This document summarizes a presentation about trends in online marketing for events. It discusses optimizing websites for marketing events in real time, prioritizing social media platforms like Facebook, Twitter, Pinterest and YouTube, maximizing mobile marketing through apps and mobile-optimized websites, and using tools like email marketing, contests and multimedia to engage customers and drive traffic. Specific tactics recommended include using categories to organize information, making event pages interactive, tagging customers in Facebook photos, and giving publicity to those who engage on social media.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics.
'Dr App' toont een enquete naar smartphone gebruik onder artsen en gynaecologen in Zuid-West Nederland / Regio Rotterdam. Gebruik van Smartphones is hoog, maar medische en gynaecologische apps worden nog weinig gebruikt. Ook kunnen apps worden aangeraden aan patienten, dit wordt de toekomst!
Le home page hanno perso il loro predominio sulla rete? Probabilmente si, sostituite da innumerevoli passaporte.
Nascono i "perimetri di contatto" e il World Overwide Web.
Finalmente come in ogni arte che si rispetti la multidisciplinarietà e l'intuito entrano nella progettazione del WEB, anzi del WOW...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
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- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
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Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
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9. PRESENTERS
Kendra Cassie
Wright Roberts
• First job managing events for • Received BS Public
non-profit Relations, & Masters Sport
• Began building websites in Management, The
1995 for Fortune 1000 University of Texas
company
• Born in Central City, NE
• Started own company in 1998
• Brings big-company • United States Olympic
experience to the event Committee
industry • Rodeo Austin
19. OUR GOAL
To elevate the fair industry by
enhancing its most important virtual
front door –
its online presence.
20. OUR AGENDA TODAY
Your to do list for when you get home
Prioritize how to make your website better
Statistics to watch and what to do with the info
The latest trends and what to do about them
Maximize your mobile presence
How to make more money with email
Tools to market your event from at your event
Specific online marketing ideas
How to prioritize social media for the best results
26. THE GOAL
You must be able to
market your event on your website
in real time.
27. THE REALITY
98% of anonymous online
prospects enter a website
looking for something,
yet still leave anonymous.
28. MAKE INFO INTERACTIVE & QUICK TO FIND
Keep navigation organized.
Have something to draw people to another page.
SAFFIRE RECOMMENDATION
Use categories and supcategories to organize
your event information.
39. DETERMINING PRICE
80/20 rule
• Approximately 80% of the tickets you sell
online will be redeemed
• Offer 20% discount
• Come out even
Free shipping or print at home
• ESPECIALLY when cheap
to ship
40. SELL MORE NOW
• Make your tickets easy to find.
• Have minimum clicks to get to the shopping cart.
• Integrate the design of your website with the
design of your cart so that the “look” doesn’t
change at the buying moment.
48. what is the fastest growing website
of all time?
49. PINTEREST
Pinterest was the first site to get 10 million
unique visitors in a month.
Pin event photos (and more) and invite
your customers to follow your boards!
52. TEXT MARKETING
Your customers are texting.
Consider joining the conversation.
Judiciously text deals and special
announcements.
SAFFIRE RECOMMENDATION
Start offering people the opportunity to sign up
for text, even ifyou don’t know what you’ll do
with them.
54. YOUTUBE
Customers exposed to videos
are 437%
more likely to engage in your
brand.
Engagement = Purchases
SAFFIRE RECOMMENDATION
Make your videos raw and not too produced to
help customers identify with your brand.
59. WHY MOBILE?
Customers use mobile search
to shop.
• 95% of all mobile searches are for
local products and services.
• 61% of all local searches result in a
purchase.
67. CONSIDER A PYRAMID
one main
story
TEST
AGAINST
EACH OTHER
two smaller two smaller
features features
68. WHAT WILL WE SAY?
don’t tell the whole story.
goal: CLICKS!
69. Good content
leads to CLICKS.
But a good subject line
sent at right time
leads to OPENS!
70. WHEN WILL YOU SAY IT?
Statistics are clear
• Day of week: Tuesday (try Friday for fun!)
• Time of day: Mid-morning
Unless you’re big, don’t publicize
schedule
71. WHAT MAKES A GOOD SUBJECT LINE?
Include something recognizable
Use action words
Not too spammy
50 characters or less
• Turn into Tweet, with 120 characters, #
and shortened URL
• Turn into Facebook, with 150
characters, graphic and no #
72. EMAIL ARTICLES: THE FORMULA
Headline
Compelling image
Text (short, with links)
Call to action
• Consider “Click here to enter now!”
73. MEASURE YOUR EMAILS
PER EMAIL
Open rate
Click-through rate (CTR)
Response rate – web visits, revenue
OVER TIME
House file size
Churn (percentage who leave your list)
Revenue/email
Cost/email
74. SAMPLE OPEN RATES
Varies by client
• 9-15% on low end
• 30-35% on high end
Who has the highest open rate?
• Good subject line
• Clients who sell online
• Clients with a strong brand
• Sent at right time/day (Tuesday mid-
morning)
75. SAMPLE CLICK RATES
Around 10-20% (not as much
variance)
Depends on call to action, so use
action words
• Get More Info!
• Sign Up!
• Buy Now!
• More Photos!
Again, don’t tell the whole story.
76. TARGET EMAILS FOR MOBILE
Email opens on smartphones and
tablets have increased 80% over
the last six months.
86. WHAT WILL YOU SAY?
1. determine your
target audiences
87. WHAT WILL YOU SAY?
2. get your team together -
make sure to include all
audiences
88. WHAT WILL YOU SAY?
3. brainstorm all the reasons
people come to your event
89. WHAT WILL YOU SAY?
4. come up with topics
for all these reasons
90. THE “RULE OF THIRDS”
1/3 about yourself and your brand
1/3 about things people might be interested
in that aren’t self-promotional
1/3 interact with people
91. WHERE WILL YOU SAY IT?
Website
Email
Facebook
Twitter
Flickr
YouTube
Pinterest
Blog
94. A DEEP THOUGHT…
Ask questions
that get people talking
about themselves
in relation to your event
95. GRAB THEIR ATTENTION
• Consider funny – tweets from mascot, etc.
• Personal/human interest stories get lots of
hits
• Posts with photos get more views!
Think about what YOU
would want to click!
96. MAKE PEOPLE FEEL LIKE INSIDERS
• Be the first to know about X via social
media!
• See behind-the-scenes looks at our event!
Your customers feel special,
and they are more likely
to be long term followers.
97. MULTIMEDIA
• Photo contests on website and Facebook
• Caption that photo
• Funny video upload
Photos and video are
naturally VIRAL and give you more
event photos!
98. TAGGING IN FACEBOOK
Take pictures of the crowd at concerts, post
them and encourage them to tag themselves
Your photo appears in
their Facebook feed!
99. GET PEOPLE TALKING
• Show live tweets on concert side screens
• Have a vote or quiz
o Answer on text, Facebook, Twitter, app, QR
code, etc.
100. CONTESTS WITH PUBLICITY BONUS
• Have a contest for front row concert
seats
o Text, tweet or post on FB page NOW =
publicity
• Do giveaways with charitable tie-in
101. BULLS EYE
Leave your business card, and
we’ll send:
• These slides
• The Editorial Calendar template
• A free subscription to The Dirt
• Invitation to ongoing educational webinars
Editor's Notes
We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
They say put your money where your mouth is; let’s talk about these things.
Five years ago, most of us probably felt like we were spending a ton of time online. But internet usage has more than DOUBLED since then! The amount of time people spend overall on the Internet has increased 121% over the past five years.In 2010, for the first time ever, Internet usage surpassed television usage.Even if we’re not personally following this trend, our customers are, and they are the ones we most need to reach in order to grow.Are we following this trend?Do we think our customers are?
By 2014, more people will access your website via mobile devices than desktop computers. Based on the trajectory I’ve seen, I believe it!
Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
Cassie does website, mobile and social networking.
Sometimes, however, your guy isn’t available.
#1 we all know nothing sells an event like photos. Photos are also an EXTREMELY personal way to share an event, especially if the photo is of them. This is one of the great things about localized eventsAbout half of young Americans find their news through Facebook. Do you make it easy for people to share content and articles?
Selling advanced tickets to your event is like an insurance policy against all these things. Things happen. People get busy. They use up all the money from their current paycheck. But if they have a ticket to your event, they will probably come. But not all of them will. People will spend incremental revenue.And because redemption won’t be 100%, you can even afford to discount tickets and/or offer free shipping off the gate price, and still make more than you would have.
Selling advanced tickets to your event is like an insurance policy against all these things. Things happen. People get busy. They use up all the money from their current paycheck. But if they have a ticket to your event, they will probably come. But not all of them will. People will spend incremental revenue.And because redemption won’t be 100%, you can even afford to discount tickets and/or offer free shipping off the gate price, and still make more than you would have.
Videos account for 50% of all online traffic as of January 2012
Videos account for 50% of all online traffic as of January 2012
So you know you need to be on Mobile, but what should you do- an app or a mobile site? And do you know the difference? App: Downloadable interface that installs Mobile site- DEFINITELY. You’ll reach MORE! That way you don’t have to guess which phone will “win!”The same technology you use to build mobile also works for tablets (no Flash)An app only reaches your most loyal followers while a mobile site reaches EVERYONEQR codes only go to mobile sites!
Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
I’m always surprised that events don’t have email lists that they email on a regular basis. Does anyone here not email yet?
The most important place to collect addresses on an ongoing basis is from your website. These people have self-selected that they like receiving information electronically.Don’t:LINK to an email signup (include it on the page)Put it on just the HOMEPAGE (put it on every page)
Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
We talked about how your goal in your content is to get clicks to your website, blog or Facebook. But none of this means anything if people don’t open it in the first place! Make sure you have a good subject line!What is a good open rate?
Kendra – You can get statistics from your tool, so you should test, but Tuesdays mid-morning is the best time historically.Big events like Rodeo Austin can have a monthly newsletter, but especially for smaller events, we don’t recommend a publicized schedule. It’s the kiss of death for not having news at the moment you’re “supposed” to send it. Instead have an internal calendar.
So what’s the format? Simple. You just need a headline, some imagery, text and a call to action. Some research shows that Click Here gets lots more clicks, but I’d include it not as the link – make the link be the actual action you want them to take.
Therefore, the use of personalization, smart timing, and enticing calls to action are essential in making your content stand out and receive the desired attention. These best practices and much more are detailed in our free guide to email success
Blog – you update and customers commentThe rest, both you and your customers can contribute.
This is a format I’ve loved and used for years. It’s super simple (and I can send it to you – just request it). Just put the dates down the left and the mediums across the top. Then start filling in things from your brainstorming session.