Social Media
Basics & Beyond
Social Media is about
 making connections,
forming relationships,
 sharing information,
  exchanging ideas...
Social Media
Shiny New                                 Social
  Thing                                               Geo-
                              Microblogs Networks
                                                     Networks
                      Blogs                                      Video
                                                                Sharing
    Augmented
      Reality
                                                                       Photo
                                                                      Sharing
             Social
            Gaming                         Website                    Content
                                                                       Rating

              Mobile
                                                                 Bookmark
                                                                  Sharing
                       Cloud
                      Working
                                                         Podcasting
                                 Widgets     RSS Feeds

                                                                          www.alizasherman.com
Communicate
Conversations
Find Info
Community
Do business
Connections
Social Media takes TIME.
  Listen          Promote          Participate         Publish            Build
No Engagement    Broadcast/Share   Low Engagement   Content Intensive   Community
                                                                        High Engagement




15 min/day      +20 min/day+30 min/day+3-5 hrs/wk+ 5-10 hrs/wk
                                                           Original concept by Beth Kanter
Where do you start
with social media?
personal ............
        photos             profile
        videos
        news

news & info .......
video ..................
photos  ................
professional......
                           page
resume   ..............
news & info.......
video ..................
photos................
Profile
Friends
                 Private
Status Updates
 comments
 likes
Groups
Page
Tabs
               Public
Updates
 comments
 likes
Applications
Account/Page
Bio            140 characters
Following
Followers
Tweets
 yours
 others
Profile (resume)
Connections          networking
Updates
 comments
Recommendations
Business directory
Answers
Polls
How do you start
using social media?
Listen
Ask
Respond
Thinking about
social media...
WHO?
Who are you trying to reach?
How?
How do they communicate?
WHAT?
Leads
Deals
Revenue
Promotions
created by Aliza Sherman
   www.mediaegg.com
  aliza@mediaegg.com

Socialmedia jan2711