Facebook Connect 5 Things You Wish You Had Known Before You Started


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A light look at five aspects of a Facebook Connect roll out you might not have thought of - as told to the Facebook Developer Garage London on 11 Feb 2009

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Facebook Connect 5 Things You Wish You Had Known Before You Started

  1. 1. FB connect 5 things you wish you’d known before you started Toby Beresford Facebook Developer Garage London 11 Feb 2009 With a bit of help from LOLCATS
  2. 2. What is it <ul><li>Simple: With a single sign-on process, users can easily log in to your site and Facebook using the same account. </li></ul><ul><li>Social: Integrate your users' Facebook social graphs with their social graphs on your site to provide better content with a social context. </li></ul><ul><li>Seamless: Publish the actions users take on your site on Facebook. </li></ul><ul><li>Synchronized: Keep your users' personal and friend data in sync with Facebook. </li></ul>
  3. 3. Making it work <ul><li>There’s loads of info on the Facebook Developers Wiki </li></ul><ul><li>There are lots of plugins already Joomla, Wiki, Wordpress, Vbulletin </li></ul><ul><li>Dave Morin did a nice vid on how to set up Facebook Connect in 8 minutes </li></ul>
  4. 4. 1 – It makes your site better
  5. 5. 1. Facebook Connect adds value to your site
  6. 6. 2 – dude, where’s my data
  7. 7. 2. Facebook Connect steals value from your site <ul><li>No email capture </li></ul><ul><li>No name capture </li></ul><ul><li>Harder user communications </li></ul><ul><li>Facebook users share with Facebook friends first </li></ul>
  8. 8. 3 – Think before you act
  9. 9. 3. Deep site changes are required to show off Facebook friend activity <ul><li>I’m REALLY interested in friends who have visited your site and added content – tell me about them </li></ul>
  10. 10. 4 – Cool by Association
  11. 11. 4. You’re now co-marketing Facebook <ul><li>This is a good thing. Facebook is a super brand - don’t be ashamed to brag about your link – Intel Inside etc. Most of your users who aren’t on Facebook yet think they ought to be. </li></ul>
  12. 12. 5 – Copycat
  13. 13. 5. Copy what others have done <ul><li>Mashable – 10 great implementations </li></ul><ul><ul><li>http://mashable.com/2009/01/12/facebook-connect-implementations/ </li></ul></ul>
  14. 14. Want to stay ahead of the curve? Subscribe to Little Nudge <ul><li>Free Monthly Social Media Update Email Newsletter </li></ul><ul><li>www.nudgelondon.com </li></ul><ul><li>Or find us on Facebook “Nudge London” </li></ul><ul><li>Email me </li></ul><ul><ul><li>[email_address] </li></ul></ul>