Twitter For Business

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Twitter for Business course run for the Kildare Enterprise Board.

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Twitter For Business

  1. 1. Twitter For Business<br />
  2. 2. Today I’m going to<br /><ul><li>Give you an overview of how Twitter can be used for business, discussing specific examples
  3. 3. Show you how to use some of the tools that can help you use Twitter effectively</li></li></ul><li>By the end of the session you will have:<br /><ul><li>Set up a Twitter account
  4. 4. Understood the various ways Twitter can be used for Business
  5. 5. Set up a Hootsuite account
  6. 6. Discovered how to find content to tweet
  7. 7. Know how to find customers on twitter</li></li></ul><li>What is Twitter?<br />Twitter is what is called a microblogging site. People post short updates and share them with followers. Unlike Facebook you don’t just become friends with people you know. You can choose to follow people who share similar interests or whose Tweets you find interesting. It is shorter and faster moving than Facebook.<br />
  8. 8. <ul><li>A great way to converse with customers and potential customers
  9. 9. Good way to research what is being said about your industry.
  10. 10. Tweets can be up to 140 characters (letters, numbers, symbols and spaces)</li></li></ul><li>What do businesses use Twitter for?<br /><ul><li>Customer Service
  11. 11. Research
  12. 12. Marketing
  13. 13. Customer feedback – product development – crowd sourcing
  14. 14. Lead generation
  15. 15. Networking</li></li></ul><li>Setting up your page<br />
  16. 16. Things to think about<br /><ul><li>Profile picture or logo?
  17. 17. Make your bio compelling and human… why would someone want to follow you? What have you got to offer?</li></li></ul><li>Hashtags #tags<br /><ul><li>Hash tags are added to Tweets to mark that they are about a specific topic.
  18. 18. Using the search box at the top of the page you can search for a hashtag.
  19. 19. Popular at the moment #notinmyname #corrie #lls#vinb
  20. 20. Great for watching the television</li></li></ul><li>@replies<br /><ul><li>The @symbol before a word signifies that it is a user name. For example I am @spiderworking
  21. 21. If you are addressing a Tweet at someone you need to use the @ before their name to ensure they see it.
  22. 22. The @symbol can be used anywhere in a Tweet.
  23. 23. If you add it at the beginning only the person you are Tweeting, you and people that follow both of you will see it in their news feed
  24. 24. If you use the @symbol mid tweet all your followers will see it as well as the person that you are talking about</li></li></ul><li>
  25. 25. RT - ReTweet<br /><ul><li>An RT is when someone shares a Tweet that someone else has posted so that their followers can see it.
  26. 26. To ReTweet someone hover your mouse over the Tweet
  27. 27. Click the arrow circle
  28. 28. You will be prompted to confirm that you want to ReTweet.</li></li></ul><li>Lets set up Hootsuite!<br />www.hootsuite.com<br />
  29. 29. What is Hootsuite<br /><ul><li>Makes it easy to manage your Twitter account
  30. 30. Easy to keep on top of searches
  31. 31. Schedule Tweets
  32. 32. Shorten links</li></li></ul><li>
  33. 33.
  34. 34. Find customers by using Hootsuite search<br /><ul><li>Type search term into search box
  35. 35. Click on round symbol to set your location
  36. 36. Allow location search
  37. 37. Click ‘Save as Stream’ at the bottom of search box
  38. 38. Will update regularly</li></li></ul><li>Finding content to share<br /><ul><li>Google Alerts
  39. 39. Google Blog Search
  40. 40. Twitter search
  41. 41. Technorati
  42. 42. StumbleUpon
  43. 43. Delicious
  44. 44. Digg
  45. 45. Create your own!</li></li></ul><li>Finding content to share<br />
  46. 46. Finding content to share<br />
  47. 47. Scheduling Tweets and shortening links with Hootsuite<br /><ul><li>Type in your tweet
  48. 48. Paste your link into the box underneath (next to owl.ly)
  49. 49. Click Shrink
  50. 50. Click the calendar symbol
  51. 51. Choose the date and time
  52. 52. Click ‘OK’
  53. 53. Click Schedule</li></li></ul><li>Measuring your success<br /><ul><li>Click throughs on short links
  54. 54. Follower Count
  55. 55. Klout
  56. 56. How many RT’s
  57. 57. How many mentions</li></li></ul><li>Tips<br /><ul><li>Sharing buys good will
  58. 58. Use your personality
  59. 59. Be conversational
  60. 60. Stay on topic
  61. 61. Be an expert</li></li></ul><li>If you get stuck:<br />Email me:wave@spiderworking.com<br />Phone me: 01 442 9410<br />Skype me: spiderworking.com<br />Get these slides: www.facebook.com/spiderworking<br />

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