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Using Facebook for Business


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The basics of setting up a Facebook page for your business and how to populate it. Created for the Kildare Enterprise Board.

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Using Facebook for Business

  1. 1. Facebook for Business<br />
  2. 2. Today I’m going to<br /><ul><li>Show you how Facebook can help market your business online.
  3. 3. Show you how to set up Facebook business pages and how to populate them</li></li></ul><li>By the end of the session you will:<br /><ul><li>Have set up a Facebook page
  4. 4. Know how to invite people to Like your page
  5. 5. Know how to post status updates, photos and links
  6. 6. Decided on a basic strategy for your page
  7. 7. Know how to find content for your page</li></li></ul><li>Why use Facebook?<br />World<br /><ul><li>640million users worldwide = growth of nearly 83% in the last year
  8. 8. 250million users log in in any 24 hour period
  9. 9. 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted every 20 minutes in 2010</li></ul>Facebook –2010<br />
  10. 10. Why use Facebook?<br />Ireland<br /><ul><li>77% of all Irish internet users use Facebook
  11. 11. 50% of the entire Irish population, over the age of 15 years, use Facebook
  12. 12. 1.865,000 Irish Facebook accounts
  13. 13. That average Irish person spends 4hours 10 minutes on Facebook per month</li></li></ul><li>Case Study Garrendenny Lane<br />Blog – January 2008<br />
  14. 14. Case Study Garrendenny Lane<br />Blog – January 2008<br />“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”<br />
  15. 15. Case Study Garrendenny Lane<br />Twitter – March 2009<br />
  16. 16. Case Study Garrendenny Lane<br />Facebook – September 2009<br />“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”<br />“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”<br />
  17. 17. Case Study Garrendenny Lane<br />“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded.  Within 20 minutes, one was sold along with another product to a Facebook fan.  I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”<br />
  18. 18. Setting up your business page:<br /><br />
  19. 19. Setting up your business page:<br />
  20. 20. Setting up your business page:<br />
  21. 21. Setting up your business page:<br />
  22. 22. Setting up your business page:<br />
  23. 23. Setting up your business page:<br />When you have 25 Likes:<br /><br />Logo can be as big as 200px x 600px<br />
  24. 24. How to get people to like your page:<br />Suggest to friends<br />While logged in as yourself<br />Click Suggest to friends on the right hand side of your page<br />Click on each friend you want to invite <br />Click ‘send recommendations’<br />
  25. 25. How to get people to like your page:<br />Upload your mailing list<br />Click edit page on top right hand side<br />Choose ‘Marketing’ from the left hand sidebar menu<br />Click ‘Tell fans’<br />Click ‘send reccomendations’<br />
  26. 26. How to get people to like your page:<br />Add a Like box or buttons to your website or blog<br />Include it on all your printed and marketing materials<br />*Provide good content*<br />Ask your friends to share<br />
  27. 27. How to get people to like your page:<br />Insentivise it!<br />
  28. 28. How to get people to like your page:<br />Run a contest<br />
  29. 29. How to get people to like your page:<br />Encourage Interaction<br />
  30. 30. How to post status updates, Links, and Photos<br />
  31. 31. How to postquestions<br />
  32. 32. How to postphotos<br />
  33. 33. How to postlinks<br />Copy the full web address from the address bar in the web browser.<br />Click ‘Link’ on Facebook<br />Paste link in to box<br />Choose a thumbnail<br />Tell people why you are sharing it<br />
  34. 34. How topopulate your page - Planning<br />What is your page about?<br />What do you want to be known for?<br />What’s your story?<br />Who is your target market?<br />What else are they interested in?<br />
  35. 35. How topopulate your page – Finding content<br />
  36. 36. How topopulate your page – Finding content<br />
  37. 37. How topopulate your page – Use Facebook to blog<br />
  38. 38. How topopulate your page – Be creative<br />
  39. 39. How topopulate your page – Handy applications<br />Notes – blog using Facebook<br />Slideshare – Share presentations like this one<br />Promotions– Run contests within the Facebook rules (premium)<br />RSS Graffiti – Import YouTube and Blog Feeds<br />Twitter – Allow Facebook to update Twitter<br />Pagemodo– Create a custom landing page<br />
  40. 40.
  41. 41. Facebook etiquette<br />Don’t post too often!<br />Linking Twitter stream to Facebook can be overload<br />Be Honest<br />Respond to comments<br />
  42. 42. Quick quiz<br /><ul><li>1 way to invite people to Like your page?
  43. 43. How do you post a Link to Facebook?
  44. 44. What tool can you use to find content to share?</li></li></ul><li>If you get stuck:<br />Email<br />Phone me: 01 442 9410<br />Skype me:<br />Get these slides:<br />