This is the slide deck for the "Social Media Victories" keynote program by Patrick Schwerdtfeger. It gets modified for different audiences but contains the content most often included.
Modern Media Strategies Presentation SocnetsDavidAll
The document discusses using social media, such as MySpace and Facebook, for political campaigns. It notes that over 50% of Facebook users are aged 25 or older and that 17% of voters use social media to research candidates. A survey found that over half of those who visited a candidate's MySpace page said they were more likely to vote for that candidate. The document then provides tips for using social media strategically as part of a political campaign, such as filling out profiles appropriately, increasing friend counts, engaging communities, and having effective digital interactions.
This document discusses the importance of having an online personal brand and authority in your field. It notes that people increasingly search online for information on others and find individual experts most credible. Having an online presence can drive business results through new clients, referrals, and repeat business. However, simply having a website is not enough - one must have a strategic plan to define their expertise, create content, control their online platform, and monitor results. The document recommends business owners ask themselves four questions about their online presence and authority, and to partner with an expert to help them start developing their personal brand online.
This document discusses the changing landscape of trust and information in the digital age. It notes that trust in institutions has decreased while access to information has increased for all levels of society. Specifically, it outlines challenges like fake news, data privacy issues, and information overload. However, it also discusses opportunities like using social media authentically to connect with customers and build trust through sharing quality content and prioritizing service over sales. The document advocates focusing efforts on a few key areas like creativity, collaboration and adaptability to navigate these changes.
The role of social media in the UK General ElectionLisa Harris
While some politicians were beginning to utilize social media effectively as an engagement tool, parties overall failed to integrate social media into a long-term strategic communication and relationship-building plan. They tended to view social media as a new form of broadcasting rather than a means to foster two-way interactions. Additionally, social media efforts were not well-coordinated within parties and lacked resources. Though social media showed potential, continued lack of understanding by most politicians and lack of systematic strategies meant it remained an "echo chamber" rather than transformative. Future research should track ongoing political social media use as the field develops rapidly.
Social Media Marketing for Casinos and GamingShane Gibson
Social Media for Casinos and Resorts. The gaming industry is just beginning to embrace social media. This presentation highlights some of the key players like the Palms and Bellagio.
Brandstrategier på SoMe - når alt hvad du gør og siger tæller, Rune DalgaardAdvice A/S
Brands skabes af samtaler. Enten ufrivilligt som når giganten Target bliver genstand for politisk boykot af højrefløjen i USA, eller frivilligt når Spotify kommenterer på Brexit.
Med succes som Momondo’s DNA Journey eller smagløst som Crocs’ Twitter post efter David Bowies bortgang.
Evnen til at agere intelligent og med kulturel situationsfornemmelse er det nye sort efter Brexit og Trump. Vi tager et kig på nogle af de bedste og værste brandstrategier i en verden, hvor de kulturelle kløfter er større end længe.
Se eller gense Runes oplæg på vores Facebook.
Levelling the Playing Field: Social Recruitment & Professional Social NetworksPeter Crosby
Viadeo is a professional social network with 35 million members worldwide and 1 million new members per month. It aims to level the playing field between candidates and recruiters by using social ads, digital word of mouth, and community to help the job find candidates rather than the other way around. While social networks can democratize and globalize the job market, it is important to understand local contexts and build individual relationships rather than just corporate profiles in order to create a high-quality network rather than just connections for their own sake.
The Rise of the Digital Ambassador: Houston StoryKimberley Baker
Presentation about social media ambassadors with a look at the program hosted by the Opportunity Houston marketing department of the Greater Houston Partnership.
Modern Media Strategies Presentation SocnetsDavidAll
The document discusses using social media, such as MySpace and Facebook, for political campaigns. It notes that over 50% of Facebook users are aged 25 or older and that 17% of voters use social media to research candidates. A survey found that over half of those who visited a candidate's MySpace page said they were more likely to vote for that candidate. The document then provides tips for using social media strategically as part of a political campaign, such as filling out profiles appropriately, increasing friend counts, engaging communities, and having effective digital interactions.
This document discusses the importance of having an online personal brand and authority in your field. It notes that people increasingly search online for information on others and find individual experts most credible. Having an online presence can drive business results through new clients, referrals, and repeat business. However, simply having a website is not enough - one must have a strategic plan to define their expertise, create content, control their online platform, and monitor results. The document recommends business owners ask themselves four questions about their online presence and authority, and to partner with an expert to help them start developing their personal brand online.
This document discusses the changing landscape of trust and information in the digital age. It notes that trust in institutions has decreased while access to information has increased for all levels of society. Specifically, it outlines challenges like fake news, data privacy issues, and information overload. However, it also discusses opportunities like using social media authentically to connect with customers and build trust through sharing quality content and prioritizing service over sales. The document advocates focusing efforts on a few key areas like creativity, collaboration and adaptability to navigate these changes.
The role of social media in the UK General ElectionLisa Harris
While some politicians were beginning to utilize social media effectively as an engagement tool, parties overall failed to integrate social media into a long-term strategic communication and relationship-building plan. They tended to view social media as a new form of broadcasting rather than a means to foster two-way interactions. Additionally, social media efforts were not well-coordinated within parties and lacked resources. Though social media showed potential, continued lack of understanding by most politicians and lack of systematic strategies meant it remained an "echo chamber" rather than transformative. Future research should track ongoing political social media use as the field develops rapidly.
Social Media Marketing for Casinos and GamingShane Gibson
Social Media for Casinos and Resorts. The gaming industry is just beginning to embrace social media. This presentation highlights some of the key players like the Palms and Bellagio.
Brandstrategier på SoMe - når alt hvad du gør og siger tæller, Rune DalgaardAdvice A/S
Brands skabes af samtaler. Enten ufrivilligt som når giganten Target bliver genstand for politisk boykot af højrefløjen i USA, eller frivilligt når Spotify kommenterer på Brexit.
Med succes som Momondo’s DNA Journey eller smagløst som Crocs’ Twitter post efter David Bowies bortgang.
Evnen til at agere intelligent og med kulturel situationsfornemmelse er det nye sort efter Brexit og Trump. Vi tager et kig på nogle af de bedste og værste brandstrategier i en verden, hvor de kulturelle kløfter er større end længe.
Se eller gense Runes oplæg på vores Facebook.
Levelling the Playing Field: Social Recruitment & Professional Social NetworksPeter Crosby
Viadeo is a professional social network with 35 million members worldwide and 1 million new members per month. It aims to level the playing field between candidates and recruiters by using social ads, digital word of mouth, and community to help the job find candidates rather than the other way around. While social networks can democratize and globalize the job market, it is important to understand local contexts and build individual relationships rather than just corporate profiles in order to create a high-quality network rather than just connections for their own sake.
The Rise of the Digital Ambassador: Houston StoryKimberley Baker
Presentation about social media ambassadors with a look at the program hosted by the Opportunity Houston marketing department of the Greater Houston Partnership.
I was delighted to speak at the Social Selling 2018 event in Singapore, organized by Black Marketing and Chris J Reed. It attracted a fantastic audience and wonderful speakers, and I want to thank everyone who came up after my speech or shared on social media that they enjoyed my insights. That’s the #givingeconomy in action and I really appreciate it.
It was a great event, so put it on your calendars for 2019!! This deck details my top 10 tips for being a world class social leader.
3 Little Known Tips for Social Media Success: Lessons Learned from Our CommunityChad Wiebesick
Social media is playing an ever bigger role in our community in Ann Arbor. Three stories of how Ann Arbor is using social media to create positive change. Presented at Concentrate Speaker Series.
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
Slides from the January 24th 2014 Facebook for Small Business Class held at the Guilford Technical Community College Small Business Center in Greensboro, North Carolina. Instructor - Mitch Miles
www.about.me/mitchmiles
Mac114 week 12 effecetive social media campaignsRob Jewitt
This document discusses effective social media campaigns and provides tips for running successful campaigns. It notes that 4 in 5 businesses have dedicated social media teams and advertise on social media. Some effective campaigns highlighted include those by Emirates Airlines, Casey Neistat for Comedy Central, Tasty recipes, and Donald Trump's #MAGA campaign. It provides 5 rules for social media campaigns, such as establishing clear goals and choosing the right platforms. Measurement tools for social mentions are also listed. The document closes by discussing potential futures of social media, including platforms controlling content distribution and the risk of fake news spreading.
The document discusses the differences between the open, random, and supportive nature of the internet versus the closed, selective, and controlling nature of corporations. It advocates for developing a "digital mindset" to embrace social media and networking. CEOs are currently not very engaged on social platforms, but engaging can help build an audience and followers over time. Every individual and corporation needs a social strategy to attract transactions in this new environment.
Digital and social media in Public AffairsSteffen Moller
Digital and social media can support traditional public affairs activities in several ways:
1) By establishing online presences and distributing content that policymakers and other stakeholders access regularly, such as websites, blogs, and Wikipedia pages.
2) By using social media like Twitter and LinkedIn to potentially connect with targets and build professional relationships and alliances.
3) By monitoring digital channels like blogs, tweets, and online communities to gather intelligence on issues.
Public affairs is also expanding to engage a wider range of political actors and appeal to values as well as facts. Digital tools are well-suited for storytelling, mobilization, and grassroots engagement activities. However, resources, attitudes, and policies
The document outlines the top trends shaping social media marketing in 2020. It identifies that live content will dominate social media platforms as micro-influencers become more effective in promoting brands. Additionally, the document predicts that marketers will increase their use of social listening to understand consumer behaviors and conversations online. The trends highlighted focus on using real-time engagement, niche influencers, and social analytics to improve marketing strategies on social media.
This document outlines an agenda for a social media boot camp being conducted by Eric Schwartzman in Fairbanks, Alaska. The agenda covers topics such as social media strategy, monitoring, search engine optimization, using blogs, Twitter, Facebook and LinkedIn for business purposes. Case studies and exercises are included to help attendees improve their social media skills.
The document discusses communication tools and techniques for chambers of commerce. It provides an overview of the Frederick County Chamber of Commerce, including that it has over 1,000 members representing 35,000 jobs. It also discusses the chamber's social media presence and strategies for chambers to effectively communicate through various channels like email, social media, blogs and surveys. The goal is to engage members and ensure the chamber's message is received.
The document discusses various topics related to nonprofit messaging and fundraising including:
- Four primary sources of nonprofit fundraising according to Giving USA data
- Different generations have different values and communication preferences that should be considered when targeting audiences
- The importance of defining an organization's brand story and ensuring stakeholders share an understanding of it
- How people primarily learn about their local community
- Growth trends in social media platforms like Facebook and LinkedIn that nonprofits can utilize for outreach
The document outlines the agenda for an online and new media marketing class. It includes demos on demographics of online users including men, women and other groups. Students will present blog posts on what women and men do online and guidelines for identifying audience segments. Presentations of digital marketing plans are due on December 12th and must be 5 minutes with slides provided in advance. The document then provides statistics and charts on internet users globally and in the US based on age, education, income, race, location and other factors. It examines usage of social media like LinkedIn and Twitter and discusses online activities of men and women. The next class will include a quiz and discussion on engagement and how location, timing and relevance impact it.
LinkedIn has over 313 million users globally and is available in over 200 countries and 20 languages. 40% of its users check LinkedIn daily and it had over 1 billion total endorsements as of March 2013. However, users on average only spend 17 minutes per week engaged on LinkedIn and interactions are largely limited to professional purposes rather than general social engagement. LinkedIn provides opportunities to connect with others in similar fields, find clients and career opportunities, and tools like Q&A and targeted ads can help build professional networks and engagement, but it faces the threat of low participation from younger demographics and reputational risk from negative actions.
What the future of public sector comms looks like* (*and what you can do abo...Daniel Slee
What the future of public sector comms looks like*
(*and what you can do about it.)
A quick canter around the challenges facing communications in 2014 in the public sector and some tips to help you stay relevant through diversifying what you do to include channel shift, customer service and other strategies.
Developing a channel plan – workshop | The future of engagement conference | ...CharityComms
The document outlines a workshop on developing a channel plan for GameLife, a UK charity that uses games for children with illnesses. It provides background on GameLife's current channels and objectives to engage and acquire new Muslim supporter ages 18-35 in the UK with a £30,000 budget. It also gives demographic and behavioral information on British Muslims relevant to the campaign, such as their strong social media presence, charity giving, and family values. The workshop will help create a plan to reach this target audience across owned, paid, and earned channels.
Zynga has awarded a large grant to the MDM clan to establish a new small business venture. Details of the grant are not public, but it is reported to be a substantial entrepreneurial grant. MDM administrators have been called to headquarters to review the grant and determine who will receive the funding. A decision about distributing the funds is expected within a few hours.
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
This document discusses three exercises that can help improve flexibility and range of motion after injury or surgery. Straight leg raises strengthen the knee and improve flexibility after knee injury or surgery. Shoulder rotation angles improve shoulder flexibility and range of motion after surgery or dislocation. Finger ladder exercises also help improve shoulder range of motion and flexibility following surgery or dislocation.
I was delighted to speak at the Social Selling 2018 event in Singapore, organized by Black Marketing and Chris J Reed. It attracted a fantastic audience and wonderful speakers, and I want to thank everyone who came up after my speech or shared on social media that they enjoyed my insights. That’s the #givingeconomy in action and I really appreciate it.
It was a great event, so put it on your calendars for 2019!! This deck details my top 10 tips for being a world class social leader.
3 Little Known Tips for Social Media Success: Lessons Learned from Our CommunityChad Wiebesick
Social media is playing an ever bigger role in our community in Ann Arbor. Three stories of how Ann Arbor is using social media to create positive change. Presented at Concentrate Speaker Series.
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
Slides from the January 24th 2014 Facebook for Small Business Class held at the Guilford Technical Community College Small Business Center in Greensboro, North Carolina. Instructor - Mitch Miles
www.about.me/mitchmiles
Mac114 week 12 effecetive social media campaignsRob Jewitt
This document discusses effective social media campaigns and provides tips for running successful campaigns. It notes that 4 in 5 businesses have dedicated social media teams and advertise on social media. Some effective campaigns highlighted include those by Emirates Airlines, Casey Neistat for Comedy Central, Tasty recipes, and Donald Trump's #MAGA campaign. It provides 5 rules for social media campaigns, such as establishing clear goals and choosing the right platforms. Measurement tools for social mentions are also listed. The document closes by discussing potential futures of social media, including platforms controlling content distribution and the risk of fake news spreading.
The document discusses the differences between the open, random, and supportive nature of the internet versus the closed, selective, and controlling nature of corporations. It advocates for developing a "digital mindset" to embrace social media and networking. CEOs are currently not very engaged on social platforms, but engaging can help build an audience and followers over time. Every individual and corporation needs a social strategy to attract transactions in this new environment.
Digital and social media in Public AffairsSteffen Moller
Digital and social media can support traditional public affairs activities in several ways:
1) By establishing online presences and distributing content that policymakers and other stakeholders access regularly, such as websites, blogs, and Wikipedia pages.
2) By using social media like Twitter and LinkedIn to potentially connect with targets and build professional relationships and alliances.
3) By monitoring digital channels like blogs, tweets, and online communities to gather intelligence on issues.
Public affairs is also expanding to engage a wider range of political actors and appeal to values as well as facts. Digital tools are well-suited for storytelling, mobilization, and grassroots engagement activities. However, resources, attitudes, and policies
The document outlines the top trends shaping social media marketing in 2020. It identifies that live content will dominate social media platforms as micro-influencers become more effective in promoting brands. Additionally, the document predicts that marketers will increase their use of social listening to understand consumer behaviors and conversations online. The trends highlighted focus on using real-time engagement, niche influencers, and social analytics to improve marketing strategies on social media.
This document outlines an agenda for a social media boot camp being conducted by Eric Schwartzman in Fairbanks, Alaska. The agenda covers topics such as social media strategy, monitoring, search engine optimization, using blogs, Twitter, Facebook and LinkedIn for business purposes. Case studies and exercises are included to help attendees improve their social media skills.
The document discusses communication tools and techniques for chambers of commerce. It provides an overview of the Frederick County Chamber of Commerce, including that it has over 1,000 members representing 35,000 jobs. It also discusses the chamber's social media presence and strategies for chambers to effectively communicate through various channels like email, social media, blogs and surveys. The goal is to engage members and ensure the chamber's message is received.
The document discusses various topics related to nonprofit messaging and fundraising including:
- Four primary sources of nonprofit fundraising according to Giving USA data
- Different generations have different values and communication preferences that should be considered when targeting audiences
- The importance of defining an organization's brand story and ensuring stakeholders share an understanding of it
- How people primarily learn about their local community
- Growth trends in social media platforms like Facebook and LinkedIn that nonprofits can utilize for outreach
The document outlines the agenda for an online and new media marketing class. It includes demos on demographics of online users including men, women and other groups. Students will present blog posts on what women and men do online and guidelines for identifying audience segments. Presentations of digital marketing plans are due on December 12th and must be 5 minutes with slides provided in advance. The document then provides statistics and charts on internet users globally and in the US based on age, education, income, race, location and other factors. It examines usage of social media like LinkedIn and Twitter and discusses online activities of men and women. The next class will include a quiz and discussion on engagement and how location, timing and relevance impact it.
LinkedIn has over 313 million users globally and is available in over 200 countries and 20 languages. 40% of its users check LinkedIn daily and it had over 1 billion total endorsements as of March 2013. However, users on average only spend 17 minutes per week engaged on LinkedIn and interactions are largely limited to professional purposes rather than general social engagement. LinkedIn provides opportunities to connect with others in similar fields, find clients and career opportunities, and tools like Q&A and targeted ads can help build professional networks and engagement, but it faces the threat of low participation from younger demographics and reputational risk from negative actions.
What the future of public sector comms looks like* (*and what you can do abo...Daniel Slee
What the future of public sector comms looks like*
(*and what you can do about it.)
A quick canter around the challenges facing communications in 2014 in the public sector and some tips to help you stay relevant through diversifying what you do to include channel shift, customer service and other strategies.
Developing a channel plan – workshop | The future of engagement conference | ...CharityComms
The document outlines a workshop on developing a channel plan for GameLife, a UK charity that uses games for children with illnesses. It provides background on GameLife's current channels and objectives to engage and acquire new Muslim supporter ages 18-35 in the UK with a £30,000 budget. It also gives demographic and behavioral information on British Muslims relevant to the campaign, such as their strong social media presence, charity giving, and family values. The workshop will help create a plan to reach this target audience across owned, paid, and earned channels.
Zynga has awarded a large grant to the MDM clan to establish a new small business venture. Details of the grant are not public, but it is reported to be a substantial entrepreneurial grant. MDM administrators have been called to headquarters to review the grant and determine who will receive the funding. A decision about distributing the funds is expected within a few hours.
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
This document discusses three exercises that can help improve flexibility and range of motion after injury or surgery. Straight leg raises strengthen the knee and improve flexibility after knee injury or surgery. Shoulder rotation angles improve shoulder flexibility and range of motion after surgery or dislocation. Finger ladder exercises also help improve shoulder range of motion and flexibility following surgery or dislocation.
The document discusses the 7 secrets of effective alliance teams based on examples from Napoleon's alliance with Austria. The 7 secrets are: 1) clear objectives, 2) metrics, 3) commitment from all parties, 4) equal commitment, 5) team players, 6) transparency, and 7) a way to resolve conflicts. It argues that Napoleon's alliance with Austria failed because he lacked these elements, focusing only on his own objectives and having no process for resolving disputes, whereas Austria's approach incorporated more collaborative elements like clear metrics and commitments from both sides.
The document discusses using various web 2.0 tools like wikis, blogs, and Glogster in the school library to enhance student learning and collaboration. It provides examples of how each tool could be used, such as having 5th grade students contribute to and view comments on a wiki about research or creating a state poster project using Glogster to combine elements from other assignments. The document concludes that these tools are useful for different library projects and with practice, students and teachers can become more proficient in using them to extend learning.
The document provides details on several graphic design projects including:
1. Designing a product logo, label, and illustrations for a Sicilian olive oil company.
2. Creating a marketing plan, branding, and print/digital collateral for a law firm.
3. Developing a name, branding, print materials, website, and social media for a nonprofit promoting literacy for kids.
4. Designing a marketing plan, branding, print collateral, website, and social media for a conference on emerging trends in corporate boards.
This file contains all the slides from Patrick Schwerdtfeger's presentation entitled "Social Media Victories" at the NAHCR Conference at Mandalay Bay Hotel in Las Vegas (July, 2010).
The document provides tips for using social media and other online platforms for marketing purposes. It recommends publishing short, helpful articles online and distributing them across multiple platforms to build authority and drive traffic. It also suggests creating video content and using hashtags and retweets on Twitter to engage audiences and accumulate followers. Finally, it advises setting up Facebook pages for businesses and using paid advertising to promote content and find more fans or group members.
This document provides tips for insurance brokers to webify and market their business online. It recommends brokers build websites, optimize pages for search engines using targeted keywords, create educational content to build trust and leads, participate in social media to join online conversations, and leverage different media like video and photos to engage customers and grow their network. The focus is on helping brokers compete in today's digital economy by establishing an online presence and community.
How do you engage your members? How can you connect in this interconnected world? Try your hand at social media. Listen to your audience. Have a conversation with them. Connect.
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
Regarding social media, it's hard to figure out how to activate an audience and find ways to connect with them. Social Media Mania talks about ways to connect online and describes 3 opportunities you might be missing!
Erik Qualman is a global vice president who has held marketing positions at several large companies. He wrote the book "Socialnomics" which discusses how social media is transforming how people live and do business. The book advises companies and individuals to focus on their strengths and engage with customers through social media by listening to feedback and addressing any issues. It also notes that people continue to rely on friends and family for recommendations, even as social media has changed how this information is shared.
The document discusses how to use social media to predict future trends by becoming a trendspotter. It emphasizes identifying influencers by finding those who early adopters in niche communities talk to. While any individual may become an influencer, true influencers tend to talk to each other. The document also stresses the importance of understanding audiences in depth by considering demographics, psychographics like hobbies and interests, and social media behaviors. Both identifying small groups of early influencers and tracking acceleration of topics, not just overall volumes, are highlighted as important to predicting emerging trends.
This document discusses social media and its importance for businesses. It begins by defining six main types of social media: social networks, bookmarking sites, social news, media sharing, microblogging, and blog comments/forums. It then lists the most popular social networks and their estimated monthly users. The document advocates for using social media for businesses to engage customers and promote word-of-mouth marketing. It also notes that while some see social media as common sense, expertise is required to truly maximize its benefits. The document concludes by advising businesses on cultivating their personal brand across various social media platforms.
NCAPHNA Keynote Address: Social Media and The iPhone GenerationMitch Miles
Mitch Miles of The 26.2 Group shares his keynote presentation "Social Media and The iPhone Generation" from the 2012 North Carolina Association of Public Health Nurse Administrators 65th Annual Conference held Nov. 29-30, in Greensboro, NC. Visit www.twitter.com/mitchmiles to follow Mitch on twitter. For additional information and/or questions please contact Mitch directly via phone 336-303-0262 or email mitch.miles@me.com
Social Media 2011: Fairfield Chamber of CommerceOhio University
The document discusses the growth and impact of social media platforms like Facebook, Twitter, and LinkedIn. It notes that Facebook has over 500 million active users who interact daily, while Twitter sees over 300,000 new users per day. LinkedIn has over 75 million members and sees a new member join every second. The document also discusses how organizations can benefit from social media by using it as a communication platform, marketing tool, and way to engage customers. It emphasizes that social media should be part of an overall marketing strategy and recommends developing a content publication schedule.
Similar to Social Media Victories (PPT Slides) (20)
Patrick Schwerdtfeger is an experienced speaker on topics related to online branding, social media, and entrepreneurship. He has spoken at numerous conferences worldwide. The document provides details on Patrick's background, experience, speaking fees, sample keynote program titled "Social Media Victories", testimonials from past audiences, and contact information for references.
This worksheet accompanies Chapter 47 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about building inbound links to your website and some of the SEO tricks that can make that process quicker.
This worksheet accompanies Chapter 31 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about leveraging the Twitter platform to build exposure and grow revenue in your business.
This worksheet accompanies Chapter 29 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about marketing your business on Facebook and some of the tips and tricks that will increase the ROI of such campaigns.
This worksheet accompanies Chapter 13 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about website development and the various platforms available, including WordPress, Drupal and Joomla among others.
This worksheet accompanies Chapter 7 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about establishing and identifying your target market for business BEFORE wasting any money on marketing.
This worksheet accompanies Chapter 6 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about writing a short and concise elevator pitch for your business. This particular model breaks it down into 4 sentences, each with a different purpose.
This document discusses defining a company's value proposition by focusing on how their product or service improves customers' lives emotionally rather than just functionally. It advises determining the pain customers experience and the emotions alleviated, redefining the business in terms of those emotions, focusing marketing messages on the emotional experiences and life changes created, and defining value proposition as broadly as possible in terms of the emotional experience provided rather than just product features or benefits.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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[To download this presentation, visit:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
16. Younger Older The internet is LESS personal. The internet is MORE personal.
17. Younger Older I need to meet someone face-to-face to really get to know them. If I only meet someone face-to-face, I don’t know anything about them yet.
18. Younger Older ONLINE transactions are not secure. OFFLINE transactions are not secure.
19. Younger Older If an online transaction goes wrong, I have absolutely no recourse. If an online transaction goes wrong, I can personally destroy their reputation.
23. 2009 twitter study … Pear Analytics, 2009 Only 8.7% have “ pass-along value ” 4 8.5% are self-promotion and/or spam 3 38% are conversational between users 2 40% of tweets are “ pointless babble ” 1
38. facebook facilities … … pages – brand properties for businesses 3 groups – people with similar interests 2 profiles – people with friends and family 1
39. accessibility … … pages – 0 hurdles (indexed by Google) 3 groups – 1 hurdle (profile but not friends) 2 profiles – 2 hurdles (profile & friends) 1
40. Jane Smith Jane Smith Financial Advisor Danville CA ? keywords in page title … …