Basic Facebook marketing workshop held by the Arkansas State University Small Business and Technology Development Center for area businesses wanting to learn more about Facebook or who have just started using it. Topics included privacy, security and lists for profiles and basics of setting up a Facebook page for the business.
Facebook has grown tremendously since its launch in 2004 and has become a major marketing platform for businesses. The document discusses how businesses can create a Facebook page to generate potential sales, spread brand awareness, build relationships, and provide customer service. It provides tips for setting up a business profile and page, including recommendations for regular posting of photos, videos, links and events. The importance of consistent posting and responding to fans is emphasized.
This document provides guidance on using Facebook effectively for marketing purposes. It discusses using a personal Facebook profile to promote a business page, focusing marketing efforts on Facebook given its large user base and time spent on the platform. Specific tasks are outlined to optimize the personal profile and business page by adding details, joining groups, sharing content, and engaging with contacts to drive traffic to the business page. The goal is to leverage personal connections on Facebook to promote a business and generate leads or sales.
Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th
Facebook is a social networking site that allows users to connect with friends and share information. It is important for businesses to have both a personal profile to build connections and a fan page to engage clients and position the business as an authority. The fan page should provide value to followers through content like photos, videos, and information about listings while driving traffic to the company website. Businesses should leverage Facebook across all digital assets and actively engage with followers on their walls and pages to stay top of mind.
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
Keller Williams Realty presents a guide to using Facebook effectively for real estate marketing. The document provides instructions on setting up a professional Facebook profile, customizing privacy settings, and using features like status updates, events, groups and pages to build your network and promote your real estate business. It also lists several official Keller Williams Facebook pages and profiles that agents can follow.
Facebook Basics for Business -Searcy, Arkansas Abbi Siler
This document provides tips and guidance for using Facebook for business purposes. It discusses how Facebook has grown significantly and become a major marketing platform. It provides statistics on Facebook's large user base and time spent on the platform. The document then outlines how businesses can use Facebook to generate sales, build awareness, engage customers, and build credibility. It distinguishes between personal profiles and business pages and how each should be used. Finally, it offers best practices for setting up and optimizing a business page, including content to share and growing a fan base.
Simple Socia Realtor - Social Media Marketing Made SimpleMarc Johnson
2 hour Real Estate CE Class designed to Realtors why they need multiple streams of Social Media to grow their Real Estate referral network and to stay in touch with their current clients, family, and friends.
Facebook has grown tremendously since its launch in 2004 and has become a major marketing platform for businesses. The document discusses how businesses can create a Facebook page to generate potential sales, spread brand awareness, build relationships, and provide customer service. It provides tips for setting up a business profile and page, including recommendations for regular posting of photos, videos, links and events. The importance of consistent posting and responding to fans is emphasized.
This document provides guidance on using Facebook effectively for marketing purposes. It discusses using a personal Facebook profile to promote a business page, focusing marketing efforts on Facebook given its large user base and time spent on the platform. Specific tasks are outlined to optimize the personal profile and business page by adding details, joining groups, sharing content, and engaging with contacts to drive traffic to the business page. The goal is to leverage personal connections on Facebook to promote a business and generate leads or sales.
Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th
Facebook is a social networking site that allows users to connect with friends and share information. It is important for businesses to have both a personal profile to build connections and a fan page to engage clients and position the business as an authority. The fan page should provide value to followers through content like photos, videos, and information about listings while driving traffic to the company website. Businesses should leverage Facebook across all digital assets and actively engage with followers on their walls and pages to stay top of mind.
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
Keller Williams Realty presents a guide to using Facebook effectively for real estate marketing. The document provides instructions on setting up a professional Facebook profile, customizing privacy settings, and using features like status updates, events, groups and pages to build your network and promote your real estate business. It also lists several official Keller Williams Facebook pages and profiles that agents can follow.
Facebook Basics for Business -Searcy, Arkansas Abbi Siler
This document provides tips and guidance for using Facebook for business purposes. It discusses how Facebook has grown significantly and become a major marketing platform. It provides statistics on Facebook's large user base and time spent on the platform. The document then outlines how businesses can use Facebook to generate sales, build awareness, engage customers, and build credibility. It distinguishes between personal profiles and business pages and how each should be used. Finally, it offers best practices for setting up and optimizing a business page, including content to share and growing a fan base.
Simple Socia Realtor - Social Media Marketing Made SimpleMarc Johnson
2 hour Real Estate CE Class designed to Realtors why they need multiple streams of Social Media to grow their Real Estate referral network and to stay in touch with their current clients, family, and friends.
- The document discusses best practices for using Facebook as a social media platform for businesses and organizations. It provides statistics on Facebook usage and tips for creating an effective Facebook page and engaging audiences.
- Key recommendations include setting up a Facebook page tailored for businesses, regularly posting useful and engaging content, being responsive to users, and leveraging features like photos, videos, and apps to build connections and drive traffic.
- Potential downsides discussed are reliance on Facebook's platform and changes, as well as lack of ownership of user data. Ongoing monitoring and adaptation is advised.
This document provides guidance on creating and managing a Facebook business page for real estate agents. It outlines the key steps to set up a page, including choosing a name and category, adding profile details, customizing the look and feel, and publishing the page. It also discusses best practices for ongoing page management, such as posting engaging content regularly, using insights and analytics to understand audiences, and promoting the page to drive more fans. The goal is to establish an online presence that connects with and engages clients.
Just the basics for using a FaceBook business page. One hour - two day course offered at the local Gulf Coast State College for the WISE program.
http://www.gulfcoast.edu/CorpCollege/community_ed/WISE/WISE.htm
Forward Progress Facebook - How To Build The Optimal Fan Page Class 1Social Jack
LIVE Classes begin - Nov 19th at 1PM CST
- Get the team ready to make the shift!
- Stop Watching and Start DOING!
- Over 600,000 People will Join Facebook today!
- Millions are Searching Facebook TODAY!
- The Over 45 Crowd are the Fastest Growing Group
- Where's your Customer?
Facebook for Business l - Setting up your Business Page
- LIVE ONLINE - Nov 19th - 1PM CST
- Fundamentals in setting up your Business Site
-Jump start to setting up for success
-What do you need before you post content
-Content posting for results
-Getting Found
Facebook for Business ll - How to Generate Leads with Facebook, & Twitter.
-LIVE ONLINE - Nov 24th - 1PM CST
-Create a Social Media Plan for your Page
-Leveraging your social connections others to help you
-Generating Leads
-Retaining Customers
-How to Covert Leads to Offline Sales
ALL CLASSES TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
The document discusses using Facebook pages for business purposes. It outlines the differences between a Facebook profile, group, and page. Pages are recommended for businesses as they are publicly visible and can be joined by clicking "like". The summary also provides tips for promoting a page such as using photos instead of just logos, giving people a clear reason to like the page, and adding a like button to a company's website. Potential issues with pages like neglect are also mentioned.
The document discusses social networking on Facebook and provides information about using Facebook for businesses. It describes what Facebook is, its history and growth, and why it is important. For businesses, it explains that Facebook allows them to connect with customers, promote their brand, listen to feedback, and advertise in a targeted way. It outlines the differences between Facebook Groups and Pages and provides tips on how businesses can create a presence and measure success on Facebook.
This document provides tips and strategies for marketing a business using Facebook. It outlines key Facebook user statistics to demonstrate its popularity and engagement. It then provides guidance on setting up a business Facebook page and fan page, including customizing it with tabs and applications. The document also covers best practices for posting on Facebook, including frequency, content types, hashtags, and engaging with other users. It explores advertising options on Facebook and concludes with etiquette guidelines.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
The document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology like profiles versus pages and friends versus fans. It also provides statistics on Facebook users in the US and Arkansas. The rest of the document offers tips on using Facebook pages, insights, events, promotions, and social plugins to engage customers and promote a business.
Learn how to exploit the power of Facebook to build your online image, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field. Hosted by: Facebook Talent Marks WEBINAR
I created this presentation specifically for the people enrolled in Social Media School at the Pathway Women's Business Center. The presentation gives basic information about how to leverage Facebook for business.
This document provides a guide to online reputation management. It discusses how individuals and businesses can assess their online reputation by searching for their name, company, products, etc. on search engines. It also discusses how a negative online reputation can impact prospective customers, employees and business partners. The guide recommends businesses evaluate their search results to determine if they need to build a positive online presence or address any negative content. It stresses the importance of proactively managing one's online reputation.
The document discusses how real estate agencies can use Facebook to grow their business. It provides tips on setting up a Facebook page for a real estate agency and engaging customers through regular posts of content like photos, videos, and questions. Examples are given of several real estate agencies that are using Facebook successfully through tactics like posting beautiful home pictures, videos, and constant updates that generate feedback from fans.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
Powerpoint presented at the Batesville Area chamber of Commerce July 19th for Business Financing Options workshop by the ASU Small Business and Technology Development Center
Powerpoint provided by the Arkansas State University Small Business and Technology Development Center at an Introduction to Social Media Marketing for Small Businesses workshop in Mountain Home, AR Tuesday, July 24, 2012.
Our presentation on fundamentals of Social Media Marketing planning for the Association of Small Business Development Centers national meeting in New Orleans September 2012 by the Arkansas State University Small Business and Technology Development Center
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
- The document discusses best practices for using Facebook as a social media platform for businesses and organizations. It provides statistics on Facebook usage and tips for creating an effective Facebook page and engaging audiences.
- Key recommendations include setting up a Facebook page tailored for businesses, regularly posting useful and engaging content, being responsive to users, and leveraging features like photos, videos, and apps to build connections and drive traffic.
- Potential downsides discussed are reliance on Facebook's platform and changes, as well as lack of ownership of user data. Ongoing monitoring and adaptation is advised.
This document provides guidance on creating and managing a Facebook business page for real estate agents. It outlines the key steps to set up a page, including choosing a name and category, adding profile details, customizing the look and feel, and publishing the page. It also discusses best practices for ongoing page management, such as posting engaging content regularly, using insights and analytics to understand audiences, and promoting the page to drive more fans. The goal is to establish an online presence that connects with and engages clients.
Just the basics for using a FaceBook business page. One hour - two day course offered at the local Gulf Coast State College for the WISE program.
http://www.gulfcoast.edu/CorpCollege/community_ed/WISE/WISE.htm
Forward Progress Facebook - How To Build The Optimal Fan Page Class 1Social Jack
LIVE Classes begin - Nov 19th at 1PM CST
- Get the team ready to make the shift!
- Stop Watching and Start DOING!
- Over 600,000 People will Join Facebook today!
- Millions are Searching Facebook TODAY!
- The Over 45 Crowd are the Fastest Growing Group
- Where's your Customer?
Facebook for Business l - Setting up your Business Page
- LIVE ONLINE - Nov 19th - 1PM CST
- Fundamentals in setting up your Business Site
-Jump start to setting up for success
-What do you need before you post content
-Content posting for results
-Getting Found
Facebook for Business ll - How to Generate Leads with Facebook, & Twitter.
-LIVE ONLINE - Nov 24th - 1PM CST
-Create a Social Media Plan for your Page
-Leveraging your social connections others to help you
-Generating Leads
-Retaining Customers
-How to Covert Leads to Offline Sales
ALL CLASSES TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
The document discusses using Facebook pages for business purposes. It outlines the differences between a Facebook profile, group, and page. Pages are recommended for businesses as they are publicly visible and can be joined by clicking "like". The summary also provides tips for promoting a page such as using photos instead of just logos, giving people a clear reason to like the page, and adding a like button to a company's website. Potential issues with pages like neglect are also mentioned.
The document discusses social networking on Facebook and provides information about using Facebook for businesses. It describes what Facebook is, its history and growth, and why it is important. For businesses, it explains that Facebook allows them to connect with customers, promote their brand, listen to feedback, and advertise in a targeted way. It outlines the differences between Facebook Groups and Pages and provides tips on how businesses can create a presence and measure success on Facebook.
This document provides tips and strategies for marketing a business using Facebook. It outlines key Facebook user statistics to demonstrate its popularity and engagement. It then provides guidance on setting up a business Facebook page and fan page, including customizing it with tabs and applications. The document also covers best practices for posting on Facebook, including frequency, content types, hashtags, and engaging with other users. It explores advertising options on Facebook and concludes with etiquette guidelines.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
The document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology like profiles versus pages and friends versus fans. It also provides statistics on Facebook users in the US and Arkansas. The rest of the document offers tips on using Facebook pages, insights, events, promotions, and social plugins to engage customers and promote a business.
Learn how to exploit the power of Facebook to build your online image, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field. Hosted by: Facebook Talent Marks WEBINAR
I created this presentation specifically for the people enrolled in Social Media School at the Pathway Women's Business Center. The presentation gives basic information about how to leverage Facebook for business.
This document provides a guide to online reputation management. It discusses how individuals and businesses can assess their online reputation by searching for their name, company, products, etc. on search engines. It also discusses how a negative online reputation can impact prospective customers, employees and business partners. The guide recommends businesses evaluate their search results to determine if they need to build a positive online presence or address any negative content. It stresses the importance of proactively managing one's online reputation.
The document discusses how real estate agencies can use Facebook to grow their business. It provides tips on setting up a Facebook page for a real estate agency and engaging customers through regular posts of content like photos, videos, and questions. Examples are given of several real estate agencies that are using Facebook successfully through tactics like posting beautiful home pictures, videos, and constant updates that generate feedback from fans.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
Powerpoint presented at the Batesville Area chamber of Commerce July 19th for Business Financing Options workshop by the ASU Small Business and Technology Development Center
Powerpoint provided by the Arkansas State University Small Business and Technology Development Center at an Introduction to Social Media Marketing for Small Businesses workshop in Mountain Home, AR Tuesday, July 24, 2012.
Our presentation on fundamentals of Social Media Marketing planning for the Association of Small Business Development Centers national meeting in New Orleans September 2012 by the Arkansas State University Small Business and Technology Development Center
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
Prepared by the Arkansas State University Small Business and Technology Development Center staff as a basic guide for new businesses in Northeast Arkansas
Slides used by the ASU Small Business and Technology Development Center in our Introduction to Social Media Marketing workshop in Mountain Home, AR Tuesday, February 28th.
Arkansas State University's Small Business and Technology Development Center provides services to small businesses and entrepreneurs. It is located at 319 University Loop West in Jonesboro, Arkansas, with a mailing address of PO Box 2650 in State University, Arkansas. Interested parties can contact the center at (870) 972-3517.
PowerPoint presented in Jonesboro, AR Thursday, July 26th on Fundamentals of LinkedIn for small businesses by the Arkansas State University Small Business and Technology Development Center.
Hands on social media powerpoint facebook 101 for slideshareDorien Morin-van Dam
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
PowerPoint Presentation of the Hands-On Social Media Workshop 'Facebook 101' by More In Media of Myrtle Beach, South Carolina. This includes a quick Social Media overview, Facebook Pages vs. Facebook Profile, creating a page, images, banners, apps and tabs and Facebook engagement tips.
The document provides tips and strategies for using Facebook for business and social media networking. It discusses setting up a Facebook business page, types of posts and content to share, ways to engage customers and drive traffic, and how to measure results. Privacy and ethical considerations for using Facebook for business purposes are also covered at a high level.
The document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology like profiles versus pages and friends versus fans. It also provides statistics on Facebook users in the US and Arkansas. The rest of the document outlines how businesses can create Facebook pages and pages, use insights to understand their audience, create landing tabs and events, and promote their business through their page. It emphasizes using Facebook as a way to engage customers and promote products, services and special events.
This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.
The document provides an overview of using Facebook for marketing purposes. It discusses key aspects of Facebook including profiles, pages, groups and privacy settings. It then outlines strategies for businesses to use Facebook including creating a page, posting regularly to engage fans, using events and ads to promote the page, and integrating Facebook with other online and offline channels. The presentation encourages businesses to be active on Facebook but also maintain a positive presence in line with Facebook's terms and guidelines.
Ashley Northington is a public relations consultant and founder of DENOR Brands & Public Relations. She teaches a Facebook 101 class that covers an overview of Facebook and how to use it for business purposes. The class teaches students how to create personal and business Facebook accounts, share quality content, engage with groups, and leverage features like vanity URLs, calls to action, and boosting posts to grow their business on Facebook.
The document provides dos and don'ts for using Facebook effectively. The dos include focusing on engaging content, encouraging interactions, setting up contests and games, rewarding fans, promoting the fan page, creating custom tabs, and being prepared to respond to negative reviews. The don'ts include not inviting all friends, leaving spam posts, spamming users, forgetting privacy issues, creating fake accounts, and being too serious.
The document outlines a social media strategy for a cooperative (Co-op). It discusses using platforms like Facebook to reach new customers, educate them about the Co-op structure, and promote the Co-op brand. Specifically for Facebook, it recommends creating pages for the main Co-op and related organizations, using features like events and groups to engage customers, and providing tips on content best practices to build and maintain an engaged audience.
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
The document provides tips for using Facebook and other online tools for marketing a business or entrepreneurial venture. It discusses setting up and optimizing a Facebook page, including using events, contests, fresh content and storytelling posts. It also recommends using additional online platforms like blogs, Google tools, YouTube, Twitter and mobile apps to engage customers and build an online presence.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
This is a presentation that I've used in various iterations to present the basics of Facebook use for small businesses. Included: how to get started, why a business might want to use Facebook (or not!), how to set up goals and audiences, best practices for posting, how to deal with negative content, and basic metrics/Insights. Examples have been removed.
This presentation discusses how to effectively utilize Facebook for marketing purposes. It begins with an overview of why Facebook is important, noting its large user base and time spent on the platform. It then covers developing a Facebook strategy, including goals and target market. Tips are provided for setting up a Facebook page and engaging users by posting regularly and interacting. Integration with other marketing channels is also recommended. The presentation also explores Facebook advertising options and analytics available through Insights. It concludes by discussing future marketing opportunities on Facebook like deals and check-ins.
Effective, Efficient Use Of Social MediaThomas Dock
The document discusses various social media platforms and how veterinary practices can use them for marketing and client engagement. It highlights Facebook, YouTube, Twitter, LinkedIn and Google+ as important tools. It provides tips on setting up business pages and profiles, best practices for posting, and how to interact and build connections on each platform. The goal is to educate clients, build your reputation as an expert, and motivate clients in an interactive way.
This document summarizes a webinar about using Facebook pages to promote small businesses. It discusses how Facebook pages work and best practices for small businesses to engage customers. These include regularly updating statuses, responding to customers, using tabs and apps to provide valuable content, and targeting local audiences with Facebook ads. It also describes services available from theKbuzz to help businesses customize and manage their Facebook presence.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
This document provides tips and strategies for using Facebook to promote art, products, and services. It discusses setting up a business page versus a personal profile, how to create engaging posts, and ways to turn connections into sales. Key recommendations include focusing on engagement over direct sales, using images and narratives in posts, and starting conversations with active followers to determine how your offerings can help them.
The document provides an overview of Facebook and how to use it effectively for organizations. It discusses key Facebook stats like the large number of users and photos uploaded. It defines important terms like profiles, groups, pages and events. It offers tips for organizations like regularly posting updates, encouraging feedback and using Facebook ads to grow an audience. It emphasizes engaging with followers in a helpful rather than promotional way and having fun with social media.
The document discusses the benefits of using social media for businesses. It notes that most people use platforms like Facebook to stay connected with friends and family, but that they can also be used as additional marketing channels. Statistics are provided showing the large user bases of Facebook and how many users are in the local area. It argues that using social media costs nothing, allows businesses to reach customers online, and that competitors may already be using it. The document then provides guidance on setting up pages on Facebook, Twitter, and LinkedIn and the types of content businesses can share on each platform.
This document provides tips for using Facebook and other online tools for marketing a business or entrepreneurial venture. It discusses the benefits of creating a Facebook page, including reaching a large potential audience. Specific recommendations are given for the types of content to share on a Facebook page, such as events, contests, stories, and causes to promote. The document also introduces other online tools including blogs, Google services, mobile apps, and Twitter that can be leveraged for business purposes.
Similar to Facebook 101 Seminar Getting Started (20)
This document provides an overview of social media marketing and how to develop an effective social media plan. It discusses listening to conversations on social media to understand customers and competitors, creating targeted customer profiles, setting specific goals for social media use, joining conversations by creating and sharing valuable content, and measuring return on investment both qualitatively and quantitatively. The document also provides recommendations for tools to support various aspects of social media marketing like monitoring, content creation, content curation, time saving, and analytics.
Sharing the latest U.S. Small Business Administration's Arkansas Resource Guide, 2013-2014 by the Arkansas State University Small Business and Technology Development Center. This is a great resource for any Arkansas small businesses or entrepreneurs to make them more successful and to find resources available to help them grow.
Arkansas State University Small Business and Technology Development Center flyer for Affordable Care Act for Small Business free workshops to be offered in Jonesboro, AR on November 21st.
The Arkansas Small Business and Technology Development Center, partnering with the Arkansas Health Connector is offering free 2 hour training seminars across the state on the Affordable Care Act for Small Businesses.
As a small business owner, learn what you need to know to successfully Navigate the Affordable Care Act at any of these free, 2 hour workshops. The seminars are free but must re-register. Additional information and registration process in the flyer
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
This document advertises and provides information about upcoming seminars hosted by the Arkansas Small Business and Technology Development Center (ASBTDC) on navigating the Affordable Care Act. It lists three seminars to be held in November and December 2013 in Jonesboro and Batesville, Arkansas. The seminars are free but registration is required. It provides contact information for registering by phone or online and notes the locations and times. Policies on registration, fees, refunds, ADA accommodations, and inclement weather are also outlined.
Opportunity for Independence County Arkansas small businesses to take their companies to the next level of growth and profitability. A 6 night business series hosted by the Arkansas State University Small Business and Technology Development Center, co-sponsored by the Batesville Area Chamber of Commerce, Independence County Economic Development office, Citizens Bank, First Community Bank, Liberty Bank of Arkansas and the Merchant & Planters Bank.
Each night the class covers specific topics including market research, marketing (on and off line), cash flow budgeting and planning, financing options for growth, creating a winning management team and more.
Details on the flyer. Starts Tuesday, October 15th for six consecutive Tuesday evenings (6-9 pm) on the University of Arkansas Community College in Batesville campus.
This document provides an overview of a seminar on advanced Facebook marketing techniques presented by Herb Lawrence from the ASU Small Business and Technology Development Center. The seminar covers topics like understanding Facebook users and goals, optimizing Facebook pages, creating engaging posts, running contests and promotions, and using tools like hashtags and insights. It includes slides on setting goals for Facebook, best practices for content and scheduling posts, and resources for further reading. The document aims to help businesses better leverage Facebook for marketing.
Updated flyer of small business workshops to be offered in October 2013 for Northeast and North-Central Arkansas from the Arkansas State University Small Business and Technology Development Center.
Flyer prepared by the Arkansas State University Small Business and Technology Development Center to notify area small businesses and entrepreneurs about an upcoming workshop: Small Business Financing Options to be held Thursday, October 24th 1-4 pm at the ASU Delta Center for Economic Development 319 University Loop West on the ASU campus in Jonesboro, AR 72401
Topics will cover :
• Sources of Capital,
• Developing a Funding Request,
• Government Funding Assistance Programs for small businesses,
• Local funding sources, the truth about GRANTS and
• much more.
Additional information and registration at http://tinyurl.com/SmallbizloansJboro.
Powerpoint used by Herb Lawrence Arkansas State University Small Business and Technology Development Center in presentation to the Arkansas Pest Management Association's annual meeting in Little Rock. Lawrence discussed basics of online marketing tools for small businesses, specifically for use by small Pest Management companies
Flyer for Business Boot Camp to be offered in Batesville, Arkansas beginning Tuesday, October 15th from the Arkansas State University Small Business and Technology Development Center. The "Next Level" course is a 6 night program to help existing businesses grow their companies through expert speakers, small group discussions and training from small business consultants. Topics include Marketing, operations, financing, cash flow & budgeting and more. The program will run 6 Tuesday evenings at the University Of Arkansas Community College in Batesville beginning Tuesday, October 15th. Co-sponsors of the event includes the Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., UACCB, Citizens Bank, First Community Bank, Liberty Bank of Arkansas and Merchant and Planters Bank.
Flyer by the Arkansas State University Small Business and Technology Development Center for an Advanced Facebook Marketing workshop to be held in Mountain Home, AR On Tuesday, September 24th at the Baxter County Library. Registration and additional information on the flyer. The seminar is co-sponsored by the Mountain Home Area Chamber of Commerce, Norfork Lake Chamber of Commerce, Baxter County Regional Library, Arkansas State University-Mountain Home, First Community Bank, First National Banking Company and Liberty Bank of Arkansas
Powerpoint presentation in Mountain Home, Ar for Baxter County area small businesses to learn how to claim and optimize search for their local businesses. Conducted by the Arkansas State University Small Business and Technology Development Center sponsored by the Mountain Home Area Chamber of Commerce and Baxter County Library.
The class discussion included what is local search and why it matters, how to optimize local businesses for local search, discussions on citations and reviews
The document provides guidance on obtaining a business loan. It discusses preparing a complete business plan that addresses the business concept, ownership, management, market, location, suppliers, competition, and financial projections. The presentation to the loan officer should introduce the request, state the purpose and repayment terms, and have the business and financial statements ready to answer questions. The loan officer will consider the Five C's of Credit - character, capacity, collateral, capital, and condition - in their evaluation. Borrowers are advised to communicate regularly with the loan officer after closing and pay on time.
This document provides an overview of various business financing options, including private investment, grants, conventional financing, and government-backed programs like SBA loans. It discusses factors considered in loan applications like credit history, cash flow projections, management experience, and collateral. Alternative lending sources are also reviewed, such as online lending platforms, microloan programs, and financing for specific industries. Contact information is provided for the Arkansas Small Business and Technology Development Center for additional assistance.
Flyer prepared by Arkansas State University Small Business and Technology Development Center for an Advanced Facebook Marketing workshop to be held Wednesday, September 11th, 1-4 pm at the Batesville Area Chamber of Commerce.
Training workshops for small business owners and entrepreneurs in Northeast & North-Central Arkansas for September-October 2013 by the Arkansas State University Small Business and Technology Development Center. Information about each workshop, registration and location at the ASU SBTDC website http://www.astate.edu/a/sbtdc/ or call (870) 972-3517
Powerpoint of presentation to area small business owners on using Facebook techniques to improve online connections with fans. Created and presented by the Arkansas State University Small Business and Technology Development Center for Advanced Facebook Marketing workshop held at the ASU Delta Center Thursday, August 8th 1-4 pm.
Powerpoint presented by the Arkansas State University Small Business and Technology Development Center for a Fundamentals of LinkedIn seminar presented on the ASU campus Thursday, July 25th. Presentation walked attendees through basics of Why LinkedIn is a valuable network for business professionals, how to set up profiles including discussions on endorsements, company pages, making connections, groups and more.
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2. Agenda
Introduction and WHY Facebook 10 minutes
Facebook Profiles Vs Facebook Pages 30 minutes
Profile Friends List Creation
Profile Security
Setting Up a Facebook Page 30 minutes
BREAK 10 minutes
Basics of Using Page Timelines Options 1 hour
Closing Questions 10 minutes
3. In Your Packets:
Registration form
and evaluation form
– Please fill out the Attendee Record Form at the beginning of the seminar
Copy of the slide presentation
Additional handouts
4. What Is Facebook?
Launched in 2004 , has grown to 950 million+
users.
1,344,800 users in the state of Arkansas.
115,340 users within 50 miles of Jonesboro.
Originally used to connect with friends, share
photos, and real-time updates.
Has become one of the largest marketing
phenomenon for business today.
If your customers are looking for your business
on Facebook, will you be there?
5. Why Use Facebook For Business?
Statistics:
Over 950,000,000 users – worldwide!
Over 1.5 million local business have active
Pages.
People spend over 700 million minutes per month
on Facebook.
Average user is connected to 80 Community
Pages, Groups, and events.
150 million active mobile users. Mobile
Facebook users are twice as active than non-
mobile users.
6. Get more Facebook user data on our Facebook 2012 board
Visit the ASU SBTDC Facebook Page!
8. Facebook Terminology
Profiles vs. Pages
Profiles are for people.
Pages are for business.
Friends vs. Fans
Friends are for profiles.
Fans are for pages.
Wall, Info, News Feed,
Insights, Places,
& Tags.
9. Profiles Pages
For PEOPLE! Have Friends Organizations Have Fans (Likers)
10. What To Include On Your Profile
A recognizable photo – you want people to know
who you are, and recognize you when they are
searching for you on Facebook.
Work/Education – this will allow people to recognize
you by your place of work, and will also promote
your business in it’s own way. Education will provide
credibility for your professionalism.
Current City, Interests, Contact Info
11. Why Have Personal Profile?
Perhaps you feel like you won’t use your personal profile very
much, but you do realize the need for your business to have a
Page –
Profiles will allow you to put a FACE with your business. When
interacting with other businesses on Facebook, your profile will
be how you represent your business.
You may not want to be there, but your customers may want
you to be. Remember, your business won’t float without the
customer.
If you really don’t want a profile, you can still create a page for
your business. But this may limit your page’s functionality.
12. Facebook Privacy
Privacy is very important
on Facebook. Be sure to
understand what
information you are
sharing online.
Let’s take a look at how
to keep your information
safe on Facebook!
13. Things To Remember About Facebook Privacy
Don’t ever share anything you
would not put your picture next two
on a highway billboard!
Use The Preview My Profile Button
when changing your settings.
Protect your family & friends, don’t
share things about them that they
would not want to share!
23. Creating Your Business Page
Select The Right Category
Consider Your Page Name
Your Company Name?
Something Catchy?
Keep It Simple & Memorable
Pages Are Public
Don’t Forge Another Company’s Name
Educate Yourself- Terms of Use & Promotion Guidelines
25. What To Share On Your Business Page
Photos: Location Photo, Top
Employee Photos, Retail Tag other industry pages
Photos, Action Shots, Promotional active on Facebook.
Ads
Use keywords in every status
Videos: Commercials, Fun update!
Videos, Informational Videos
Links: News articles both local & UPDATE REGULARLY!
national, industry news, company
blog, & your website!
Events: Share upcoming events
hosted by your company!
26. /
52% of Users Prefer to Interact with Brands on Facebook Not Websites
28. What We Will Cover
1. Setting our Cover Photo and Profile Picture
2. Star, Hide, Pin
3. Explore the Admin Panel
4. Make the Most of About
5. Organizing Our Views and Apps
29. Facebook User Motivation
Why “Like” a PAGE?
40% Want Discounts/promotions
Why Consumers Use Facebook
39% Show support of Company
36% Get FREEBIES 63% Reconnect old friends
34% Stay informed 59% Maintain personal contacts
30% Updates on upcoming sales 37% Stay on top of social life
25% Exclusive Content 30% Fill downtime guilty pleasure
30% play games
30. What Facebook Doesn’t Tell You!
At BEST… 20% of your Fans See Your Newsfeed Post
Today Post “Decay” is about 5 HOURS
Edgerank will SLAP YOU!
90% of “Likers” NEVER come back to your page!
Up to 30% penalty for 3rd party posting to Facebook
32. Cover Photos
New: Cover Photo 851 X 315 pixels
Thou Shalt Not:
Price or purchase information
Any type of contact information
References to Facebook features
(like, share, etc.)
Calls to Action (Get it Now or Tell Your Friends)
Misleading, deceptive or false covers
34. Cover Images
What Works?
Photo to showcase your products
Photo of people using your products
Photo of “secret” ingredients
Photo with unique selling point
Photo that gives inside look to your business
Photos that make visitor salivate
Photos that involve the audience
Change Cover Image often
35. Profile Picture
180 x180 pixels is your thumbnail scaled down to 32 x 32
What works?
Logo
Image that is representative of your brand
ProfileBe permanent
Best to Picture
ASU SBTDC Facebook
36. You can Pin or Anchor a specific post to the top of the
timeline for up to 7 days
Pinning a story prevents it from getting lost
Star Highlights the post and spreads across both columns
Downside…can’t Highlight AND Pin
Hide from Page takes off Timeline not newsfeed
Star, Hide or Pin
37. About Box
On left below Cover Image
Grown from 70 characters to 170 characters
Perfect Call to Action
Can Include website links
However Local Business Pages display your local information
(address or phone)
Can insert website in those options
Decide what is more important website or other contact
Edit About Description: admin panel>Manage Page> Basic
Information
38. It’s Not About YOU! A Few Tips To Grow Your Fans Quickly
-Get Your Employees Involved!
Remember, this page is for your
clients & enthusiasts!
-Share your page with your existing
friends on Facebook, ask your
Post info that they would like or
staff to do the same!
need!
-Send an e-mail to your client
Allow your fans to post
database, include your
comments, photos & info!
Facebook Page in your
company newsletter!
Don’t be a pushy salesman!
-Include Facebook Link in the
signature of your emails &
Business Cards!
39. Facebook Pages: Don’t Forget
Facebook provides you with ‘Get Started’ steps – be
sure to follow their advice!
Upload a colorful & eye catching logo!
Post some basic content on your page before you send
invitations out to like your page!
Links to your website, blog, share
promotions, specials, ask questions!
Use your keywords in status updates & info sections!
Provide at least 5 pieces of content relative to your
business or industry --before you share your page!
42. What To Do When Something
Negative Shows Up
Business is Business – act professionally!
Apologize Publically To Any Complaints.
Reach Out Privately to Resolve The Situation.
(Send a message, or contact them personally)
Move On – Don’t let negativity get you down.
If someone persists to write nasty things on your
Facebook Page, attempt to resolve the
manner privately, & if all else fails report the
user to Facebook. (This is the LAST RESORT!)
43. Don’t Be Labeled a Spammer!
Act like a user, you don’t like to be sent a million messages. So
don’t do it to others!
Don’t participate in aggressive marketing:
Do not post links on your competitors page (that’s tacky)
Don’t be a solicitor! Build Relationships, and encourage your
followers to promote your page for you!
Don’t post your info about your Facebook Page on other’s walls
without permission!
Don’t create multiple accounts with the same name.
Don’t set up your business as a Profile.
44. Facebook Pages: What’s Next?!
Be consistent! Don’t stop after a week, keep building & sharing
information.
Respond to people who are ‘Liking’ your page, commenting and
sharing! (Say Thanks!)
Look at Your Insights, who’s viewing your page, and what are they
interested in!
Register for Advanced Facebook for Business with Arkansas State
University Small Business Technology & Development Center!
45. Best Practices
Publish MORE Visual Content
Posts including a photo album or pic generate 2X more
engagement than other post types
Think: photos, charts, infographics, Pinterest!
Edit Images that Appear in Your Views & App Bar
Make Sure Best Posts Appear on Timeline (Make sure default
setting is “Allowed on timeline by checking “Everyone can post
to ASU SBTDC timeline in the manage permissions section)
Best Practices
Pin a New Featured Promotion every 7 Days
Prepare a Schedule or Calendar for regular posting
Tie Facebook posts to your marketing campaigns
47. Tools to Create Content
Slideshare.com upload your PowerPoint, word documents, pdf
files, brochures, even video online to share with your audience
Animoto.com Video creation and sharing tool that allows you to upload
images and short video clips, add text, then mix with a great music library to share
with your fans.
Storify.com Online curation site bring information from
Google, Facebook, Twitter, YouTube, Instagram and more. Perfect for quick creation of
information in appealing format.
YouTube – Fits as both a support tool and as its own social network. Shoot
video from anywhere, upload to YouTube and share on your sites.
Get more information about Slideshare, Animoto and YouTube
at our Storify article “Tools to Create GREAT Content”
48. Thanks Again --
ASBTDC Online:
Facebook:
http://www.facebook.com/ASU.SBTDC
Twitter:
http://twitter.com/asbtdc_asu
Blog:
http://www.asbtdc-asu.com/
Connect with Herb on LinkedIn:
http://www.linkedin.com/in/asusbtdc
Thanks For Coming!
Editor's Notes
Note for SBTDCs I always download my powerpoints to slideshare so that the attendees can access it online later especially where we have links. It is a good habit for your center to do as well. Plus with the link on slideshare others will see it and gives you a unique URL to use for your blogs. I generally create a unique web page that has all of the information and some added stuff like pdfs on the topic that I share with the attendees.
Depending on time: can do all 10 in a 3 hour session. 1 ½ hour lunch n learn focus on 1 through 6 NOTE: NAME CHANGE currently can change your business name seen on facebook…NOT URL however ability to change URL is supposed to be coming so stay tuned
Stats from Exact Target basically small business needs to understand nobody got on Facebook to “like” a page (except your mamma and spammers) they got on Facebook for right column reasons…to get them to “like” page need to consider what motivates your visitors to your facebook site to become fans…what can you give them?
Many of our small businesses are unaware of these which means their engagement is poor. They will probably have no idea what EdgeRank is or why it matters so need to explain to them how the algorithem worksThese stats may surprise your attendees the decay issue is important now…used to be not to post more than once a day because you didn’t want to clog up fans newsfeeds…today decay rate is exploded meaning posting every 4 to 5 hours will not create problems with your fans.
Just some nice cover images from “the big boys” the new timelines capitalizes on the fact that Facebook has ALWAYS been a visual medium. Now with this massive virtual real estate the fact that you no longer have “Default Landing Tab” options your cover image must grab visitors if you want them to push the Like button and engage. The image you use should be ABOUT the visitor NOT the business.
Before they get too excited about everything they can do to “advertise” on the cover image they need to know that Facebook being Facebook has set very strict guidelines about what CANNOT be put on a cover image. Why? At the bottom of it all…Facebook wants you to BUY advertising from them not post it for free…so making it more difficult Go over with them the next slide is a good example of a page that is ON THE BORDER of too much.
Cover image from Hubspot’s Amy Porterfield…look at critical No-Nos on last slide compare to this one…she is right on the border of running afoul of Hubspot Police…. But…as you can do later when we discuss apps…note how she took the photo app put a “Like” image in and then hid her actual “Like” button. Pretty cool. Also note that she is using her cover image not as a permanent billboard but changing up on a regular basis to emphasize marketing campaigns. Given that this is Hubspot sure they researched very carefully where that line in the sand was and did not actually cross. But warn attendees Facebook may not be as forgiving to them as they would be to Hubspot
So what can you do? Our small businesses may need some inspiration so see next slides…but KEY…THE VISITOR MUST SEE THEMSELVES IN THE IMAGE. By that I mean the visitor must identify personally with the image shown and relate to the business. Go back to Herb’s 5 Laws…lazy (visual vs text) and Selfish (WIIFM) Hit the part that changing the cover image often is a good idea and why
Technical part …on the profile picture…for most of our small businesses stress it should be their brand/logo or image they want people to equate to them. Also fact that the profile picture is the “Thumb Nail” that people will see in their newsfeeds. Best to be same all across all social platforms, website, business cards, email headers, etc.
Pretty obvious…but a bunch of folks didn’t know because the button is hidden until you hover over it. Why Pin? Keep a particular post at the top of the timelines for visitors good for sales campaigns, promotions, etc. Or since no more default landing tabs to encourage folks to go to your welcome page.HIDING: make sure they understand that hiding takes it off the visual part of YOUR Facebook Timelines BUT does not delete if from your Fans newsfeed.
Walk them through the parts of the new Admin panel…easy to see recent interaction without having to scroll all down your page and to respond. On the new Fans/Likes show them how you can send them a private message on their profile (if they don’t have their message button turned off) but to be careful not to look like a “stalker” because if you privately message a new “Liker” it is YOUR PROFILE picture that appears NOT your page logo…
Critical issue is expansion to 170 characters…ability to put your CTA (CALL TO ACTION) See on ours we have a little slogan but then is driving folks to our specialty landing tab AND the freebies they get for fanning…Can put in URLs as well do note the issue if the small business sets up as a “Local Business” by default pulls in address and phone number. Can get around this by typing in your website URL in the edit portion that has your phone number or street address or change to an organization. Critical question for local business should be what is more important to the visitor? Phone number, address or url? Ex. A photograher would do well to have his website url since most folks want to see samples of his work before contacting.
Parting shots….the mechanics of setting up the new Facebook Timelines is not difficult…Turning it into an effective marketing tool that will drive sales to your cash register…takes planning. Here are a few ideas of mine