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Farm Credit Canada Sept. 19, 2012
The document discusses the vast amount of daily online activity, including billions of Google searches and YouTube views, highlighting the power of social media in marketing. It emphasizes that word-of-mouth remains the most effective marketing method, which has been amplified in the digital age. Key takeaways include the importance of problem-solving or entertainment as motivations for internet use, the rise of social objects in marketing, and the concept that brand impressions are never neutral.
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Farm Credit Canada Sept. 19, 2012
- 1. the marketing revolution what you need to know about an interconnected world
- 3. how many searchesa day does googleperform?
- 4. how many searchesa day does google perform? over 3,000,000,000 (3 billion)
- 5. how many tweetsare tweeted per day?
- 6. how many tweetsare tweeted per day? 340 million
- 7. how many videosare viewed onyoutube per day?
- 8. how many video’sare viewed on youtube per day? over 4,000,000,000 (4 billion)
- 9. what the hellis neuromarketing?
- 11. what have marketersdone to the supermarket?
- 16. what do companiesknow about you based on your credit card?
- 20.
- 22. 17 microphones 35hidden cameras 15hidden crew members
- 23. “the results provedbeyond any doubt whatsoever that marketers, advertisers, and big business have nothing at all compared to the influence we consumers have on one another.” -martin lindstrom
- 24. word spreads quicklythese days
- 25. “a 2011 americanfarm bureau federation survey found that among the 98 percent of farmers and ranchers aged 18- 35 who have access to the internet, 76 percent of them use social media.”
- 27. what’s the secretto facebook?
- 28. allow people to wastetime with you.
- 34. what’s the secretto twitter?
- 35. bring something ofvalue to the party
- 36. remember entertain or solve a problem
- 43. what’s the most powerful form of marketing?
- 44. word-of-mouth is stillthe most powerful form of marketing. Its just easier now.
- 45.
- 48. the future ofmarketing social is objects
- 55. there is nosuch thing as a neutral brand impression
- 59. Remember: no one retweets, likes,orshares “pretty good”
- 62. people only goon the internet for two reasons, to either solve a problem or to be entertained. nothing else.
- 71.
- 76.
- 77. so the threethings to remember…..
- 78. 1. people onlygo on the internet for two reasons, to either solve a problem or to be entertained.
- 79. 2. the futureof marketing is social objects
- 80. 3. there isno such thing as a neutral brand impression
- 83. Sources: http://harvestpublicmedia.org/blog/859/agriculture-finding-its-voice-social- media/5 http://www.hubspot.com/watch-the-state-of-seo-and-internet-marketing http://app.farmlogs.com/#map Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley Brandwashed by Marting Lindstrom How We Decide by Johan Leher http://www.earthlyissues.com/images/exxon_valdez_01.jpg http://thesocialskinny.com/99-new-social-media-stats-for-2012/ http://www.facebook.com/AgChatFoundation?ref=ts https://twitter.com/agchat http://marketingland.com/youtubes-stunning-stats-4-billion-daily-views-an- hour-of-video-uploaded-every-second-4139 http://www.youtube.com/watch?v=x0EnhXn5boM http://www.youtube.com/watch?v=cXvU_cIjkrg http://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedded
- 84.
Editor's Notes
- #13 For years now supermarkets have been sprinkling select vegetables with regular dew drops of water – a trend that came out of Denmark. Why? Like ice displays, those sprinkler-like drops serve as a symbolic, albeit a bogus one, of freshness and purity. (Ironically, that same dewy mist makes the vegetables rot more quickly than they would otherwise.)
- #15 And as for apples? Believe it or not, my research found that while it may look fresh, the average apple you see in the supermarket is actually fourteen months old.
- #16 In one experiment, I asked two groups of consumers to try two different versions of the toothpaste (Aquafresh)-one regular version and one that had been dyed just one color. Sure enough, the group using the paste with three colors not only reported that the toothpaste worked 73 percent better, they even claimed they believed that their teeth looked whiter.
- #18 In 2002 a Canadian Tire executive analyzed credit card data from the previous year and found out that;“people who bought carbon monoxide monitors practically never missed payments, and neither did people who bought those little soft pads that keep furniture legs from scratching up your floor. They also found that people who bought cheap, no-name automotive oil were much more likely to miss a credit card payment than people who got the expensive, brand-name stuff, and that if a person bought a chrome-skull car accessory, he was pretty likely to miss his bill eventually.”
- #20 Remember the classic Pepsi Challenge? Pepsi did blind taste tests of their cola versus Coke and consistently came out on top. Pepsi hammered Coke with those results in their ads for so long that they finally goaded the larger firm into developing New Coke. The reformulated Coke was capable of beating Pepsi in blind tests, but it was such a marketing disaster that it almost destroyed the brand. Read Montague, Director of the Human Neuroimaging Lab at Baylor College of Medicine, repeated the Pepsi Challenge in a new way: he had the subjects taste the products while being scanned by an fMRI machine that let him see how their brains reacted to the colas. In a blind tasting, Montague confirmed the original Pepsi Challenge results. Not only did the subjects say they liked it better, but their brains agreed—one of their brains’ reward centers showed five times more activity with Pepsi than with Coke. When the subjects saw which brand they were drinking, though, nearly all of the subjects said they preferred the Coke. Significantly, the subjects’ brain activity changed as well. In the “branded” test, for Coke an area of the brain associated with self-identification lit up to a much higher degree
- #42 Change Slide
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- #48 In 2007, the Oil Spill Recovery Institute, a nonprofit created by Congress in response to the 1989 Exxon Valdez oil disaster,20 offered $20,000 to the first person who could figure out how to get the oil from that spill out of the bottom of the ocean where it had been sitting for eighteen years. Simply pumping it up did not work because when it got to the surface, the Alaskan air solidified the mix of oil and water, making it impossible to pump off the barges.21 But Davis knew that cement wouldn’t harden so long as you keep vibrating it. Perhaps if the oil were kept stirred up on the barge, it wouldn’t harden either, problem solved.
- #57 From 2007-2010, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $72 Million in 2010.
- #59 54 canned beverages at Safeway. This one is different.
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