This document provides guidance on developing an effective social media strategy in 6 steps: 1) Define your goals for using social media; 2) Develop an engagement strategy for platforms like Facebook, Instagram, LinkedIn and Twitter; 3) Create a posting strategy that considers frequency, timing and platform; 4) Grow your network organically by engaging with local people, businesses and non-profits where you are posting; 5) Shift your strategy after gaining 1,000 followers to focus on retaining current followers; and 6) Measure your tactics and strategy against defined goals to ensure you are achieving what you set out to do.

1. How to Insure Your
Social Media Strategy
Doesn’t Suck!

2. “The companies
that learn the
fastest will win.”
-Eric Ries

3. “It’s not like you’re
going to find the CEO
of Conexus on Social
Media!”
-A skeptical client

5. 1. Why Social
Media?

13. 2. What’s
your goal?
3. And how will you know you achieved it?

17. 4. What’s your
engagement
strategy?

18. YouTube Twitter
Facebook vs Instagram
LinkedIn SnapChat

19. YouTube Twitter
Facebook vs Instagram
LinkedIn SnapChat
“Pay to play” “Engage to play”

25. How are you growing your
network?
How are you connecting
with potential customers?

28. Search #YXE, #YQR, #Sask
#SK, find local people,
businesses and non-profits.
Follow them, interact with
them.

29. 13 to 1

30. 5. What’s your
posting strategy?
(when and where are you posting?)

31. Twice per week on Facebook, once on
Instagram or LinkedIn.
Daily Tweets, Twice a week
Facebook, once a week Instagram.

32. Posting “more” doesn’t
mean you’re getting to
more people.

33. It’s okay not to be d

34. After you gain over 1,000
followers your strategy
should shift to follower
loss mitigation.

35. People, projects, passions.

36. People

39. Projects

43. Passions

47. Why will people care?

49. 6. How will you
measure?

51. Tactic Why? Measur
eable
Due Date Champ
ion