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Mobile Marketing in 2012

Presentation given to the Cleveland AMA on September 21, 2011

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Mobile Marketing in 2012

  1. 1. Mobile Marketing <br />in 2012<br /> Mobile Marketing in 2012 <br />
  2. 2. Mobile Marketing is…<br />marketing and communications to customers or constituents on portable devices wherever they may be.<br /> Mobile Marketing in 2012 <br />2<br />
  3. 3. Source: Morgan Stanley<br /> Mobile Marketing in 2012 <br />3<br />
  4. 4. Source: Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research (via Kleiner Perkins Caufield & Byers)<br /> Mobile Marketing in 2012 <br />4<br />
  5. 5. Projected number of iOS app downloads in 2012<br />Source: Ovum<br />6 billion<br />Mobile Marketing in 2012 <br />5<br />
  6. 6. Projected number of Android app downloads in 2012<br />Source: Ovum<br />8 billion<br />Mobile Marketing in 2012 <br />6<br />
  7. 7. The percentage of the US top 1000 brands that have a mobile-friendly website<br />Source: Circle44 Mobile<br />52%<br />Mobile Marketing in 2012 <br />7<br />
  8. 8. Where to start?<br /> Mobile Marketing in 2012 <br />8<br />
  9. 9. Mobile Strategy Considerations<br />Four questions to consider:<br /><ul><li>Where is your user?</li></ul> (travelling, at home, at work)<br /><ul><li>What do they need?</li></ul> (location, information, entertainment)<br /><ul><li>What devices do they have?</li></ul> (smartphone, tablet, laptop)<br /><ul><li>What content do you have already?</li></ul> (white papers, PowerPoint, video)<br /> Mobile Marketing in 2012 <br />9<br />
  10. 10. App vs. Website?<br /> Mobile Marketing in 2012 <br />10<br />
  11. 11. App Advantages<br /><ul><li>Frequent use
  12. 12. Rapid content switching
  13. 13. Access to phone hardware
  14. 14. Maps
  15. 15. Install/update events
  16. 16. Design consistency
  17. 17. Monetization</li></ul> Mobile Marketing in 2012 <br />11<br />
  18. 18. Mobile-Website Advantages<br /><ul><li>Search Engine Optimization
  19. 19. One-time use
  20. 20. Universal access
  21. 21. Campaign payoff</li></ul> Mobile Marketing in 2012 <br />12<br />
  22. 22. Where are my customers?<br /> Mobile Marketing in 2012 <br />13<br />
  23. 23. Promoting an App<br /><ul><li>SMS
  24. 24. Mobile Banner
  25. 25. Email
  26. 26. Mobile Search
  27. 27. News / PR
  28. 28. Offline Advertising</li></ul> Mobile Marketing in 2012 <br />14<br />
  29. 29. Did it work?<br /> Mobile Marketing in 2012 <br />15<br />
  30. 30. Measuring Mobile Marketing<br /><ul><li>Mobile Interaction</li></ul>(page views, downloads)<br /><ul><li>Mobile Conversions</li></ul>(purchase, key actions )<br /><ul><li>Buzz / Branding</li></ul>(PR, social media)<br /> Mobile Marketing in 2012 <br />16<br />
  31. 31. For more information, contact:<br />Scott Chapin<br />Analytics and Mobile Strategist<br />Circle44 Mobile<br />scott@circle44mobile.com<br />216 325 1981<br /> Mobile Marketing in 2012 <br />17<br />

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  • kapitonmonnok

    Nov. 21, 2012
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    Feb. 22, 2013
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    Oct. 1, 2013
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    Jan. 5, 2015
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    Jul. 8, 2015
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    Nov. 25, 2015

Presentation given to the Cleveland AMA on September 21, 2011

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