This document discusses networks and network weaving. It defines key network terms like nodes, periphery, core, and hubs. It describes the roles of a network weaver as someone who makes networks more inclusive and bridges divides by strategically connecting people, helping identify passions, and facilitating self-organizing groups. The roles of a network weaver include connector, catalyst, facilitator, coordinator, and guardian. The document emphasizes that in the attention economy, value earns attention and focus should be placed on creating shareable content like curated content, promoting connections, webinar curriculum, and social media experiments.

1. Strengthening and Leveraging
Networks to Expand Your
Audience
Lisa Colton
Chief Learning Officer
See3 Communications / Darim Online
lisa@see3.com
@lisacolton @darimonline

4. THIS IS AN ATTENTION ECONOMY

5. NETWORK BASICS

6. Definitions
Nodes: entities in a network, usually individuals.
Periphery: Outer part of a network, individuals who are only
connected to the core through one or two people.
Core: center of a network with denser ties. Though most
don’t know all others, they can access through direct
connections.
Hubs: People who are well connected to others.
Clusters: Sets of individuals who are similar in some way, and
tend to interact frequently. Often have own jargon, practice,
culture, etc.

7. NETWORK WEAVERS
A Network Weaver is someone who is
aware of the networks around them and
explicitly works to make them healthier
(more inclusive, bridging divides).
Network Weavers do this by connecting June Holley
people strategically where there’s potential
for mutual benefit, helping people identify
their passions, and serving as a catalyst for
self-organizing groups.

8. Roles of Network Weaving
Connector
Catalyst Facilitator
Builds trust, makes connections, Convene people to grow
gets network building started more explicit and focused
network
Coordinator Guardian
Help coordinate Identify needs, set up
self-organized projects systems, offers support
Who leads these responsibilities in your organization?

9. • Value earns
attention
• Focus on
shareable
content

10. 1. VALUE EARNS ATTENTION

11. Value
Added
Examples:
Content
Curation
on Twitter

12. Promoting
Connections

13. 2. Focus on Shareable Content

14. Create Content The Others Can Use

15. Pinterest: Uber Shareable

17. • Webinar curriculum • Social Media Experiment
• Private coaching • Social Fundraising Experiment
• Sharing opportunities • Social Media Policy