4 Steps to Creating A Social Media Strategy - BizCamp Dublin 2010

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4 Steps to Creating A Social Media Strategy - BizCamp Dublin 2010

  1. 1. 4 Steps to creating a social media strategy<br />
  2. 2. 4 steps to social media campaign:<br />Monitoring<br />
  3. 3. 1. Monitoring:<br /><ul><li>What are people saying about your brand?
  4. 4. What are people saying about your competitors?
  5. 5. What are people saying about your industry?
  6. 6. Who are the main influencers in your field?
  7. 7. What are the trends in your area?
  8. 8. What is the sentiment about your industry?</li></li></ul><li>1. Monitoring:<br />Free Tools:<br />http://www.google.com/alerts<br />http://www.boardtracker.com/<br />http://boardreader.com/<br />
  9. 9. 1. Monitoring:<br />Free Tools:<br />http://blogdigger.com/<br />http://www.blogpulse.com/<br />http://tweepsearch.com/<br />http://search.twitter.com/advanced/<br />http://tweetscan.com/<br />
  10. 10. 1. Monitoring:<br />Free Tools:<br />http://www.socialmention.com/<br />http://www.howsociable.com/<br />http://www.whostalkin.com/<br />
  11. 11. 4 steps to social media campaign:<br />Monitoring<br />Planning<br />
  12. 12. Planning:<br /><ul><li>Strategy?
  13. 13. How to reach the influencers?
  14. 14. Which tools?
  15. 15. How personal do you want to be?
  16. 16. How much do you want to engage?
  17. 17. What are your goals?
  18. 18. Crisis management</li></li></ul><li>4 steps to social media campaign:<br />Monitoring<br />Planning<br />Implementation<br />
  19. 19. Implementation<br /><ul><li>Blogging –Other people’s blogs
  20. 20. Twitter – Facebook –Linkedin –Bebo –MySpace
  21. 21. YouTube –Flickr
  22. 22. Forums
  23. 23. Webinars
  24. 24. Your own website
  25. 25. Your own social network
  26. 26. A social media newsroom</li></li></ul><li>4 steps to social media campaign:<br />Monitoring<br />Planning<br />Implementation<br />Evaluation<br />
  27. 27. Evaluation<br />Use URL shorteners or Hootsuite<br />
  28. 28. Evaluation<br />
  29. 29. Evaluation<br /><ul><li>Monitor
  30. 30. Are you achieving goals?
  31. 31. What is working / not working?
  32. 32. What else will your fans / followers do for you?
  33. 33. Adjust and return to step 1!!</li></li></ul><li>
  34. 34. @****** The Dylan is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded immediately to rectify!<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39. Good social networking:<br />
  40. 40. Good social networking:<br />
  41. 41. Good social networking:<br />http://www.scanianewsroom.com/<br />
  42. 42. Good social networking:<br />http://www.scanianewsroom.com/<br />
  43. 43. Good social networking:<br />
  44. 44. Good social networking:<br />
  45. 45. Good social networking:<br />
  46. 46. Good social networking:<br />
  47. 47. Good social networking:<br />
  48. 48. Good social networking:<br />
  49. 49. Email me: amanda@spiderworking.com<br />Phone me: 01 442 9410<br />Skype me: spiderworking.com<br />Get these slides: www.facebook.com/spiderworking<br />Website: www.spiderworking.com<br />

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