Facebook Tips, Tricks & Case Studies

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Olaf Nitz: Presentation at the ETC E-Business Academy about Facebook

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Facebook Tips, Tricks & Case Studies

  1. 1. Facebook - tips, tricks and best practices Olaf Nitz Internet Strategy Austrian National Tourist Office
  2. 2. Social Media is like teen sex. <ul><li>Social media is like teen sex. </li></ul><ul><li>Everyone wants to do it. </li></ul><ul><li>No one actually knows how. </li></ul><ul><li>When finally done, there is surprise it's not better. </li></ul><ul><li>(Avinash Kaushik, Google) </li></ul>
  3. 3. Some Numbers about Facebook <ul><li>More than 300 million active users </li></ul><ul><li>50% of active users log in any day </li></ul><ul><li>More than 2 billion photos uploaded to the site each month </li></ul><ul><li>More than 14 million videos uploaded each month </li></ul><ul><li>About 70% of Facebook users are outside the United States </li></ul><ul><li>More than 350,000 active applications currently on Facebook Platform </li></ul>
  4. 4. Facebook Growth
  5. 5. WHY USE FACEBOOK?
  6. 6. Why should NTOs use Facebook? <ul><li>Engage, where the people are </li></ul><ul><li>Talk to new guests </li></ul><ul><li>Keep in touch with guests </li></ul><ul><li>Build a community around the destination </li></ul><ul><li>Get found in searches </li></ul><ul><li>Spread destination content </li></ul>
  7. 7. Measuring Success <ul><li>Number of fans </li></ul><ul><li>Number of interactions </li></ul><ul><li>Clicks to NTO website </li></ul><ul><li>Leads (Downloads, newsletter subscriptions, requests, bookings) </li></ul>
  8. 8. HOW TO USE FACEBOOK?
  9. 9. Steps of Engagement Share Button User Account Ads Pages & Groups Face-book Con-nect Appli-cations
  10. 10. FACEBOOK PAGES
  11. 11. Creating a Page
  12. 12. Facebook Pages
  13. 13. Fan Page Features <ul><li>Status updated including links </li></ul><ul><li>Upload photos & videos </li></ul><ul><li>Polls </li></ul><ul><li>Events including invitations </li></ul><ul><li>Discussions / forum </li></ul><ul><li>Send email to fans </li></ul><ul><li>… </li></ul>
  14. 14. Facebook „Newsletter“
  15. 15. Insights on Fan Pages
  16. 16. CASE STUDIES
  17. 17. Landingpage
  18. 18. Landingpage
  19. 19. Profile Picture
  20. 20. Arranging Boxes
  21. 21. Blog Integration
  22. 22. Newsletter Integration + Discount
  23. 23. Games
  24. 24. Specials
  25. 25. Call to action
  26. 26. Booking Engine
  27. 27. Reviews
  28. 28. Problem: no content
  29. 29. Problem: Findability
  30. 30. Problem: Findability
  31. 31. Problem: Language
  32. 32. Problem: Tonality
  33. 33. Problem: Spam
  34. 34. Tips <ul><li>Update often </li></ul><ul><li>Don‘t spam </li></ul><ul><li>Link to different sources </li></ul><ul><li>Offer good, exclusive, interesting Content </li></ul><ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul><ul><li>Be personal </li></ul><ul><li>Integrate Facebook into your website, blogs, Twitter, … </li></ul><ul><li>Ask user to become a fan </li></ul><ul><li>Facebook Ads </li></ul>
  35. 35. Thank you! <ul><li>Get connected: </li></ul><ul><li>Olaf Nitz </li></ul><ul><li>Web: austriatourism.com / austria.info / olafnitz.net </li></ul><ul><li>Blog: http://olafnitz.net/blog </li></ul><ul><li>Email: olaf.nitz (at) austria.info / mail (at) olafnitz.net </li></ul><ul><li>Skype: onitz1605 </li></ul><ul><li>Twitter: http://twitter.com/onitz </li></ul><ul><li>XING: https://www.xing.com/profile/Olaf_Nitz </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/onitz </li></ul><ul><li>Facebook: http://www.facebook.com/onitz </li></ul>

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