Follow this guide to setup your Facebook business page.

1. Facebook
Setting Up A Business Page

2. Why is a Facebook page important?
• You can have an unlimited “friend” count, instead of the limit
of 5,000 for personal profiles
• Your followers won’t need to know you personally, but they’ll
still be able to find your business
• You’ll have the ability to advertise your page
• You can access Facebook Insights to view important data, such
as how often your customers are visiting your page and what
they like to see
• Bonus: It’s free!

3. Objectives
• Learn how to create a Facebook page for you business from
scratch
• Design your page with a profile picture and cover photo,
choose which apps are displayed, fill in the about section of
your business
• Making detailed posts- learn the importance of hashtags, page
tags, and including pictures with posts

4. Setting Up A New Business Page
• Begin by visiting
https://www.facebook.com/pages/create.php
• After selecting the page
category and basic information,
set up will begin

5. Setting Up A New Business Page: Step 1
• The first stage of setup includes the
About section of your page
• Here you will provide the category
of your business, a brief description
of your business, and your business
website URL
• You will also create a Facebook web
address to make it easy for people
to find your business. The address
is most commonly the name of
your business

6. Setting Up A New Business Page: Step 2
• The second stage of setup is to
select a Profile Picture
• The Profile Picture will also appear
as your business page’s icon when
commenting on a post or
appearing in a news feed
• The picture should be your
company’s logo

7. Setting Up A New Business Page: Step 3
• The third stage of setup is to add
your page to your favorites
• By doing this, your page will
appear in the upper left hand
corner of your personal Facebook
account

8. Setting Up A New Business Page: Step 4
• The fourth stage of setup is to
create a payment method for
advertising. This is promoted by
Facebook and is not necessary to
your business page’s set-up
• Awareness can be created by
creating informative posts
• You can always create paid
advertisements in the future.

9. Setting Up A New Business Page
• Once the beginning stages of
setup have been completed,
you will be able to view your
new business page
• Click the “next” button that
appears in the upper left of
the page to receive a tour of
your new page

10. DESIGNING YOUR PAGE
Profile Picture, Cover Photo, Apps, About Section, and Photos

11. Profile Picture
• To change your profile picture, click the camera icon in the
lower left of your profile picture
Change Profile Picture

12. Cover Photo
• To display a Cover Photo, simply click the “Add a Cover” button
in the upper right corner of your page
“Add Cover” button

13. Cover Photo
• Your Cover Photo is displayed at the top of your page and
should be a unique image that highlights your products,
services, or the physical aspects of your business
• This could be a popular menu item, a job well done, or a best
selling product
Cover Photo

14. Cover Photo
• One way to share information about an upcoming event or
special is to change your Cover Photo to a visual advertisement

15. Apps
• Facebook allows four apps to appear below your Cover Photo
before clicking “More” to see others
• Think critically about which apps to choose as they direct most
of your page’s traffic
• About, Photos, and Reviews are important tabs that should
almost always remain on the App bar
Apps Bar below
the Cover Photo

16. About Your Business
• There are 155 characters allotted in the Short Description of
your Facebook page. Use this space to describe the who,
what, where, when, and why of your business
• Don’t forget the basics: sharing information such as location,
phone number, email, website and hours help provide
customers with information that can lead to future sales
• A brief history of how the business was started, or background
information is a nice addition to the basics

17. About Your Business
Below is an example of the About tab
Description of
the Business
The Who, What,
When, Where, &
Why.

18. Photos
• Sharing pictures from different
aspects of your business allows
customers to get a more in depth
look at what makes your company
unique
• Create photo albums for topic such
as products, employees, events,
and more

19. MAKING DETAILED POSTS
Tagging Names, Adding Hashtags, and Posting Pictures

20. Posting: Tagging Names
Purpose
• When you tag a person or page, you create a link to their Timeline in your
post. The post may also be added to their Timeline
• This can be used when sharing information about an event your company
will be attending or hosting
Benefits
• The post will be shared with a larger audience than if no tag was used
• It will be visible to the audience you selected, plus friends of the tagged
person/page

21. Posting: How to Tag Names
1. Press the Space bar and type the “@” symbol
2. Type the name of the person/page you’re tagging
3. As you type, a suggestion list will appear
4. Click the suggested name to link the page with the text
Tagging
Suggestion
Tagged
Name

22. Posting: Adding Hashtags
Purpose
• Hashtags turn topics and phrases into clickable links in your
posts
Benefits
• This helps people find posts about topics they’re interested in
• Users can search for a specific hashtag to find information
related to a topic

23. Posting: How To Add Hashtags
1. Type the “#” symbol followed by the topic or phrase
2. Write the phrase as one word, no spacing
3. Capitalize the first letter in each word to make the hashtag
more legible
Capitalization
helps with
legibility

24. Posting: Posting Pictures
Purpose
• Including pictures with your posts helps capture reader’s
attention. It also creates a visual idea of what your text is
saying
Benefits
• Posts with pictures have 100% more engagement than those
that only have text

25. Posting: How To Include Pictures
• Click the camera icon to browse files and choose an image to
upload in the post
Camera Icon for
image upload

26. Posting: How To Include Pictures
• Once the chosen image has been selected, the image will
upload to the post
• To add another image, click the grey plus sign to the right of
the uploaded image

27. Key-Takeaways
• Make your profile picture the logo for your business and your
cover photo a unique image that highlights your products,
services, or the physical aspects of your business
• About, Photos, and Reviews are important tabs that should
almost always remain on the App bar
• Your About section should include basic business information
as well as brief history of how the business was started or
background information

28. Taking the Next Step
• To learn more about the benefits of Facebook for your business
view the “Creating a Strategy to Engage Your Fans”
presentation