Erik Qualman received his BA and MBA and played basketball. He is now the Global Vice President of Online Marketing for EF Education. Previously, he helped grow online marketing at several large companies. In his book Socialnomics, Qualman explains how social media has transformed how information is shared and how both individuals and companies must adapt to this new environment. He advocates leveraging social media to engage customers and shares lessons about social media's influence on both personal and corporate behavior.
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
The Day Social Media Blew Up The World - Sask Summit 3.0Jeph Maystruck
The Day Social Media Blew Up The World was presented at the Sask Summit 3.0 in Regina Saskatchewan in April 2012.
The presentation was on how social media didn't actually blow up the world but how our interconnected world has only made word-of-mouth marketing more and more important. Combine the power of word-of-mouth with the ease of use of tools such as Twitter and you have a very powerful combination.
I use examples from local and other Twitter and Facebook accounts to show how we are communicating and how fast word spreads.
If you ever want to understand more or see the presentation given in it’s original form contact Jeph on Twitter - @jephmaystruck or e-mail JephMaystruck(at)gmail.com
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
The Day Social Media Blew Up The World - Sask Summit 3.0Jeph Maystruck
The Day Social Media Blew Up The World was presented at the Sask Summit 3.0 in Regina Saskatchewan in April 2012.
The presentation was on how social media didn't actually blow up the world but how our interconnected world has only made word-of-mouth marketing more and more important. Combine the power of word-of-mouth with the ease of use of tools such as Twitter and you have a very powerful combination.
I use examples from local and other Twitter and Facebook accounts to show how we are communicating and how fast word spreads.
If you ever want to understand more or see the presentation given in it’s original form contact Jeph on Twitter - @jephmaystruck or e-mail JephMaystruck(at)gmail.com
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Presenter: Nikolas Badminton.
Summary: Taking a look at how marketing and advertising has developed over time and at pivotal moments where advertising has changed culture, defined our interactions online and how we, as Marketers, can influence how consumers interact with our brands. He will look at latest technological developments, hijacking channels, bravery when having innovative and creative ideas, and how we can look at the world differently.
Brandstrategier på SoMe - når alt hvad du gør og siger tæller, Rune DalgaardAdvice A/S
Brands skabes af samtaler. Enten ufrivilligt som når giganten Target bliver genstand for politisk boykot af højrefløjen i USA, eller frivilligt når Spotify kommenterer på Brexit.
Med succes som Momondo’s DNA Journey eller smagløst som Crocs’ Twitter post efter David Bowies bortgang.
Evnen til at agere intelligent og med kulturel situationsfornemmelse er det nye sort efter Brexit og Trump. Vi tager et kig på nogle af de bedste og værste brandstrategier i en verden, hvor de kulturelle kløfter er større end længe.
Se eller gense Runes oplæg på vores Facebook.
Igniting Viral Campaigns By Creating Relevant ConversationsAffiliate Summit
Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.
Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)
Marketing To Gen Y and Z: Is Your Brand Ready?yconic
Never before has a generation had so much purchase influence. But how do we find them, engage them and acquire them as long term customers? Are you ready for this challenge?
(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES)
AUDIENCE: Advertising professionals
VENUE: Seattle Ad Club November 2008 luncheon
SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths.
SPEAKER NOTES:
(For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.")
SLIDE 1:
Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here.
SLIDE 2:
Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico.
Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium.
SLIDE 3:
Forrester Research created their Technographic model to categorize the various levels of participation in the social space.
(for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained)
SLIDE 4:
This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that.
SLIDE 7:
Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ]
SLIDE 8:
This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved.
SLIDE 9:
Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter.
SLIDE 10:
This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas...
SLIDE 11:
...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more.
SLIDE 12:
So....should you be advertising on social sites? Not exactly. Here's why.
SLIDE 13:
Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in
Influencer Marketing: 10 Lessons From the TrenchesMegan Conley
Influencer marketing has expanded exponentially over the past two years. Worth just $2 billion in 2017, the industry is set to reach $10 billion by 2020! Influencer marketing is one of the biggest opportunities for marketers today, but it's not without challenges. Here are 10 lessons from real-life practitioners who have built and lead influencer programs for some of the biggest technology brands in the world.
3 factors driving the $50 billion youth mobile messenger market.
Snapchat, Kik, Line, Whatsapp, Facebook messenger, WeChat, YikYak... these mobile messenger apps are now replacing "traditional" social media, and fast becoming the de-facto mobile experience for Gen Y Millennials and Gen Z.
What's driving the growth? How important is privacy in the appeal of mobile messenger apps? How are youth using mobile messenger apps within their social networks?
Networking: It’s Not What you Know; It’s Who you Know; AND Who they Know MSCSA
Most of us are engaged in networking: Face Book, Twitter, Instagram, etc. Am I being “networked”, or am I networking with a purpose? Is networking a pastime, or a tool for my future development? There is an innate need for us to network. How can we do this purposefully? Learn the real value of networking and how to take advantage of the perks associated with doing this purposefully and well! Six degrees of separation? Really? What is the network connection between Mr. Potatohead and the Most-Interesting-Man in the world? Join us to learn the answers to these mysteries!
Social Media Marketing - Filler Presentation SlidesWest17Media
This is a presentation we created for our latest Social Media Innovation Summit. It contains information about our team, information about the speakers, funny/interesting quotes related to technology and social media. This is a great presentation to have running when there is a lull in a conference.
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Presenter: Nikolas Badminton.
Summary: Taking a look at how marketing and advertising has developed over time and at pivotal moments where advertising has changed culture, defined our interactions online and how we, as Marketers, can influence how consumers interact with our brands. He will look at latest technological developments, hijacking channels, bravery when having innovative and creative ideas, and how we can look at the world differently.
Brandstrategier på SoMe - når alt hvad du gør og siger tæller, Rune DalgaardAdvice A/S
Brands skabes af samtaler. Enten ufrivilligt som når giganten Target bliver genstand for politisk boykot af højrefløjen i USA, eller frivilligt når Spotify kommenterer på Brexit.
Med succes som Momondo’s DNA Journey eller smagløst som Crocs’ Twitter post efter David Bowies bortgang.
Evnen til at agere intelligent og med kulturel situationsfornemmelse er det nye sort efter Brexit og Trump. Vi tager et kig på nogle af de bedste og værste brandstrategier i en verden, hvor de kulturelle kløfter er større end længe.
Se eller gense Runes oplæg på vores Facebook.
Igniting Viral Campaigns By Creating Relevant ConversationsAffiliate Summit
Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.
Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)
Marketing To Gen Y and Z: Is Your Brand Ready?yconic
Never before has a generation had so much purchase influence. But how do we find them, engage them and acquire them as long term customers? Are you ready for this challenge?
(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES)
AUDIENCE: Advertising professionals
VENUE: Seattle Ad Club November 2008 luncheon
SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths.
SPEAKER NOTES:
(For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.")
SLIDE 1:
Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here.
SLIDE 2:
Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico.
Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium.
SLIDE 3:
Forrester Research created their Technographic model to categorize the various levels of participation in the social space.
(for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained)
SLIDE 4:
This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that.
SLIDE 7:
Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ]
SLIDE 8:
This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved.
SLIDE 9:
Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter.
SLIDE 10:
This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas...
SLIDE 11:
...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more.
SLIDE 12:
So....should you be advertising on social sites? Not exactly. Here's why.
SLIDE 13:
Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in
Influencer Marketing: 10 Lessons From the TrenchesMegan Conley
Influencer marketing has expanded exponentially over the past two years. Worth just $2 billion in 2017, the industry is set to reach $10 billion by 2020! Influencer marketing is one of the biggest opportunities for marketers today, but it's not without challenges. Here are 10 lessons from real-life practitioners who have built and lead influencer programs for some of the biggest technology brands in the world.
3 factors driving the $50 billion youth mobile messenger market.
Snapchat, Kik, Line, Whatsapp, Facebook messenger, WeChat, YikYak... these mobile messenger apps are now replacing "traditional" social media, and fast becoming the de-facto mobile experience for Gen Y Millennials and Gen Z.
What's driving the growth? How important is privacy in the appeal of mobile messenger apps? How are youth using mobile messenger apps within their social networks?
Networking: It’s Not What you Know; It’s Who you Know; AND Who they Know MSCSA
Most of us are engaged in networking: Face Book, Twitter, Instagram, etc. Am I being “networked”, or am I networking with a purpose? Is networking a pastime, or a tool for my future development? There is an innate need for us to network. How can we do this purposefully? Learn the real value of networking and how to take advantage of the perks associated with doing this purposefully and well! Six degrees of separation? Really? What is the network connection between Mr. Potatohead and the Most-Interesting-Man in the world? Join us to learn the answers to these mysteries!
Social Media Marketing - Filler Presentation SlidesWest17Media
This is a presentation we created for our latest Social Media Innovation Summit. It contains information about our team, information about the speakers, funny/interesting quotes related to technology and social media. This is a great presentation to have running when there is a lull in a conference.
Opening Keynote Speaker - Dr. Terry Flannery - of American University - her presentation, "Brand ArchiTECHture: Building Your Brand on the Web and Managing to Make it Thrive" at the 2010 eduWeb Conference, July 26-28, Chicago, Doubletree Hotel Magnificent Mile
This training was prepared for by 3fold Communications for the Sacramento Regional Community Foundation. Why are generational dynamics key to understanding social media? This presentation discussed how each generation communicates differently, and which social media tools might be useful for reaching different ages.
This training was prepared for by 3fold Communications for the Sacramento Regional Community Foundation. Why are generational dynamics key to understanding social media? This presentation discussed how each generation communicates differently, and which social media tools might be useful for reaching different ages.
Top international experts react to a new report from HSBC looking at the risks and opportunities in 2010 and what it will take to succeed in the recovery. See insights captured from Noel Quinn, UK Head of Commercial Banking, Thomas Power founder of Ecademy, Alan Stevens yBC media and business presentations expert, Andrew Ballenthin marketing expert, writer, social media researcher and speaker, Debbie Weil author of The Corporate Blogging Book and Mark Mason CEO of Mubaloo business technology applications expert. Presentation created by Andrew Ballenthin on behalf of yourBusinessChannel.com.
This program is designed for insurance producers, insurance agency principals and managers, insurance company managers & staff, and anyone else who needs to understand how the insurance industry can attract the future generations as both clients and employees. This presentation explains the different buying and communication expectations of each of the generations with special attention on younger adults. Specific examples are provided to illustrate how any size and type of agency can leverage technology to attract and retain these new customers.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. About the Author: Erik Qualman The Beginning: A Michigan native, Erik Qualman received his BA in Marketing at Michigan State and his MBA from the University of Texas at Austin. At MSU, he played basketball and was named Academic All-Big 10. His Career: Currently, Qualman is the Global Vice President of Online Marketing for EF Education, the world’s largest private educator. Before joining EF Education, Qualman helped grow the online marketing and eBusiness functions of Cadillac & Pontiac (1994-1997), AT&T (1998-2000), Yahoo (2000-2003), EarthLink (2003-2005) and Travelzoo (2005-2008). Qualman has been acknowledge in various and numerous media outlets. A published author and frequently requested speaker, Qualman specializes in Social Media and Internet Marketing and strategizing.
3. What Socialnomic taught me….What I learned
4. “One of the key maxims of this book is that wasting time on Facebook and social media actually makes you more productive” (Qualman, p. 4, 2009)
5. “We have shifted from a world where the information and news was held by a few and distributed to millions, to a world were the information is held by millions and distributed to a few (niche markets)” (Qualman, p.10, 2009)
6. “Executives and companies that want to excel need to be comfortable in knowing that not everything related to the brand will be owned by them, that their customer is beginning to take ownership. This is a good thing” (Qualman, 2009, p. 102)
7. “Are social networks powerful enough to cause an adjustment in personal and corporate behavior on a macro-level? You bet you camera phone they are” (Qualman, 2009, p.34)
16. I want to learn more about the ideas of online voting and eBook advertising
17. R E CCONDMENDATIONS I would recommend this book to anyone interested in learning about the importance and affects of social media. Easy to read, very informative, and thought provoking!
18. The End Presentation By: Eryn Pond Georgia Southern University Trade Book Review PRCA 3711 Contact me: Epond1@georgiasouthern.edu Twitter- erynbpond Me (on the right) with my sister (on the left) in Hawaii 2007.
Editor's Notes
Such media outlets that have featured Erik Qualman include: BusinessWeek, American Airlines Radio, AdvertisingAge, Media Life, eWeek, The Financial Times, Investor’s Business Daily, Direct Response Magazine, Search Engine Magazine and Direct Marketing News.His specialties include: Socialnomics, Social Media Optimization, Search Engine optimization, Search Engine Marketing, Online/Display, Email Marketing, International Domain Acquisition, Trademark and Copyright, Web site Strategy and Development, Brand Marketing & Strategy, Trade Marketing, Channel & Partner Marketing, Business Development, Messaging platform & strategic development and Press relations & public evangelism. All information taken from Erik Qualman’s LinkedIn profile. (www.linkedin.com/in/qualman)
The only thing wrong with searching on search engines is you need to know what you are looking for. Search engines are getting better at understanding our individual search habits, but generic searches like “shoes” will yield almost the same results for everyone else. Social media is the tool that makes sense of all the information available. Although there are review sites and recommendations available for thing you may enjoy, for example Amazon, there are more credible and trusted recommendation out there by people you actually know. It gives you more specific information and review by people you know, not an unknown source.
People want to access news with ease. Alerts can be created to bring specific information to a users attention on specific topics. Through other tools like tags, topics can be organized on other social media sites for easy access. These are often also published or linked to by known sources and therefore, repeated, duplicated and spread to other people who continue the reach of that information. In turn, this creates more traffic from other search engines to the source. It
Consumers engage in what Qualman calls braggadocian behavior. “As people continue to microblog and update their status via social media, it soon becomes a competition of who's doing the coolest thing” (p.43) This also creates your individual brand, which is no longer the marketer’s job. Now, more than ever, it is important for marketers to listen to what their customers are saying and respond to it. Consumer can solve problems to make it better for the next consumer. If they don’t listen, someone else will.
Social media can shine a mirror in your face and show you who you really are. It can prevent kids from acting stupid (sometimes) for fear of these parents seeing pictures from the party and also bring then together, according to Qualman. Qualman gave the scenario of a women who did not realize how she portrayed her frustration for her family. She thought she spoke positively about her kids, but when going back and reading her statuses, she found she was very negative and changed her behavior. Companies can also take a look and see what consumers are saying about their product. Effective companies not only monitor the conversations, but engage in them. They use the comments to better themselves by improving products and services.
Successful companies utilize already existing sites and ideas. ACME Travel created a Facebook application that would track where they had traveled. But, when registering for the application, ACME made is required to give out your e-mail. Craig Ulliot e-mailed ACME suggesting that this would drive people away, but they ignore his suggestion. Ulliot then created his own version called “Where I’ve been” which was extremely popular. So, TripAdvisor began behind the scene negotiations and almost settled with Ulliot for $3 million dollars. Instead, they invested the money in creating their own application called “Cities I’ve visited”. TripAdvisor leveraged Google maps so travelers could place pins on the digital map. This was smart because people were familiar with Google maps, Google maps is free, and no development was needed.
Social media can help track where an influenza outbreak is, contribute to charities, bring people together, promote a cause or point of view, better people and the world around us through communication.
I was surprised to read about companies using their money for legal resources, instead of just buying or compensating people for their ideas that bettered their company. Through the possibility of Facebook application platform, two programmers from India thought up the idea to play Scrabble against people from all over the globe. They asked Scrabble to use the trademark template and with no response they created Scrabulous which was hugely popular. Hasbro/Mattel eventually responded with a lawsuit and ended the game. Instead, they could have used the money created in legal fees to award the creators money and buy them out. But, they tried to create their own game, which was not as popular. They could have saved time, money and their image if they would have leveraged their customers, instead of going up against them. Original ideas are better compensated and thanked than fought and hated.
Waves of the future:online voting and eBook advertising. Voting participation would increase tremendously. In the 2008 Presidential election, some people tweeted about waiting in line for 90 minutes. Not only would it be more convenient it will save the taxpayer’s billions of dollars lost in average hourly wage, as well as, the amount is cost to conduct voting polls. Ebook advertising is another wave of the future with endless possibilities. Authors could us product-placement in their writing that is hyperlinked to that products website. Words and definitions could also be hyperlinked or provided by hovering over the word. This also opens up more money to publishers by reducing production costs of books, now they would just be downloaded.
