integrated Applications
  16. 16. 16 Passbook Integrated Applications
  17. 17. 17 Passbook Integrated Applications
  18. 18. 18 Pozitron offers both Passbook + Barcode and NFC solutions.. Mobile payments grow very rapidly. Some authorities claim NFC technology will be the most widely used payment technique of future; some believes that usage of barcodes are better implementations compared to hardware based solution NFC. As Pozitron, what we strongly support is until valid results are obtained on widely used device technologies, both mobile barcode scan payments and NFC enabled payment services should be offered to customers. While user experience of NFC is stronger than barcode scanning; barcode scanning has the advantage of supporting all platforms. Therefore, until NFC enabled mobile devices are commonly used; usage of mobile barcode scan payments should be offered. Also considering the operator partnership issues that Google has, we believe that a Passbook like application may be developed for Android to reach the masses.
  19. 19. 19 Appendix: Shopping Cards on Passbook Recently updated menu can be sent to the user Customize alerts for a person Notification of low balance Customer perspective: • Fast Service, no que. • More personalized order track • Happy customers Business perspective: • No need to publish plastic retail cards • Determining the best seller coffees, best business hours etc When cardholder walks by the retailer can send push notifications Geolocation Menu, store hours etc can be displayed. Digital Can make advises on your previous orders. Push Notifications Normal Procedure: Scan the retail card Balance is deducted Customer enjoys their drink/food With Passbook:
  20. 20. 20 Appendix: Tickets on Passbook Customized upcoming events info If location or time of the event changes, info is updated Notification of the event in advance Customers perspective: • Instant access to ticket • Fast Check-in • Great Service • Happy Customers Business perspective: • Reduced printing costs • Speeding up the delivery process • Marketing • More business opportunities exist When attendee is at the venue, open the pass Geolocation Extra information can be included w/o paper brouchers Digital Digital log of previously attended events Push Notifications Normal Procedure: Tickets purchased Printed with relevant info Tickets shipped/ picked up With Passbook: Scanned at the entrance
  21. 21. 21 Appendix: Member/Loyalty Cards on Passbook Latest info on Classes Updates or news Customize alerts for a person – Pilates or Spinning classes Notification of Membership expire • Customers become more motivated • Visit gym on regular basis • Great Service • Happy Customers Business perspective: • Tracking gym visit behavior • Determining the best time to offer classes etc When member walks by can send push notifications Geolocation Digital Extra Info can be included w/o paper brouchers Digital Digital log of workout Push Notifications Normal Procedure: Check in with card Work Out Retrieve card With Passbook:
  22. 22. 22 Appendix: Coupons & Vouchers on Passbook Remind expiration dates Customized now on sale items News about the new stores, new items Customers perspective: • Savings • Easy to access coupons • Great Service • Happy Customers Business perspective: • Increase volume of sales • Printing&mailing costs decrease • No ques • Marketing • More Business Opportunities When attendee walks by send sale info Geolocation Digital Extra Info can be included w/o paper brouchers Digital Total Savings with coupons Push Notifications Normal Procedure: Coupon is received Found in the wallet With Passbook: Scanned at the cashier
  23. 23. 23 Thank you! www.pozitron.com info@pozitron.com @Pozitron_Mobile

×