Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
Millennials – a generation of people born between 1980 and 1995. They have been described as the most selfish, generation of the past millennium but is this really true?
Indeed they can be narcissistic, lazy and demanding but on the other hand they are tolerant, think globally and love to cooperate.
Here at Fenomem, we did some research and discovered a little more about them! Check out exactly what we learned about Millennials! If you want to know more, write a message!
The Big, Fat Lies About Advertising reveals what is really going on with media habits today and provides new context on the importance of digital marketing.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
I recently gave his presentation. It dispels some of today's popular, but baseless marketing myths and provides a path forward to brand growth. We should all thank Professor Byron Sharp and his colleagues from the Ehrenberg Institute in Australia for keeping it real.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Management Profile Presentation template has been designed for creating the profiles for the senior management. All the slides have been meticulously crafted after including all the relevant information. Premium quality management profiles are extremely useful to be shared with PR companies, Gloabl events, Meets and recruitment companies.
You may buy this template from http://goo.gl/HTHTcP
How to make an Effective Sales Presentation?INKPPT
Our expertise for how to make an effective sales presentation will definitely let you accomplish the targeted goals smoothly. Get connected with the skilled and experienced professionals at Ink PPT and get tailored PowerPoint presentation solutions.
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
Millennials – a generation of people born between 1980 and 1995. They have been described as the most selfish, generation of the past millennium but is this really true?
Indeed they can be narcissistic, lazy and demanding but on the other hand they are tolerant, think globally and love to cooperate.
Here at Fenomem, we did some research and discovered a little more about them! Check out exactly what we learned about Millennials! If you want to know more, write a message!
The Big, Fat Lies About Advertising reveals what is really going on with media habits today and provides new context on the importance of digital marketing.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
I recently gave his presentation. It dispels some of today's popular, but baseless marketing myths and provides a path forward to brand growth. We should all thank Professor Byron Sharp and his colleagues from the Ehrenberg Institute in Australia for keeping it real.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Management Profile Presentation template has been designed for creating the profiles for the senior management. All the slides have been meticulously crafted after including all the relevant information. Premium quality management profiles are extremely useful to be shared with PR companies, Gloabl events, Meets and recruitment companies.
You may buy this template from http://goo.gl/HTHTcP
How to make an Effective Sales Presentation?INKPPT
Our expertise for how to make an effective sales presentation will definitely let you accomplish the targeted goals smoothly. Get connected with the skilled and experienced professionals at Ink PPT and get tailored PowerPoint presentation solutions.
The start-up work attitude guide highlights the working environment, scenario and thinking in a start-up. Many start-ups goes through these phases while other do not.
We love to be a home-grown start-up and these are some of our learning, earning and knowledge which can help many founders and people who wish to be a part of one.
Many of these phrases and quotes are familiar but we have actually realized them and hence mentioned them here in this guide.
Suggest your views points and we will add them as well in the next version. Hope this guide helps you gain the right mindset and write attitude which is required to work in a high energy start-up eco-system & culture.
Thank you and best of luck.
Get it free. We love our users and will keep of providing them more amazing products for free in the future.
The THINK business presentation template comes loaded with 50+ unique slides for all diverse usage and applications. This templates comes loaded with charts, maps, infographics, text slides, dividers, icons and much more. This template can be used by any business or individual to develop compelling presentation decks to impress their audiences. All the images shown in images are pre-included in this smart template.
The Chart – Camera Flash Ribbons provides a creative representation of 4 sections to write the content for a process, system or an activity. The chart also comes loaded with pre-build icons which can be edited based on requirements. The chart can find its place in corporate presentations, creative industry and training.
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The Resume template has been designed for people to create their dynamic and vibrant profiles and will be highly useful for employees, students and senior management to give a new and refreshed look to their personal brand. The resume template covers all the vital fields like Personal details, Experience, Education, Interest, Skills, Achievement and a section to insert the professional image.
21 Things To Avoid In An Investor Pitch DeckINKPPT
Investor pitch decks are mostly required by start-ups, professionals and corporation looking to raise external fund to develop, expand and sustain their businesses. Investor pitch covers vital information which an investor needs to evaluate a business, idea or a venture for potential funding.
Business & Marketing PowerPoint Template - Business PowerPoint TemplateTheTemplateWizard
Welcome to TheTemplateWizard’s professional business and marketing PowerPoint template section. In this section you can expect to find a nice collection of business PowerPoint templates, marketing PowerPoint templates and sales PowerPoint templates, with attractive designs and backgrounds. These templates are apt for both your internal as well as external communications. All our business and marketing PPT templates are completely editable and help you create PowerPoint presentation material for business and marketing strategy, brand marketing, sales strategy, client services, lead generation, competitor analysis, and other concepts without any problem.
2017 Marketing Plan Template for Modern MarketersAugentia LLC
This Marketing Plan Template for 2017 provides a comprehensive coverage of all the strategic and execution elements needed by Modern Marketer - audit of last year's performance, setting goals and objectives, planning campaigns, content marketing, account based marketing and defining metrics to monitor performance.
Want to download the editable deck, visit this link http://marketing.augentia.com/how-to-write-a-marketing-plan/
COVID-19 // Meaningful Media in the Time of COVID-19 // U.S. POVHavas
The pandemic has transformed everything consumers do: where they go, who they visit, and what they buy. It has changed what they see and hear in media. This heightened environment has further elevated the critical role that media plays in people’s lives.
This document is the supporting material for a lecture i gave at the Henley Business School in 2012. the document outlines the growth of the branded content economy and how brands and marketers are seeing a huge shift in the success of branded content over other marketing disciplines.
You will see some incredible statistics in this presentation which will help to support any case for the argument that branded content exceeds expectation and delivers far better results than traditional forms of media.
#GUMPmovement (The Start of the Mental Health Revolution)Nick Kullin
Everything you need to know about the BIGGEST Social Cause Campaign for the Modern Societal World.
If you are interested in joining the #GUMPmovement as a donor, brand, or volunteer - please email nick@gumpmovement.org
It's time to heal the world and break the silence. Together.
#UsTwo
Nós vivemos mobile. As mídias sociais se transformam em ritmo acelerado. Então, como deve ser a presença de uma empresa nesse meio em 2017? Esse Workshop é uma oportunidade para qualquer profissional que gerencia uma rede social ter insights de como destacar a sua marca no digital e aprender dicas práticas para aperfeiçoar o seu trabalho.
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
McDonald's is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.
OMD, the company's longtime media agency, will be participating in the process, McDonald's said. "Our long-term relationship with OMD remains strong," McDonald's said in a statement.
"As part of our journey to build a better McDonald's we are striving to make our marketing dollars work harder—through more efficient media spending and better connections with our customers," it said.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
BuzzMG reached out to thousands of Moms from all over the nation to discuss family vacations and vacation planning. To find out what we learned, read our latest report!
BuzzMG interviewed hundreds of Millennials from all over the country to gain insight into Generation Y's opinions of current entrepreneurial trends and fads. Read our report to learn more!
BuzzMG sits down with Millennials from all over the nation to talk about their financial stability, their employment situations, and their opinions on the economy.
Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Buzz on Multicultural Millennials 2016
1. B U Z Z O N M U LT I C U LT U R A L
M I L L E N N I A L S 2 0 1 6
2. TA B L E O F
C O N T E N T S
3
4
6
8
12
16
28
35
41
54
60
NOTE FROM TINA WELLS
OVERVIEW
METHODOLOGY
DEMOGRAPHICS
POP CULTURE
MEDIA
INFLUENCE
BRANDS
LIFESTYLE TRENDS
ADVERTISING
CONTACT
3. H E L L O T H E R E !
BUZZ ON MULTICULTURAL MILLENNIALS 3
Resilient. Trendy. Unapologetic. These are the words Multicultural
Millennials use to define themselves. It’s important to note that they
don’t call themselves multicultural, urban, minorities, or ethnic. We’re
in a marketing season where consumers are defining themselves, and
deciding how and where they see themselves. They’re filtering out what
doesn’t serve their vision of themselves.
So how do we define them? We like the word transcultural. In literal
definition, it means “seeing myself in another.” Isn’t that who Millennials
are? Specifically, 43% of Millennials are non-white and Gen Z is even
more diverse. They’re growing up in multilingual, multigenerational
households. So the terminology being used to define this generation is
off putting, to say the least.
We hope this report inspires you to expand how you view Multicultural
Millennials and the clear marketing opportunity that exists with this
unique demographic.
TINA WELLS MARCUS WELLS
CEO & Founder SVP of Research & Planning
CONFIDENTIAL
4. O V E R V I E W
BUZZ ON MULTICULTURAL MILLENNIALS 4
THEY KNOW WHAT THEY WANT AND WHAT THEY ARE WORTH
This is a group of young influentials – in fact, 95% believe that people
around them see them as influential. Tie that with the fact that 95% of
them say they are loyal to the brands they like, and you have a consumer
who knows what they want, sticks to it and influences their peer group.
In fact, 80% usually introduce trends, artists, styles, etc. to friends and
family before they blow up in pop culture.
They recognize their worth (and power) and want brands to do the
same. 82% would like to see more brands focus their marketing and
advertising on minorities.
SELF-CONFIDENCE IS SUPREME
78% feel like they have power as a consumer to influence big brands,
and given the opportunity they may do just that. Multicultural Millennials
bring a strong sense of self to the party and they expect to be
recognized for that.
CONFIDENTIAL
5. O V E R V I E W
BUZZ ON MULTICULTURAL MILLENNIALS 5
78% consider themselves to be very trendy. 82% enjoy following and
talking about the latest trends, while 60% stated they know everything
that happens in pop culture as soon as it happens.
THEY ARE INFORMATION HUNGRY & DISCERNING
OF THEIR MEDIA CHOICES
The amount of media they take in is astounding. 93% download apps for
their smart phones monthly, 89% watch TV daily, 87% read magazines
monthly, 78% listen to the radio daily, and 77% read newspapers weekly.
What they trust is a different matter. Almost forty percent rarely rely
on mainstream media for news. And almost eighty percent reported
that Mainstream media is biased and tends to leave out facts when
convenient.
CONFIDENTIAL
7. M E T H O D O L O G Y
BUZZ ON MULTICULTURAL MILLENNIALS 7
THE ANALYSIS in this report is based on in-
depth online surveys conducted among a national
sample of 400 multicultural adult men and women
as defined by Buzz Marketing Group, aged 21-
36 living in all 50 U.S. territories. Buzz Marketing
Group posted surveys, only open to people who
are part of the buzzSpotter community, between
October 1-10, 2016. Survey estimates presented in
this report are not weighted. No margins of error
are reported. In addition to sampling error, one
should bear in mind that question wording and
practical difficulties in conducting surveys can
introduce error or bias into the findings.
CONFIDENTIAL
9. D E M O G R A P H I C S
LOCATION:
PARTICIPANTS:
AGE:
400
21-36
12%
11%
10%
8%
8%
8%
6%
5%
5%
3%
24%
NEW YORK
LOS ANGELES
CHICAGO
ATLANTA
HOUSTON
PHILADELPHIA
BOSTON
MIAMI
SAN FRANCISCO
NEW ORLEANS
REST OF USA
RESIDENCE:
57%
37%
6%
URBAN
SUBURBAN
RURAL
GENDER:
60% FEMALE
40% MALE
BUZZ ON MULTICULTURAL MILLENNIALS 9CONFIDENTIAL
10. D E M O G R A P H I C S
EDUCATION: 27%
55%
16%
2%
HIGH SCHOOL
BACHELORS
MASTERS
DOCTORATE
58%
37%
5%
SINGLE
MARRIED
DIVORCED
ETHNICITY: 32%
27%
16%
10%
8%
5%
2%
AFRICAN AMERICAN
HISPANIC
ASIAN AMERICAN
EUROPEAN
MULTIRACIAL
INDIAN AMERICAN
MIDDLE EASTERN
AMERICAN
MARITAL
STATUS:
BUZZ ON MULTICULTURAL MILLENNIALS 10CONFIDENTIAL
51% YES
49% NO
PARENTAL
STATUS:
11. D E M O G R A P H I C S
60%
30%
9%
1%
DEMOCRAT
INDEPENDENT
REPUBLICAN
TEA PARTY
ANNUAL
HOUSEHOLD
INCOME
LEVEL:
11%
11%
20%
24%
9%
9%
5%
6%
5%
LESS THAN $33K
$33K - $45K
$45K - $60K
$60 - $82K
$82K - $100K
$100K - $125K
$125K - $150K
$150K - $170K
MORE THAN $170K
POLITICAL
PARTY:
EMPLOYMENT: 66%
11%
8%
5%
5%
5%
FULL-TIME
PART-TIME
SELF-EMPLOYED
STUDENT
HOMEMAKER
UNEMPLOYED
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 11
13. How do Multicultural
Millennials identify
with POP CULTURE?
said that TECHNOLOGY
IS THE MOST IMPORTANT
aspect of their life63%
reported that they are always
the FIRST TO KNOW ABOUT
NEW TRENDS in technology78%
INTRODUCE PEOPLE
TO NEW TECHNOLOGY
before it becomes popular69%
INTRODUCE TRENDS, ARTISTS,
STYLES, ETC. to friends and family
before they blow up in pop culture80%
said they are NOT AFFECTED BY
POP CULTURE and prefer to do
their own thing48%
P O P C U LT U R E
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 13
14. P O P C U LT U R E
RARELY RELY ON
MAINSTREAM MEDIA
for news39%
love when different celebrities/
brands CROSS OVER AND TRY
SOMETHING NEW84%
prefer that celebrities/brands
STAY IN THEIR LANES AND
DO WHAT THEY DO BEST32%
consider themselves
to be VERY TRENDY
78%
enjoy FOLLOWING
AND TALKING ABOUT
the latest trends82%
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 14
15. P O P C U LT U R E
know everything that
happens in pop culture
AS SOON AS IT HAPPENS60%
spend a lot of their free
time CHECKING WHAT
CELEBRITIES ARE UP TO47%
reported that MAINSTREAM
MEDIA IS BIASED and tends to
leave out facts when convenient78%
SPEND MORE TIME ON SOCIAL
MEDIA AND GOSSIP WEBSITES
THAN THEY SHOULD62%
find themselves attracted to
media that is THE COMPLETE
OPPOSITE OF THEIR REAL LIFE80%
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 15
17. How often do
Multicultural Millennials
consume and interact
with various forms
of MEDIA?
READ BLOGS
on a daily basis
62%
WRITE ON A BLOG
at least once a month
47%
WATCH TV
every day
89%
LISTEN TO THE RADIO
every day
78%
READ THE NEWSPAPER
every day
45%
M E D I A
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 17
18. READ MAGAZINES
at least once a month
87%
DOWNLOAD APPS
onto their smartphones
on a monthly basis93%
POST OR READ POSTS
ON TWITTER
every day49%
POST OR READ POSTS
ON FACEBOOK
every day85%
TEXT PEOPLE
every day
90%
CHAT VIA AN ONLINE
MESSENGER
every day79%
M E D I A
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 18
19. POST OR READ POSTS ON
PRIVATE MESSAGE BOARDS
every week76%
POST OR READ ONLINE
PRODUCT REVIEWS
every week82%
HANG OUT WITH FRIENDS
on a weekly basis
94%
HANG OUT WITH FAMILY
on a weekly basis
84%
M E D I A
READ NEWSLETTERS
weekly
77%
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 19
20. ATTEND TRADE SHOWS
on a monthly basis
37%
DISCOVER NEW MUSIC ARTISTS
every week
60%
DISCOVER NEW BLOGS/VLOGS
every week
55%
DISCOVER NEW CLUBS
AND BARS
69%
GO ON DIGITAL DIETS (TAKE
A BREAK FROM TECHNOLOGY)
every month28%
M E D I A LISTEN TO RELEVANT
PODCASTS
on a weekly basis58%
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 20
21. Where do Multicultural
Millennials go to get
their DAILY NEWS?
M E D I A
TV
Facebook
Radio
Friends
Newspapers
Family
Phone Apps
Texting
Twitter
Instagram
Magazines
Blogs
Newsletters
Snapchat
Podcasts
Message
Boards
81%
73%
66%
63%
60%
56%
53%
46%
45%
41%
40%
40%
34%
30%
25%
21%
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 21
22. CONFIDENTIAL
M E D I A | FAV O R I T E T V C H A N N E L S
BUZZ ON MULTICULTURAL MILLENNIALS 22
23. M E D I A | FAV O R I T E B L O G S
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 23
24. CONFIDENTIAL
M E D I A | FAV O R I T E R A D I O S TAT I O N S
BUZZ ON MULTICULTURAL MILLENNIALS 24
25. CONFIDENTIAL
M E D I A | FAV O R I T E N E W S PA P E R S
BUZZ ON MULTICULTURAL MILLENNIALS 25
26. CONFIDENTIAL
M E D I A | FAV O R I T E M A G A Z I N E S
BUZZ ON MULTICULTURAL MILLENNIALS 26
27. CONFIDENTIAL
M E D I A | FAV O R I T E S M A R T P H O N E A P P S
BUZZ ON MULTICULTURAL MILLENNIALS 27
29. Which sources of
INFORMATION do
Multicultural Millennials
trust the most?
I N F L U E N C E
CONFIDENTIAL
55%
50%
37%
30%
25%
24%
23%
21%
19%
17%
16%
15%
11%
10%
8%
6%
TV
NEWSPAPERS
RADIO
FAMILY
FRIENDS
FACEBOOK
PHONE APPS
BLOGS
MAGAZINES
TWITTER
INSTAGRAM
TEXTING OTHERS
NEWSLETTERS
PODCASTS
SNAPCHAT
MESSAGE BOARDS
BUZZ ON MULTICULTURAL MILLENNIALS 29
30. A L I C I A V I K A N D E R
C H A N N I N G TAT U M
D E N Z E L WA S H I N G T O N
I D R I S E L B A
E M I LY B L U N T
E U G E N I O D E R B E Z
E VA L O N G O R I A
G E O R G E L O P E Z
H A L L E B E R R Y
J A M I E F OX X
J AV I E R B A R D E M
J E N N I F E R L AW R E N C E
J E N N I F E R L O P E Z
J E S S E W I L L I A M S
J O H N L E G U I Z A M O
K E R R Y WA S H I N G T O N
K E V I N H A R T
L E O N A R D O D I C A P R I O
M I C H A E L B J O R DA N
M I C H A E L P E Ñ A
M I C H E L L E R O D R I G U E Z
P E N É L O P E C R U Z
S A L M A H AY E K
S A M U E L L J A C K S O N
S E L E N A G O M E Z
S O F I A V E R G A R A
TA R A J I P H E N S O N
T E R R E N C E H O WA R D
T Y L E R P E R R Y
V I O L A DAV I S
W I L L S M I T H
Z O E S A L DA N A
M E D I A | FAV O R I T E A C T O R S
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 30
31. M E D I A | M U S I C A R T I S T S
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 31
32. DAY M O N D J O H N
D R . P H I L
E L I Z A B E T H VA R G A S
E L L E N D E G E N E R E S
G O R D O N R A M S AY
J I M M Y FA L L O N
J U L I E C H E N
K I M K A R DA S H I A N
L A L A A N T H O N Y
M A R I A M E N O U N O S
M E R E D I T H V E R A N DA
M I C H A E L S T R A H A N
N I C K C A N N O N
O P R A H W I N F R E Y
R A C H A E L R AY
S H E R R I S H E P H E R D
S I M O N C O W E L L
S T E V E H A R V E Y
T O N I B R A X T O N
T Y R A B A N K S
W E N DY W I L L I A M S
M E D I A | FAV O R I T E T V P E R S O N A L I T I E S
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 32
33. M E D I A | FAV O R I T E AT H L E T E S
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 33
34. ARIANNA HUFFINGTON
BETRO PEREZ
BILL GATES
BRYAN “BIRMAN” WILLIAMS
CHRISTOPHER GRAY
CURTIS “50 CENT” JACKSON
DAYMOND JOHN
JERMAINE DUPRI
MAGIC JOHNSON
MARK CUBAN
OPRAH WINFREY
RUSSELL SIMMONS
SEAN “DIDDY” COMBS
SHAWN “JAY-Z” CARTER
SHONDA RHIMES
TROY CARTER
TYLER PERRY
TYRA BANKS
M E D I A | FAV O R I T E E N T R E P R E N E U R S
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 34
36. A M C
H B O
S O N Y
R I T Z
D I S N E Y
X B OX
N E T F L I X
N I N T E N D O
YO U T U B E
L I V E N AT I O N
E S P N
B R A N D S | E N T E R TA I N M E N T
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 36
37. B R A N D S | FA S H I O N
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 37
38. B R A N D S | B E A U T Y
AV O N
M A C
L A N C Ô M E
S E P H O R A
S H E A M O I S T U R E
D O V E
N A R S
PA L M E R ’ S
B A R E M I N E R A L S
YO U N I Q U E
M A R Y K AY
L A R O C H E - P O S AY
U R B A N D E C AY
M A K E U P F O R E V E R
TATA H A R P E R
U LTA
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 38
39. B R A N D S | T E C H N O L O G Y
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 39
40. B R A N D S | F O O D & B E V E R A G E
K F C
Z A X B Y ’ S
M C D O N A L D ’ S
S TA R B U C K S
7 E L E V E N
PA N E R A
F I V E G U Y S
C H I C K- F I L - A
J I M M Y J O H N ’ S
D U N K I N D O N U T S
B E N & J E R R Y ’ S
TA C O B E L L
C H I P O T L E
K R I S P Y K R E M E
I N - N - O U T B U R G E R
W E N DY ’ S
S A X B Y S C O F F E E
B U R G E R K I N G
J A M B A J U I C E
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 40
42. Where do Multicultural
Millennials go when
they want to discover
NEW TRENDS?
MUSIC:
FASHION:
NEWS:
L I F E S T Y L E
T R E N D S
CONFIDENTIAL
BLOGS
MAGAZINES
TELEVISION
BUZZ ON MULTICULTURAL MILLENNIALS 42
43. BEAUTY:
TECHNOLOGY:
L I F E S T Y L E
T R E N D S
CONFIDENTIAL
DISPLAY BLOGS MAGAZINES
BUZZ ON MULTICULTURAL MILLENNIALS 43
44. What do you post/read about most on social media?
L I F E S T Y L E
T R E N D S
CONFIDENTIAL
L I F E S T Y L E T R E N D S
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 44
45. How do you decide what to watch, read, listen to,
or follow when faced with so many choices?
L I F E S T Y L E
T R E N D S
CONFIDENTIALCONFIDENTIAL
L I F E S T Y L E T R E N D S
BUZZ ON MULTICULTURAL MILLENNIALS 45
46. What do you like to do in your free time?
L I F E S T Y L E
T R E N D S
CONFIDENTIALCONFIDENTIAL
L I F E S T Y L E T R E N D S
BUZZ ON MULTICULTURAL MILLENNIALS 46
47. If you were asked to describe yourself in your
own words, which adjectives would you use?
L I F E S T Y L E
T R E N D S
S E X Y
CONFIDENTIAL
L I F E S T Y L E T R E N D S
BUZZ ON MULTICULTURAL MILLENNIALS 47
48. WHAT DO YOU
AND YOUR
CLOSE FRIENDS
HAVE IN
COMMON?
45%
49%
29%
35%
84%
54%
6%
ETHNICITY
EDUCATION
RELIGION
OCCUPATION
HOBBIES/INTERESTS
ECONOMIC STATUS
NOTHING AT ALL
WHAT IS YOUR
BIGGEST SOURCE
OF STRESS?
53%
40%
39%
34%
19%
15%
5%
MONEY PROBLEMS
FAMILY ISSUES
CAREER PROBLEMS
PERSONAL ISSUES
RELATIONSHIP ISSUES
HEALTH PROBLEMS
FRIENDSHIP PROBLEMS
L I F E S T Y L E
T R E N D S
DO YOU BELIEVE PEOPLE AROUND YOU
VIEW YOU AS AN INFLUENTIAL PERSON?
95% YES
5% NO
CONFIDENTIAL BUZZ ON MULTICULTURAL MILLENNIALS 48
49. HAVE VOLUNTEERED IN THEIR
COMMUNITY in the past year
73%
HAVE VOTED FOR PUBLIC
OFFICE in the past year
72%
HAVE PARTICIPATED IN A
PROTEST in the last year
20%
HAVE PARTICIPATED IN A
BOYCOTT in the last year
28%
L I F E S T Y L E
T R E N D S
CONFIDENTIAL
Are Multicultural
Millennials ACTIVE IN
THEIR COMMUNITIES?
BUZZ ON MULTICULTURAL MILLENNIALS 49
50. HAVE MADE A DONATION TO A POLITICAL
PARTY OR CAUSE in the past year
40%
HAVE USED A SPECIFIC HASHTAG TO SUPPORT
A CAUSE on social media in the past year
61%
feel that they have been RACIALLY PROFILED
in the last year
71%
admit to having RACIALLY PROFILED
someone else
38%
feel comfortable BEING THEMSELVES
in the United States
80%
feel WELL REPRESENTED in the United States
42%
L I F E S T Y L E
T R E N D S
CONFIDENTIAL
Are Multicultural
Millennials ACTIVE IN
THEIR COMMUNITIES?
BUZZ ON MULTICULTURAL MILLENNIALS 50
51. consider themselves LOYAL TO BRANDS
THAT THEY LIKE
95%
like when brands SPEAK SPECIFICALLY
AND DIRECTLY TO THEIR ETHNIC GROUP
72%
would like to see more brands FOCUS THEIR
ADVERTISING AND MARKETING ON MINORITIES
82%
feel like they have power as a consumer
TO INFLUENCE BIG BRANDS
78%
L I F E S T Y L E
T R E N D S
CONFIDENTIAL
How do Multicultural
Millennials feel about
CELEBRITIES
AND BRANDS?
BUZZ ON MULTICULTURAL MILLENNIALS 51
52. L I F E S T Y L E
T R E N D S
CONFIDENTIAL
How do Multicultural
Millennials feel about
CELEBRITIES
AND BRANDS?
like it when CELEBRITIES TAKE A PUBLIC
STAND for or against issues they believe in
86%
like it when BRANDS TAKE A PUBLIC STAND
for or against issues they believe in
83%
currently own LUXURY BRAND PRODUCTS
68%
BUY LUXURY GOODS THEY CANNOT AFFORD
but would like to own anyway
24%
BUZZ ON MULTICULTURAL MILLENNIALS 52
53. buy luxury brands because
THEY ARE HIGHER QUALITY
79%
buy luxury brands because
THEY ARE TRENDY AND STYLISH
42%
buy luxury brands because
THEY MAKE ME FEEL BETTER ABOUT MYSELF
37%
buy luxury brands because
THEY MAKE OTHER PEOPLE THINK BETTER OF ME
11%
L I F E S T Y L E
T R E N D S
CONFIDENTIAL
If you buy LUXURY
BRANDS please
tell us why.
BUZZ ON MULTICULTURAL MILLENNIALS 53
55. A D V E R T I S I N G
NIKE: “Just do it.”
APPLE: “Apple’s Ipod with the black
silhouettes dancing. Visually it was
striking with the use of negative
space and the music was great- I
actually bought both the ipod and
music.”
WENDY’S: “Where’s the beef?
Wendy campaign because it was so
funny.”
RED BULL: “TV spot “Basketball”
with Blake Griffin because it’s
inspirational.”
SNICKERS: “I love the pretty panda
commercial from years ago. It still
makes me laugh.”
MOUNTAIN DEW: “Commercial
where dog was dancing. I loved it
because of the humor.”
SPRITE: “Homage to hip hop.”
BARBIE: “A recent ad that I saw
was actually for Barbie. It showed
young girls in different occupational
situations, doctor, teacher, coach,
taking on those respective roles with
adults who were confused as to why
the little girls were acting as such. At
the end of the commercial, it showed
a little girl playing with different
Barbies, doctors, coaches, teachers,
and the overall message was that
they could be whoever they wanted
to be. I loved that idea. The idea that
we’re promoting and encouraging
young girls to aspire to be whatever
they want to be.”
GEICO: The Geico unskippable ad
because it was so relatable and
hilarious. I’d never seen a company
come up with an ad like that and it
was 100% spot on.
CONFIDENTIAL
THE BEST
ADVERTISEMENT
you can remember
and why.
BUZZ ON MULTICULTURAL MILLENNIALS 55
56. A D V E R T I S I N G
CONFIDENTIAL
THE BEST
ADVERTISEMENT
you can remember
and why.
DORITOS: “Pregnant woman giving
birth.”
CHEERIOS: “Using families for all
different backgrounds.”
ALWAYS: “Commercial where the
little girl is being asked to run like a
girl. My daughter is 8 and I connected
with that because I am always
trying to empower my daughter,
and her growing up to be a strong,
independent woman who does not let
the world change her confidence.”
STATE FARM: “Commercials....’gotta
be quicker than that’. They are always
funny and memorable.”
COCA COLA: “The remake of I Love
to Teach the World to Sing...brings
people from all ethnicities together.”
DOVE: “Campaign regarding all body
types.”
T MOBILE: “Drake for T Mobile. It was
attention grabbing.”
GEICO: “Ice T. It caught my attention
and held it to the end.”
NATIONWIDE: “With singers, I like
that artists write music for this.”
BUZZ ON MULTICULTURAL MILLENNIALS 56
57. A D V E R T I S I N G
CONFIDENTIAL
THE WORST
ADVERTISEMENT
you can remember
and why.
SKITTLES: “Their commercials, they
are really strange…”
CARL’S JR.: “Superbowl ad with Kim
Kardashian. I don’t want that family
making any more money for no
perceived talent.”
CARL’S JR.: “Pretty much all Carl’s Jr.
ads because they sexualize women
and when I’m watching TV with my
kids, I don’t need for them to be
watching half naked women with
burgers.”
KFC: “Mary J. Blige KFC commercial
because it just didn’t feel right.”
CASAMIGOS: “George Clooney’s
new ad for his new tequila is horrific
because none of the Hispanics around
him speak at all and it was just a
terrible visual.”
GO DADDY: “All Go Daddy
commericials are annoying!”
BUZZ ON MULTICULTURAL MILLENNIALS 57
58. A D V E R T I S I N G
CONFIDENTIAL
MOST MEMORABLE
ADVERTISEMENT
you can remember
and why.
YOUTUBE: “YouTube Music app ad.
The value proposition was deep and
different: “It’s not about music, it’s
about who we are”.
WENDY’S: “Wendy’s Where’s the
Beef...I remember the phrase and the
old lady...I don’t know why.”
BUDWEISER: “Whassup campaign
because it was such a catchy phrase
from years ago that still catches me
saying today and using the words
upon doing many things”
MILK: “Probably the GOT MILK
campaigns. I don’t like milk, but I sure
loved those commercials, the old lady
with a houseful of cats… and she runs
out of milk, the power cuts and you
hear cats meowing menacingly HA!!”
DOS EQUIS: “Because he’s the most
interesting man in the world.”
BUZZ ON MULTICULTURAL MILLENNIALS 58
59. A D V E R T I S I N G
CONFIDENTIAL
A campaign that
actually worked
and PERSUADED
YOU TO TRY A
PRODUCT and why.
FITBIT: “they did a campaign where
the commercial was “Find your Fit”
and the word Fit stayed in place and
Bit was replaced by different words
and would show different scenarios
where the FitBit could be used. I liked
that it showed how no matter what
your use of it was for, running, hiking,
swimming, or whatever, that it was
or everyone. I ended up buying one
for myself.”
SAMSUNG: “I would say the Samsung
Galaxy S6 commercial, I really loved
the examples of how the technology
could improve my life because they
were easy to relate to.”
APPLE: “The Apple Music commercials
persuaded me to try the free trial”
APPLE: “Shot on iPhone campaign,
I love instagramming and taking
photos.”
BUZZ ON MULTICULTURAL MILLENNIALS 59
60. Q U E S T I O N S ?
L E T ’ S S I T D O W N A N D C H AT
ADDRESS
Buzz Marketing Group
132 Kings Highway East | Suite 202
Haddonfield, NJ 08033
EMAIL & PHONE
hello@buzzmg.com
856-433-8579
SOCIAL MEDIA
facebook.com/BuzzMG
@BuzzMG