SF Synagogues - Lisa Colton Keynote
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The document is a slide presentation about viewing synagogues as networks rather than traditional hierarchical organizations. Some key points made in the presentation include: - Jewish tradition is full of networks that connected people and shared resources. - Modern communication networks allow synagogues to take a more open, transparent and collaborative approach by empowering members and testing new ideas through "micro-planning." - Synagogues can function as hubs that bring together intrapreneurs and provide support for their efforts. - The presentation prompts attendees to reflect on how their own congregation can work in more networked ways to engage members and address community needs.
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The document discusses the importance of having a serious social media strategy rather than just a casual presence. It argues that if an organization needs to be convinced they need a strategy, they are not ready. It also discusses how social media audiences are networked and influenced by each other, not just individuals. Finally, it provides examples of key elements a social strategy could include, such as defining employee social media policies, using tools to listen and engage audiences, and measuring results to optimize over time. The strategy framework emphasizes understanding target audiences and having a meaningful social brand purpose.
Community 2.0
This document discusses building and fostering online communities. It addresses how community has traditionally been experienced offline but that social media allows for new ways of relationship building and learning online (community 2.0). It emphasizes that collaborating both face-to-face and online is key to integrating interactions from both spheres. Building a strong community requires welcoming and including all members, developing valuable content, and supporting leadership development within the community.
Leveraging Networks to Accelerate Learning
This document discusses how CLOs can leverage human networks within organizations to accelerate learning and drive change. It provides examples of how mapping networks can reveal hidden patterns of information flow. Networks have qualities like quickly spreading information and adapting to change. The document recommends techniques for CLOs to engage networks, such as mapping, blogs, and shared workspaces. It describes how one company, Merrimack Pharmaceuticals, used network mapping and peer groups to increase collaboration and innovation.
Online Social Learning Practices - Benetec Slides
Slides for a virtual presentation I did on November 15th for the Benetec learning event. The audio for the last 10 minutes is here: https://www.youtube.com/watch?v=2eQJkYlmp_g (webinar software failure!)
Networked Nonprofit Theory and Practice
The document discusses using social media effectively for nonprofits. It describes how some nonprofits are transforming into "networked nonprofits" by being more open, transparent, and collaborative both internally and externally using social media. Specific challenges mentioned include issues of control, negative comments, and information overload. Recommendations include developing social media policies and guidelines, building staff capacity through training and experimentation, and measuring impact using appropriate metrics.
Harnessing the benefits of online communities of practice (CoPs)
The document discusses how online communities of practice (CoPs) can help harness knowledge sharing in distributed global organizations like engineering consultancy firm Hatch Associates. It outlines how CoPs were introduced at Hatch to connect employees, facilitate knowledge exchange, and reduce time spent searching for information. Over 50 CoPs now operate based on employee needs and interests to improve collaboration and productivity.
Learningmatrix learning theories
Learning theories provide frameworks to understand how people learn. The main theories discussed are behaviorism, cognitivism, constructivism, social learning, and connectivism. Each theory emphasizes different factors that influence learning such as stimuli, mental processes, social interactions, and networking. Memory and transfer of learning also operate differently according to each theory. Technology can be used to support various aspects of each theory, such as simulations, games, social networking, and online collaboration. Understanding learning theories helps instructional designers develop effective learning experiences.
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URJ Social Media Boot Camp: Art of Being a Networked Nonprofit
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Tools and techniques for developing learning communities lsg june 2011
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Beyond functional silos with communities of practice
Beyond functional silos with communities of practice
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Intro to crowdfunding
Miriam Brosseau presents 5th in a 5 part series on maturing your social media practice, for synagogues funded by UJA-Federation of New York
Content strategy webinar: Maturing your Social Media for Synagogues
Briana Kerensky introduces herself and her background in digital marketing. She discusses key topics around brands, content, and editorial calendars. Specifically, she defines what a brand and content voice are, and how editorial calendars can help plan content in advance. Her goal is to teach participants about using brand voice and positioning in digital content, and how editorial calendars can help with content planning.
The new rules: community building in the age of social: Maturing your synagog...
The document summarizes Miriam Brosseau's presentation on community building in the age of social media. The presentation discusses how social media requires new rules focused on intention, transparency, and authenticity. It provides examples of how organizations have fostered these principles in their social media, such as by ensuring goals reflect their vision, sharing stories and mistakes transparently, and interacting authentically through questions and shared experiences. The presentation aims to help religious and community organizations effectively engage their audiences and build community through social media.
Paid Media: Maturing Your Social Media Practice for Synagogues
This document summarizes a webinar about using paid media, specifically Google Grants and Facebook ads, for non-profit organizations. It introduces the benefits of paid media, how to apply for and make the most of Google Grants which provides $10K per month in ad credits, and how to structure effective Facebook ad campaigns through targeting, objectives, budgets and creative content. The webinar aims to help non-profits leverage paid media as part of their overall communications strategy.
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Briana Kerensky and Lisa Colton present, supported by UJA-Federation of New York. First in a 5 part series.
Samis Foundation: Day School Advancement Prof Mini Boot Camp
This document provides a summary of a 90-minute social media boot camp. It discusses key concepts for social media success including adopting a network mindset, the participatory and conversational nature of social media, and operating within the attention economy. It outlines 5 new rules for social media: 1) understand this is an attention economy, 2) bring your social skills, 3) add value through newsworthy, unique, and engaging content, 4) be real through personal voice and stories, and 5) strengthen your network. The document emphasizes starting with people and objectives before selecting technologies, and implementing a continuous improvement process.
Ny teens ugc and ambassadors
The document discusses leveraging user generated content and developing brand ambassadors. It provides an agenda for a marketing session, including discussions on paid media and leveraging past participants. The session will cover defining an engagement ladder and value proposition, and identifying influential people in one's network to become ambassadors. User generated content is described as authentic content created by users that can be more creative and generate free promotion through social sharing. The document outlines best practices for planning a UGC campaign, including determining goals, identifying the target audience and influencers, triggering participation through cultural moments, and measuring success.
HUC JIR personal professional balance
This document discusses managing personal and professional boundaries online. It addresses finding the right balance between being authentic yet appropriate for different audiences on social media. The key aspects covered are:
- Defining personal and professional boundaries as more blurred today due to social media
- The three B's of boundaries, balance, and blend when sharing online
- Developing a personal brand that resonates with multiple audiences in a balanced way
- Setting goals for professional, personal, and organizational social media use
- Achieving the right blend over time through reflection on one's values, vision, and audiences
LA Teen Social Media Fellowship Kickoff, October 2015
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
Atidenu 4 -- User Generated Content Campaigns
The document discusses user generated content (UGC) campaigns and provides tips for activating people within an organization's network to create and share content. It recommends identifying ambassadors within the target network who are trusted voices and have large online networks. It also stresses planning campaign details like hashtags, where to post, and activities to trigger participation. The goal is for the authentic UGC to spread organically through the ambassadors' networks to reach recruitment goals. Sample campaign ideas include asking students to share college acceptance videos or photos of families at Jewish day schools.
ARJE Connected Congregational Education #3
This document summarizes Lisa Colton's presentation on connected congregations. It defines a connected congregation as one that prioritizes relationships and shared values to build a strong, engaged Jewish community. It discusses the importance of transparency and empowering community members to contribute their ideas. It also provides a case study of Beth Haverim Shir Shalom's family school program and its evolution through an open process involving parents, educators, and the board.
ARJE Connected Congregational Education #2
Lisa Colton and guest Rachel Happel present about designing congregational education for social and community.
Community Text Study Source Sheet
A number of sources (Jewish and otherwise) on community. Good texts to use in helping a team think intentionally about the meaning of community.
ARJE Connected Congregational Education #1
This document provides an introduction to the concept of a "connected congregation" through a presentation by Lisa Colton. It discusses three main points:
1. A connected congregation prioritizes relationships and shared values, aligning all aspects around building a strong, engaged community.
2. Values are the DNA of a congregation and should be expressed in all its work. Understanding a congregation's values helps guide its efforts.
3. To be truly connected, a congregation must design for social engagement between members through programs, education, and everyday interactions. Building individual relationships and collective identity strengthens the community.
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
This document provides guidance on leveraging social media during a summer program to promote engagement and marketing for the following year. It recommends focusing social media efforts on target audiences like current and past participants and their parents. Suggested tactics include using images and video to show the program experience, encouraging participants to share using program hashtags, playing games to generate engagement, and linking social media content back to the program website to grow the mailing list for next year. The goal is to get people who have a need for the program to know, like, and trust it through social media interactions over the summer.
Atidenu 3 parent ambassadors
This document discusses how to leverage online parent ambassadors to build a school's brand on social media. It recommends identifying influential parents within target audiences and training them to share engaging content about the school's values and successes. Content should highlight personal experiences and tag or mention other parents to encourage sharing. Developing traditions or games that represent the school's values and explicitly encourage sharing can also help content spread online through parent networks. The goal is to have ambassadors help shape what people say about the school digitally through their transparent, authentic recommendations.
Changing the Tires While Driving the Car: Leading in Times of Change
This document discusses leading organizations through times of change. It covers topics like adaptive leadership, shifts in work culture and transparency. The presentation includes discussions on identifying needed skills for leadership teams, applying adaptive and collaborative practices, developing a pipeline of future leaders, and fostering a culture of innovation. Transparency is highlighted as an important principle for engaging stakeholders and building trust during periods of change.
Atidenu Transprency webinar
This document discusses transparency in organizations. It begins by defining transparency as openness, communication, and accountability, where others can easily see what actions are performed. Transparency matters because people need information to trust and follow an organization's leadership. Younger generations especially value transparency more. Areas where transparency is important include finances, processes, personnel, academic decisions, and change processes. The document discusses increasing transparency through sharing thinking, research, and budgets. It also notes potential risks but argues transparency advances vision and builds trust. Overall, the document promotes transparency as a way to engage communities and retain members through openness and understanding of organizational priorities.
Becoming a Connected Congregation, Congregation Beth Israel, VA
This document provides an overview of becoming a connected congregation. It discusses demographic trends affecting different generations and the characteristics of each. It defines a connected congregation as one that prioritizes relationships, shared values, and aligns all aspects to serve the community. Key lessons include living your organizational values, deeply understanding community and designing for it, building trust through transparency, and being adaptive to challenges through leadership. The presentation emphasizes investing in individual relationships and collective responsibility to strengthen the synagogue community.
Atidenu webinar 1: Sharable Content and Adding Value
The document discusses creating sharable and valuable content through social media marketing. It outlines a ladder of engagement with five levels from aware to evangelist. It then presents five new rules of the game for social media marketing: 1) understand the attention economy, 2) add value through specific and newsworthy content, 3) be real by making content personal, 4) strengthen your network and activate it, and 5) be the party host by developing a culture of conversation. The document provides examples and tips for applying these rules and designing a ladder of engagement to move audiences to higher levels of interaction.
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Content strategy webinar: Maturing your Social Media for Synagogues
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Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for Synagogues
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Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Samis Foundation: Day School Advancement Prof Mini Boot Camp
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LA Teen Social Media Fellowship Kickoff, October 2015
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NY Jewish Teen Program Social Media Boot Camp: Summer Planning
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
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SF Synagogues - Lisa Colton Keynote
- 1. The Synagogue As A Networked Nonprofit Presented by Lisa Colton Darim Online 11.6.11 http://slidesha.re/sfsyn1
- 4. JEWISH TRADITION IS FULL OF NETWORKS
- 5. Jewish Communal Organizations Are Networks Why do these people need each other? What binds them together? What are the shared assets?
- 6. What We’re Used To
- 7. What We’re Moving To
- 8. Fortress: Insiders in, Outsiders out
- 9. Sponges: Transparency & Constant Flow In and Out
- 10. • What is information is public or open? • Who is ’inside’ or ‘outside’ of our community? • What is ‘membership’? • Where do we need to hire expertise? • How are we evaluating progress towards our mission and goals? • Culturally, what needs to shift for us? Questioning Assumptions
- 12. NETWORKS ARE VALUABLE WE TEND TO GROSSLY UNDERUTILIZE THEM. Or attempt to use them in the wrong ways. Build your network now, before you need it. The Lesson
- 13. Listen to interests and needs of the community Empower individuals to members micro-plan, experiment and evaluate. (Remember, you don’t have to do it for them) Synagogue Reflect on how these as center of a ’intrapreneurs’ went community or about this task network. Provide support (staff, space, experience, systems) as needed and helpful Try it out! Focus on short, strategic bursts that can be adjusted based on feedback The age of the ‘permanent beta’ Permanent Beta: The Age of Micro-Planning
- 14. Millennials: Transparency Fast paced/efficient Collaboration/teams Divvy tasks based on skill Meaning & impact
- 15. John Fitch’s Steam Engine
- 16. John Fitch’s Steam Engine
- 17. In what ways is your congregation a network? How can you work in more networked ways? What’s working well? This Powerpoint is available at Where are the http://slidesha.re/sfsyn1 challenges?