Engaging Customers On Facebook
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The document discusses how businesses can engage customers on Facebook. It recommends that businesses create Facebook groups, pages, and ads to participate in conversations and humanize their brand. Groups can be used for causes, interests, and professions. Pages allow businesses to show their personality and join discussions. Ads enable targeting customers and gaining awareness. The CEO advocates participating in conversations rather than just advertising to build engagement.
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Engaging Customers On Facebook
- 3. It’s a reflection of real life… at the speed of the internet
- 4. Don’t ignore the movement… “ Right now, your customers are writing about your products on blogs and re-cutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook.” - Forrester’s Charlene Li & Josh Bernoff (Groundswell 2008)
- 5. How can your business participate?
- 7. Increase your facebook G.P.A. G roups, P ages, and A ds
- 11. G roups http://www.facebook.com/groups.php You don’t have to create a new group. Join and participate in a group that is already active.
- 15. Customers can ask questions & interact with us easily Show the human side of your brand. Be real people. Your wall comments show up on your fan’s walls, which extends your brand Notify your customers of events Integrate your blog into your Page in less than 2 minutes