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2011 social media & internet marketing

•
•
B
bellingham

As presented to Birch Bay Chamber of Commerce October 18, 2011

TechnologyBusiness
1 of 18
Welcome Presented by Bellingham Whatcom County Tourism Social Media & Internet Marketing
What is Social Media? “ The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.” - Wikipedia
Social Media Sites
Why Facebook? ,[object Object],[object Object],[object Object],[object Object]
How to Create a Facebook page ,[object Object],[object Object],[object Object],[object Object],http://www.facebook.com/pages/create.php
How to use Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking your results ,[object Object],[object Object],[object Object]
Why TripAdvisor? ,[object Object],[object Object],[object Object]
 
How to use TripAdvisor ,[object Object],[object Object],[object Object],[object Object]
Why Yelp? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
How to use Yelp ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other coupon/review sites RetailMeNot.com – Online coupon codes 1 2 3 4 5 6 UrbanSpoon.com – Restaurant reviews Groupon.com – Coupons Restaurant.com – Restaurant coupons BellinghamHerald.com – Coupons NWBestDeals.com – Coupons
Why/How to use Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flikr / YouTube YouTube Flikr Photo sharing No hard selling! Quality product photos Use your profile to link to your web site Make your username your web address Join circles for sharing photos Video sharing Quality or catchy product videos Customize your channel (profile) with company information and links Engage with others Create a list of favorite/related videos ,[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contacts ,[object Object],[object Object],[object Object]

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2011 social media & internet marketing

  • 1. Welcome Presented by Bellingham Whatcom County Tourism Social Media & Internet Marketing
  • 2. What is Social Media? “ The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.” - Wikipedia
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  
  • 10.
  • 11.
  • 12.  
  • 13.
  • 14. Other coupon/review sites RetailMeNot.com – Online coupon codes 1 2 3 4 5 6 UrbanSpoon.com – Restaurant reviews Groupon.com – Coupons Restaurant.com – Restaurant coupons BellinghamHerald.com – Coupons NWBestDeals.com – Coupons
  • 15.
  • 16.
  • 17.
  • 18.

Editor's Notes

  1. What social media websites are you using? What social media website do you think your customers are using? What are ways to figure out what sites your customers might be using? If you don’t know what they are using, ask them, or test the waters with what you are already using. It’s free!