Social Media 201: Etiquette, Cheese-whiz, & Behavioural Psychology
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Etiquette: Do’s: Don’ts: Cheese Whiz (Have a PERSONALITY for crying out loud!) a. Real > Professional b. What are three words that describe your online brand? c.An easy way to show personality? Use Emoji’s, Hashtags, & Gifs Behavioural Psychology a. The Liking Principle - what are you doing that makes people like you a little bit more? b. Reciprocity - what are you doing to help others? c. Social Proof - what are you doing to get reviews from customers?
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Social Media 201: Etiquette, Cheese-whiz, & Behavioural Psychology
- 1. Social Media 201: Etiquette, Cheese Whiz, & Behavioral Psychology
- 2. Quit telling people to share what you create. Create something people want to share.
- 3. People only go online for two reasons; to solve a problem or to entertain themselves.
- 4. 7. Etiquette
- 5. Do: fill out your profile to reflect who you are, that includes a nice photo, bio and location.
- 6. A great head shot and a clean looking suit Drac writes a customer focused title including relevant keywords
- 7. Do: reread before you post, don't be afraid to edit a post or delete and repost to fix a mistake.
- 8. Do: reply when people talk to you, talk to people, follow more people, engage with them.
- 10. Don’t: over share, it’s the easiest way to get people to unfollow you.
- 11. Don’t: share overly negative opinions or opinions on sensitive topics.
- 12. Remember, what you share lasts a long long time, you never know if you'll love Justin Bieber in 20 years as much as you do now.
- 13. Don’t: just run your account, have goals, track follower counts and engagement per post.
- 15. 8. Cheese Whiz has it and you can too!
- 25. What are three words that describe you?
- 26. Happy, inspiring, motivated, smart, amazing, real, authentic, colorful, wild, fun, caring, artsy, family centred, handy, entertaining, creative.
- 28. How do you show personality?
- 32. Gifs, Emojis, and Hashtags can help show personality
- 36. Liking Scarcity Reciprocity Commitment and Consistency Social Proof Authority
- 37. Liking
- 46. Reciprocity
- 49. Social Proof
- 53. Liking Scarcity Reciprocity Commitment and Consistency Social Proof Authority
- 54. Questions?