@HOME Social Media Boot Camp - Building a Social Culture
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This document discusses how to build a social culture through social media. It outlines traditional "hub and spokes" models versus a "network" model of connecting and collaborating. It identifies key audience types like co-creators and distribution channels. It then provides strategies for building a social culture, including storytelling to build trust, asking questions to encourage engagement, building networks to connect people and organizations, and creating sharable content that others will want to distribute.
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Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Managing your online profile
Invited Speaker: Chartered Association of Business Schools Leaders in Learning and Teaching Programme
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...CanadaHelps / MyCharityConnects
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.Telling the Workforce Story with Social Media
This document discusses using social media to tell stories that engage target audiences in workforce development. It emphasizes listening to audiences, creating content that fulfills their needs and makes them feel positive emotions, and delivering stories through the right platforms. Examples of story frames that could help audiences include "We are a tribe" to build community, "Solve my problem" to provide value, and "Make me a hero" to inspire. The document also provides tips on using tools like Facebook, Twitter, LinkedIn and video to share visual and engaging stories. It stresses testing different approaches and refining based on metrics.
UJA Senior Staff 1-10
Lisa Colton presentation of a "Social Media Boot Camp" to senior staff of UJA Federation of New York, January 2010.
Los Angeles JDS - PM
The document outlines an agenda for a social media boot camp. It discusses strategies for various social media platforms like Facebook, Twitter, Instagram, Pinterest, and YouTube. It emphasizes having clear social media objectives and focusing on creating shareable content of value to the target audience. Guidelines are suggested for developing a social media policy to ensure consistency across user posts and protect the organization's brand. The boot camp teaches skills like listening, asking questions, and responding to both positive and negative comments in a way aligned with the organization's values.
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...CanadaHelps / MyCharityConnects
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boardsThe advantages of_networking
Networking provides professional and personal benefits. It allows for information sharing between contacts, creates opportunities through new connections, and promotes both individuals and organizations through word of mouth. Networking develops relationships and credibility over time, increases self-esteem, and expands one's knowledge base by learning from others' experiences. There are many ways to network, both offline by attending industry events and community groups, and online through social networks and discussion forums. Effective networking involves listening, sharing contacts, and consistently putting oneself in situations to meet new people.
PRSI Int PR Conf 2011 - Day 2 - Stakeholder engagement with social media by P...
PRSI Int PR Conf 2011 - Day 2 - Stakeholder engagement with social media by P...PR Society of Indonesia
This document discusses stakeholder engagement through social media networks. It provides an overview of major social media platforms and their users. Some key points made include: engaging stakeholders across social media requires identifying the right platforms to reach each group, developing content of value to stakeholders, and training employees to manage social media as ambassadors. If done successfully, stakeholder engagement through social media can provide economic and behavioral benefits to organizations by increasing loyalty and influencing actions.Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
How social-media-can-help-businesses- grow-presentation 26-feb13
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A presentation to dispell some myths about Social Media and highlight its benefits at raising your personal or business profile, educating your intended audience and raising awareness of the issues you wish to share. Social Media is also a powerful advocacy tool for not for profits and industries who wish to champion government for change.
Parachute Digital Marketing provides digital strategy and social media strategy to businesses who lack Digital expertise in house.Similar to @HOME Social Media Boot Camp - Building a Social Culture (20)
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Building a Successful Online Community - Social Media FTW
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MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
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MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Barrie - Back to Basics: Developing a Social Media Strategy...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
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PRSI Int PR Conf 2011 - Day 2 - Stakeholder engagement with social media by P...
PRSI Int PR Conf 2011 - Day 2 - Stakeholder engagement with social media by P...
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
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How social-media-can-help-businesses- grow-presentation 26-feb13
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More from Lisa Colton
Intro to crowdfunding
Miriam Brosseau presents 5th in a 5 part series on maturing your social media practice, for synagogues funded by UJA-Federation of New York
Content strategy webinar: Maturing your Social Media for Synagogues
Briana Kerensky introduces herself and her background in digital marketing. She discusses key topics around brands, content, and editorial calendars. Specifically, she defines what a brand and content voice are, and how editorial calendars can help plan content in advance. Her goal is to teach participants about using brand voice and positioning in digital content, and how editorial calendars can help with content planning.
The new rules: community building in the age of social: Maturing your synagog...
The document summarizes Miriam Brosseau's presentation on community building in the age of social media. The presentation discusses how social media requires new rules focused on intention, transparency, and authenticity. It provides examples of how organizations have fostered these principles in their social media, such as by ensuring goals reflect their vision, sharing stories and mistakes transparently, and interacting authentically through questions and shared experiences. The presentation aims to help religious and community organizations effectively engage their audiences and build community through social media.
Paid Media: Maturing Your Social Media Practice for Synagogues
This document summarizes a webinar about using paid media, specifically Google Grants and Facebook ads, for non-profit organizations. It introduces the benefits of paid media, how to apply for and make the most of Google Grants which provides $10K per month in ad credits, and how to structure effective Facebook ad campaigns through targeting, objectives, budgets and creative content. The webinar aims to help non-profits leverage paid media as part of their overall communications strategy.
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Briana Kerensky and Lisa Colton present, supported by UJA-Federation of New York. First in a 5 part series.
Ny teens ugc and ambassadors
The document discusses leveraging user generated content and developing brand ambassadors. It provides an agenda for a marketing session, including discussions on paid media and leveraging past participants. The session will cover defining an engagement ladder and value proposition, and identifying influential people in one's network to become ambassadors. User generated content is described as authentic content created by users that can be more creative and generate free promotion through social sharing. The document outlines best practices for planning a UGC campaign, including determining goals, identifying the target audience and influencers, triggering participation through cultural moments, and measuring success.
HUC JIR personal professional balance
This document discusses managing personal and professional boundaries online. It addresses finding the right balance between being authentic yet appropriate for different audiences on social media. The key aspects covered are:
- Defining personal and professional boundaries as more blurred today due to social media
- The three B's of boundaries, balance, and blend when sharing online
- Developing a personal brand that resonates with multiple audiences in a balanced way
- Setting goals for professional, personal, and organizational social media use
- Achieving the right blend over time through reflection on one's values, vision, and audiences
LA Teen Social Media Fellowship Kickoff, October 2015
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
ARJE Connected Congregational Education #3
This document summarizes Lisa Colton's presentation on connected congregations. It defines a connected congregation as one that prioritizes relationships and shared values to build a strong, engaged Jewish community. It discusses the importance of transparency and empowering community members to contribute their ideas. It also provides a case study of Beth Haverim Shir Shalom's family school program and its evolution through an open process involving parents, educators, and the board.
ARJE Connected Congregational Education #2
Lisa Colton and guest Rachel Happel present about designing congregational education for social and community.
Community Text Study Source Sheet
A number of sources (Jewish and otherwise) on community. Good texts to use in helping a team think intentionally about the meaning of community.
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
This document provides guidance on leveraging social media during a summer program to promote engagement and marketing for the following year. It recommends focusing social media efforts on target audiences like current and past participants and their parents. Suggested tactics include using images and video to show the program experience, encouraging participants to share using program hashtags, playing games to generate engagement, and linking social media content back to the program website to grow the mailing list for next year. The goal is to get people who have a need for the program to know, like, and trust it through social media interactions over the summer.
Atidenu 3 parent ambassadors
This document discusses how to leverage online parent ambassadors to build a school's brand on social media. It recommends identifying influential parents within target audiences and training them to share engaging content about the school's values and successes. Content should highlight personal experiences and tag or mention other parents to encourage sharing. Developing traditions or games that represent the school's values and explicitly encourage sharing can also help content spread online through parent networks. The goal is to have ambassadors help shape what people say about the school digitally through their transparent, authentic recommendations.
Changing the Tires While Driving the Car: Leading in Times of Change
This document discusses leading organizations through times of change. It covers topics like adaptive leadership, shifts in work culture and transparency. The presentation includes discussions on identifying needed skills for leadership teams, applying adaptive and collaborative practices, developing a pipeline of future leaders, and fostering a culture of innovation. Transparency is highlighted as an important principle for engaging stakeholders and building trust during periods of change.
Atidenu Transprency webinar
This document discusses transparency in organizations. It begins by defining transparency as openness, communication, and accountability, where others can easily see what actions are performed. Transparency matters because people need information to trust and follow an organization's leadership. Younger generations especially value transparency more. Areas where transparency is important include finances, processes, personnel, academic decisions, and change processes. The document discusses increasing transparency through sharing thinking, research, and budgets. It also notes potential risks but argues transparency advances vision and builds trust. Overall, the document promotes transparency as a way to engage communities and retain members through openness and understanding of organizational priorities.
Becoming a Connected Congregation, Congregation Beth Israel, VA
This document provides an overview of becoming a connected congregation. It discusses demographic trends affecting different generations and the characteristics of each. It defines a connected congregation as one that prioritizes relationships, shared values, and aligns all aspects to serve the community. Key lessons include living your organizational values, deeply understanding community and designing for it, building trust through transparency, and being adaptive to challenges through leadership. The presentation emphasizes investing in individual relationships and collective responsibility to strengthen the synagogue community.
Atidenu webinar 1: Sharable Content and Adding Value
The document discusses creating sharable and valuable content through social media marketing. It outlines a ladder of engagement with five levels from aware to evangelist. It then presents five new rules of the game for social media marketing: 1) understand the attention economy, 2) add value through specific and newsworthy content, 3) be real by making content personal, 4) strengthen your network and activate it, and 5) be the party host by developing a culture of conversation. The document provides examples and tips for applying these rules and designing a ladder of engagement to move audiences to higher levels of interaction.
San Francisco Synagogues as Connected Congregations
Lisa Colton presents to synagogue leaders in the SF area in collaboration with the Federation and URJ.
New York Teen Boot Camp: Content & Paid Media
This document summarizes a presentation on content strategy and converged media. It discusses finding your brand voice, identifying trending topics, engaging stakeholders, and leveraging paid, owned, and earned media. Specific tactics covered include boosting social media posts, targeting audiences, testing messaging, and measuring outcomes. Examples are provided of companies successfully using converged approaches, such as a brand that used Twitter followers to develop a new product and a tourism board that drove engagement through paid tweets.
Con con adaptive webinar uja
This document discusses adaptive leadership and outlines a framework for addressing adaptive challenges. It identifies three key areas to focus on: people, process, and pipeline. For people, it discusses different skills and talents needed for an adaptive leadership team. For process, it discusses attributes of adaptive and collaborative leadership practices. For pipeline, it discusses mechanisms for identifying, cultivating, onboarding, developing and nurturing new leaders. The overall framework provides a way for organizations to assess their current approach and identify areas for improving their adaptive leadership capacity.
More from Lisa Colton (20)
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for Synagogues
The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...
Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
Becoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VA
Atidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding Value
San Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected Congregations
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一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
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◇面对父母的压力，希望尽快拿到；
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3:国家专业人才认证中心颁发入库证书
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
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如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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@HOME Social Media Boot Camp - Building a Social Culture
- 1. How to Build a Social Culture Through Social Media Lisa Colton Chief Learning Officer See3 Communications @see3 @lisacolton
- 2. Traditional Mindset: Hub & Spokes
- 3. Network Mindset “connect and collaborate” rather than “command and control”
- 4. Make Waves & Ripple Outwards
- 6. Key Audience Insights Co-Creators want to have an active voice in your mission and narrative. How can you create opportunities for them to speak up? Distribution Channels are those who are eager to amplify and engage their own networks. What can you design to help them engage others? Self-identifiers are those who will share your content when it speaks to who THEY are, not just who YOU are. What will they share?
- 7. Strategies For Building a Social Culture 1. STORYTELLING. Rather than broadcasting messages, use your voice and platform to tell the authentic stories of those who are doing the work, or are beneficiaries of your work. This builds trust, earns attention, validates partners, and shares knowledge with field. 2. ASK QUESTIONS. Invite audiences to think, feel, reflect in the directions you want to encourage. Use questions to create a platform to evoke emotion, invite engagement, build connections and deepen relationships. 3. BUILD THE NETWORK. Use your communications to inform and connect the people and organizations in order to build the field. The more shared ownership, the stronger the ‘movement’. 4. SHAREABLE CONTENT. Create shareable assets that others can adapt, share, integrate into their own work to support the work and amplify your perspective.
- 8. Storytelling • Real person – face, name • Key points of the story, briefly • Message people can get behind “Congrats and welcome home!” • Clear action step • Great use of text within a photo to focus a users attention • Nice balance of positive messaging
- 9. Storytelling • Real person – face, name • Video interview – longer attention span, • First person -- hearing his story and voice directly • Front lines AND beneficiary
- 10. Ask Questions • Easy “low barrier to entry” questions encourage easy responses • Connect questions to values, program, people • Wide other branding/meme waves (“Every kiss begins with K”) • Comments and shares gets more content seen more often.
- 11. Ask Questions • Support • Expression • Crowdsourcing • Platform for discussion
- 12. Build the Network • Connecting people and organizations to your work and each other. • Note tagging, quoting, and comments. • Be responsive! • Relationships are the paths through which information and energy flows.
- 13. Build the Network • Add value to the network while being social. • Note the phrasing is very personal, even though the content is very informational.
- 15. Sharable Content
- 16. Sharable Content
- 17. Sharable Content • Value add and connection to resources that others will want to provide to their networks. • Good work tagging the Foundation