The document emphasizes the importance of personal growth and resilience over strict adherence to rules or expectations. It highlights the value of learning new skills, taking risks, and pursuing dreams, suggesting that persistence and creativity are more important than conventional measures of intelligence or wealth. Ultimately, it encourages readers to enjoy life and embrace challenges, using the metaphor of making chocolate chip cookies as a symbol of experimentation and joy.

1. LEARN TO MAKE
CHOCOLATE CHIP
COOKIES

2. “The best food is never
created by perfectly
following a recipe.”

4. ● The plasticity of your brain
● What do you care about?
● Take risks now (say yes)
● Having “smarts” doesn’t matter
● Having money doesn’t matter
● What “they say” doesn’t matter
● Learn to make chocolate chip cookies
● Have a dream (you have no idea how powerful you are)

5. THE PLASTICITY
OF YOUR BRAIN

8. WHAT DO YOU CARE ABOUT?

17. TAKE RISKS NOW
(SAY YES)

21. HAVING “SMARTS”
DOESN’T MATTER

24. ACADEMIC PROBATION
THREETIMES

25. PERSISTENCE WILL GET YOU A
LOT FURTHER THAN SMARTS.

26. HAVING MONEY
DOESN’T MATTER

28. DOING WHAT “THEY SAY”
DOESN’T MATTER

29. “The people who want
the best for you don’t
always know what’s best
for you.”

31. STOP WORRYING ABOUT
FOLLOWING THE RECIPE

32. LEARN TO MAKE CHOCOLATE
CHIP COOKIES

34. EVERYTIME YOU LEARN A NEW
SKILL YOUR VALUE DOUBLES.

35. HAVE A DREAM

37. LIFE’S TOO SHORT NOT TO
HAVE FUN.

39. LEARN TO MAKE CHOCOLATE
CHIP COOKIES.

40. www.strategylab.ca
@stratlab
@jephmaystruck