Facebook for Marketers was a presentation focused on teaching attendees how to use Facebook productively and measurably for business purposes. The presentation covered goals like building an audience, understanding Facebook's marketing potential, and minimizing mistakes. It also discussed expectations like learning how to develop a content strategy, build personal and company brands, implement applications, and measure results. The agenda included sections on getting started, building brands, Facebook ads, measuring ROI, and case studies.

1. Facebook for MarketersPresented by:Bernie BorgesMarch 1, 2011Philadelphia

2. GoalsLearn how to use Facebook in productive and measurable ways in business.Learn strategies and tactics to build your audience.Understand the “rules of engagement.” Understand Facebook’s marketing potential.Minimize mistakes.Maximize positive results.

3. ExpectationsNavigate FacebookHow to develop a content strategy that drives sales or cust. serviceLearn the various Facebook channels e.g. advertising, personal profiles, groups, business pages, events, causes…How to build your personal or company brand and build a networkSelect and implement applications that fit your Facebook marketing planUnderstand the “rules of engagement” and community building best practicesExperiential marketing that creates “buzz”How to use Facebook advertising and why you shouldMeasure – review – refine: Facebook analytics

4. Skills to AcquireThe 2 pillars of social mediaContent-content-contentBuilding relationshipsThe habit of using Facebook daily.How to engage with people and brands.How to build your personal and company brand.How to measure results from Facebook marketing.

5. AgendaJust a Little BackgroundGetting Started…a few BasicsFacebook NavigationBuild Your BrandFacebook AdsMeasuring Facebook ROIIn the Trenches: Case Studies

6. Just a Little BackgroundA Facebook Stats

7. Open Graph API

8. Setting Goals

9. About FacebookWhat Is All the Fuss About Facebook?Facebook has become the largest people, content and brand connectivity tool on the web. Facebook is aboutConnectivitySharingBuilding RelationshipsExpanding BrandYour results canDrive trafficIncrease leadsGenerate revenue

10. Facebook Statshttp://www.checkfacebook.com/

11. Facebook Stats as of Dec 2010http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

12. Facebook Stats as of Dec 2010http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

13. Facebook’s Open Graph APIThe buzz about the Open Graph APIA way to embed Facebook pages anywhere on the webAuthentication hub for social experiences on the webWhat this means for marketersFacebook has become a major tool in expanding brand awareness for B2B as well as B2B companiesGraph from AllFacebook.com

14. Before We Begin…Understanding how to market with Facebook begins withSetting and measuring goalsUnderstanding Facebook usesUnderstanding Facebook navigationWhat happens when you post content on your wallCustomizing your Facebook marketingFacebook interactivity

15. Setting and Measuring GoalsChris Treadaway & Mari SmithFacebook Marketing: An Hour a DayGoalsMetricsExample

16. If Monetizing Facebook Is Your Objective… Three Forms of MediaEarned MediaAuthorityTrustReputationPurchased MediaFacebook AdsOwned MediaContent we produce, e.g., Facebook apps, documents, blogs, videos, photos, announcementsUsually all work best together…

17. Facebook UsesPersonal profileBusiness (Fan) pageGroupsEventsCausesCommunity PageApplicationsAdvertisingSearch engine

18. How Your Post and Content Travels…Business Page Friend’s Profile Page Write comment and paste linkClick attachClick Share to everyonePosts to Find and Convert’s Business page with 680 people that “Like” the business pagePosts to the News Feed of 680 people that “Like” Find and ConvertYour post now shows in 116 more news feeds One of those 560 then want to “share” with their 116 friends A comment is made and your post is then shared again, posting to 142 more news feeds…and so on

19. Just Imagine…If 5% of friends shared a post with 130 friends each time…This is how content goes viral

20. Basic Facebook NavigationGroupMust have a personal profileInvitations can be open to the public or closed Allows you to send bulk invite to friendsOpportunity for message to go viralDoes not support applicationsCan create related event and invitationCannot promote with social adsNo visitor statistics available (at this time)Discussions Personal ProfileYou can friend othersYou can “Like” a pageCannot use profile for businessPost messages that will be read by your “friends”Create eventsShare content, photos and videoSend private emailBusiness PageVisible to unregistered usersCan be indexed for SEO valueReputation management valueAllows for “vanity” URLCan create eventsCan tailor to specific needsOver 500,000 Facebook and 3rd party applicationsCan promote with social adsOffers Visitor statisticsAllows multiple administrators not attached to a profileDiscussionsPersonal profiles are for peopleBusiness pages are for celebrity, band, business or organizationGroups are sponsored by an individual for specific topics

21. A Facebook Profilehttp://www.facebook.com/bernie.borges http://facebook.grader.com/user/gradePurpose:Share personal, business and common interests with others by posting content

22. Find others and meaningful content that is meaningful, educational and/or entertaining

23. A way to engage with people you know and meet others with common interests19

24. A Business Pagehttp://www.facebook.com/findandconvertShare

25. Promote

26. Build Authority

27. Have your business page connect to your profile if possible20

28. Facebook EvolutionFacebook is constantly changing

29. Facebook Pages Revised Feb 10, 2011Hi Bernie,Facebook pages are getting an updated layout and several new features to help you engage with your fans. Here's some of what you'll be getting:Notifications when fans interact with your page or posts.A place to showcase photos along the top of your page. A news feed for your page. The ability to Like and post on other pages as your page.All pages will automatically be upgraded on March 10.

30. Facebook Pages Revised Feb 10, 2011

31. Facebook Pages Revised Feb 10, 2011

32. Getting started…Setting Up:Personal ProfileYour SettingsNotificationsMobilizingFind FriendsAccountApplicationsBusiness PageApplicationsGroupsHelp Center

33. Setting up a Personal ProfileAre you creating a personal profile or a business page? Do you want a personal profile attached to your business page?Fill in form or select “Create a Page”Select Privacy settings. Agree to Facebook TOS..Confirmation email. Search for friends and coworkers:Online email address book for possible friends and contactsBy school or company.Help

34. Your ProfileFacebook will remind you of steps you need to completeEdit ProfileMax 4M on photo or avatar

35. Set Up Your Personal Profile Privacy SettingsFriendsFriends of FriendsEveryonePersonal Information and PostsContact InformationSearchApplications and WebsitesInstant Personalization Pilot ProgramMore informationMashable: Facebook Privacy ControlsFacebook Privacy ExplanationFacebook Privacy

36. Privacy Settings - ApplicationsFriends Only; Except Clients

37. Notifications TabUpdate your FansVisit your Insights PageGet more fans with Facebook Ads

38. Mobilizing Your FacebookSet Up and verifySelect your phoneText a link to phoneText messagesUpload via emailAccess via account and footer

39. Settings – Find Friends3EmailSuggestionsSearchConnectionsAddress BookCreate csv file from address book and upload4512

40. Settings - AccountSettingsNetworksGroups or SchoolNotificationsMobileLanguagePaymentsFacebook Ads

41. Settings - ApplicationsYou can edit SettingsProfile

42. Personal Profile TipsUpload a few pictures and fill out your profile completely.Update your status daily.“Like” business (fan) pages and join groups that are of interest to you. Participate in them by commenting on their walls and/or uploading links.Edit settings to exclude apps to lists e.g. Gambling app on your profileEngage with your Facebook friends by commenting on their walls, invite them to join your business page(s)/groups, comment on their videos/pictures, and upload videos/pictures.Post upcoming events or parties you may have and invite your Facebook friends.Listen in on Facebook conversations and get social with your peers and friends as you see fit and get comfortable doing so.

43. Creating a Business Pagehttp://www.facebook.com/pages/create.php

44. Edit Your Business PageEdit pageSettingsWall SettingsMobileApplicationsPhotosDiscussion BoardsLinksVideoNotesEvents

45. Writing Notes in Facebook PagesSimilar to permission email marketing.

46. Send to all fans of pages

47. Different than sending a message to friends from your profilePosting On Facebook WallSame as posting to personal profile

48. Shows up in news feed of fansFacebook Applicationshttp://www.facebook.com/apps/directory.phpApplication Directory listed by:UtilitiesEducationEntertainmentFriends & FamilyBusinessGames SportsLifestyleJust for FunOn FacebookExternal WebsitesDesktopMobilePagesPrototypeBusiness PageBottom of Edit page

49. Application Finder http://apps.facebook.com/appsdir/?ref=ts

50. Creating a Vanity URLhttp://www.facebook.com/usernameYou must have a profile to create vanity URL for a business pageMinimum of 25 “Likes” for business page URLSelect a name with relevant keywords for search value

51. Creating a Grouphttp://www.facebook.com/apps/application.php?id=2361831622&b On Home Page - select:GroupsCreate a GroupA Group must have a sponsor (profile, business page or groups) attached to itInvite friends to joinPosting a link to join a group in a message, on a wall or in a discussion board is construed as “spam” Make members “admin” so that they can invite his/her friends to join the group

52. Help Centerhttp://www.facebook.com/help/?page=903#!/help/?ref=pfLocated at bottom of page

53. Navigating Around FacebookHome VS Profile

54. Messages

55. Notes

56. Lists

57. EtiquetteNews Feed VS Profile

58. Sending Messages in FacebookSimilar to permission email marketing

59. Use selectively, e.g., lists, sub groups of friends

60. Good way to send links, videos, photos

61. Limited to 20 at a time

62. Select messages and click on “new message” in upper right-hand cornerCreate Lists to Manage Your FriendsGo to friendsClick Create a ListCreate List NameSelect or type in nameCreate List

63. Manage Lists Use lists to group your friendsCommon interestsSegmentationSeparate business and personalSpecific groupsSend messages to groups in list

64. Tagging Friends or Pages in FacebookUse the “@” before a name to tag

65. Facebook Is a Behavioral Based Search Engine Entertainment and Communication System…Notification of interactions between you and your networks

66. Facebook Really Wants to Help You ConnectWhen clicking friends you may see this:Re-connect with past connectionsFind friends of friends

67. FacebookEtiquette Always have a current photo in your profile.

68. Status updates should be interesting and spread out.

69. Use live chat selectively with people you know.

70. Only poke close friends, and don’t over do it.

71. Don’t invite all your friends to join every game you play. Be selective.

72. Create lists and use them to avoid treating all your friends the same.

73. Don’t share too much information.

74. Invite friends to pages, groups, events, etc, selectively.

75. Don’t repeatedly invite friends to join your page if they’ve ignored.

76. Use messaging sparingly. Don’t flood friend’s inboxes.

77. Tag friends in photos selectively. Don’t embarrass someone.

78. Use social etiquette common sense!Build Your Brand on Facebook

79. Guiding Principle…Facebook is not about shouting your messageFacebook is about communication, relationships and engagement that will ultimately achieve your goal…

80. The Seven Heavenly Truths About Social Media Networks*Preferred communication of younger generations but not limited to themSocial media is based on the concept of “friends” as a loosely applied term for people connecting with people, companies, brands…People that are active on the Internet are more likely active in social networks & are often influencers within their niche groupsSocial media content is transparent…once it’s posted, it is widely visibleContent is the hub of the Internet, social media is just one spokeThe rules in social media are still being defined. Experiment and tread carefullyWhat motivates people is the key to social media usage…Chris TreadawayMari Smith*Facebook Marketing An Hour a Day

81. The Seven Deadly Sins Motivators of Social Media Networking*Social Interaction MotivatorsLoveSelf-expression / emotionSharing opinions / influencing friendsShowing Off…the IdFun / escapism / humorMemories and nostalgiaMaking MoneyChris TreadawayMari Smith*Facebook Marketing An Hour a Day

82. Facebook Branding StrategyBuild an active wallEncourage people to Like your pageMonitor and participate in the comments on your WallRe-purpose contentPost useful, interesting content from various sources, regularlyEncourage Experiential MarketingUse Landing or welcome tabsProduct specific interactionDeliver a unique experience!ExperimentUse Calls to ActionWell designed, clear calls to actionMarket Facebook outside FacebookUse photosIf possible, use pictures to show how customers use your productShow customer satisfaction and engagementPost pictures of your team at workUse videoPost recording of team member “experts”Show your product in actionIntegrate off-line marketingOther media ads and content

83. Keep It SpecialOffer visitors something on Facebook they cannot find anywhere elseCreate a unique Facebook experience

84. Ingredients to Facebook Page SuccessFan EngagementCreate an ExperienceOffersSubscribeExclusive PromotionsOnly available on FacebookPost Relevant Content

85. DailyB2B vs B2C – Facebook can be a powerful branding tool for both

86. EventsEvents targeted to peopleEvents listed byYour invitesYour friends invitesDifficult to find events in search with specific nameSuccessful events take marketing effort

87. Creating an Eventhttp://www.facebook.com/help/?page=828 On Home Page - select:EventsCreate an EventCustomizing your event under Wall you can add:PhotosVideosLinksRememberSuccessful events take marketing effort

88. EventsEngaging imageCaptivating tag lineInformativeInvite friends to attendShare it on your wallAttached to profile or business page

89. EventsShare it on your wall

90. Promoting Your Business Pagehttp://www.facebook.com/help/?faq=12822Allow business page to go through your Facebook news feed.Your Profile News Feed allows your business page to display to all your friends.It’s crucial to spreading your message to the most people on Facebook. HelpScreenshot fnc post + bernie news feed

91. Promoting Your Business PageBe social…”Like” other Business pages of interest to youUpload relevant content and leave comments on other people’s business page Not the place for a sales pitch…do not be spammyAffiliate with other brands, businesses, and public figuresBy becoming a fan (Like) of another page, your page will publically support that pageHelp

92. Promoting Your Business PagePost a variety of content to draw a variety of usersRespond to comments Experiment with targetingPost content regularlyPost outside of work hoursUse an image in the post of a blog article on the wall.Encourage likes and shares (widgets)Make exclusive offers Integrate a landing page in Facebook, eg., MailChimpPost video links directly to Facebook so it will play inside Facebook.Indlude a link to your website in the description.Share images. Use Flickr for better analytics. For more interaction post images directly to Facebook. Status updates: Keep it simple. Encourage user generated content. E.g., Gemvara, All Things Jeep page.Help

93. Promoting Your Business PagePost video links directly to Facebook so it will play inside Facebook.Include a link to your website in the description.Share images. For more interaction post images directly to Facebook. Status updates: Keep it simple. Encourage user generated content. E.g., Gemvara, All Things Jeep page.Help

94. Promoting Your Business PageCreate a landing page

95. Customize tabs

96. Offer a unique experiencePromoted StoriesSelf service advertising.Set up with same filters as Facebook advertising.Adds more exposure to your content.You pay when someone clicks through to your content.

97. Create Facebook Badge To Promote Your Page(s)Facebook BadgesPage Badge Profile Badge Like Badge Photo BadgeUse 3rd party Facebook buttonsDo: hyperlink the badge to your Facebook Page or landing pageDo: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on FacebookDon’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page.Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook

98. Display Your Facebook Page on Your Blog

99. Using Your Profile to Promote Your Business PageIn order to be visible to search engines, your business page privacy setting must be public.Occasionally “suggest to friends” to become a fan of your business pageEmail the vanity URL of your business page to people in your address bookDisplay your business page badge on your blogInclude your Facebook page in email auto-signatureDisplay Facebook badge on your website & blog.Invite people to leave comments on your business page.Help

100. Facebook Page Promoting Do’s & Don’tsDo’sPost dailyConsider your friends’ interestsShare other’s contentInvite engagementOffer a unique experience Be HumanMeasure, review, reviseDon’tsDon’t over-postDon’t spamDon’t be “me” centricDon’t fly blindDon’t think short termDon’t be robotic

101. Facebook Marketing: Apps & Plug-InsFacebook developers - Facebook Platform ShowcaseMixture of free and fee based appsCross-pollinate social media and traditional media venuesUse email, newsletters, direct mail and media to point to social networks

102. Facebook Marketing: Apps & Plug-InsFacebook developers - Facebook Platform Showcase

103. PlacesWho. What. When. And Now Where

104. Facebook PlacesLBS – Location Based ServicesSimilar to FourSquare and GowallaRequires:a Smart PhoneFacebook touch mobile site is only visible on mobile browsers that supports HTML 5 and geolocationSetup: http://touch.facebook.comClick “Places tab at www.touch.facebook.comYou can add places, check into places that already exist and tag friends

105. What “Facebook Places” Can Do for Experiential MarketingMobile App that allows people to connect “on the go” B2C opportunity to deliver customer service value that maximizes loyalty

106. Project Titan…fMailConvergenceLike gMail but integrated across your social graphLighter and Simpler eMailSMSSeamless messaging that will hook into email but is not eMailConversation History – ThreadingSocial InboxWill rollout by invitehttp://facebookemail.org/http://www.skeptical-science.com/science/facebook-event-live-update/http://nadheeraudawatthe.blogspot.com/http://techhttp://www.readwriteweb.com/crunch.com/2010/11/13/youve-got-fmail/

107. Pages Compared to Groups

108. Tracking Fan Page Engagementshttp://alerts.hyperinteraktiv.no/

109. Tracking Fan Page Engagementshttp://alerts.hyperinteraktiv.no/

110. Facebook Ads

111. Facebook Ads and How They WorkCosts less than other forms of Internet adsTargeted to user behaviorWork differently than banner or click through adsSuccessful Facebook advertising requiresTargetingCreativityExperimentationMonitoring

112. Some Notable Differences between Facebook Ads and Google AdwordsThere is more competition on Google than Facebook… Google Adwords is keyword and geo targeted where as Facebook advertising is demographic, geo targeted and allows targeting according to profile attributesYou can steadily bid up on Google to increase your ad position along top and side whereas Facebook ads only display along one side (currently) Google Adwords are text ads, Facebook ads are text and image. Facebook generally allows more targeted advertising, but is more B2C centric currently.

113. Before You BeginHave a clear idea of what you want your ad to accomplishCreate more visibility or traffic to your Facebook presenceTest the effectiveness of a changeUse Facebook audience to drive more traffic to your websiteEstablish a baselineKnow how many fans/friends you have before beginning a campaignDownload Facebook insight data before launchLink – Where do you want your visitor to goWhat is your ad message?Have a photo or imageFacebook Ad Guidelines

114. 10 Tips for Facebook Ad Marketing*Facebook is NOT direct sales…it is a marketing cycleCreate focused ads targeted at niche groupsFriend users before you try to sell to themUnderstand your marketSet ad budget with goal in mindMeasure – review – refineTest landing pages VS Facebook pagesSplit test ads by demographicDevelop well designed creative ad copyDon’t over targetNick O’NeillBus Insider SAI

115. On the Facebook.com/advertising page - click on Create Your AdStep OneDesign your adStep TwoTarget your audience with demographic and geographical filtersStep ThreeName your campaign, Which is better? Decide and experiment Per impressionPer clickSelect your pricingStep FourReview your adCreate Your Ad

116. New: Select Landing Page TabSelect any tab as the landing page

117. Previously limited to default landing page tabFacebook Ad Board

118. CM PhotographicsFacebook reached the right people at the right timeGenerated $40,000 of revenue from a $600 ad campaign

119. StorQuest on Facebook used real-time suggested bidsOver 50% increase in same store total rentals versus prior year.10% conversion rate from visits originating from Facebook Ads.$1.25 CPC delivered $10.25 cost-per-lead.$100 average rentals; $600 average life time value per customer.

120. Nippon on Facebook combining marketing solutionsFacebook generated 25% CTR compared to CTR of 10–12% other online campaigns

121. Additional Facebook Advertising Case StudiesShopLocalWildchildTreaderROTHBURYWiseChoiceWedding Paper DivasPovo.com

122. Section SixMeasuring Facebook ROI

123. What Facebook Ad Metrics Can Tell YouMarket researchInvestmentComparisonTargetingCompetitive

124. Export Data to Create Client Specific Reports and Graphs

125. Facebook Ad Metrics Will ProvideAd Name Your descriptive for adStatus Complete – active - pausedBidAcceptable maxTypePay for impressionsPay for clicksCTR(%)Click through rateAverage CPCEffective price of every clickAverage CPMEffective cost per 1,000 impressions (even on cost per click campaigns)Total Spent

126. Use Report Feature to Download and Manage Data

127. Reports by Campaign

128. Use Metrics to Refine Your AdsCreate multiple ads of similar themesOrganize them into campaignsRun for 1-2 week period while monitoring statsAnalyze statisticsRetire underperforming ads and run A/B testing on better onesRepeat – repeat – repeatAdjust demographics

129. Using Facebook Insightshttp://www.facebook.com/business/insights/?pages&i=9930176882http://www.facebook.com/help/?page=9141. Interactions this weekLikesCommentsWall postsPost quality55.083. All fans over timeTotal fans/ unsubscribed fansNew / removed fansTop countriesDemographicsPage viewsUnsubscribes / ResubscribesMedia consumption2. Fans who interact with…InteractionsInteractions per postPost qualityPosts Discussion postsReviewsMentions

130. Insights Featurehttp://www.facebook.com/insights/Facebook offers insight into your website “Like” activity

131. Insights Featurehttp://www.facebook.com/insights/Facebook offers insight into your website “Like” and share activit

132. Using Facebook Insights Dashboard

133. Why You Need Google AnalyticsFacebook InsightsNow offers metrics on Facebook and your domainGives great information on your connectivity within facebook …Google AnalyticsProvides Facebook as a traffic source but not specifics within FacebookThe work around – FBGATFree conversion toolFacebook runs limited javascriptGoogle needs javascript to track

134. Setting Up Your Google Analyticshttp://www.webdigi.co.uk/blog/apps/fbgat-facebook-google-analytics-tracker/Set up new website profileFBGAT – Free ToolAnalytics Code Domain on AnalyticsPage LinkPage Title - This is for your reference

135. Tracking Your Facebook Business PageUse the Static FBML application to create a tabAdd the analytics code from FBGAT to any place on pageTracking visits to your wallCreate a FBML and edit application settings to make it a boxAdd to wallSocial Media Examiner

136. Fee Based Social Media Tracking Software OptionsUnilyzer.com Provides relationship metricsKontagentBetaOmniturePress release 5/28

137. Facebook Promotional PoliciesRead Facebook’spromotional guidelines carefully Clear the promotion with Facebook firstDo not ever call Facebook your partnerUnderstand Local Rules - contests, giveaways and sweepstakes based on chance are illegal in some countries Belgium, Norway, Sweden, or IndiaHeed Facebook’s formatting requirementsYou can only administer a promotion through an application on FacebookDo not require a Facebook actionYou may become a fan but any action such as post a photo, update a status or comment is not allowed.You can allow new fans to access 3rd party app’s but you cannot notify winners via FacebookBrand Permission CenterAdvertising and Guidelines

138. In the TrenchesUsing Facebook to Build Relationships and Brand Awareness

139. Taco Bell PR Damage Control

140. Kenneth Cole PR Damage Control

141. Using Facebook for a CauseA man with a pest control business and a pink bra

142. Help Save the Gulf Coast from the Oil LeakClear objectiveSearchable titleBoth business page & groupCauseCause

143. Intel’s Vote for a CauseGreat CTA and engagement

144. CTA unique to FacebookCause

145. Skip1Bad NewsNothing unique from website

146. Landing page

147. Social links

148. Website linksCause

149. Big Toy TeamEnergize a communityCreate Public Event and share

150. Arthritis Foundation on FacebookCustom ContentLots of content

151. Have You Noticed? Pages Are Now Mini Websites… In Facebook HTML is FBML (code talk for customizing a page)Use to create landing or canvas tab(s)Can include images, video, opt in for promotion (within Facebook guides)Can install Learn FBML for test testingHire a Facebook developer

152. Drive People to Facebook Landing Pages…

153. Create Custom Tabs

154. Give Visitors Reasons to Fan Your Page

155. Have a Clear Call-to-Action

156. Use Contests to Create Engagement

157. SuperBowl Facebook Marketing

158. SuperBowl Facebook Marketing

159. Facebook Engagement

160. Facebook Photos (B2B)

161. Facebook Technical Marketing (B2B)

162. Create a Reason…For Fans Only ContentLevi’s “Instant access to exclusive content.”1-800 Flowers offers special discount off next order.DIGISTORE gives special offersTeesey Tees adds mystery*Social Media Examiner

163. HPH Hospicehttp://www.facebook.com/hph.hospice landing pagehttp://www.facebook.com/pages/HPH-Hospice/133248063476http://www.facebook.com/hph.hospice#!/hph.hospice?sk=wallhttp://www.hph-hospice.org/http://twitter.com/HPHHospicehttp://www.youtube.com/hphospice

164. Macy’s http://www.facebook.com/Macys?v=app_164087800275715#!/Macys?v=wallhttp://www.businesswire.com/news/home/20101103006752/en/Macy%E2%80%99s-Offer-Discounts-Facebook%C2%AE-Dealshttp://www.macys.com/catalog/syndicated/remote/remotesyndication.ognc?Brand=PRESSRELEASEUnique Content

165. Reasons to engage

166. Easy to shareCreate a “Visible to Connection” Landing Pagehttp://www.hyperarts.com/blog/facebook-fan-pages-content-for-fans-only-static-fbml/http://www.facebook.com/teeseytees?ref=ts#!/teeseytees?v=app_7146470109

167. Bob Evans Keeps Them Coming Backhttp://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_4949752878http://bobevans.com/onlineordering/Default.aspxhttp://www.facebook.com/teeseytees?ref=ts#!/bobevans?v=app_135711123139793http://www.examiner.com/social-media-in-national/bob-evans-free-breakfast-coupons-on-facebookDrive visitors to your websiteOffer relevant contentPersonalize your businessOffer something special

168. Coupon Services Can Helphttp://www.smartsource.com/smartsource/index.jsp?Link=5S2ZUA6PWPEPOhttp://server.iad.liveperson.net/hc/s-44296948/cmd/kbresource/kb-5027232894339796420/front_page!PAGETYPEhttp://www.newsamerica.com/ourproducts/consumersonline/default.aspx

169. Threadless Keeps It Freshhttp://www.facebook.com/threadless#!/threadless?v=wallhttp://www.threadless.com/http://www.internetretailer.com/2010/11/18/threadless-leans-facebook-more-customer-service-taskshttp://www.internetretailer.com/2009/10/29/display-ads-on-facebook-show-positive-roi-for-threadless-comhttp://www.insidefacebook.com/2009/07/14/threadlesss-facebook-page-makes-shopping-more-social/Keep it fresh and interestingUse display adsImprove customer service

170. Threadless Uses Community and eCommercehttp://www.facebook.com/Vendorshop#!/Vendorshop?v=wallhttp://www.facebook.com/apps/application.php?id=251458316228http://www.3dcartblog.com/3dcart-brings-ecommerce-to-facebook-with-socialcommerce/Vendorshop– free app Ecwid Shopping Cart3dCart – just released

171. Amazonhttp://www.facebook.com/home.php?#!/Amazonhttp://www.facebook.com/Amazon?ref=ts&v=app_172341942779663http://www.amazon.com/http://www.wdfm.com/publish/facebook/http://techcrunch.com/2010/07/27/amazon-now-taps-into-facebook-for-social-product-recommendations/http://news.cnet.com/8301-1023_3-20011934-93.htmlFacebook Connection leads to custom detailed shopping list based on real-time behavior

172. California State Parks Foundationhttp://www.facebook.com/calparks?ref=tshttp://www.calparks.orghttp://www.marketingexperiments.com/blog/research-topics/facebook.htmlUsed Facebook to sound alarm on funding threatEncouraged small base to take action through friends

173. Dingo Dog Treatshttp://www.facebook.com/dingobones?ref=search#!/dingobones?v=wallhttp://www.dingobrand.comhttp://www.bazaarvoice.com/blog/2010/08/02/how-dingo-got-6000-facebook-likes-in-just-3-days/Tied in WOM via “Likes” with Grouper social coupon