Facebook for Business - A Beginners Guide
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A beginners guide to Facebook, this is part of an interactive workshop that we run.
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Facebook for Business - A Beginners Guide
- 2. Look At The Stats! World Over 500,000,000 Facebook users worldwide 50% of these are active daily Average user has 130 friends 150,000,000 access Facebook through a mobile device 30 Billion pieces of content shared every month Facebook –2010
- 3. Look At The Stats! Ireland 1,418,100 Facebook users in Ireland 847,000 are active daily 73% penetration of the online community 55% Male / 45% Female 91% are over 18 years of age Aoife Porter Bua Marketing – April 2010
- 4. All About Facebook Setting up your account www.facebook.com or www.facebook.com/pages/create.php
- 5. Setting Up Your Page Create a temporary URL using bit.ly When you have 25 Likes: www.facebook.com/username Logo can be as big as 200px x 600px Add clickable link to info box
- 6. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog
- 7. Getting People To LikeYour Page
- 8. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it
- 9. Getting People To LikeYour Page
- 10. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content
- 11. Getting People To LikeYour Page
- 12. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content Encourage interaction
- 13. Getting People To LikeYour Page
- 14. What to post Link to sites that will interest your target market
- 15. What to post
- 16. What to post Link to sites that will interest your target market Import your blog
- 17. What to post
- 18. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook
- 19. What to post
- 20. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls
- 21. Notes application to run poll Photos to run poll What to post
- 22. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls Encourage your community to share
- 23. What to post
- 24. Handy FacebookApplications Static FBML – create custom pages using simple HTML Slideshare – Share presentations like this one Wildfire – Run contests within the Facebook rules (premium) Networked Blogs – Feed your blog to your Facebook page Twitter – Allow Facebook to update Twitter
- 25. Facebook Etiquette Don’t post too often! Linking Twitter stream to Facebook can be overload Be Honest Respond to comments
- 26. Measuring Short links - measure click thrus Measure interactions ‘Likes’ & comments Insights The number of people who ‘Like your page’
- 27. If you get stuck Email me: amanda@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking Notes: http://bit.ly/handylinks