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Better Fundraising with Social Media
The document discusses the integration of social media into fundraising strategies for organizations, highlighting its effectiveness in raising awareness, cultivating relationships, and soliciting donations. It emphasizes the importance of storytelling and stewardship to engage supporters and showcase the impact of their contributions. The document concludes with contact information for further inquiries and resources for social media strategies.
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Better Fundraising with Social Media
- 1. SOCIAL MEDIA & FUNDRAISING NDOA SPRINGCONFERENCE
- 2. BEFORE WE START… Socialmedia = broad set of tools & tech that allow us to share content
- 3. BEFORE WE START… Mosteffective when part of a strong communications eco-system
- 4. AWARENESS Social media excelsat helping you find people who care about your cause and making it easier for them to find you. Flickr:designsbykari
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- 14. AWARENESS You find supporters - search They find you – content & SEO
- 15. CULTIVATION Once you’ve introducedpeople to your organization use social media to get to know you and your impact better and to find ways to get involved. Flickr:Anolobb
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- 25. CULTIVATION Storytelling - your work & personality Easy actions that bring people closer
- 26. SOLICITING Social media isn’ta cash register… yet. Image:Flickr:garryknight
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- 30. SOLICIT: BUILD ITBEFORE YOU NEED IT
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- 37. SOLICIT Tie to offline solicitations Urgency & Immediate Peer to peer fundraising
- 38. STEWARDSHIP From quick photosto detailed annual reports, social media shows your donors how their gifts made a difference.
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- 48. STEWARDSHIP Show what happened Re-think annual report Recognize & thank
- 49. SOCIAL MEDIA & FUNDRAISING How will you use social media for your fundraising? What questions do you have?
- 50. STAY IN TOUCH Zan McColloch-Lussier DJ & Idea Generator Mixtape Communications zan@mixtapecommunications.com @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo