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Facebook - tips, tricks and best practices Olaf Nitz Internet Strategy Austrian National Tourist Office

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Social Media is like teen sex. <ul><li>Social media is like teen sex. </li></ul><ul><li>Everyone wants to do it. </li></ul><ul><li>No one actually knows how. </li></ul><ul><li>When finally done, there is surprise it's not better. </li></ul><ul><li>(Avinash Kaushik, Google) </li></ul>

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Some Numbers about Facebook <ul><li>More than 300 million active users </li></ul><ul><li>50% of active users log in any day </li></ul><ul><li>More than 2 billion photos uploaded to the site each month </li></ul><ul><li>More than 14 million videos uploaded each month </li></ul><ul><li>About 70% of Facebook users are outside the United States </li></ul><ul><li>More than 350,000 active applications currently on Facebook Platform </li></ul>

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Facebook Growth

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WHY USE FACEBOOK?

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Why should NTOs use Facebook? <ul><li>Engage, where the people are </li></ul><ul><li>Talk to new guests </li></ul><ul><li>Keep in touch with guests </li></ul><ul><li>Build a community around the destination </li></ul><ul><li>Get found in searches </li></ul><ul><li>Spread destination content </li></ul>

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Measuring Success <ul><li>Number of fans </li></ul><ul><li>Number of interactions </li></ul><ul><li>Clicks to NTO website </li></ul><ul><li>Leads (Downloads, newsletter subscriptions, requests, bookings) </li></ul>

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HOW TO USE FACEBOOK?

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Steps of Engagement Share Button User Account Ads Pages & Groups Face-book Con-nect Appli-cations

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FACEBOOK PAGES

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Creating a Page

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Facebook Pages

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Fan Page Features <ul><li>Status updated including links </li></ul><ul><li>Upload photos & videos </li></ul><ul><li>Polls </li></ul><ul><li>Events including invitations </li></ul><ul><li>Discussions / forum </li></ul><ul><li>Send email to fans </li></ul><ul><li>… </li></ul>

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Facebook „Newsletter“

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Insights on Fan Pages

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CASE STUDIES

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Landingpage

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Landingpage

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Profile Picture

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Arranging Boxes

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Blog Integration

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Newsletter Integration + Discount

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Games

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Specials

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Call to action

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Booking Engine

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Reviews

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Problem: no content

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Problem: Findability

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Problem: Findability

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Problem: Language

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Problem: Tonality

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Problem: Spam

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Tips <ul><li>Update often </li></ul><ul><li>Don‘t spam </li></ul><ul><li>Link to different sources </li></ul><ul><li>Offer good, exclusive, interesting Content </li></ul><ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul><ul><li>Be personal </li></ul><ul><li>Integrate Facebook into your website, blogs, Twitter, … </li></ul><ul><li>Ask user to become a fan </li></ul><ul><li>Facebook Ads </li></ul>

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Thank you! <ul><li>Get connected: </li></ul><ul><li>Olaf Nitz </li></ul><ul><li>Web: austriatourism.com / austria.info / olafnitz.net </li></ul><ul><li>Blog: http://olafnitz.net/blog </li></ul><ul><li>Email: olaf.nitz (at) austria.info / mail (at) olafnitz.net </li></ul><ul><li>Skype: onitz1605 </li></ul><ul><li>Twitter: http://twitter.com/onitz </li></ul><ul><li>XING: https://www.xing.com/profile/Olaf_Nitz </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/onitz </li></ul><ul><li>Facebook: http://www.facebook.com/onitz </li></ul>