This document provides information on setting up and using a Facebook page for a small business. It emphasizes that a Facebook page builds trust through peer reviews and photos while allowing a business to be part of online conversations with their target market. The document outlines goals for a Facebook page, such as defining the business brand and providing value. It then gives step-by-step instructions for setting up a page and provides tips for engaging visitors through apps, tabs, posts and other reminders to drive traffic to the page.