Many of them I still work & stay in touch with today, including the senior director of search for eBay and the senior advisor to Barack Obama for Social Media (photos of David Bullock and the eBay guy with snippets of the testimonial)
I thought Social Media and tracking its results was a waste of time as you may do, 4 years ago however I kept my mind open to change.I have had to change my business model many times to keep ahead of the competition and focusing on ROI for clients, has really shown what you can achieve when you track & testyour marketing
Pellegrino said the two key trends in the Australian market are the lack of understanding around mobile integration with other communication channels – for example 57% of smartphone users actively searched on their mobile device after seeing an ad on TV.
Another issue, according to Pellegrino, is that those agencies and clients who do have a sense of how mobile integrates with other messaging activity, have a “surprising lack of urgency” around the move to mobile compatible platforms, preferring to “wait for the perfect solution in six to nine months time, rather than implementing interim measures straight away,” even though according to Google’s data, 61% of mobile users surveyed said they were unlikely to return to a site that they had trouble accessing from their phone.
With the Google Analytics Conversion Suite you can go beyond pageviews and visitor counts. See how all your digital marketing channels work together to bring visitors to your site. Measure sales, downloads, video plays, and other actions that are of value to you. Understand why some visitors buy from you and others don’t -- so you can adjust your site and your marketing programs to meet your business goals.
One Slide can be added after this one:
How this can help you in your business?
This can be used as conclusion:
Just imagine a 50% increase in conversion, which means a 50% increase in sales.
More sales is equal to more profit & growth.
Google plus have also overtaken the mobile market. With around 48 billion apps downloaded so far from the Google Play, it is giving a tough competition to other platforms.
This totally depends on budget really. According to your budget you can decide what to rely on. A mobile app, a mobile website or even a mobile advertising campaign would work best. Also there are other options in the form of enhancing your existing mobile website. But above all the most important factor is tailoring your website according to your customers need.
This is Slide #67