This document discusses how developing a mobile app can help golf courses connect with more customers and increase revenue. Smartphone usage is growing rapidly and will surpass PC usage in 2012. A golf course app allows courses to market directly to customers through features like push notifications, leaderboards, and food and drink specials. This increased exposure and engagement with customers through mobile can result in more rounds played, memberships, and overall revenue for the course. The document advocates that courses develop an app and mobile strategy to reach more golfers, especially as smartphones become a main way people access online content and services.

1. Connecting your course with more golfers than ever before.

2. Connecting to your customersAll through your own Golf Course Mobile App

3. Smartphone sales grew 72% in 2010 over 2009Smartphones are predicted to be the highest selling consumer electronic device category in 2012Sales of Smartphones are estimated to exceed PC sales in 2012Smartphone app users more than doubled from 2009 to 2010 from 18 million users to 38 million usersWhy a Smartphone app?This is THE marketing channel of the future that most industries are just beginning to tap into!

4. How Gallus golf gives you the key.

5. Home Page

6. Player Walkthrough

7. Playing a Round

8. The really cool stuff!

9. What this has done for your course?

10. Why is this so powerful?Facebook as an example:

11. Let’s take that principle to another level!

12. HOW POWERFUL IS THAT???

13. Leaderboards:

14. Push Notifications2 for 1 green fee special after 1pm this Thursday! Come on out!Marketing content sent directly to your customers phones!Golf plans get rained out?All sun and blue skies at Whisky Barrel!Open tee times today!20% off thru our app!New August Leaderboard!Low combined net score on 36 holes earns free 4some!

15. Grill Menu$$$$$$Increase Food & Beverage Revenue

16. Automatic 9th Tee Grill Order Reminder

17. Improve the Pace Of Play at the Turn

18. Announce Food & Drink SpecialsReal Time Scorecard on Facebook Link: Click-Through Coupon

19. What all this means:More Rounds Played at Your CourseMore MembershipsWhich All EqualsMORE REVENUE!!!

20. How This Impacts Your Course’s Profits:That’s 78 rounds60 Facebook user postsx130 friends each=7,800 Facebook viewsContact:jason@gallusgolf.com

21. Is This The Right Move?“A smartphone is much more than a phone, it is the link to tens of millions of users’ digital life... and PC will soon no longer be the main access to your content, services, AND advertising.” - Forbes Magazine