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Lekcija "Development Trends For Mobile Platforms And Its Technology" (10.12.2011)

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Lekcija "Development Trends For Mobile Platforms And Its Technology" (10.12.2011)

  1. 1. Development Trends For Mobile Platforms And Its Technology <ul><li>Kristaps Skutelis (@krizdabz) </li></ul><ul><li>krizdabz.lv , androids.lv , windowsphone.lv , dubstep.lv, bradajumi.lv </li></ul>
  2. 2. I want to play a game
  3. 3. Who is this guy? <ul><li>Kristaps Skutelis (krizdabz) </li></ul><ul><li>blogger (krizdabz.lv, androids.lv, windowsphone.lv, dubstep.lv, bradajumi.lv) </li></ul><ul><li>technology enthusiast and early adopter </li></ul><ul><li>certified IT Professional </li></ul>
  4. 4. Today I will talk about <ul><li>Global and local market situation (platforms, app stores, manufacturers) </li></ul><ul><li>Mobile technologies from user perspective </li></ul><ul><li>Emerging trends in mobile technology </li></ul>
  5. 5. Generations of mobile platforms <ul><li>“ Legacy” platforms (Symbian, BlackBerry OS, BREW, Windows Mobile) </li></ul><ul><li>“ Next-generation” platforms (iOS, Android, webOS, Windows Phone, Bada) </li></ul><ul><li>Handset sales are driven not by hardware features (“what the handset can do”) but the user interface and applications available (“what you can do with the handset”) </li></ul><ul><li>Most important: ecosystem and network effect </li></ul>
  6. 6. “ Dumb phone” era
  7. 7. “ Dumb phone” era is not over yet
  8. 10. Situation in Latvia 124 000 smartphones (2011), 60 000 (2010), 30 000 (2009) TOP5 smartphones: iPhone 4, Nokia 5230, Nokia 5800, iPhone 3S, Nokia X6
  9. 11. Battle of App Markets <ul><li>Android Market : 600 000 apps, 10 billion downloads </li></ul><ul><li>iOS App Store : 500 000 apps, 18 billion downloads </li></ul><ul><li>BlackBerry App World : 50 000 apps, 1 billion downloads </li></ul><ul><li>Nokia (Ovi) Store : 50 000 apps </li></ul><ul><li>Windows Phone Marketplace : 40 000 apps </li></ul>
  10. 12. It was year 2000
  11. 13. It was year 2000 <ul><li>Phones were used for calling, SMS and playing Snake </li></ul><ul><li>Monochrome graphic, monophonic ringtones </li></ul><ul><li>“ Endless” customization possibilities (covers, LED, logos, ringtones) </li></ul><ul><li>No mobile Internet, GPS, apps </li></ul>
  12. 14. It was year 2005
  13. 15. It was year 2005 <ul><li>Color displays, polyphonic ringtones </li></ul><ul><li>Mobile Internet (GPRS, EDGE, HSDPA, Wi-Fi) </li></ul><ul><li>GPS, camera, video, music and some apps </li></ul>
  14. 16. Nokia today <ul><li>Moving away from Symbian (Anna and Belle) </li></ul><ul><li>Maemo -> MeeGo -> ? </li></ul><ul><li>Microsoft and Windows Phone </li></ul>
  15. 17. It was year 2009
  16. 18. It was year 2009 <ul><li>Capacitive touchscreen , HVGA resolution, 3.2” display (~180 ppi) </li></ul><ul><li>Android 1.6 </li></ul><ul><li>Problems, lags, freezes, but potential is huge </li></ul><ul><li>Apps </li></ul>
  17. 19. It was year 2010
  18. 20. It was year 2010 <ul><li>Bigger and better screens, WVGA resolution </li></ul><ul><li>More memory, faster CPUs, better cameras (720p video) </li></ul><ul><li>Evolution of Android (fragmentation, rooting/ROMs) </li></ul><ul><li>Apps, apps, appps!!! </li></ul>
  19. 21. It is year 2011
  20. 22. It is year 2011 <ul><li>Dual and quad core processors - more power (1080p video, 3D games) </li></ul><ul><li>Android tablets (+ Kindle Fire, Barnes&Noble Nook) </li></ul><ul><li>NFC, cloud computing/services </li></ul><ul><li>Android 4.0 </li></ul><ul><li>Apps, apps, apps, appps!!! </li></ul>
  21. 23. Android today <ul><li>>225 million devices sold since launch </li></ul><ul><li>>550,000 new Android devices are activated every day </li></ul><ul><li>Android has about 48% of the smartphone market share </li></ul><ul><li>~2% of Android devices are tablets </li></ul><ul><li>2.2 Froyo (35,3%), 2.3.x Gingerbread (50,6%) devices </li></ul><ul><li>Revenue comes from search </li></ul>
  22. 24. My experience with BlackBerry and Windows Phone
  23. 25. My experience with BlackBerry and Windows Phone <ul><li>Great messaging </li></ul><ul><li>Metro UI is interesting and something new </li></ul><ul><li>Microsoft services & products </li></ul><ul><li>No localisation </li></ul><ul><li>Problems with apps </li></ul><ul><li>Problems with devices </li></ul><ul><li>Nokia + Windows Phone = ? </li></ul>
  24. 26. And one more thing...
  25. 27. And one more thing... <ul><li>Example where closed system is better than open one </li></ul><ul><li>User experience (people like simple and neat things) </li></ul><ul><li>People buy simple and neat apps </li></ul><ul><li>I don’t have an iPhone... yet </li></ul>
  26. 28. Trends <ul><li>Utilize the power of interconnected modern mobile devices </li></ul><ul><li>Everything social </li></ul><ul><li>Cloud and content services </li></ul><ul><li>HMTL5 </li></ul><ul><li>Voice recognition </li></ul><ul><li>Mobile payments (NFC) </li></ul><ul><li>Augmented reality </li></ul>
  27. 29. Thank you! <ul><li>Kristaps Skutelis (@krizdabz) </li></ul><ul><li>krizdabz.lv </li></ul><ul><li>androids.lv </li></ul><ul><li>WindowsPhone.lv </li></ul>

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